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                            <title><![CDATA[ Latest from Next TV in Tv-spending ]]></title>
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                                                            <title><![CDATA[ Netflix, Amazon Outspending Some Major TV Players ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blog/netflix-amazon-outspending-some-major-tv-players-408447</link>
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                            <![CDATA[ Netflix, Amazon Outspending Some Major TV Players ]]>
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                                                                        <pubDate>Mon, 17 Oct 2016 11:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[IHS]]></category>
                                                    <category><![CDATA[TV spending]]></category>
                                                    <category><![CDATA[Netflix]]></category>
                                                    <category><![CDATA[Amazon]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jeff Baumgartner ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
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                                <p>Through a mix of originals and content licensing, Netflix and Amazon upped their investment in programming last year to $7.5 billion, eclipsing CBS, HBO and Turner, as well as several countries, including South Korea and Australia, per a new study from IHS Markit.</p><p>Between 2013 and 2015, Netflix and Amazon more than doubled their annual expenditure on programming – with Amazon’s output rising from $1.22 billion to $2.67 billion, and Netflix’s jumping from $2.38 billion to $4.91 billion in that timeframe, according to data from the IHS study – <em>World TV Production Report 2016</em>.</p><p>“The levels of investment we are seeing from Netflix and Amazon are only topped by Disney ($11.84 billion) and NBC ($10.27 billion),” Tim Westcott, senior principal analyst at IHS Technology, said, in a statement.</p><p>Westcott also warned that “it’s premature to declare that the era of linear TV is already over,” noting that investments by OTT players have “come hard on the heels of a boom in production of original drama and comedy by the likes of AMC and FX in the U.S.”</p><p>Notably, there were 148 new scripted shows aired by basic cable networks in the U.S., up from 138 the year before and 96 in 2013, per the report.</p><p>So far this year, there have been 113 scripted basic cable shows, versus 78 on the networks, 31 on premium cable, and 57 online.</p><p>On a regional basis (see chart), TV programming spending in 2015 was largest in North America ($46.6 billion), followed by Western Europe ($39.03 billion) and the Asia Pacific region ($27.85 billion). Total global spending last year was $129.8 billion, up a bit from $128.7 billion in the prior year period. However, growth was seen in 29 of the 40 countries covered in IHS’s report.</p><p><a href="https://www.nexttv.com/news/netflix-goes-global-396306" data-original-url="https://www.multichannel.com/news/netflix-goes-global-396306">RELATED: CES 2016: Netflix Goes (Almost) Global</a></p><p>“Amazon and Netflix, though they are US companies, are now commissioning for multiple territories, so we have treated them as global platforms,” Wescott noted.</p>
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