The most engaging primetime show in the fourth quarter was BBC America’s Dirk Gently’s Holistic Detective Agency, according to a new report from research company TVision Insights.

TVision employs computer-vision technology to measure real 24/7 eyes-on-screen attention by its opt-in panel of viewers.

Following Dirk Gently, which recorded a 189.5 attention index, were Travel Channel’s Food Paradise (181.3) and Lifetime’s Dance Moms (179.6).

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The most attention-getting shows on broadcast were NBC’s The Wall, with a 138.2 attention index; Fox’s The Mick (134); and CBS’s 9JKL (131.4).

TVision noted that cable shows get higher attention index scores because their audiences are more likely to be composed of viewers who have intentionally sought out niche programming that aligns with their personal interests.

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For the full year, the most engaging broadcast shows were NBC's Running Wild With Bear Grylls and Emerald City, CBS’s Me, Myself and I, Fox’s SuperHuman and CBS’s 9JKL.

The top cable shows for the full year were Travel’s Food Paradise, E!’s Botched, AMC’s Turn: Washington’s Spies; Discovery’s Alaskan Bush People: Off the Grid and TLC’s My Big Fat Fabulous Life.

Read more at broadcastingcable.com.

Bud Light’s commercial featuring the Bud Light Knight got the most attention from viewers during the Super Bowl Sunday night, according to rankings from research company TVision Insights.

NBC charged more than $5 million on average for the 30-second spots, so it is important to marketers that their messages register with viewers while they are grabbing food or talking to friends during commercial breaks during the big game. Of course, there are many viewers watching the Super Bowl at least in part to see the commercials.

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TVision Inights says the Bud Light ad scored an index of 130.8, which means the spot captured 30.8% better attention than the average ad.

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The rest of TVision Insights’ top 10 Super Bowl commercials are

2. E*Trade - This is Getting Old - 123.
3. Mountain Dew/Doritos - Doritos Blaze vs Mountain Dew Ice - 116.9
4. BlacTure - Be Celebrated - 116.3
5. Mission: Impossible - Fallout - Mission: Impossible - Fallout - 114.2
6. Avocados from Mexico - #GuacWorld - 113.7
7. NFL - Touchdown Celebration - 112.4
8. M&Ms - Human - 112.1
9. Tide - It's a Tide Ad - 111.1
10. Netflix: The Cloverfield Paradox - The Cloverfield Paradox - 110.9

Watch the Bud Light spot below: 

Read more at B&C.