Here’s a snapshot of TV by the numbers for the week of January 16-22, highlighting the most-watched shows and networks using glass-level data smart TV data compiled by Inscape, and network and show TV ad impressions insights via iSpot.tv.

Most-Watched Shows and Networks 

Via Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio with insights from a panel of more than 20 million opted-in TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Once again, the NFL takes first place for the most-watched program on TV, with Wild Card and Divisional Round games capturing 12.42% of all minutes watched (up from 8.31% the previous week). 

Some additional insights about the top programming on TV:

• Basketball is on the upswing, with men’s college games accounting for 1.51% of watch-time, while NBA basketball had 1.11%. Both represented increases in both minutes watched and ranking position from the previous week.
• Universo’s Spanish-language broadcast of NFL games jumps into the ranking at No. 12, with 0.52% of watch time. 
• The 2023 Australian Open, which kicked off on January 16, lands at No. 20 with the first few rounds accounting for 0.42% of minutes watched.
• Thanks in part to rerun marathons, Chicago P.D. and The First 48 were two programs with the most notable week-over-week ranking increases, from No. 25 to No. 11 and No. 20 to No. 15, respectively. 

Fueled by NFL games, plus pre- and post-game coverage, Fox takes first place in our network ranking with 8.84% of minutes watched, up from 7.82% the previous week. 

Additional insights around the most-watched networks from January 16-22:

• Maintaining its fourth-place position, thanks in part to NFL simulcasts with ESPN, ABC captured 6.58% of watch-time, an increase from the previous week’s 5.63%. 
• CBS held steady in second place but saw a slight decrease in minutes watched, down to 8.69% from the previous week’s 9.09%. 
• Networks with both week-over-week ranking and watch-time increases include Hallmark Channel (No. 8, 1.67% of minutes watched), HGTV (No. 9, 1.65%) USA Network (No. 13, 1.33%) and TV Land (No. 18, 1.14%). 
• Week-over-week ranking newcomers include INSP (No. 22 with 0.98% of watch-time) and TLC (No. 24, 0.87%). 

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the real-time TV measurement company. Rankings are by share of TV ad impressions, for new episodes only. 

An overwhelming share of total TV ad impressions came from NFL games: 20.09%, an increase from the previous week’s 17.39%. Over 40% of those came from games airing on Fox, while CBS had a 28.02% share of NFL impressions and NBC had 17.31%. 

More insights about the top programs by share of TV ad impressions:

• Basketball takes second and third place, with men’s college games owning a 2.61% share (up from 2.09% the previous week) while NBA had 2.36% (up from 1.82%).
• ESPN’s SportsCenter jumps from No. 9 to No. 6, increasing its share of TV ad impressions to 1.47% from the previous week’s 1.08%.
• General Hospital on ABC and Let’s Make a Deal on CBS were the only non-sports or news programming to see week-over-week increases in TV ad impressions share. 
• Week-over-week chart newcomers include NFL on Fox Pregame (0.86% share of impressions), Univision’s ¡Despierta América! (0.59%) and Fox News Channel’s Jesse Watters Primetime (0.58%). 

Once again, CBS captured the largest share of TV ad impressions by network, but its 16.88% was a slight decrease from the previous week’s 17.55%. NFL games accounted for one-third of the network’s impressions share.

Additional notes on the top networks by share of TV ad impressions from Jan. 16-22:

• Although it remains in third place, Fox had a slight increase in impressions share week-over-week, up to 11.66% from 9.45%, thanks in part to NFL games. ABC, holding steady at No. 4, also saw an uptick (from 8.95% to 11.57%). 
• Other networks that increased their share of TV ad impressions from the previous week include ESPN (from 5.99% to 6.37%), Univision (3.74% to 3.87%), CNN (3.08% to 3.68%), TNT (1.02% to 1.48%), TLC (0.93% to 1.06%), HGTV (0.77% to 0.99%) and UniMas (0.83% to 0.87%).
• Spanish-language network Universo is a notable week-over-week ranking newcomer, landing at No. 25 (0.46% share of TV ad impressions), with NFL coverage owning over 93.5% impressions share. Previously it was ranked No. 73 by TV ad impressions share.
• Other week-over-week newcomers include NFL Network (No. 13), Food Network (No. 20), Bravo (No. 21), Golf (No. 22) and BET (No. 24). 

Below is a snapshot of TV by the numbers for the week of January 9-15, highlighting the most-watched shows and networks using glass-level data from Inscape, and network and show TV ad impressions insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio with insights from a panel of more than 20 million opted-in TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

The NFL continues to reign supreme for the most-watched program on TV, with games during the first week of playoffs capturing 8.31% of all minutes watched (down from about 10% the previous week).

Some additional insights about the top programming on TV:

• The College Football Playoff national championship takes second place on the ranking, capturing 1.68% of watch-time, while men’s college basketball lands in third place, down from No. 2 previously.
• NBA games increased their share of watch-time week-over-week, accounting for 1% this time around, up from 0.72% previously.
• Several news programs move up the ranking from their previous positions, including Fox & Friends (from No. 14 to No. 10), America’s Newsroom (from No. 23 to No. 12), CBS Mornings (from No. 17 to No. 16) and America Reports (from No. 25 to No. 17).
• Week-over-week ranking newcomers include The First 48, which moves from No. 41 to No. 20 thanks in part to a marathon on A&E, NFL on Fox Postgame (No. 21) and ABC World News Tonight With David Muir (No. 22).

Thanks in part to NFL games, news programming and the 80th Annual Golden Globe Awards telecast, NBC takes first place in our network ranking with 9.12% of minutes watched, up from 7.45% the previous week. 

Additional insights around the most-watched networks from January 9-15:

• Fox moves up a tick to third place from No. 4 previously, fueled by NFL games and post-game coverage.
• TNT has the biggest jump up the ranking, going from No. 24 to No. 16, capturing 1.18% of watch-time. NBA games accounted for a third of the minutes watched on the network.
• While TV Land and History maintain their chart positions week-over-week, both had an increase in watch-time: TV Land snagged 1.06% of minutes watched, up from 1.03% previously, while History had 1.0% (up from 0.98%).
• Week-over-week ranking newcomers include Comedy Central (No. 23 with 0.86% of minutes watched), Discovery Channel (No. 24, 0.85%) and A&E (No. 25, 0.84%).

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the real-time TV measurement company. Rankings are by share of TV ad impressions, for new episodes only.

The NFL was yards ahead of other programming on television when it came to share of TV ad impressions last week, although its 17.39% share was a slight decrease from the previous week’s 19.53%. College football (specifically the CFP national championship game) takes second place with a 4.02% impressions share.

More insights about the top programs by share of TV ad impressions:

• College basketball remains in third place week-over-week with a 2.09% share of impressions, while NBA jumps into fourth place with 1.82% (up from 1.25% the previous week).
• The 80th Annual Golden Globe Awards telecast lands at No. 22 on the ranking, capturing a 0.69% impressions share of voice.
• Several news and daytime talk programs have week-over-week rankings increases, including Fox & Friends (up to No. 10 from No. 13 previously), The View (No. 15 from No. 18), America’s Newsroom (No. 18 from No. 22) and Today With Hoda & Jenna (No. 19 from No. 20).
• Week-over-week chart newcomers include The Five (0.69% share of impressions), CBS Evening News With Norah O’Donnell (0.66%), The Talk (0.66%) and GMA3: What You Need to Know (0.64%).

CBS remains in first place but increased its share of impressions from 16.65% the previous week to 17.55%. NBC moves into second place from third last time, with a 15.8% share. Both networks benefitted largely from NFL games when it came to impressions. 

Additional notes on the top networks by share of TV ad impressions from January 9-15:

• Fox moves up a few notches to third place from sixth previously, with a 9.45% share of impressions. Although NFL games and related coverage contributed the lion’s share of impressions for the network, men’s college basketball and Friday Night SmackDown were two other top impressions-driving programs.
• Spanish-language networks Univision and Telemundo both move up a spot on the ranking, although Univision actually had a slight decrease in its share of TV ad impressions (down to 3.74% from 3.90%) while Telemundo increased its share (from 2.61% to 3.11%).
• TNT glides from No. 14 to No. 12 with a 1.02% share of impressions. The vast majority (nearly 80%) of TNT’s impressions came from NBA games.
• All of the week-over-week ranking newcomers were sports-related networks: ESPNU (No. 14), ESPNEWS (No. 19), Fox Deportes (No. 20) and SEC Network (No. 22).

Below is a snapshot of TV by the numbers for the week of January 2-8, highlighting the most-watched shows and networks using glass-level data from Inscape, and network and show TV ad impressions insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, the currency-grade smart TV ACR data provider and data technology division of VIZIO with insights from a panel of more than 20 million opted-in TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

The NFL finished its regular season strong, capturing nearly 10% of all minutes watched (up from about 5% the previous week) and maintaining its first-place position week-over-week.

Some additional insights about the top programming on TV:

• The college football playoffs wound down, with the Rose Bowl taking No. 4 (0.81% of minutes watched).
• Basketball jumps up in our ranking, with college games grabbing second place (up from No. 15 previously) and accounting for 1.19% of watch-time, while the NBA swished into seventh place from No. 29.
• Multiple news programs have week-over-week increases, including Fox & Friends (from No. 24 to No. 14), CNN Newsroom (from No. 28 to No. 16), CBS Mornings (from No. 23 to No. 17), Fox News Live (from No. 32 to No. 19), NBC Nightly News With Lester Holt (from No. 31 to No. 21), America’s Newsroom (from No. 38 to No. 23) and America Reports, which lands at No. 25 after not appearing in the top 50 shows the previous week.
• Other programs that weren’t in the top 50 last time but make the chart this week include Blue Bloods (0.47% of minutes watched), Chicago P.D. (0.44%) and Forensic Files (0.39%).

CBS is the most-watched network, with 7.77% of watch-time (up from 7.16% the previous week). NFL games led for minutes watched on the network, with The Price Is Right and CBS Mornings also delivering viewership.

Additional insights around the most-watched networks from January 2-8:

• Across the other major broadcast networks, NFL games led for minutes watched, helping NBC, ABC and Fox each move up the ranking a tick.
• ESPN2 vaults into the chart at No. 17 (up from No. 40 previously), thanks in part to NFL and college football games, plus college basketball.
• While Fox News maintains its sixth-place position week-over-week, both CNN and MSNBC move up the ranking, into the seventh and eighth places, respectively.
• Week-over-week ranking newcomers include TNT (No. 24 with 0.95% of minutes watched) and TLC (No. 25, 0.92%).

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the real-time TV measurement company. Rankings are by share of TV ad impressions, for new episodes only.

The NFL is back on top this time around with a 19.53% share of TV ad impressions, up from 14% the week before. College football, which enjoyed a first-place position the previous week thanks to the playoffs and various bowl games, is No. 2 with a 3.49% impressions share.

More insights about the top programs by share of TV ad impressions:

• Things are heating up on the basketball courts, with college basketball moving into third place with a 2.15% impressions share, while NBA games accounted for 1.25% of TV ad impressions.
• Daytime favorites The Young and the Restless (1.12%), The View (0.69%) and The Bold and the Beautiful (0.60%) each move up the ranking with increases in impressions compared to the previous week.
• Week-over-week ranking newcomers include NFL Countdown, America’s Newsroom and Jesse Watters Primetime.
• Exatlón Estados Unidos: All-Stars is the only Spanish-language program on the ranking. The Telemundo reality show accounted for 0.66% of TV ad impressions during the week.

After being eclipsed by ESPN the previous week, CBS is back in first place for share of TV ad impressions (up to 16.65% from 14.97% the week before). A third of CBS’s TV ad impressions came from NFL games, followed by The Price Is Right (7.39%) and The Young and the Restless (6.29%). 

Additional notes on the top networks by share of TV ad impressions from January 2-8:

• News networks that saw week-over-week increases in TV ad impressions include Fox News (up to 7.40% from 6.78% previously), MSNBC (up to 4.43% from 3.92%), CNN (up to 3.94% from 3.52%) and CNBC (0.41%, not previously in top 25 networks by impressions share).
• Additional week-over-week ranking newcomers include TNT (No. 14), Hallmark Channel (No. 20), Bravo (No. 23) and Lifetime (No. 25).
• Weather Channel moves up to No. 21 from No. 25 previously, with America’s Morning Headquarters delivering over 37% of impressions for the network.
• Although Spanish-language networks Univision and Telemundo had decreases in share of TV ad impressions week-over-week, UniMás increased its impressions share to 0.83% from 0.56% previously.

Below is a snapshot of TV by the numbers for December 26-January 1, highlighting network and show TV ad impressions insights via iSpot.tv.

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the real-time TV measurement company. Rankings are by share of TV ad impressions, for new episodes only.

College football’s biggest bowl games helped the sport deliver the largest share of TV ad impressions from December 26-January 1. Major contests like the Orange Bowl and Sugar Bowl, and thrilling College Football Playoff semifinal matchups in the Fiesta Bowl and Peach Bowl, totaled 20.64% of TV ad impressions — up from 2.04% the previous week.

More insights about the top programs by share of TV ad impressions:

• This was the biggest week for college football all season by TV ad impressions. iSpot’s 2022 report also revealed college football was the No. 2 program on TV for the year, with 3.11%  impressions.
• The NFL vacated the top spot in our ranking for the first time since the regular season kicked off, but the sport was still No. 1 for the year, with 6.55% of TV ad impressions.
• Even up against the Peach Bowl’s exciting finish, New Year’s Eve specials were still among the week’s top programs, with New Year’s Eve Live: Nashville’s Big Bash and Dick Clark's New Year's Rockin' Eve With Ryan Seacrest both making the cut.
• CNN Newsroom gets a week-over-week lift from No. 16 to No. 11 by share of TV ad impressions, in part due to 14% more ad airings.
• NBC’s The Wheel game show (a spinoff of the British show of the same name) climbs from No. 33 to No. 19 week-over-week in our ranking.
• Holiday breaks and big games helped fuel week-over-week growth for SportsCenter, up from No. 9 to No. 4 by TV ad impressions — a fitting close to the year after the program also increased impressions by 38% vs. 2021.

ESPN reaped the benefits of college football’s bowl blitz, as the network soars to No. 1 in our TV-ad-impressions-by-network ranking, with 17.35%. That’s a significant week-over-week increase versus 7.24% from December 19-25, when ESPN was No. 6 by TV ad impressions.

Additional notes on the top networks by share of TV ad impressions from December 26-January 1:

• CBS leaned on late-season NFL action to score nearly 15% of the week’s TV ad impressions; the NFL is also a big part of the network’s No. 1 ranking by share of TV ad impressions in 2022 (at 14.55%).
• Interest in football boosted cable networks, much as it did throughout 2022, with ESPN2, ESPNU, ESPNEWS and SEC Network all appearing among the top 25 networks by TV ad impressions from December 26-January 1.
• Continued winter storms around the country fueled another week of The Weather Channel in our ranking, at No. 25 (down from No. 18 the previous week in the lead-up to holiday travel).
• The Wheel and Sunday Night Football pace a week-over-week increase for NBC, from 9.78% to 10.74% of TV ad impressions; the network accounted for 11.83% of TV ad impressions in 2022 (No. 3 overall).

Below is a snapshot of TV by the numbers for the week of December 12-18, highlighting the most-watched shows and networks using glass-level data from Inscape, and network and show TV ad impressions insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio with insights from a panel of more than 20 million opted-in TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

With NFL action airing on Saturday — along with the usual Sunday, Monday and Thursday games — the league keeps its No. 1 spot by watch-time, at 7.25% (up from 5.41% the previous week). NFL Red Zone also appears at No. 22 in our ranking, while NFL Gameday Kickoff is No. 25.

Some additional insights about the top programming on TV:

• The Voice’s two-night, three-hour season finale pushed the hit reality series to No. 10 in our ranking, up from No. 31 the previous week.
• NBC Nightly News with Lester Holt and Two and a Half Men are week-over-week newcomers in our ranking, up from No. 28 and No. 27, respectively.
• The 2022 FIFA Men’s World Cup concluded its final week with 1.13% of watch-time for English-language airings and 0.30% going toward Spanish-language.
• From November 20 - December 18, World Cup airings (both English- and Spanish-language) combined for 2.55% of all minutes watched on linear TV – third behind only the NFL and college football games.

CBS is the most-watched network for another week, with 8.12% of watch-time from December 12-18 (up from 7.40% the previous week). The boost was fueled in part by an NFL doubleheader on Sunday, which was anchored by the late-afternoon game between the Tampa Bay Buccaneers and Cincinnati Bengals.

Additional insights around the most-watched networks from December 12-18:

• NFL Network catapults to No. 8 by watch-time (up from No. 42 the previous week), due in large part to the cable channel airing three Saturday games.
• History Channel is the other week-over-week newcomer in our ranking, climbing from No. 27 to No. 24.
• Holiday movies continue to buoy cable networks, including Hallmark (No. 7), Hallmark Movies & Mysteries (No. 12), Freeform (No. 17) and AMC (No. 22).
• TBS climbs three spots week-over-week to No. 11 with a heavy emphasis on Friends re-airs (32.1% of the network’s watch-time).

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the real-time TV measurement company. Rankings are by share of TV ad impressions, for new episodes only. 

More days of the week with NFL games meant a larger share of TV ad impressions from December 12-18. The NFL was No. 1 yet again, with 16.49% of TV ad impressions, which is up from 12.25% the previous week. It’s also more than five times the programming with the next-highest share (college football).

More insights about the top programs by share of TV ad impressions:

• The Voice’s season 22 finale paced the show all the way to No. 3 in our ranking this week, up from No. 8 during the previous week’s semifinal round.
• Speaking of reality TV, Survivor jumps into our ranking at No. 19 (vs. No. 59 the previous week).
• The Spanish-language airings of the World Cup’s final matches delivered 0.98% of TV ad impressions on the week, with another 0.92% attributable to the English-language broadcasts.
• Over the course of the entire 2022 World Cup, TV ad impressions jumped 29% vs. the 2018 event — with impressions more than doubling across NBCUniversal-owned Telemundo and Universo.

CBS stays at No. 1 in our TV-ad-impressions-by-network ranking, with 18.23% (a week-over-week increase from 15.87%). On the week, more than 35% of CBS’s TV ad impressions came from the NFL, with another 4.7% from Survivor.

Additional notes on the top networks by share of TV ad impressions from December 12-18:

• NFL Network soars from 0.35% of TV ad impressions to 3.74% week-over-week, courtesy of live game action on Saturday (including the Minnesota Vikings’ historic 33-point comeback over the Indianapolis Colts).
• Fox (No. 5) is one of four networks with World Cup rights in our ranking — along with Telemundo (No. 8), Fox Sports 1 (No. 16) and Universo (No. 23).
• Telemundo actually delivered 57% of all World Cup TV ad impressions over the course of the tournament, with Fox collecting 27.8%.
• From November 20-December 18, Fox Sports 1 served 1.05 billion TV ad impressions during World Cup games, and another 690 million during FIFA World Cup 2022 Today.

Below is a snapshot of TV by the numbers for the week of December 5-11, highlighting the most-watched shows and networks using glass-level data from Inscape, and network and show TV ad impressions insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio with insights from a panel of more than 20 million opted-in TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

The NFL maintained its No. 1 spot by watch-time from December 5-11, at 5.41% (down slightly from 5.53% the previous week). However, that doesn’t include another 0.43% of minutes watched on NFL RedZone, which is No. 18 in our ranking.

Some additional insights about the top programming on TV:

• Basketball watch-time is on the rise, as men’s college hoops moves from No. 5 to No. 4 in our ranking, while the NBA jumps from No. 11 to No. 5.
• NBC’s “One Chicago” franchise grows minutes watched week-over-week, as Chicago Fire climbs from No. 21 to No. 12, and Chicago P.D. increases from No. 28 to No. 22.
• World Cup watch-time is dipping as the field narrows, with English-language share of minutes watched declining week-over-week from 2.55% to 1.40%, while Spanish-language minutes watched drop from 0.81% to 0.43%.
• Beyond Chicago P.D., ABC World News Tonight with David Muir is the lone week-over-week newcomer in our ranking, returning at No. 25 (up from No. 27).

CBS stays at No. 1 as the most-watched network, accounting for 7.40% of watch-time from December 5-11 (down from 8.66% the previous week). Along with Sunday NFL action, CBS also aired the annual Army-Navy college football game on Saturday.

Additional insights around the most-watched networks from December 5-11:

• With so much attention on the Georgia U.S. Senate runoff election, cable news watch-time shows growth week-over-week -- Fox News moves from 4.64% to 4.86%, MSNBC increases from 1.55% to 1.77%, and CNN is up from 1.31% to 1.54%.
• AMC leaned into classic holiday movies like National Lampoon’s Christmas Vacation, Elf and more to fuel a week-over-week leap from No. 34 to No. 22 in our ranking.
• Similarly, Freeform leaned into (parent company) Disney-owned Christmas flicks to jump from No. 21 to No. 18 week-over-week.
• Beyond AMC, Nickelodeon is also a week-over-week newcomer, joining our ranking at No. 25 by watch-time (up from No. 27 the previous week).

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the real-time TV measurement company. Rankings are by share of TV ad impressions, for new episodes only.

NFL action delivered 12.14% of TV ad impressions from December 5-11, staying at No. 1 yet again in our ranking among all programs. That was down slightly from 12.25% the previous week, though it’s still more than seven times the program with the next-highest share.

More insights about the top programs by share of TV ad impressions:

• The list of top five programs is four-fifths sports: the NFL, Spanish-language World Cup games, men’s college basketball and the NBA.
• With two nights of semifinal competition, The Voice sings its way to No. 7 by TV ad impressions (up from No. 13 the week before).
• A busy week in U.S. political news (the Georgia runoff, Kyrsten Sinema leaving the Democratic Party) helped fuel CNN Newsroom’s week-over-week growth from No. 32 to No. 20 by share of TV ad impressions.
• Just two daytime soap operas appear in this week’s rankings: The Young and the Restless (No. 13) and General Hospital (No. 25).

CBS keeps its spot atop our network ranking, with 15.87% of TV ad impressions from December 5-11 -- down from 16.39% the previous week. The NFL accounts for nearly 17% of impressions on the network, which is more than double the total for CBS’s No. 2 program, The Price Is Right.

Additional insights around the top networks by share of TV ad impressions:

• Baseball’s winter meetings and the continuing free agency conversation push MLB Network into our ranking at No. 24, even in the offseason.
• ESPN2 impressions grew 25% week-over-week, partially on the strength of men’s college basketball (nearly a quarter of the network’s impressions).
• NBC’s share of TV ad impressions increase from 12.04% to 13.29%, as the network leaned on its usual primetime slate, along with the People’s Choice Awards.
• Discovery Channel TV ad impressions leap 17% week-over-week, with Gold Rush accounting for over 26% of impressions.

Below is a snapshot of TV by the numbers for the week of November 28-December 4, highlighting the most-watched shows and networks using glass-level data from Inscape, and network and show TV ad impressions insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio with insights from a panel of more than 20 million opted-in TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Program schedules returned to normal following the holiday week, though football still reigned supreme with audiences. The NFL was the top TV program by watch-time from November 28-December 4, at 5.53% (down from 9.24% during the week of Thanksgiving).

Some additional insights about the top programming on TV:

• College football’s championship weekend meant fewer games, but the sport still scored 3.80% of minutes watched to remain at No. 2 in our ranking.
• As the World Cup field narrows, viewership is still going strong. English-language games accounted for 2.55% of watch-time (No. 3 overall), while Spanish-language coverage (Copa Mundial de la FIFA) scored 0.81% (No. 6).
• Morning news programs leap in our ranking week-over-week, with Good Morning America jumping from No. 11 to No. 7, Today moving from No. 10 to No. 8, and CBS Mornings hopping from No. 20 to No. 16.
• The Price Is Right is another beneficiary of the normal TV schedule, experiencing the largest week-over-week climb in our ranking, moving from No. 31 to No. 15 by watch-time.

CBS hurdles back into the lead as the most-watched network, accounting for 8.66% of watch-time from November 28-December 4 (up from 7.83% the previous week). The network scored with a big NFL doubleheader on Sunday, as well Saturday’s SEC Championship Game between Georgia and LSU.

Additional insights around the most-watched networks from November 28-December 4:

• Cable news saw benefits from audiences returning to their usual routines post-holiday, as Fox News moves from No. 6 to No. 5 week-over-week, MSNBC goes from No. 21 to No. 9 and CNN climbs from No. 20 to No. 14.
• Procedurals helped push USA Network into the top 10 week-over-week, with Law & Order: SVU reruns accounting for nearly 46% of minutes watched.
• Freeform’s holiday movie focus helped fuel a rise from No. 36 to No. 21 week-over-week, as viewers tuned into seasonal classics like Home Alone (12.75% of the network’s watch-time for the week).
• Family Feud helped pace The CW’s week-over-week climb into our ranking, from No. 27 to No. 22.

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the real-time TV measurement company. Rankings are by share of TV ad impressions, for new episodes only.

Even without the benefit of Thanksgiving games, the NFL still claimed 12.25% of TV ad impressions from November 28-December 4. When combined with Friday and Saturday’s college games, American football accounted for nearly 21% of TV ad impressions for the week.

More insights about the top programs by share of TV ad impressions:

• In other “football” programming, Spanish-language telecasts of World Cup games served 2.39% of TV ad impressions, while the English-language telecasts of the games delivered 2.11%.
• NBC’s 90th Annual Christmas in Rockefeller Center tree-lighting special arrives at No. 23 in our ranking, with 0.67% of TV ad impressions.
• The Voice leads all reality TV programs, with 1.00% of ad impressions (No. 13 overall on the week), while Exatlón Estados Unidos: All-Stars appears at No. 21.
• The Young and The Restless is the lone daytime soap opera to make an appearance, sitting at No. 11 -- up from No. 20 the previous week.

CBS nabs 16.39% of TV ad impressions to sail into first place in our network ranking, increasing its share from 15.82% the previous week. NFL and college football coverage accounted for more than 46% of CBS’s TV ad impressions from November 28-Decmber 4.

Additional insights around the top networks by share of TV ad impressions:

• Snow forecasts around the country helped drive The Weather Channel impressions up by 219% week-over-week.
• Bravo jumps from No. 27 to No. 21 by share of ad impressions week-over-week, as Below Deck delivered 15.05% for the network.
• 90 Day Fiancé: Happily Ever After? delivered over 37% of impressions for TLC, as the network increased TV ad impressions by 17% week-over-week.
• CNBC is another week-over-week newcomer in our ranking, jumping from No. 28 to No. 22 as the network returned to regularly scheduled programming.

Below is a snapshot of TV by the numbers for the week of November 21-27, highlighting the most-watched shows and networks using glass-level data from Inscape, and network and show TV ad impressions insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio with insights from a panel of more than 20 million opted-in TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Thanksgiving Week programming focused on football of all kinds, as audiences tuned into the NFL, college football and World Cup coverage from November 21-27. But it was the NFL that won the week with 9.24% of watch-time (up from 5.68% from November 14-20), as the league was buoyed by three close games on Thanksgiving.

Some additional insights about the top programming on TV:

• English-language World Cup games debut at No. 3 in our ranking, with 2.66% of minutes watched as Fox and Fox Sports 1 aired four games per day.
• Spanish-language World Cup coverage (Copa Mundial de la FIFA) also scored with audiences, collecting 1.10% of watch-time on the week.
• NBC’s Macy’s Thanksgiving Day Parade coverage accounted for 1.12% of watch-time on the week (No. 5 overall), while CBS’s parade broadcast lands at No. 25.
• The Andy Griffith Show pops up to No. 17 in our ranking (from No. 46 the previous week) due to increased airings on TV Land and Sundance.

Fox assumes the lead as the most-watched network, accounting for 9.99% of watch-time from November 21-27 -- up from 5.22% the week before. The network benefited from big sporting events over the entire holiday weekend, from the World Cup to NFL action and the final weekend of the college football regular season.

Additional insights around the most-watched networks from November 21-27:

• Paramount Network leaps from No. 18 to No. 8 week-over-week due in large part to a Yellowstone marathon over the holiday.
• Fox Sports 1 rides World Cup action from No. 40 to No. 9 week-over-week in our watch-time ranking, while Telemundo jumps from No. 41 to No. 10 thanks in large part to Spanish-language coverage of the event.
• TNT makes modest week-over-week gains by share of minutes watched (from 1.03% to 1.17%) thanks primarily to NBA action.
• Hallmark Channel stays at No. 7 week-over-week in our ranking, but holiday specials helped power a watch-time increase from 2.91% to 3.07%.

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the real-time TV measurement company. Rankings are by share of TV ad impressions, for new episodes only. 

Thanksgiving games helped the NFL claim 19.39% of the week’s TV ad impressions, rising from 12.21% from November 14-20. On Thanksgiving Day itself, the league served over 47% of TV ad impressions -- 5.6 times the amount of the closest program.

More insights about the top programs by share of TV ad impressions:

• College football closed its regular season by accounting for 11.49% of TV ad impressions – as rivalry games across Thursday, Friday and Saturday helped power a week-over-week increase from 8.20%.
• Spanish-language World Cup action delivered 3.42% of TV ad impressions on the week (No. 3 overall), while English-language matches were 2.23% (No. 4).
• World Cup studio shows across Telemundo, Fox and Fox Sports 1 also delivered a combined 2.3% of TV ad impressions.
• Other Thanksgiving programming also delivered significant shares of TV ad impressions. NBC’s Macy’s Thanksgiving Day Parade coverage had 1.73% of impressions (No. 9), while its National Dog Show broadcast had 0.86% (No. 13).

Fox leaps into first place in our network ranking, increasing its share of TV ad impressions from 5.92% to 15.84% week-over-week. Along with select World Cup games, the network also aired the Thanksgiving game between the Dallas Cowboys and New York Giants, NFL Sunday action, and Saturday’s big college football showdown between the Michigan Wolverines and Ohio State Buckeyes.

Additional insights around the top networks by share of TV ad impressions:

• NBC and CBS also increased TV ad impressions share week-over-week, largely on the strength of the NFL (each network aired one of the other Thanksgiving Day games) and holiday-specific programming like the Macy’s parade.
• Telemundo more than doubled its ad impressions share of voice from 2.72% to 6.25% week-over-week as the network leaned into Spanish-language World Cup coverage.
• Hallmark Channel TV ad impressions climbed by 109% week-over-week as audiences tuned in for holiday-centric specials to set the mood for the season.
• BET more than doubled its share of TV ad impressions week-over-week, from 0.21% to 0.44% as the 2022 Soul Train Awards telecast accounted for nearly one-fifth of impressions on the network.

Below is a snapshot of TV by the numbers for the week of November 14-20, highlighting the most-watched shows and networks using glass-level data from Inscape, and network and show TV ad impressions insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio with insights from a panel of more than 20 million opted-in TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

While the NFL and college football retain their first and second place positions week-over-week, both had small decreases in minutes watched: NFL games accounted for 5.68% of watch-time (down from 5.87% previously), and college football slipped to 4.26% from 4.50% the week prior.

Some additional insights about the top programming on TV:

• The NBA and college basketball jump into the top 10 on the ranking, moving from No. 17 to No. 6, and No. 34 to No. 4, respectively.
• Just three programs have lower chart positions week-over-week: Fox & Friends, America’s Newsroom and America Reports.
• Below Deck moves into the ranking at No. 20, thanks to Bravo’s rerun marathons in the week leading up to the season 10 premiere on November 21.
• Additional week-over-week newcomers include Two and a Half Men, Paw Patrol, Family Feud, Ridiculousness and NBC Nightly News with Lester Holt.

CBS leads the list of most-watched networks, accounting for 8.77% of watch-time, up from 7.08% previously. NBC also saw a week-over-week gain in viewership, moving into second place with 7.19% of minutes watched (up from 6.81% the week before).

Additional insights around the most-watched networks from November 14-20:

• TNT is the sole week-over-week newcomer to the ranking, landing at No. 20 with 1.03% of watch-time. NBA games accounted for 16.78% of viewing time on the network.
• Although Hallmark Channel retains its seventh place position week-over-week, it had a slight increase in watch-time (up to 2.91% from 2.63% previously). Holiday fare continues to drive viewership, with the top programming including the original TV movies Three Wise Men and a Baby, Inventing the Christmas Prince and The Royal Nanny.
• History Channel continues to make gains, taking No. 22 with 1.00% of watch-time, up from No. 24 the week previously and No. 26 the week before that. Nearly a quarter (21.24%) of the network’s watch-time came from reruns as well as the first episode of season 10 of The Curse of Oak Island.
• Although Nickelodeon slips to No. 23 from No. 21 previously, it had a week-over-week increase in watch-time (from 0.97% to 0.99%).

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the real-time TV measurement company. Rankings are by share of TV ad impressions, for new episodes only.

The NFL continues to dominate TV ad impressions share, but with a slight week-over-week decrease, from 12.29% to 12.21%. College football also slipped, down to 8.20% from 9.02% previously.

More insights about the top programs by share of TV ad impressions:

• NBA basketball jumps into sixth place with a 1.09% impressions share, a notable increase from the previous week’s 0.44%.
• College basketball saw a similar increase, moving into ninth place with a 1.03% impressions share, up from 0.41% previously.
• Fueled by “Live Top 16 Performances” and “Live Top 16 Eliminations” episodes, The Voice takes 10th place, up from No. 22 previously.
• With two new episodes airing during the period measured, Bachelor in Paradise enjoys a ranking rise, taking No. 18 with a 0.75% share of TV ad impressions.

CBS takes first place in the network ranking with a week-over-week increase in TV ad impressions share, up to 18.77% from 14.06%. NFL games alone accounted for over 31% of the network’s total impressions during the week.

Additional insights around the top networks by share of TV ad impressions:

• While ABC and NBC retain their second- and third-place positions, respectively, both had week-over-week increases in impressions share: ABC went from a 12.03% share to 12.28%; NBC from 11.36% to 12.15%.
• ESPN moves up one place to No. 5 with a 6.80% share of impressions. Over half of the network’s total impressions came from college basketball and college football.
• History Channel makes a notable jump from No. 28 previously to No. 19, with new episodes of The Curse of Oak Island and its spin-offs (Digging Deeper and Drilling Down), as well as Pawn Stars Do America and Mountain Men, contributing top TV ad impression counts.
• TNT is another week-over-week ranking newcomer, doubling its impressions share and moving up to No. 21 from No. 37, with ad impressions primarily driven by NBA games.

Below is a snapshot of TV by the numbers for the week of November 7-13, highlighting the most-watched shows and networks using glass-level data from Vizio's Inscape, and network and show TV ad impressions insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio with insights from a panel of more than 20 million opted-in TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

While NFL and college football retain their first and second place positions week-over-week, Paramount Network's Yellowstone gallops up the ranking into third place (from No. 26 last time). The beloved Western drama accounted for 1.35% of all minutes watched during the week, thanks to rerun marathons and the two-hour season five premiere on November 13.

Some additional insights about the top programming on TV:

• Watch-time for NFL games was up slightly week-over-week, to 5.87% from 5.56%, while college football had a small decrease in minutes watched (from 4.70% to 4.50%). 
• Multiple election specials made the top 25 programs, including Fox News Democracy 2022: Election Coverage (1.14% of minutes watched), Election Night in America (0.92%) and Decision 2022 (0.39%).
• Other general news programs have week-over-week ranking increases, including Good Morning America (from No. 8 to No. 7), Fox & Friends (No. 10 to No. 9), America's Newsroom (No. 13 to No. 12), America Reports (No. 16 to No. 14) and The Five (No. 27 to No. 23).
• The 56th Annual CMA Awards telecast lands at No. 16 in the ranking, with 0.49% of watch-time.

Fox hops from No. 2 to No. 1 week-over-week in our list of most-watched networks, thanks in large part to NFL games, which accounted for 35.67% of minutes watched on the network. 

Additional insights around the most-watched networks from November 7-13:

• Election coverage helped boost watch-time across cable news networks: Fox News captured 6.44% of minutes watched (up from 5.48% the previous week), CNN had 2.24% (up from 1.39%) and MSNBC had 2.07% (up from 1.47%).
• Paramount Network jumps from No. 23 to No. 12, largely thanks to Yellowstone reruns and the season five premiere, which accounted for 58.54% of the network’s watch-time for the week.
• NFL Network scores a touchdown, jumping into the ranking at No. 22 from No. 42 previously, largely due to the Buccaneers vs. Seahawks game that took place in Germany.
• History Channel is another week-over-week newcomer, landing at No. 24 (0.87% of minutes watched).

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the real-time TV measurement company. Rankings are by share of TV ad impressions, for new episodes only. 

Once again the NFL takes first place for share of TV ad impressions, with a slight week-over-week increase, from 11.57% to 12.29%. College football, sitting squarely in second place, also had an increase (from 7.62% to 9.02%). 

More insights about the top programs by TV ad impressions:

• The 56th Annual CMA Awards telecast takes fifth place with a 1.26% impressions share. It saw a 28.82% increase in impressions from 2021’s show.
• With many viewers following midterm election coverage on TV, multiple news programs had week-over-week increases in their share of TV ad impressions, including Fox & Friends, America’s Newsroom, NBC Nightly News with Lester Holt, ABC World News Tonight with David Muir and America Reports.
• Speaking of the midterms, election-specific specials on Fox News, CNN and MSNBC make the top 25 ranking: Fox News Democracy 2022: Election Coverage (0.92% share of impressions), Election Day in America (0.85%) and Decision 2022 (0.72%).
• Morning talk shows Good Morning America and Today both move up the ranking week-over-week with impressions share increases: GMA takes third (up to 1.61% from 1.43% the previous week) and Today is fourth (up to 1.54% from 1.33%).

CBS takes first place in the network ranking, but had a slight week-over-week decrease in TV ad impressions share, down to 14.06% from 17.71%. Together, NFL and college football games accounted for over 26% of the network’s total impressions during the week.

Additional insights around the top networks by share of TV ad impressions:

• ABC takes second place, increasing its impressions share from 10.84% to 12.03% week-over-week. College football, Good Morning America and the 56th Annual CMA Awards telecast were the top impressions-driving programs.
• Although it remains steady in fifth place, Fox had a notable increase in impressions share compared to the previous week — up to 10.24% from 7.91% — with NFL games delivering over 58% of the network’s total impressions.
• Two sports networks — NFL Network (1.04% share of impressions) and SEC Network (0.39%) — are week-over-week ranking newcomers.
• The Weather Channel is another week-over-week newcomer, landing at No. 16 with 0.90% share of impressions, fueled in part by coverage of Hurricane Nicole.

Below is a snapshot of TV by the numbers for the week of October 31 through November 6, highlighting the most-watched shows and networks using glass-level data from Vizio's Inscape, and network and show TV ad impressions insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Sports continue to reign supreme, taking four of the top five spots for the most-watched programming during the week. NFL games accounted for 5.56% of minutes watched, down slightly from the previous week's 5.89%. On the other hand, college football saw an increase in watch-time, up to 4.70% from 3.95% previously.

Some additional insights about the top programming on TV:

• After six games, the Houston Astros defeated the Philadelphia Phillies in the World Series, which accounted for 3.12% of watch-time during the week.
• Chicago P.D. makes a notable jump up the chart, moving to No. 12 from No. 23, fueled by reruns on ION and USA Network, as well as a new episode that premiered on NBC on Nov. 2.
• Fox News programs America's Newsroom and America Reports both move slightly up the chart, to No. 14 and No. 16, respectively.
• Week-over-week newcomers include Chicago Fire (0.39%) and The First 48 (0.39%), shifting into the No. 20 and No. 24 chart positions, respectively.

On the network side of things, CBS is in first place, thanks in part to NFL and college football, with 9.04% of minutes watched (up from 7.32% the previous week). 

Additional insights around the most-watched networks from October 31 through November 6:

• Fox, benefiting primarily from the World Series, edges out NBC to take second place with 8.01% of watch-time.
• Although Fox News Channel, ESPN and Hallmark Channel all retain their chart positions week-over-week, each saw a slight uptick in minutes watched.
• Newcomers that didn't appear on the previous week's ranking include ESPN2, up from No. 27 to No. 22, and Paramount Network, up to No. 23 from No. 38.
• Paramount's notable jump came from a Yellowstone marathon over the weekend — the network's hit show, which returns for season five on November 13 — accounted for over 40% of Paramount Network's total watch-time for the week.

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the real-time TV measurement company. Rankings are by share of TV ad impressions, for new episodes only. 

The NFL remains in first place, but saw a slight decrease in share of TV ad impressions, to 11.57% from 12.29% the previous week. College football is steady at No. 2 with an impressions share of 7.62%.

More insights about the top programs by TV ad impressions:

• Although the World Series stays in third place week-over-week, it saw a notable increase in share of TV ad impressions (up to 5.41% from 3.09% previously), with a nearly 75% jump in total TV impressions compared to the week before.
• The Voice, which premiered two of its three "The Knockouts" episodes during the week, moves into eleventh place with 1.02% share of impressions, up from 0.94% last time.
• ABC World News Tonight with David Muir moves up one place, from No. 18 to No. 17 (from 0.55% share of impressions to 0.87%), while Fox & Friends remains in 10th but with a slight impressions increase (from 1.06% to 1.07%).
• Daytime soap opera General Hospital jumps up the ranking to No. 18 from No. 22 previously, increasing its share of impressions from 0.70% to 0.80%.

CBS takes first place in the network ranking, with a week-over-week increase in TV ad impressions share — up to 17.71% from 14.92%. NBC takes second place, with impressions fueled by NFL games, Today and The Voice.

Additional insights around the top networks by impressions share:

• ABC moves into third place, albeit with a slight week-over-week decrease in impressions (down to 10.84% from 11.55% previously).
• Discovery and The CW both have notable upward movement, from No. 22 to No. 17 and from No. 23 to No. 18, respectively. Street Outlaws, Gold Rush and Moonshiners delivered top impression counts for Discovery, while The CW benefited from Stargirl, Walker and Family Feud.
• Food Network moves up the chart from No. 24 to No. 20, with seasonal programming including Holiday Wars, Halloween Baking Championship and Christmas Cookie Challenge generating top impression counts.
• With a 0.44% share of impressions, History Channel was the sole week-over-week newcomer, landing at No. 24 from its previous place at No. 26.

Below is a snapshot of TV by the numbers for the week of October 24-30, highlighting the most-watched shows and networks using glass-level data from Vizio's Inscape, and network and show TV ad impressions insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio's TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Football season is in full swing and nothing can unseat the NFL when it comes to viewership: Games accounted for 5.89% of all minutes watched from October 24-30, up slightly from the previous week's 5.34%.

Some additional insights about the top programming on TV:

• College football moves up a notch to second place from third the previous week, increasing its share of watch-time from 3.48% to 3.95%.
• The 2022 World Series takes third place over NBA games, with 1.35% and 1.10% of minutes watch, respectively.
• Two and a Half Men makes a notable jump up the chart, moving to No. 18 from No. 24 the previous week, fueled by reruns across TV Land, Paramount Network and IFC.
• Week-over-week newcomers include NBC Nightly News with Lester Holt (0.37%) and Hannity (0.36%), moving into the No. 24 and No. 25 chart positions, respectively.

With assists from NFL games, the World Series and college football, Fox scores a home run as the top network with 8.64% of minutes watched, unseating CBS, which had taken first place for weeks. 

Additional insights around the most-watched networks from October 24-30:

• There's incremental movement within the middle ranks compared to the previous week, with Hallmark Channel (2.58% of minutes watched), Ion (1.82%) and HGTV (1.64%), among others, rising to new heights.
• Speaking of Hallmark, the network continues its early Christmas obsession, with movies including Jolly Good Christmas, A Cozy Christmas Inn and Ghosts of Christmas Always among its top programming for the week. And that's not all: Sister network Hallmark Movies & Mysteries catapults into the ranking at No. 19 (1.09% of watch-time), also fueled by holiday content.
• Cable news saw a week-over-week increase, with MSNBC moving into 10th place from No. 13 with 1.50% of minutes watched, and CNN jumping from No. 15 to No. 11 (1.44%).
• Discovery was another week-over-week newcomer, capturing 0.86% of watch-time and landing at No. 25.

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the real-time TV measurement company. Rankings are by share of TV ad impressions, for new episodes only.

Once again the NFL takes first place with a 12.29% share of TV ad impressions, an increase from the previous week's 10.09%. College football marches up the field with an impressions SOV of 7.94%, while the MLB World Series takes third place (3.09%). 

More insights about the top programs by TV ad impressions:

• Good Morning America overtakes the NBA for fourth place, with 1.48% and 1.46% share of impressions, respectively.
• With Election Day rapidly approaching, various news programs saw week-over-week increases, including Fox & Friends (up from 0.90% share of impressions to 1.60%), NBC Nightly News With Lester Holt (from 0.77% to 0.95%), ABC World News Tonight With David Muir (from 0.55% to 0.77%), Jesse Watters Primetime (from 0.63% to 0.71%) and America Reports, which wasn’t on the previous week’s ranking but comes in at No. 25 with 0.60% share of impressions, up from 0.52%.
• Thanks to back-to-back nights of episodes, Bachelor in Paradise moves up the ranking from No. 18 to No. 17, with a 0.79% share of TV ad impressions.
• Programs maintaining their ranking spot week-over-week but seeing an increase in share of impressions include Today (up from 1.31% to 1.35%), SportsCenter (from 1.23% to 1.31%), The Price Is Right (from 1.11% to1.27%) and The Young and the Restless (from 1.04% to 1.10%).

CBS once again takes first place in our top-networks-by-impressions ranking, with a slight week-over-week increase in TV ad impression share -- up to 14.92% from 14.36%. Fox jumps into second place with a nearly 30% increase in total impressions week-over-week, thanks in part to the 2022 World Series. 

Additional insights around the top networks by impressions:

• NBC scored a slightly higher share of TV ad impressions than ABC -- 11.55% vs. 11.41% -- with over a quarter of its total impressions coming from NFL games. ABC was buoyed by college football, which accounted for 18% of the network’s total impressions.
• Spanish-language networks Univision, Telemundo and UniMás all rise up the ranking with week-over-week share of impressions increases, with Telemundo having the largest (from 1.40% to 2.31%).
• The CW arrives in our ranking at No. 23 (up from No. 27 previously) with All American, Stargirl and All American: Homecoming as its top three impressions-driving shows.
• SEC Network was another week-over-week newcomer, landing at No. 19 with 0.59% impressions share, up from 0.36% the previous week.

Below is a snapshot of TV by the numbers for the week of October 17-23, highlighting the most-watched shows and networks using glass-level data from Vizio's Inscape, and network and show TV ad impressions insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio's TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

The NFL continues to score with watch-time, accounting for 5.34% of minutes watched from October 17-23, down slightly from the previous week's 6.83%.

Some additional insights about the top programming on TV:

• Major League Baseball moves up a notch to second place from third the previous week, although it had a slight decline in watch-time (down to 3.67% from 3.71%).
• The first games of the new National Basketball Association season racked up 1.60% of minutes watched, placing the NBA at No. 4 and making the top four programs by watch-time all sports.
• Week-over-week newcomers include NFL RedZone (0.38%) and Paw Patrol (0.35%), moving into the No. 20 and No. 25 chart positions, respectively.
• Chicago Fire and Chicago P.D. both jump up the chart, fueled by new episodes as well as reruns on Ion.

Yet again CBS is the most-watched network, with NFL and college football combined delivering 14.49% of its total watch-time.

Additional insights around the most-watched networks from October 17-23:

• TNT has the most notable week-over-week rank increase, moving up to No. 9 from No. 22, with NBA games accounting for nearly half (45.51%) of minutes watched on the network.
• Fox moves from No. 4 to No. 3, with watch-time increasing by 1%, up to 6.94%. Over a third of the network’s minutes watched came from NFL and college football.
• Hallmark Channel, which has already started airing holiday and Christmas movies in earnest, moves into eighth place from No. 13, with 2.10% of watch-time (up from 1.60% the previous week).
• Bravo is the sole week-over-week newcomer to the chart, inching up to No. 24 from No. 26 previously.

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the real-time TV measurement company. Rankings are by share of TV ad impressions, for new episodes only.

The NFL's winning streak continues as it again takes first place for share of TV ad impressions (10.09%), a slight decrease from the previous week's 12.92%. MLB and college football retain their positions at second (8.07%) and third place (6.60%), respectively.

More insights about the top programs by TV ad impressions:

• NBA action jumps into the top five with a 1.97% share of impressions, but still lags behind football and baseball.
• Although The Voice maintained its 0.95% impressions share, it falls to No. 10 from No. 8 the previous week, while The Young and the Restless remains at No. 9 but had a slight increase in impressions share (from 0.91% to 1.04%).
• The Bold and The Beautiful moves up from No. 33 to No. 25 week-over-week, having increased its impressions share from 0.45% to 0.55%.
• Morning shows Good Morning America, Today and CBS Mornings each had modest impressions share increases from the previous week, and although Today moves into sixth place from seventh last time, GMA falls to fifth from fourth in the ranking. CBS Mornings stays at No. 15.

For the fifth week in a row, CBS takes first place for TV ad impressions share, although it saw a slight decrease week-over-week, falling to 14.36% from 18.49%. 

Additional insights around the top networks by impressions:

• ABC moves into second place with an 11.58% impressions share, fueled in part by a 41.1% week-over-week impressions increase from college football.
• Thanks in part to the doubling of NFL impressions week-over-week, Fox also jumps up a spot, landing at No. 4 with a 9.29% impressions share, up from 6.81% the previous week.
• TNT vaults into the ranking at No. 12, up from No. 54 the previous week, propelled by the new NBA season, which had a 79.7% impressions share on the network.
• Hallmark Channel also had an increase in impressions share, up to 0.94% from 0.46% previously, driven by the premieres of three new Christmas movies.

Below is a snapshot of TV by the numbers for the week of October 10-16, highlighting the most-watched shows and networks using glass-level data from Vizio’s Inscape, and network and show TV ad impressions insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Once again the NFL is dominating watch-time, accounting for 6.83% of minutes watched from October 10-16, up slightly from the previous week’s 6.31%. 

Some additional insights about the top programming on TV:

• The top 10 programs all retain their positions week-over-week, although NFL and MLB were the only two that saw increased watch-time, with baseball being boosted by the division series.
• Murder, She Wrote jumps into the ranking as Hallmark Movies & Mysteries aired additional episodes in tribute to Angela Lansbury, who died on October 11 at the age of 96. The show captured over 41% of the network’s watch-time for the week.
• The only other week-over-week newcomer to our top 25 is The First 48, moving from No. 26 to No. 19.
• Blue Bloods, which recently kicked off season 13, moves up a spot to No. 11, although total watch-time had a slight decline (0.51% to 0.49%).

CBS continues to lead our network ranking, thanks mostly to football. NFL and college football combined for over 36% of the total watch-time on CBS, up from 19% combined the previous week.

Additional insights around the most-watched networks from October 10-16:

• Fox Sports 1 rockets from No. 31 to No. 8 week-over-week, thanks in part to MLB games and the pre/post-game coverage.
• Other top 25 newcomers include TNT (from No. 27 to No. 22) and Discovery Channel (No. 26 to No. 24).
• TBS jumps up to No. 7 from No. 16, with MLB games delivering over 68% of the watch-time.
• Although TLC and TV Land both move up a spot, they had modest decreases in week-over-week watch-time (from 1.08% to 1.04% and 1.06% to 1.01%, respectively).

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the real-time TV measurement company. Rankings are by share of TV ad impressions, for new episodes only. 

The NFL maintains its upward trajectory, delivering the highest share of TV ad impressions (12.88%), a slight increase from the previous week's 12.51%. MLB overtakes college football, with 8.32% and 7.25% share in impressions, respectively. 

More insights about the top programs by TV ad impressions:

• Although The Price Is Right maintained its 1.15% share of impressions from last week, it moves up to No. 5 (from No. 8 previously).
• News- and talk-related programs sit in 13 of the 25 spots in our ranking, led by Good Morning America at No. 4.
• General Hospital increased its ad impressions week-over-week, from 0.64% to 0.68%.
• Both ABC World News Tonight With David Muir and NBC Nightly News With Lester Holt increased their share of impressions and move up the ranking compared with the previous week.

CBS is No. 1 in ranking of networks by share of TV ad impressions for the fourth week in a row. The network delivered 18.6% on TV ad impressions from October 10-16, up from 16.1% the previous week. 

Additional insights around the top networks by impressions:

• TBS and Fox Deportes are new week-over-week arrivals in our ranking, with ad impression increases driven by MLB games.
• Speaking of MLB, Fox Sports 1 grew its share of TV ad impressions from 1.57% to 3.79%, thanks in large part to baseball games.
• Hallmark saw a slight increase in impressions share, up to 0.46% from 0.42% the previous week, as it continued to lean into fall-themed programming.
• Bravo also grew its share of TV ad impressions from 0.67% to 0.70%, driven in part by new episodes of The Real Housewives of Beverly Hills and Below Deck Mediterranean.

Below is a snapshot of TV by the numbers for the week of Oct. 3-9, highlighting the most-watched shows and networks using glass-level data from Vizio's Inscape, and network and show TV ad impressions insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio's TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

The NFL is atop our watch-time ranking for the fifth straight week. NFL games accounted for 6.31% of minutes watched from Oct. 3-9, down slightly from 6.97% the previous week.

Some additional insights about the top programming on TV:

• MLB's new wildcard round helped boost baseball's minutes watched week-over-week from 0.65% to 1.82%.
• Blue Bloods' season 13 premiere helped drive the show from No. 24 to No. 12 by watch-time week-over-week.
• Syndicated sitcoms like Two and a Half Men (from No. 26 to No. 17) and The Golden Girls (No. 23 to No. 20) make week-over-week gains in our ranking.
• Other week-over-week newcomers to our top 25 include Ridiculousness (No. 21), Family Feud (No. 22), Tucker Carlson Tonight (No. 23), Love It or List It (No. 24) and The Voice (No. 31).

CBS is No. 1 on our list of most-watched networks for the second consecutive week, thanks in large part to football. College football and the NFL combined for over 19% of watch-time on CBS, with the Alabama vs. Texas A&M thriller catching a larger share of minutes watched than the network’s NFL games.

Additional insights around the most-watched networks from Oct. 3-9:

• ION's slate of syndicated procedurals helped fuel a week-over-week jump from No. 11 to No. 7.
• ESPN2 vaults up to No. 14 (from No. 31 the previous week), as college football and MLB Playoff games pushed the network's watch-time up week-over-week.
• Additional week-over-week newcomers in our top 25 include History (from No. 27 to No. 24) and Bravo (from No. 28 to No. 25).
• Hallmark hops from No. 13 to No. 10 by minutes watched, as the network leaned into a combination of syndicated sitcoms and fall-focused seasonal movies.

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the real-time TV measurement company. Rankings are by TV ad impressions, for new episodes only.

The NFL delivered the highest share of TV ad impressions once again, with 12.51% from Oct. 3-9. That's down from 14.45% the previous week as the MLB Playoffs helped baseball grab a larger share of the weekend's live sports audience (and impressions).

More insights about the top programs by TV ad impressions:

• Speaking of MLB action, the weekend's wildcard round was a big part of why baseball nearly doubled its share of ad impressions week-over-week, from 0.89% to 1.84%.
• Bachelor in Paradise's two-night format on ABC helped fuel a week-over-week jump in TV ad impressions – from 0.44% to 0.94%.
• Univision's Los Ricos También Lloran reboot increased its ad impressions week-over-week – from 0.38% to 0.72%.
• The View is one of several news- and talk-focused programs to grow its week-over-week impressions – by 30%.

CBS is No. 1 in our TV-ad-impressions-by-network ranking for a third straight week. The network delivered 16.1% of TV ad impressions from Oct. 3-9, which is down from 18.1% the previous week.

Additional insights around the top networks by impressions:

• Hallmark and Food Network are new week-over-week arrivals in our ranking, as both have been leaning into Halloween and fall-centric programs.
• Bravo TV ad impressions increased by 39% week-over-week, thanks to its typical slate of reality programming (including the season premiere of Real Housewives of Potomac).
• The top three Spanish-language networks (Telemundo, Univision, UniMás) all rise in our week-over-week, led by Univision, which moves from No. 10 to No. 8.
• Despite maintaining its No. 5 ranking week-over-week, Fox grew its share of TV ad impressions from 5.5% to 8.1% (with more than half of impressions coming from Sunday afternoon's NFL doubleheader).

Below is a snapshot of TV by the numbers for the week of Sept. 26-Oct. 2, highlighting the most-watched shows and networks using glass-level data from Vizio's Inscape, and network and show TV ad impressions insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio's TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

The NFL stayed atop our watch-time ranking for the fourth consecutive week. Week Four NFL action accounted for 6.97% of minutes watched from Sept. 26-Oct. 2, which is up from 6.49% the previous week.

Some additional insights about the top programming on TV:

• With Hurricane Ian bearing down on the southeast U.S., audiences tuned into The Weather Channel coverage on shows including America’s Morning Headquarters (No. 15 by watch-time), Weather Underground (No. 18), Live Coverage: Tracking Ian (No. 20) and Storm Center (No. 21).
• Additional week-over-week newcomers to our ranking include CBS Mornings (climbing from No. 27 to No. 13 by minutes watched) and NBC Nightly News With Lester Holt (up from No. 33 to No. 25).
• Fox News programs Fox & Friends (from No. 22 to No. 12) and America Reports (from No. 25 to No. 14) also made sizable week-over-week jumps by watch-time.
• Western drama Gunsmoke returns to our top 10, jumping from No. 17 to No. 10 week-over-week.

CBS hops from No. 4 to No. 1 week-over-week in our list of most-watched networks, thanks in large part to football. The NFL and college football accounted for over 31% of watch-time on the network, helping fuel a climb to 8.94% of minutes watched – up from 7.33% the previous week.

Additional insights around the most-watched networks from Sept. 26-Oct. 2:

• Hurricane Ian concerns created a surge in The Weather Channel viewership, as the network flies from No. 46 to No. 7 week-over-week.
• NFL interest is not just limited to the games themselves, as NFL Network hurdles up to No. 18 by watch-time on the week (from No. 34 the previous week).
• A Star Wars movie marathon helped power TNT’s rise from No. 30 to No. 25 week-over-week.
• CNN and Fox News both increased week-over-week watch-time, coinciding with more news interest overall.

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only.

The NFL sits at No. 1 once again in our ranking, as live games delivered 14.4% of TV ad impressions. That’s up from 13.7% the previous week, as the league had just one Monday night game (vs. two overlapping contests the week before).

More insights about the top programs by TV ad impressions:

• Hurricane tracking means The Weather Channel programming pops up throughout our ranking – led by America’s Morning Headquarters at No. 8, then Storm Center (No. 9), Live Coverage: Tracking Ian (No. 15) and Weather Underground (No. 19).
• Overall, news- and talk-related programming account for 16 (nearly two-thirds) of the shows in our ranking, compared to 13 the previous week.
• Aside from the weather-related programs, CBS Mornings is one of the biggest week-over-week risers in our ranking, moving from No. 28 to No. 14.
• The Voice is the lone reality TV show in our ranking this week, staying at No. 6 in the early weeks of the new season.

CBS benefits from the Sunday NFL doubleheader (which it typically alternates with Fox) to stay at No. 1 in our TV-ad-impressions-by-network ranking. The network had nearly 18.1% of TV ad impressions from Sept. 26-Oct. 2, up from 13.8% the previous week.

Additional insights around the top networks by impressions:

• The Weather Channel’s share of TV ad impressions climbed by nearly 4x week-over-week, from 1.00% to 3.73%.
• Cable sports networks continued to cash in on football and baseball action, led by ESPN (No. 6), then Fox Sports 1 (No. 12), MLB Network (No. 13), NFL Network (No. 15), ESPN2 (No. 16), SEC Network (No. 19) and Big Ten Network (No. 23).
• Speaking of, both the SEC Network and Big Ten Network are new week-over-week arrivals in our ranking, thanks in part to airing games with top teams – with Georgia appearing on the SEC Network and Ohio State landing on the Big Ten Network.
• NBC’s share of impressions climbed from 12.7% to 13.4% week-over-week, with news programs accounting for nearly a third of that total.

Below is a snapshot of TV by the numbers for the week of Sept. 19-25, highlighting the most-watched shows and networks using glass-level data from Vizio’s Inscape, and network and show TV ad impressions insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Week three of the NFL season kept the league’s games atop our watch-time ranking for another week. From Sept. 19-25, the NFL accounted for 6.49% of minutes watched (down slightly from 6.78% the previous week).

Some additional insights about the top programming on TV:

• The NFL is not the only live sporting event in the top 10 of our ranking, as college football (No. 2), golf’s President’s Cup (No. 4) and Major League Baseball (No. 6) also make appearances.
• Beyond the President’s Cup, other week-over-week newcomers to our ranking include separate special TV events around Queen Elizabeth II's funeral (No. 12 and No. 13, respectively) and The Voice's season premiere (No. 15).
• Chicago Fire’s own season premiere also helped fuel a leap from No. 41 to No. 7 by minutes watched week-over-week.
• Chicago P.D. makes its own week-over-week jump too, as season 10’s debut pushed the show from No. 19 to No. 14 by watch-time.

NBC moves into the No. 1 spot in our list of most-watched networks, as the NFL and President’s Cup accounted for over a quarter of its watch-time. The network tallied 8.11% of watch-time, up from 7.37% the previous week.

Additional insights around the most-watched networks from Sept. 19-25:

• ABC benefited from both the NFL and college football, which pushed minutes watched from 6.39% to 7.41% week-over-week.
• MSNBC progresses from No. 11 to No. 8 week-over-week, in part due to coverage of Queen Elizabeth II’s funeral (fourth by watch-time on the network).
• ESPN2’s college football coverage accounted for nearly 26% of minutes watched on the network, which climbs from No. 31 to No. 22 week-over-week.
• Discovery Channel is also a week-over-week addition to our ranking, rising from No. 27 to No. 25, due in part to programs like Expedition Unknown and Deadliest Catch.

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

The NFL takes the No. 1 spot in our ranking for the third week in a row, as live games delivered nearly 13.7% of TV ad impressions. That’s down from the previous week, when it accounted for 15.7% (though overlapping Monday Night Football contests ultimately cut into TV ad impressions for both, while also removing a Sunday game from the slate).

More insights about the top programs by TV ad impressions:

• Reality shows account for three spots in our ranking, led by The Voice (No. 6), then Big Brother (No. 14) and The Bachelorette (No. 15).
• The 2022 President’s Cup golf event delivered 1.63% of TV ad impressions, despite it being a one-sided affair in favor of the winning U.S. team.
• News- and talk-related programs sit in 13 of the 25 spots in our ranking, led by Good Morning America at No. 5.
• With the pennant race in full swing, MLB games leap from No. 19 to No. 8 by share of TV ad impressions week-over-week.

CBS retains its lead in our TV-ad-impressions-by-network ranking, even as its share drops from 15.84% to 13.79% week-over-week. Between pro and college games over the weekend, football accounted for over 23% of CBS TV ad impressions from Sept. 19-25.

Additional insights around the top networks by impressions:

• Fox News jumps from No. 9 to No. 5 week-over-week, as both TV ad impressions and ad airings more than doubled on the network.
• Hurricane news has meant more ad impressions for The Weather Channel, which roars into our ranking at No. 15 (after not appearing at all the previous week).
• President’s Cup action lifts Golf Channel from No. 26 to No. 17 by TV ad impressions week-over-week.
• Fox’s share of ad impressions rose from 6.98% to 9.83% week-over-week, with nearly 65% of those delivered on Sunday.

Below is a snapshot of TV by the numbers for the week of Sept. 12-18, highlighting the most-watched shows and networks using glass-level data from Vizio’s Inscape, and network and show TV ad impressions insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Week two action guided the NFL to the top spot in our watch-time ranking for Sept. 12-18. Even with the Thursday night game streaming on Amazon Prime instead of broadcast or cable, the league’s games still accounted for 6.78% of minutes watched (down just slightly from 7.16% in week one).

Some additional insights about the top programming on TV:

• Another busy Saturday guided college football to the No. 2 spot in our ranking again, with 4.45% of watch-time (down from 5.06% the previous week).
• Season 55 of CBS’s 60 Minutes premieres at No. 20 by minutes watched, as the show offered interviews with both U.S. President Joe Biden and Iranian President Ebrahim Raisi.
• The two-night season finale of America’s Got Talent fueled a week-over-week jump from No. 28 to No. 10 by watch-time.
• Among other week-over-week newcomers to our ranking: America’s Newsroom (from No. 27 to No. 14), Chicago P.D. (No. 34 to No. 19), America Reports (No. 36 to No. 22), Tucker Carlson Tonight (No. 32 to No. 24) and The First 48 (No. 39 to No. 25).

CBS takes the No. 1 spot in our list of most-watched networks, thanks to the NFL and 60 Minutes, among other programs. The network scored 8.35% of watch-time, up from 6.90% the previous week.

Additional insights around the most-watched networks from Sept. 12-18:

• Airing a Monday Night Football simulcast, ABC increased watch-time week-over-week from 5.85% to 6.39% while hopping to No. 3 in our ranking.
• TLC moves from No. 20 to No. 16 week-over-week, thanks in large part to variations of the 90 Day Fiancé franchise.
• Three networks are week-over-week additions to our top 25, with INSP climbing from No. 27 to 23, while TNT leaps from No. 28 to No. 24 and Bravo migrates from No. 26 to No. 25.
• Three networks are week-over-week additions to our top 25, with INSP climbing from No. 27 to 23, while TNT leaps from No. 28 to No. 24 and Bravo migrates from No. 26 to No. 25.

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only.

The NFL was No. 1 in our ranking for the second straight week, as live games accounted for more than 15.7% of TV ad impressions. That’s down from the previous week, when it accounted for 16.69% (though that’s to be expected with Thursday Night Football moving from NBC – where it aired in Week One – to Amazon Prime Video).

More insights about the top programs by TV ad impressions:

• Despite airing directly against Monday Night Football on both ABC and ESPN, the 74th Primetime Emmy Awards still delivered 0.75% of TV ad impressions on the week (No. 20 overall).
• America’s Got Talent rises from No. 13 to No. 6 by TV ad impressions week-over-week thanks to its two-part finale.
• MSNBC’s Deadline: White House is new to our ranking week-over-week, climbing from No. 35 to No. 25 by share of TV ad impressions.
• Another MSNBC show, Morning Joe, also jumps in the week-over-week rankings, from No. 23 to No. 17.

CBS’s share of TV ad impressions increased from 12.32% to 15.84% week-over-week to take the No. 1 spot in our TV-ad-impressions-by-network ranking. Nearly 40% of CBS impressions from Sept. 12-18 were attributable to NFL action.

Additional insights around the top networks by impressions:

• ABC ad impressions increased from 11.79% to 13.12% week-over-week, as the network leaned on both the NFL and college football, which together accounted for almost 30% of impressions for the network.
• Football also buoyed cable sports networks, including ESPN (No. 5), ESPN2 (No. 12), Fox Sports 1 (No. 13), SEC Network (No. 21) and NFL Network (No. 24).
• Coverage of Queen Elizabeth’s death was part of a week-over-week TV ad impressions increase for some cable news networks, as CNN grew from 4.68% of impressions to 4.80%, while MSNBC jumped from 4.78% to 5.67%.
• Speaking of cable news, HLN arrives in our ranking at No. 25 by TV ad impressions, up from No. 30 the previous week.

Below is a snapshot of TV by the numbers for the week of Sept. 5-11, highlighting the most-watched shows and networks using glass-level data from Vizio’s Inscape, and network and show TV ad impressions insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

The NFL's opening weekend secured the top spot in our watch-time ranking for Sept. 5-11. Across Thursday and Sunday broadcasts on NBC, CBS and Fox, the league accounted for 7.16% of minutes watched.

Some additional insights about the top programming on TV:

• Beyond NFL games, live sports occupies three more spots near the top of our ranking, including college football at No. 2, the U.S. Open at No. 3 and Major League Baseball at No. 9.
• Also making an appearance: NFL Red Zone, which jumps in at No. 23 as fans were anxious to tune into Sunday’s scoring plays.
• Other week-over-week newcomers to our ranking are Chicago Fire (from No. 26 to No. 13), Fox News Live (from unlisted to No. 21) and Diners, Drive-Ins and Dives (from No. 29 to No. 25).
• Additionally, Chicago Fire is one of five procedurals among the top 15 programs by watch-time for the week, joined by Law & Order: Special Victims Unit (No. 4), NCIS (No. 10), Blue Bloods (No. 11) and Gunsmoke (No. 14).

NBC leaps to No. 1 on our list of most-watched networks, thanks to primetime NFL games on both Thursday (Los Angeles Rams vs. Buffalo Bills) and Sunday (Tampa Bay Buccaneers vs. Dallas Cowboys). The network scored 8.39% of watch-time – up from 5.34% the previous week. 

Additional insights around the most-watched networks from Sept. 5-11:

• HBO flies from No. 29 to No. 17 week-over-week in our ranking, thanks in large part to House of the Dragon, which accounted for over 28% of minutes watched on the network.
• A full weekend of football lifted Fox to No. 3 (from No. 6 the previous week), as the network increased watch-time from 4.01% to 6.31%.
• History makes a modest climb from No. 27 to No. 25 week-over-week, with Ancient Aliens and American Pickers combining for over 46% of those minutes watched.
• CNN hurdles from No. 11 to No. 8 week-over-week, increasing watch-time from 1.81% to 1.92%.

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only.

Week one of the NFL’s regular season delivered 16.69% of TV ad impressions to fly to the No. 1 spot in our ranking. Between NFL and college games, football accounted for nearly 27% of TV ad impressions on the week.

More insights about the top programs by TV ad impressions:

• With back-to-back nights of fantasy suite episodes, The Bachelorette rises (rose?) from No. 31 to No. 9 by TV ad impressions week-over-week.
• New airings of La herencia episodes on Univision delivered 0.76% of TV ad impressions, as the telenovela more than doubled its share of impressions week-over-week.
• Additionally, four American daytime soap operas appear in this week’s ranking: The Young and The Restless (No. 7), Days of Our Lives (No. 16), General Hospital (No. 18) and The Bold and The Beautiful (No. 24).
• An abundance of live sports also means an abundance of highlights, helping SportsCenter increase its share of TV ad impressions by 47.5% week-over-week.

Thanks in large part to two NFL broadcasts on the week, NBC doubled its share of TV ad impressions week-over-week to take the top spot in our TV-ad-impressions-by-network ranking. NBC delivered 16.86% of impressions from Sept. 5-11, up from 8.22% the previous week.

Additional insights around the top networks by impressions:

• CBS and Fox also benefited from week one of NFL action, as the former increased its share of TV ad impressions from 7.82% to 12.32% week-over-week, and the latter jumped from 2.40% to 8.68%.
• Speaking of sports, cable sports networks are all over this week’s ranking, including ESPN (No. 5), ESPN2 (No. 11), MLB Network (No. 13), Fox Sports 1 (No. 14), Big Ten Network (No. 19) and NFL Network (No. 24).
• Bravo hops from No. 19 to No. 16 week-over-week in our ranking, as The Real Housewives of Atlanta and The Real Housewives of Beverly Hills account for over 32% of impressions on the network.
• Lifetime TV ad impressions grew by over 89% week-over-week, due in large part to episodes of Married At First Sight.

Below is a snapshot of TV by the numbers for the week of Aug. 29-Sept. 4, highlighting the most-watched shows and networks using glass-level data from Vizio’s Inscape, and network and show TV ad impressions insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Week one action stretching from Thursday through Sunday gave college football the top spot in our watch-time ranking for Aug. 29-Sept. 4. Across a variety of networks, the sport accounted for 6.05% of minutes watched -- up from 0.87% the previous week, when there were just a handful of games played.

Some additional insights about the top programming on TV:

• Serena Williams's impending retirement helped push U.S. Open tennis watch-time to No. 2 in our ranking, at 2.45%.
• A Labor Day weekend marathon on Paramount Network propelled Yellowstone to No. 6 in our watch-time ranking (after not being listed at all the previous week).
• Kids shows earn two spots among the top 25 programs for the week, as SpongeBob SquarePants jumps from No. 33 to No. 21 by watch-time week-over-week, while Paw Patrol hops from No. 27 to No. 22.
• The Golden Girls springs into our ranking at No. 24, up from No. 26 the previous week.

ABC flies to the top of our list of most-watched networks, thanks in part to the return of college football. The network secured 7.54% of watch-time from Aug. 29-Sept. 4, up from 6.08% the previous week.

Additional insights around the most-watched networks from the week:

• College football was also a boost for ESPN and ESPN2, as the former increased week-over-week minutes watched from 2.56% to 4.34%, and the latter climbed from 0.75% to 1.48%.
• Paramount Network’s aforementioned Yellowstone marathon helped propel it from No. 46 to No. 20 week-over-week, as viewers continued to catch up on/rewatch the hit show.
• Bravo moves from No. 28 to No. 25 week-over-week, in part due to The Real Housewives of Atlanta season finale (it was the top show on the network by watch-time).
• Investigation Discovery leaps from No. 18 to No. 14 by minutes watched week-over-week.

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

College football’s first full weekend delivers 13.86% of TV ad impressions to take the No. 1 spot. That’s nearly 6x the share of impressions of the No. 2 program, the 2022 U.S. Open tennis tournament.

More insights about the top programs by TV ad impressions:

• Telemundo’s Infiel: Historia de un engaño springs to No. 25 by TV ad impressions, as the thriller rises from No. 62 the previous week.
• Fox & Friends jumps from No. 11 to No. 6 in our ranking week-over-week, as it grew its share of impressions to 1.74%.
• America’s Got Talent moves into the top 10 of our ranking, with 1.24% of TV ad impressions on the week.
• Fellow reality competition show Big Brother also jumps week-over-week, from No. 20 to No. 14 in our ranking.

Disney-owned ABC scores the top spot in our TV-ad-impressions-by-network ranking, in part due to the return of college football. The network delivered 15.25% of impressions, up from 10.66% the previous week (when it was ranked No. 2).

Additional insights around the top networks by impressions:

• College football offered a week-over-week boost for other Disney-owned networks as well, as ESPN (from No. 8 to No. 6), ESPN2 (from No. 18 to No. 10), SEC Network (from No. 80 to No. 20) and ESPNU (from No. 52 to No. 21) all rose.
• Bravo moves from No. 24 to No. 19 in our ranking week-over-week, thanks to new episodes of The Real Housewives of Beverly Hills, Southern Charm and The Real Housewives of Atlanta, among other programs.
• HLN is a new addition to our ranking week-over-week, with Saturday programming accounting for nearly a quarter of the network’s ad impressions.
• USA Network nearly doubled its share of TV ad impressions week-over-week (from 0.70% to 1.38%), thanks in particular to the NASCAR Cup Series’ Cook Out Southern 500 race.

Below is a snapshot of TV by the numbers for the week of Aug. 22-28, highlighting the most-watched shows and networks using glass-level data from Vizio’s Inscape, and network and show TV ad impressions insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Another week of preseason games kept the National Football League at the top of our watch-time ranking. From August 22-28, the NFL sprinted to 2.57% of minutes watched, not too different from its 2.56% mark the previous week.

Some additional insights about the top programming on TV:

• The Little League Baseball World Series increased its watch-time to 1.36% (No. 2 overall) in its second week of action across ESPN, ABC and ESPN2.
• The PGA Tour Championship concluded with Rory McIlroy coming behind for the win, and the event scored 1.13% of watch-time in the process.
• Other week-over-week newcomers in our top 25 include "week zero" college football action (from N/A to No. 5), Chicago P.D. (from No. 28 to No. 18) and Diners, Drive-Ins and Dives (from No. 31 to No. 20).
• Law & Order: Special Victims Unit continues its dominance as the most-watched scripted show, increasing minutes watched from 0.94% to 1.14% week-over-week.

NBC stays atop our list of most-watched networks for a third straight week, as the conclusion of the PGA Tour Championship helped power the network to No. 1 again. At 6.15%, NBC's share of watch-time was just barely above last week's (6.12%).

Additional insights around the most-watched networks from August 22-28:

• CBS gained ground by minutes watched, going from 5.80% to 6.14%, courtesy of NFL preseason action (among other programming).
• Game of Thrones spin-off House of the Dragon pushed HBO to the spot just outside our ranking, at No. 26.
• Both INSP and TNT join this week’s ranking (at No. 23 and No. 24, respectively) after being absent the previous week.
• Friends helped power TBS to a one-spot jump from No. 18 to No. 17 in our ranking week-over-week, as the show accounted for nearly 26% of watch-time on the network.

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

As the field narrows for the Little League World Series, the event jumps from No. 6 to No. 1 by TV ad impressions week-over-week. Nearly 48% of those appeared on ABC, while the rest were split between ESPN (primarily) and ESPN2.

More insights about the top programs by TV ad impressions:

• Sports accounts for six of the top 10 spots in our ranking this week. Beyond the Little League World Series, the NFL (No. 2), SportsCenter (No. 5), college football (No. 6), MLB (No. 7) and PGA Tour Championship (No. 9) also appear.
• Two of the biggest risers in recent months have been Morning Joe (MSNBC) and Jesse Watters Primetime (Fox News), which have both gradually climbed the ad-impressions rankings after beginning the summer outside the top 25.
• America’s Got Talent qualifier rounds continue to deliver TV ad impressions, as the competition show grows modestly from 1.29% to 1.31% of impressions week-over-week.
• Good Morning America and Today each drop by one spot in our ranking week-over-week, despite both actually making slight week-over-week gains by share of TV ad impressions.

Fox News stays in the top spot in our TV-ad-impressions-by-network ranking for the ninth consecutive week. The network delivered 13.90% of impressions, down from 14.72% the previous week.

Additional insights around the top networks by impressions:

• ABC hops up one spot from No. 3 to No. 2 week-over-week, thanks in part to Little League World Series action (nearly 11% of TV ad impressions on the network during the timeframe).
• Both Telemundo and Univision delivered a higher share of TV ad impressions week-over-week, as Telemundo in particular is paced by Top Chef VIP (almost 26% of impressions).
• HGTV grew its share of TV ad impressions from 1.16% to 1.47% week-over-week, with new episodes of Help! I Wrecked My House leading the way (about one in seven impressions for the network).
• PGA Tour Championship coverage propelled Golf Channel from No. 20 to No. 15 week-over-week by share of TV ad impressions.

Below is a snapshot of TV by the numbers for the week of August 8-14, highlighting the most-watched shows and networks using glass-level data from Vizio’s Inscape, and network and show TV ad impressions insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

With preseason action now in full swing, the National Football League sprints to the top of our watch-time ranking. From August 8-14, the NFL scored 2.24% of minutes watched, up from 0.55% the previous week when there was only one game.

Some additional insights about the top programming on TV:

• In the lead-up to the annual Little League World Series, Little League baseball picked up 1.30% of watch-time while appearing on ESPN and ESPN2.
• Aligning with the FBI’s search of former President Trump’s residence, minutes-watched climbed week-over-week for Tucker Carlson Tonight (from No. 26 to No. 22) and Hannity (from No. 29 to No. 24).
• The FedEx St. Jude Championship, which was decided by a playoff on Sunday, propelled the PGA Tour from No. 17 to No. 8 by watch-time week-over-week.
• Chicago Fire syndicated airings jump from No. 32 to No. 14 week-over-week, barely trailing Chicago P.D. by watch-time.

NBC moves from No. 3 to No. 1 week-over-week on our list of most-watched networks. Thanks in part to the weekend’s PGA Tour action, the network tallied 6.13% of watch-time, which is up from 5.95% the previous week.

Additional insights around the most-watched networks from August 8-14:

• All three major cable news networks grew watch-time week-over-week as a result of Mar-a-Lago FBI search coverage. Fox News moves from No. 4 to No. 2, CNN jumps from No. 12 to No. 7, and MSNBC rises from No. 14 to No. 9.
• Preseason games fueled NFL Network's return to our ranking, appearing at No. 12 by minutes watched after being absent since spring's NFL Draft.
• Speaking of sports, NFL and MLB games helped push The CW’s modest jump from No. 24 to No. 22 by watch-time week-over-week.
• Instead of professionals, it was amateur players pacing ESPN’s run from No. 9 to No. 6 by watch-time week-over-week, as Little League baseball accounts for over 51% of the network’s minutes watched.

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

Good Morning America keeps its No. 1 spot by TV ad impressions, delivering 2.39% from August 8-14 (up slightly from 2.35% the previous week).

More insights about the top programs by TV ad impressions:

• Week one with a full NFL preseason slate elevated the league from No. 16 to No. 5 by TV ad impressions week-over-week.
• Sports-related programming accounts for five of the top 10 programs in our ranking, led by SportsCenter (1.95% of impressions), then MLB games (1.88%), NFL (1.61%), Little League baseball (1.53%) and PGA Tour golf (1.44%).
• With two episodes from August 8-14 (vs. one from Aug. 1-7), America’s Got Talent leaps from No. 22 to No. 12 by TV ad impressions week-over-week.
• Daytime soap operas account for four of the top 25 programs by TV ad impressions, including The Young and The Restless (No. 8), Days of Our Lives (No. 18), General Hospital (No. 23) and The Bold and The Beautiful (No. 24).

Fox News retains its spot at No. 1 in our TV-ad-impressions-by-network ranking for the seventh week in a row. In part due to weekend coverage of the Trump FBI search, the network delivered 14.09% of impressions, up from 13.46% the previous week.

Additional insights around the top networks by impressions:

• Coinciding with cable news viewership rising, TV ad impressions also climbed across the three major networks. Combined ad impressions for Fox News, MSNBC and CNN were 28.63% of TV – versus 24.87% the previous week.
• Preseason games pushed NFL Network to 5.4x more TV ad impressions week-over-week, as the network sits at No. 10 in our ranking for Aug. 8-14.
• Fox TV ad impressions climb from 1.48% to 1.91% week-over-week, as MLB impressions nearly double on the network week-over-week.
• NBC increases TV ad impressions week-over-week from 10.64% to 10.73%, thanks in part to America’s Got Talent and golf.

Below is a snapshot of TV by the numbers for the week of August 1-7, highlighting the most-watched shows and networks using glass-level data from Vizio’s Inscape, and network and show TV ad impressions insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

After a one-week hiatus, Major League Baseball scores the most TV watch-time again. From August 1-7, MLB games collected 1.10% of minutes watched, which is up from 0.92% the previous week.

Some additional insights about the top programming on TV:

• Chicago P.D. -- one of four crime procedurals in our ranking’s top 10 spots -- jumps from No. 28 to No. 8 by watch-time week-over-week.
• The National Football League returned with just one preseason game between the Las Vegas Raiders and Jacksonville Jaguars, which is enough to land at No. 10 in our ranking.
• After not being listed among the top 50 programs by watch-time the previous week, syndicated airings of The Golden Girls soar to No. 19.
• Speaking of syndication, Seinfeld reruns make modest gains week-over-week from 0.37% to 0.40% of minutes watched, fueling a move from No. 29 to No. 24 in our ranking.

CBS remains atop our list of most-watched networks for the third week in a row, with 6.15% of watch-time (down slightly from 6.24% the previous week). CBS minutes watched were led by CBS Mornings (7.76%), followed closely by The Price Is Right (7.72%).

Additional insights around the most-watched networks from August 1-7:

• HGTV hops from No. 9 to No. 7 week-over-week in our ranking, led by airings of My Lottery Dream Home and Love It or List It.
• USA Network grows week-over-week watch-time from 1.61% to 1.70%, with over a third of those minutes attributable to syndicated airings of Law & Order: Special Victims Unit.
• TNT is the lone week-over-week newcomer in our ranking, as NCIS: New Orleans reruns help fuel a move from No. 28 to No. 25.
• Bravo is buoyed by the Below Deck series of programs (with over 35% of the network’s watch-time), as it floats from No. 22 to No. 20 week-over-week.

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

Good Morning America holds onto its No. 1 spot by TV ad impressions, delivering 2.35% from August 1-7 (down slightly from 2.37% the previous week).

More data about the top programs by TV ad impressions:

• MLB games (2.15% of impressions) and SportsCenter (1.94%) are the only sports-related programming among the top 10.
• The NFL’s annual Hall of Fame Game accounts for 1.12% of TV ad impressions – No. 16 on the week.
• CMA Fest rides country music interest to No. 15 this week after airing on ABC.
• Big Brother TV ad impressions jump from No. 15 to No. 11 week-over-week as the show’s contestant pool continues to narrow.

Fox News sits at No. 1 in our TV-ad-impressions-by-network ranking for the sixth consecutive week, delivering 13.46% of impressions (down slightly from 13.55% the previous week).

Additional insights around the top networks by impressions:

• ABC grows its share of TV ad impressions from 11.82% to 12.69% week-over-week, thanks in part to CMA Fest, along with its usual slate of news-related programming.
• MLB Network leaps into the top 10 (up from No. 12 week-over-week), as advertisers benefited from increased fan interest due to the trade deadline.
• USA Network delivers over 57% of its TV ad impressions over the weekend due in large part to interest in NASCAR events and the AIG Women’s Open (golf).
• Lifetime is a week-over-week newcomer in our ranking, moving from No. 26 to No. 20, due in part to Married at First Sight (33.01% of Lifetime’s TV ad impressions on the week).

Below is a snapshot of TV by the numbers for the week of July 25-31, highlighting the most-watched shows and networks using glass-level data from Vizio’s Inscape, and network and show TV ad impressions insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Syndicated Law & Order: Special Victims Unit episodes hopped from No. 4 to No. 1 by TV watch-time week-over-week. From July 25-31, the show collected 1.39% of minutes watched, up from 0.83% the previous week.

Some additional insights about the top programming on TV:

• Crime-related programming peppers our ranking, as eight of the top 25 shows are crime-focused procedural dramas.
• Speaking of, Law & Order is a big week-over-week mover in our ranking, up from No. 35 to No. 20 by minutes watched.
• HGTV’s Love It or List It also makes a significant move week-over-week, from No. 33 to No. 17 in our ranking.
• The Rocket Mortgage Classic carries the PGA Tour from No. 12 to No. 8 week-over-week by watch-time.

Golf is a big part of why CBS sits atop our list of most-watched networks for the second consecutive week. CBS increased watch-time from 6.03% to 6.24% week-over-week.

Additional insights around the most-watched networks from July 25-31:

• With a full slate of Shark Week content, Discovery swims from No. 18 to No. 11 in our ranking, increasing minutes watched from 1.29% to 1.77%.
• NBC stays at No. 3 week-over-week in our ranking, but increases watch-time from 5.55% to 5.84%.
• INSP hops from No. 26 to No. 25 week-over-week, thanks in large part to Gunsmoke syndicated airings (which account for nearly 38% of watch-time on the network).
• TV Land makes its own subtle week-over-week move from No. 21 to No. 20 in our ranking, as audiences tuned into Everybody Loves Raymond and The Andy Griffith Show reruns.

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

Good Morning America moves up one spot to No. 1 by TV ad impressions week-over-week, delivering 2.37% (down slightly from 2.40% the previous week) from July 25-31.

More data about the top programs by TV ad impressions:

• News-related programs dominate, accounting for six of the top 10 spots — and 16 of the top 25 programs — by impressions.
• Reality shows make up three of the top 25 in our ranking, led by La casa de los famosos (the Spanish-language version of Celebrity Big Brother) at No. 14.
• Even without the previous week’s All-Star Game, Major League Baseball games stayed among the top five programs by impressions delivered, at 1.89%.
• The PGA Tour leaps from No. 16 to No. 9 week-over-week, as the Rocket Mortgage Classic served up 1.33% of TV ad impressions.

Fox News is parked at No. 1 in our ad-impressions-by-network ranking for the fifth straight week, delivering 13.55% of impressions (up from 12.71% the previous week).

Additional insights around the top networks by impressions:

• Shark Week helped fuel Discovery Channel’s migration from No. 13 to No. 10 by share of TV ad impressions week-over-week.
• A full week of games and the looming trade deadline boosted MLB Network’s share of TV ad impressions week-over-week, from 1.14% to 1.88%.
• Fox Sports 1 moves from No. 20 to No. 17 in our ranking, thanks in part to baseball and the NASCAR Camping World Truck Series.
• Summer heat waves warm up TV ad impressions for The Weather Channel, which makes a modest climb from No. 27 to No. 25 week-over-week in our ranking.

Below is a snapshot of TV by the numbers for the week of July 18-24, highlighting the most-watched shows and networks using glass-level data from Vizio’s Inscape, and network and show TV ad impressions insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Major League Baseball’s All-Star Game fueled the sport to the No. 1 spot by watch-time during the week of July 18-24. Between late-week regular season games and Tuesday night’s all-star event, MLB collected 1.14% of minutes watched -- with half of that total attributable to the All-Star Game.

Some additional insights about the top programming on TV:

• Not included in those MLB totals is the Home Run Derby, which adds another 0.36% of watch-time.
• A lack of much live sports on the week gave rise to procedurals, which occupy five of the top 10 spots, led by NCIS at No. 2.
• Speaking of crime-related shows, Forensic Files soars week-over-week from No. 35 to No. 11 by minutes watched.
• Syndicated sitcoms also continue to be staples for audiences, with four such programs in our ranking this week, including week-over-week top 25 newcomer The Big Bang Theory (up from no. 36 to No. 23).

CBS leaps from No. 3 to No. 1 in our list of most-watched networks, thanks in part to the return of PGA action after a one-week hiatus. The network increased watch-time from 5.75% to 6.03% week-over-week, which was enough to retake the top spot.

Additional insights around the most-watched networks from the week:

• While SportsCenter made up over 24% of minutes watched on ESPN, it’s the MLB Home Run Derby’s one-off appearance that fueled much of the network’s week-over-week climb from No. 14 to No. 10 in our ranking.
• Hallmark Channel moves from No. 8 to No. 7 in our ranking week-over-week, as audiences tuned into syndicated airings of programs like The Golden Girls, Reba and Frasier (among others).
• TNT is the lone week-over-week newcomer in our ranking, via NCIS: New Orleans and a steady slate of superhero movies coinciding with San Diego Comic-Con over the weekend.
• Day One (Sunday) of Shark Week helped drive Discovery Channel up from No. 22 to No. 18 week-over-week, as audiences bit into the network’s shark-focused specials.

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

Even with fewer games on national TV for the All-Star Break, MLB action still increased impressions by nearly 41% week-over-week. Including the All-Star Game, baseball served up 2.72% of TV ad impressions from July 18-24 to lead all programs.

More data about the top programs by TV ad impressions:

• News accounts for six of the top 10 programs by share of impressions delivered during the week, led by Good Morning America at 2.40%.
• La casa de los famosos shifts from No. 14 to No. 12 by share of impressions, as the Spanish-language version of Celebrity Big Brother nears the conclusion of season two.
• Impressions climbed almost 20% week-over-week for daytime soap The Young and the Restless, which remains a staple among the top 10 programs in our ranking.
• Jesse Watters Primetime (which technically airs an hour before primetime at 7 p.m. ET) has quietly become the top Fox News evening program for impressions in recent weeks, sitting at No. 20 for July 18-24.

Fox News occupies the No.1 spot in our ad-impressions-by-network ranking for the fourth consecutive week, delivering 12.71% of impressions (up from 12.55% the previous week).

Additional insights around the top networks by impressions:

• Thanks in part to its broadcast of the PGA Tour’s 3M Open, CBS hops from No. 4 to No. 2 in our ranking week-over-week, with its share of impressions rising from 10.54% to 11.87%.
• Tuesday’s MLB All-Star Game broadcast helped Fox’s share of impressions more than double week-over-week, from 1.49% to 3.51%.
• Advertisers benefitted from early Shark Week specials on Discovery Channel, as the network grew share of impressions week-over-week from 0.99% to 1.47%.
• HGTV climbs from No. 16 to No. 14 in our ranking with new episodes of shows like Good Bones (13.3% of the network’s impressions), Bargain Block (12.8%) and No Demo Reno (11.3%), among others.

Below is a snapshot of TV by the numbers for the week of July 11-17, highlighting the most-watched shows and networks using glass-level data from Vizio’s Inscape, and network and show TV ad impressions insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

The PGA Tour’s Open Championship (British Open) scored the most watch-time on TV for the week of July 11-17. Cameron Smith’s one-stroke victory fueled the event toward 2.21% of minutes watched on the week -- over 2.5x more than the next most-watched program.

Some additional insights about the top programming on TV:

• Syndicated shows account for half of the top 10 in our ranking, led by Law & Order: Special Victims Unit at No. 2, airing on ION, USA Network, NBC and MyNetworkTV.
• NBA Summer League drives watch-time for audiences looking to get a glimpse of the Association’s top young stars, en route to 0.62% of the week’s minutes watched (No. 8 overall).
• Track and field sprints into our ranking at No. 11, thanks to the World Athletics Championships taking place in Eugene, Oregon.
• Oxygen show Snapped pops into our ranking at No. 24, after the true crime program didn’t appear among the top 50 the previous week.

NBC’s coverage of the Open Championship fuels its leap to the top of our list of most-watched networks. Following a No. 3 finish the previous week with 5.41% of watch-time, NBC scored 6.79% from July 11-17.

Additional insights around the most-watched networks from the week:

• IFC rides syndicated comedies and classic movies like A League Of Their Own from No. 9 to No. 6 week-over-week.
• USA Network hops from No. 13 to No. 7 week-over-week, courtesy of the Open Championship, Tour De France and NASCAR Cup Series.
• Family Feud helped push The CW from No. 28 to No. 24 week-over-week.
• Bravo glides from No. 24 to No. 20 week-over-week as audiences flocked to various iterations of the Below Deck franchise.

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

The Open Championship’s four days of action gave the PGA Tour a TV ad impressions win for the week. The golf event accounted for 3.88% of impressions from July 11-17 – more than double the share of impressions the Scottish Open earned the previous week.

More data about the top programs by TV ad impressions:

• Good Morning America retains its spot at No. 2 by impressions, but increases its week-over-week share, from 2.39% to 2.49%.
• A three-episode week drives Big Brother up from No. 25 to No. 15 week-over-week in our ranking.
• Speaking of reality TV: The Bachelorette’s season premiere -- with two Bachelorettes -- arrives at No. 25 in our ranking.
• Morning Joe’s share of TV ad impressions climbs from 0.67% to 0.90% week-over-week as the program ranks No. 23 from July 11-17.

Fox News sits at No. 1 in our ad-impressions-by-network ranking for a third straight week, delivering 12.55% of impressions (up slightly from 12.44% the previous week).

Additional insights around the top networks by impressions:

• NBC’s share of impressions leaps from 10.00% to 11.81% week-over-week, as golf delivers for advertisers.
• Peacock hit Below Deck Down Under arrived on Bravo on July 11, spurring new interest from linear TV audiences and a jump from No. 24 to No. 14 week-over-week in our ranking.
• ABC’s share of impressions grows from 10.53% to 11.95% week-over-week between The Bachelorette and a return to a normal weekly schedule following the July Fourth holiday.
• National Geographic’s share of impressions increases by more than 4x week-over-week due in part to the start of the network’s month-long SharkFest event.

Below is a snapshot of TV by the numbers for the week of July 4-10, highlighting the most-watched shows and networks using glass-level data from Vizio’s Inscape, and network and show TV ad impressions insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Wimbledon wins watch-time for a second straight week as audiences watched Novak Djokovic collect the men’s singles title, while Elena Rybakina took home the women’s singles championship. The event accounted for 1.60% of minutes watched from July 4-10, up from 1.30% the previous week.

Some additional insights about the top programming on TV:

• Shows in syndication are big movers week-over-week, as Chicago Fire leaps from No. 30 to No. 9, Chicago P.D. hops from No. 24 to No. 12, Diners, Drive-Ins and Dives pulls in at No. 13 (from No. 28), and Seinfeld climbs from No. 32 to No. 14.
• AMC’s Breaking Bad marathon helped the show break into the top 25 in our ranking with 0.42% of watch-time (after not being listed at all the previous week).
• Below Deck Mediterranean sails to an appearance at No. 18 in our ranking – thanks to its season seven premiere -- after not appearing among the top 50 from June 27-July 3.
• The Scottish Open pushes the PGA Tour’s minutes watched up from 0.52% to 0.74% week-over-week.

CBS is newly atop our list of most-watched networks, with 5.80% of watch-time from July 4-10. The network benefits primarily from the Scottish Open, its usual slate of daytime programming and Big Brother’s season 24 premiere.

Additional insights around the most-watched networks from July 4-10:

• ESPN jumps from No. 10 to No. 6 week-over-week, thanks in part to Wimbledon and Major League Baseball.
• Hallmark moves from No. 11 to No. 7 by watch-time week-over-week on the strength of syndicated shows like The Golden Girls, Reba and Frasier (among others).
• FX springs from No. 33 to No. 17 week-over-week, leaning on a Marvel movie marathon to coincide with the theatrical release of Thor: Love & Thunder, plus episode five of hit Jeff Bridges drama The Old Man.
• TNT shifts from No. 24 to No. 21 week-over-week, with audiences flocking to syndicated airings of NCIS: New Orleans, in particular.

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

MLB TV ad impressions are climbing at the season’s midway point. For the week of July 4-10, live games accounted for 2.71% of impressions -- up from 2.00% of impressions the previous week.

More data about the top programs by TV ad impressions:

• On the week, 15 of the top 25 shows by impressions are news- and talk-focused, led by Good Morning America at No. 2 (2.39% of all impressions).
• Big Brother’s 24th season premiered to 0.86% of impressions, which was 25th among all programs.
• ABC World News Tonight with David Muir moves from No. 6 to No. 4 week-over-week, increasing its share of impressions from 1.68% to 1.96%.
• Even with fewer matches week-over-week, Wimbledon didn’t lose much by share of impressions -- going from 1.48% during June 27-July 3, to 1.46% from July 4-10.

Fox News is No. 1 again in our ad-impressions-by-network ranking, delivering 12.44% of impressions on the week -- down slightly from 13.0% from June 27-July 3.

Additional insights around the top networks by impressions:

• ABC hops from No. 4 to No. 3, with Good Morning America accounting for 22.70% of the network’s impressions for the week.
• While Univision remains at No. 5 week-over-week, the network increases its share of impressions from 5.97% to 6.52%, fueled in part by primetime programs, which account for nearly 35% of Univision’s impressions.
• Fox Sports 1 flies from No. 24 to No. 17 in our ranking week-over-week, due in part to its typical slate of sports talk shows, plus MLB action and the NASCAR Camping World Truck Series.
• USA Network leans on sports programming like the NASCAR Cup Series and Tour De France for its rise by share of TV ad impressions, from 1.44% to 1.56% week-over-week.

Below is a snapshot of TV by the numbers for the week of June 27-July 3, highlighting the most-watched shows and networks using glass-level data from Vizio’s Inscape, and network and show TV ad impressions insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Wimbledon action drives a watch-time win for tennis, as the event soars to 1.30% of minutes watched with the tournament field narrowing. That’s No. 1 among all programs from June 27-July 3.

Some additional insights about the top programming on TV:

• Morning shows are on the rise week-over-week, with Good Morning America climbing from No. 6 to No. 4, Today moving from No. 8 to No. 6, and CBS Mornings progressing from No. 19 to No. 17.
• Marathons drive week-over-week newcomers in our ranking, with Below Deck soaring to No. 9 and Yellowstone jumping to No. 10 (after neither appeared among the top 50 the previous week).
• Feuding fuels more watch-time, as Family Feud hops from No. 23 to No. 20 week-over-week, while Celebrity Family Feud is new to our ranking at No. 21.
• On the week, six different procedurals appear among the 25 most-watched shows, with Blue Bloods notably hopping from No. 32 to No. 22.

ABC stays atop our list of most-watched networks, with 5.94% of watch-time from June 27-July 3. That barely beats out CBS (5.90% of watch-time) for the No. 1 spot, as ABC benefits from its typical morning and daytime programming, plus Wimbledon.

Additional insights around the most-watched networks from June 27-July 3:

• Paramount Network leans into Yellowstone reruns to power a week-over-week jump from No. 35 to No. 21 in our ranking.
• Bravo’s own Below Deck marathon helps set up the network’s move from No. 28 to No. 25 by watch-time week-over-week.
• History drives from No. 22 to No. 19 by minutes watched week-over-week, due in part to coverage of the Barrett-Jackson Live Auction car event from Las Vegas.
• HGTV makes modest gains, jumping from No. 9 to No. 8 week-over-week, with a boost from new House Hunters episodes, plus a Love It Or List It marathon.

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

Good Morning America wakes up as the top program by TV ad impressions for the week of June 27-July 3, with 2.59% of the total. The show was No. 2 the week before, with 2.42% of impressions.

More data about the top programs by TV ad impressions:

• From June 27-July 3, five of the top 10 programs were morning shows, with Today’s third hour making the biggest jump – from 1.10% of impressions to 1.41% week-over-week.
• Wimbledon is a hit for impressions, as the tennis event scores 1.48% for the week across both ABC and ESPN.
• Telemundo’s La Casa de los Famosos soars from No. 27 to No. 11 week-over-week as advertisers flocked to week 8 of the popular reality show’s second season.
• This week’s ranking features four different daytime soap operas: The Young and the Restless (No. 5), General Hospital (No. 17), Days of Our Lives (No. 23) and The Bold and the Beautiful (No. 24).

Fox News is No. 1 in our ad-impressions-by-network ranking, grabbing 13.0% of impressions. That’s up from 12.76% the previous week, when the cable network was No. 2 behind ABC.

Additional insights around the top networks by impressions:

• CBS increases from 10.53% to 11.34% of impressions week-over-week, thanks in large part to daytime programming, which accounts for 42.74% of the network’s impressions on the week.
• NBC moves from No. 4 to No. 3 week-over-week in our ranking, with Today and Today’s third hour combining for over 32% of the network’s weekly impressions.
• As baseball nears the All-Star Break, interest heats up for MLB Network, which increases share of impressions week-over-week from 1.88% to 2.39%.
• Ancient Aliens: Declassified delivers 21.57% of impressions for History Channel (No. 18 in our ranking), while the Barrett-Jackson Live Auction is No. 2 with 19.57%.

Below is a snapshot of TV by the numbers for the week of June 20-26, highlighting the most-watched shows and networks using glass-level data from Vizio’s Inscape, and network and show TV ad impressions insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

The Stanley Cup Final concluded on Sunday, as the Colorado Avalanche defeated the Tampa Bay Lightning in six games. From June 20-26, the exciting series led the way, with 1.45% of all minutes watched.

Some additional insights about the top programming on TV:

• As the field narrows for the Men’s College World Series, the event is earning more watch-time, jumping up to No. 3 in our ranking (up from No. 8 the previous week).
• Thursday night’s NBA Draft netted 0.48% of watch-time on the week — good for No. 17 overall.
• Family Feud climbs from No. 27 to No. 23 week-over-week, courtesy of a consistent presence on Game Show Network.
• Chicago Fire stays hot, even weeks after season 10 has concluded, landing at No. 14 by watch-time despite only airing syndicated episodes.

ABC stays at the top of our list of most-watched networks in part due to the Stanley Cup Final, which played four games in primetime from June 20-26. The network accounts for 6.31% of watch-time, which is down from 8.17% the week before.

Additional insights around the most-watched networks from June 20-26:

• Airing the PGA Tour’s Travelers Championship helped CBS leapfrog NBC for No. 2 in our ranking, with 5.96% on the week.
• CNN increases minutes watched from 1.72% to 1.99% week-over-week, leading to a jump from No. 13 to No. 10 by most-watched networks.
• BET flies into our ranking after Sunday’s 2022 BET Awards, increasing watch-time from 0.84% to 1.10% week-over-week.
• History Channel moves from No. 26 to No. 22 by minutes watched week-over-week, on a steady diet of reality shows like Pawn Stars, American Pickers and Alone (among others).

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

The week of June 20-26 concludes with the NHL’s Stanley Cup Final as the top program by impressions, with 3.91% of the total. That’s more than a 2.33x week-over-week increase for the series, which also broadcast twice as many games this week versus last.

More data about the top programs by TV ad impressions:

• Morning shows deliver a larger share of impressions week-over-week, with Good Morning America climbing from 2.09% to 2.42%, and Today moving from 1.65% to 1.97%.
• MLB games catch a larger share of impressions on the week, with 1.79% – propelling a jump from No. 9 to No. 5 in our ranking.
• The 2022 BET Awards soar to No. 15 by impressions, courtesy of a live simulcast across Paramount cable networks including BET, BET Her, Pop, TV Land and more.
• The NASCAR Cup Series grabs the No. 25 spot in our ranking, as the Ally 400 and race qualifying account for 0.84% of the week’s impressions.

ABC parks in the No. 1 spot for another week in our ad-impressions-by-network ranking, collecting 12.76% of impressions (down from 17.23% the previous week, which featured both the Stanley Cup Final and NBA Finals).

Additional insights around the top networks by impressions:

• Fox News Channel hops from No. 3 to No. 2 week-over-week, with 24.46% of impressions delivered during the early fringe daypart.
• While Fox News’s share of impressions increased slightly week-over-week (from 11.74% to 11.75%), it was part of a trend for cable news as MSNBC’s grew from 6.00% to 6.27% and CNN went from 5.10% to 5.36%.
• The Men’s College World Series helped power ESPN2 from No. 17 to No. 13 week-over-week as the tournament field narrowed to the final teams.
• Hallmark Channel springs from No. 32 to No. 23 by impressions week-over-week, thanks in large part to the premiere of TV movie Two Tickets to Paradise, starring Ashley Williams and Ryan Paevey.

Below is a snapshot of TV by the numbers for the week of June 13-19, highlighting the most-watched shows and networks using glass-level data from Vizio’s Inscape, and network and show TV ad impressions insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

U.S. Open coverage scored with TV audiences over the weekend, picking up 2.71% of all minutes watched to lead the way from June 13-19. The event appeared on both NBC and USA Network from Thursday through Sunday.

Some additional insights about the top programming on TV:

• Games five and six of the NBA Finals combined for 1.97% of watch-time, as the Golden State Warriors eliminated the Boston Celtics to win the championship on Thursday.
• Interest was high for live sports on the week, with Major League Baseball climbing from No. 7 to No. 5 by minutes watched, and the 2022 Men’s College World Series and the Stanley Cup Finals both appearing among the top 10 programs as well.
• Law & Order returns to our weekly rankings, hopping from No. 35 to No. 20 week-over-week by watch-time.
• MSNBC’s coverage of the Jan. 6 hearings was a hit in primetime, as The January 6th Hearings: The House Investigates tallies 0.43% of minutes watched (24th in our ranking).

ABC remains on top of our list of most-watched networks thanks in part to both the NBA Finals and Stanley Cup Finals. While the NBA’s champion was crowned, the Stanley Cup is just getting started as the Colorado Avalanche take on the Tampa Bay Lightning. The network scored 8.17% of watch-time – up from 7.30% the previous week.

Additional insights around the most-watched networks from June 13-19:

• U.S. Open coverage helped spring NBC up from No. 3 to No. 2 week-over-week, while USA moves from No. 12 to No. 11.
• MSNBC’s primetime airings of the Jan. 6 hearing helped move the network from No. 13 to No. 10 by watch-time week-over-week.
• Paramount Network climbs from No. 34 to No. 23 by minutes watched week-over-week, as the network continues to lean into Yellowstone.
• FX and INSP are also newcomers to our top 25 network rankings this week, with the former receiving a boost from Jeff Bridges drama The Old Man.

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

The NBA Finals hang onto the impressions lead for one more week, securing 2.65 billion (6.14% of the total) over the series’ final two games. That edged out the U.S. Open for the top spot, as the golf event sits second with 2.33 billion (5.40% of the week’s impressions).

More data about the top programs by TV ad impressions:

• News and talk continue to deliver a large share of impressions on TV, accounting for 16 of the top 25 programs in our ranking from June 13-19.
• Speaking of news, impressions for CBS Mornings rise 16% week-over-week as the program climbs from No. 15 to No. 10 in our ranking.
• ABC World News Tonight With David Muir also witnesses its own impressions jump, up nearly 20% week-over-week.
• With the field narrowed to the final two teams, the NHL moves from No. 17 to No. 6 in our ranking.

ABC stays at No. 1 for another week in our ad-impressions-by-network ranking, scoring 17.24% of impressions. That’s up from 14.14% the previous week.

Additional insights around the top networks by impressions:

• U.S. Open TV ad impressions helped fuel a 27% week-over-week increase for NBC (plus a 203% climb for USA Network, which also aired portions of the tournament).
• For the second consecutive week, three of the top six networks by impressions served are cable news channels (Fox News at No. 3, MSNBC at No. 5 and CNN at No. 6).
• As baseball interest rises, so do MLB Network TV ad impressions – climbing 11% week-over-week.
• Bravo leaps from No. 23 to No. 19 by impressions, on the strength of various Real Housewives franchise programs, among others.

Below is a snapshot of TV by the numbers for the week of June 12, highlighting the most-watched shows and networks using glass-level data from Vizio’s Inscape, and network and show TV ad impressions insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

The NBA Finals remained appointment viewing as games three and four combined to secure 1.58% of all minutes watched from June 6-12. It’s the second straight week the series between the Boston Celtics and Golden State Warriors is No. 1 by watch-time among all programs.

Some additional insights about the top programming on TV:

• College baseball is a hit, with minutes watched climbing from No. 11 to No. 3 week-over-week as the postseason continues to narrow.
• Fox News programs Fox & Friends and America’s Newsroom end a one-week hiatus outside of the top 25 in our ranking, landing at No. 14 and No. 20 this week, respectively.
• Even after its season nine finale, Chicago P.D. climbs from No. 37 to No. 15 by watch-time as audiences catch up on ION and USA Network.
• Speaking of Chicago, Chicago Fire roars from No. 21 to No. 8 week-over-week, via its own ION and USA syndication play.

ABC stays atop the list of most-watched networks, in part due to the NBA Finals. The network had 7.30% of watch-time on the week, up slightly from 7.23% from May 30-June 5 as audiences also tuned into ABC’s coverage of the Jan. 6 hearings in primetime on Thursday.

Additional insights around the most-watched networks from June 6-12:

• USA springs from No. 16 to No. 12 by watch-time week-over-week, on a steady dose of syndicated procedurals plus WWE Monday Night Raw.
• MSNBC moves from No. 19 to No. 16 in our ranking, in part due to increased Thursday viewership around the Jan. 6 hearings.
• ESPN2 jumps from No. 32 to No. 17 week-over-week, via NCAA coverage including college baseball, the Women’s College World Series and the NCAA Track and Field Championships.
• The latest episode of Little People, Big World helped lift TLC from No. 20 to No. 17 week-over-week in our watch-time rankings.

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

As the NBA Finals continue, the series once again nets the most TV ad impressions on the week, with 2.08 billion – 4.8% of the total. That’s down slightly from the previous week (5.3% of the total) as the final minutes of each game have become increasingly one-sided in the series.

More data about the top programs by TV ad impressions:

• College baseball doubles impressions week-over-week as the field gets close to the final eight teams headed to Omaha for the College World Series.
• ABC World News Tonight With David Muir is one of several news programs to increase impressions week-over-week, along with Fox & Friends, America’s Newsroom and NBC Nightly News With Lester Holt, among others.
• Resuming its five-episodes-per-week schedule after taking Memorial Day off the previous week, The View sees impressions increase by 33.8% week-over-week.
• Speaking of news and talk shows, they made up 14 of the top 25 programs by impressions in our ranking for June 6-12.

ABC remains No. 1 in our ad-impressions-by-network ranking, with 14.14% of impressions on the week. The NBA Finals accounted for 33.5% of those as advertisers continue to benefit from a tight series through four games.

Additional insights around the top networks by impressions:

• Fox News increased impressions by more than 14% week-over-week.
• CNN and MSNBC both saw impressions leap thanks to Jan. 6 hearings coverage – as the former jumped by 10.8% and the latter by 31.8% week-over-week.
• Fox Sports 1 delivered more impressions on the week than Fox, via NASCAR Cup Series and UEFA Nations Cup action.
• CNBC hops from No. 26 to No. 20 in our ranking week-over-week, as stock market concerns continued to fuel greater interest in business-focused news.

Below is a snapshot of TV by the numbers for the week of May 30-June 5, highlighting the most-watched shows and networks using glass-level data from Vizio’s Inscape, and network and show TV ad impressions insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

The NBA Finals are just two games in, but that’s enough to secure a watch-time lead for the association’s championship round. Games one and two between the Boston Celtics and Golden States Warriors combined for 1.68% of all minutes watched from May 30-June 5 — No. 1 among all programs during the timeframe.

Some additional insights about the top programming on TV:

• French Open action swings to No. 2 by watch-time as audiences watched Rafael Nadal take the men’s title (the 14th time he’s done so), while Iga Świątek won her second French Open in three tries.
• Our rankings are littered with live sports, especially at the top. Beyond the NBA Finals and French Open, the NHL (No. 4), MLB (No. 7) and PGA Tour (No. 9) all finish in the top 10 as well.
• Seinfeld soars to No. 18 in our rankings thanks to a Comedy Central marathon, after not appearing among the top 50 programs by watch-time the previous week.
• Among the other syndicated sitcoms included in this week’s rankings: Friends (No. 12), The Golden Girls (No. 20) and Two and a Half Men (No. 23).

ABC leaps to the top spot as the most-watched network, thanks in part to the NBA Finals. The network had 7.23% of watch-time on the week, up from 6.14% from May 23-29, when it placed third in our rankings.

Additional insights around the most-watched networks from May 30-June 5:

• HGTV climbs the ladder into the top 10 in our rankings, as audiences tuned into an abundance of Love It or List It episodes.
• Hallmark Channel also hops into the top 10 by minutes watched with an assist from the premiere of new movie Hidden Gems.
• History Channel bounds from No. 25 to No. 18 by watch-time week-over-week, in part due to a two-night documentary on Theodore Roosevelt.
• Paramount Network continues to lean into hit show Yellowstone, fueling a modest move from No. 23 to No. 21 by minutes watched week-over-week.

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

The NBA Finals scored the most TV ad impressions on the week, with 2.23 billion — 5.3% of the total. Those impressions are up nearly 40% year-over-year compared to the first two games of last year’s Finals, which took place in early July.

More data about the top programs by TV ad impressions:

• Despite the short week with the Memorial Day holiday, Good Morning America still increased TV ad impressions by over 6% compared to the previous week.
• MLB impressions increased by 63.7% week-over-week despite just four additional minutes of ad time (but this week featured action on ESPN, while the previous week had games on ESPN2 instead).
• The French Open’s later rounds led to more TV ad impressions, as the event delivered 175% more week-over-week.
• America’s Got Talent’s 17th season premiered on NBC on May 31, to the tune of 364.4 million impressions (0.86% of the total for the week and No. 18 in our ranking).

ABC nabs the top spot in our ad-impressions-by-network ranking, with 15.53 of impressions on the week. The NBA Finals accounts for over 32% of those after airing in primetime on Thursday night and Sunday night, respectively.

Additional insights around the top networks by impressions:

• With new episodes almost nightly, La Casa de los Famosos helped fuel Telemundo’s move from No. 11 to No. 9 by impressions week-over-week.
• College baseball and the Women’s College World Series combined for almost 29% of TV ad impressions on ESPN2, pushing the network from No. 17 to No. 14 by impressions week-over-week.
• Lifetime more than doubled impressions week-over-week, thanks in part to the most recent “where are they now?” episode of Married at First Sight (30% of Lifetime impressions on the week).
• Bravo impressions rose by 29% week-over-week as the Real Housewives of Dubai premiered as the newest addition to the successful franchise.

Below is a snapshot of TV by the numbers for the week of May 23-29, highlighting the most-watched shows and networks using glass-level data from Vizio’s Inscape, and network and show TV ad impressions insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

With conference finals concluded, the NBA once again keeps its watch-time lead with 2.81% of all minutes watched from May 23-29. That’s up from 2.69% the previous week despite fewer games, as the Boston Celtics and Golden State Warriors both secured trips to the NBA Finals.

Some additional insights about the top programming on TV:

• Beyond the NBA, live sports remains hot, making up seven of the top 25 programs – including the NHL (No. 3), college softball (No. 9), college baseball (No. 11), PGA Tour golf (No. 13), French Open tennis (No. 15) and MLB (No. 16).
• Good Morning America and Today both make week-over-week moves by minutes watched, with the former jumping from No. 7 to No. 4 in our ranking.
• “Regular” SportsCenter is joined by SportsCenter With Scott Van Pelt in our ranking. The two combined for 1.29% of minutes watched from May 23-29.
• NCIS moves from No. 6 to No. 2 in our ranking week-over-week, securing 0.90% watch-time.

CBS keeps the top spot as the most-watched network, thanks in part to the PGA Tour’s Charles Schwab Challenge, which featured Sam Burns besting Scottie Scheffler in a playoff. The network had 6.61% of watch-time on the week.

Additional insights around the most-watched networks from May 23-29:

• Watch-time increased for both CNN and MSNBC amid coverage of the tragic school shooting in Uvalde, Texas.
• In anticipation of Memorial Day cookouts, Food Network leaned into holiday-specific content – and saw total minutes watched rise from 1.23% to 1.36% week-over-week.
• Yellowstone wins again as Paramount Network climbs from No. 40 to No. 23 by watch-time week-over-week thanks in large part to marathon viewing of the show.
• NBC and ABC flip-flop as the former benefits from the Indy 500 (among other programming) to hop from No. 3 to No. 2 in our ranking week-over-week.

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

NBA TV ad impressions rose by over 6% week-over-week, with the conference finals delivering 3.25 billion impressions – or nearly 3.5 times more impressions than the nearest program (SportsCenter).

More data about the top programs by TV ad impressions:

• With an assist from its two-part season 18 finale, Grey’s Anatomy arrives in our ranking at No. 25 by impressions, after finishing outside the top 50 the previous week.
• Speaking of finales, Survivor wrapped up season 42 and delivered 0.95% of TV ad impressions on the week (No. 18 in our ranking).
• National MLB game TV ad impressions climbed by nearly 5% week-over-week, while minutes of advertising climbed by slightly more (over 7% on the week).
• Today made big moves week-over-week, as impressions soared by almost 15% week-over-week, and the show’s third hour saw a 16% climb.

CBS leads our ad-impressions-by-network ranking once again, with 14.37% of impressions on the week. Quiz and giveaway shows (including The Price Is Right and Let’s Make A Deal) account for close to 20% of the network’s impressions for the week.

Additional insights around the top networks by impressions:

• ESPN jumps from 6.3% to 7.7% of TV ad impressions week-over-week, with the NBA and NHL combining for nearly half of the network’s impressions from May 23-29.
• Discovery Channel boosts impressions by 18.7% week-over-week, leaning on new episodes of shows such as Expedition Unknown: Uncovered, Deadliest Catch and Street Outlaws: America’s List.
• Spanish-language networks Univision, Telemundo, and Galavision all make week-over-week gains by impressions share of voice, with Univision leading the way at 4.46% (No. 7 overall).
• History Channel climbs to No. 22 in our ranking (up from No. 24 the previous week), with TV ad impressions for The Secret of Skinwalker Ranch nearly doubling week-over-week.

Below is a snapshot of TV by the numbers for the week of May 16-22, showcasing the most-watched shows and networks using glass-level data from Vizio’s Inscape, and network and show TV ad impressions insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

As the NBA Playoffs progress to the conference finals, they retain a lead by watch-time with 2.69% of minutes watched from May 16-22. Close on the NBA’s heels, however, is the 2022 PGA Championship, with 2.54% of watch-time.

Some additional insights about the top programming on TV:

• SportsCenter jumps to No. 4 by minutes watched, up from No. 10 the previous week, while increasing share of watch-time from 0.62% to 0.96%.
• The regional round of the Women’s College World Series helps college softball climb from No. 42 by minutes watched to No. 13 week-over-week.
• Coinciding with the theatrical release of Downton Abbey: A New Era, audiences watched plenty of Downton Abbey on TV, as the show accounted for 0.52% of the week’s watch-time.
• The First 48 gained a larger share of minutes watched week-over-week, from 0.42% to 0.48%, fueling a move from No. 20 to No. 16 by watch-time.

CBS supplants ABC as the most-watched network, thanks in part to the 2022 PGA Championship. The network hits 7.56% of watch-time on the week, which is up from 6.49% the previous week.

Additional insights around the most-watched networks from May 16-22:

• PGA Championship coverage has also been a boon to ESPN, which progresses from No. 7 to No. 6 by watch-time week-over-week.
• Paw Patrol powers part of Nickelodeon’s own week-over-week rise by minutes watched, from No. 19 to No. 16.
• TLC makes a modest climb from No. 20 to No. 19 week-over-week, thanks in part to both 90 Day Fiancé and 90 Day: The Single Life.
• USA Network makes a week-over-week watch-time move from No. 18 to No. 15, with assists from WWE Monday Night Raw and coverage of the final weekend of English Premier League action.

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

Despite fewer playoff games week-over-week, the NBA maintains its TV ad impressions lead, with 3.06 billion from May 16-22 — 5.98% of the week’s impressions overall. That’s almost double the share of impressions for the second-place programming, the PGA Championship, with 3.22% on the week.

More data about the top programs by TV ad impressions:

• More than half of this week’s top 25 programs by impressions are news and talk-related, led by Good Morning America at No. 4 (with 1.90% of impressions).
• Speaking of, GMA increased week-over-week impressions by 10.7%, despite slipping from No. 3 to No. 4 in our ranking.
• Impressions for The View climbed by more than 5% week-over-week, fueling a move from No. 16 to No. 14 in our ranking.
• Sports accounts for four of the top 10 spots by impressions, with that programming programs — the NBA, PGA Championship, SportsCenter and the NHL — accounting for 12.9% of the week’s ad impressions.

CBS stays at No. 1 in our ad-impressions-by-network ranking, collecting 15.95% of impressions on the week, which is up from 13.37% the previous week.

Additional insights around the top networks by impressions:

• ESPN got a boost from the PGA Championship (and other programs), making a short climb from No. 6 to No. 5 by impressions week-over-week.
• Of the cable news networks, both Fox News and MSNBC increased impressions week-over-week, with the former jumping by 6.4% and the latter by 0.7%.
• College softball accounts for about a third of ESPN2’s impressions on the week, as the network hops from No. 18 to No. 15 in our ranking.
• The Weather Channel is a week-over-week newcomer in our ranking, growing impressions from 0.44% (No. 29) to 0.49% (No. 25).

Below is a snapshot of TV by the numbers for the week of May 9-15, showcasing the most-watched shows and networks using glass-level data from Vizio’s Inscape, and network and show TV ad impressions insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

The NBA and NHL continue their dominance of both TV watch-time and ad impressions. The NBA leads with 4.70% of overall watch-time, up from 3.92% last week. Meanwhile the NHL maintains a close second at 1.38% of watch-time, roughly even with the 1.33% from the previous week. 

Some additional insights about the top programming on TV:

• Crime procedurals remain viewer favorites, with seven populating the list. Of them, Chicago P.D. saw the highest week-over-week spike, rising from No. 23 last week to No. 11 this week.
• Law & Order re-entered the top 25, as did Family Feud.
• Syndicated sitcoms continue to do well, with Friends (No. 7), Two and a Half Men (No. 17) and The Golden Girls (No. 23) all roughly maintaining their relative positions week-over-week.

ABC continues its run as the most-watched network for a fifth consecutive week, largely due to the NBA Playoffs. The network fell slightly in overall minutes watched to 6.67% (from 7.05% last week) — which was still good enough to ward off a surging CBS, which passed NBC to take second place with 6.49% of minutes watched. NBC fell to third with 6.20%. 

Additional insights around the most-watched networks for the week:

• Ion and IFC flip positions, with Ion jumping a spot in the rankings from No. 9 to No. 8, and vice versa.
• TNT retains its No. 6 position on the strength of NHL and NBA playoff games, while overall minutes watched increased from 3.55% to 3.83%.
• The week’s biggest jump comes from TBS, spiking from No. 18 to No. 16 on the back of a 7% increase in minutes watched.
• Bravo enters the list at No. 25 — the only newcomer for the week.

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

The top TV shows by ad impressions ranking is dominated by NBA playoff games, which increased overall impressions to 4.9 billion from 4.3 billion last week. Second-place NHL playoffs increased ad impressions from 1.02 billion to 1.08 billion. 

More data about the top programs by TV ad impressions:

• The PGA Golf Tour rose to No. 8 from No. 18, increasing to over 566 million impressions.
• American Idol fell to No. 19 from No. 10, shedding over 193 million impressions vs. the previous week.
• Game shows increased their presence, with The Price Is Right rising a spot to No. 5, and Let’s Make a Deal entering the list at No. 14 after not appearing at all last week.
• Primetime news shows both gained and lost. ABC World News Tonight and NBC Nightly News both rose a spot week-over-week, while America’s Newsroom fell from No. 16 to No. 22, and Special Report With Bret Baier fell off the list completely, replaced by Jesse Watters Primetime at No. 24.

There was little change in the ad-impressions-by-network ranking, with ABC continuing to ride the NBA playoffs to the No. 1 spot despite impressions falling to 6.93 billion from 7.05 billion the previous week. 

Additional insights around the top networks by impressions:

• The top six networks all held their chart positions, despite a slight decline in overall impressions week-over-week.
• Univision overtook CNN for the No. 7 spot by a hair (just 7 million impressions), while Fox gained ground over Telemundo to enter the top 10.
• Bravo entered the list this week at No. 20, while the History Channel fell off completely.

Below is a snapshot of TV by the numbers for the week of May 2-8, showcasing the most-watched shows and networks using glass-level data from Vizio’s Inscape, and network and show TV ad impressions insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Entertaining conference semifinal series mean the NBA playoffs are once again the most-watched programming in this week’s watch-time ranking. From May 2-8, the NBA accounted for 3.92% of all TV minutes watched -- up from 3.53% the previous week, despite fewer games.

Some additional insights about the top programming on TV:

• The first round of the NHL’s Stanley Cup Playoffs meant wall-to-wall hockey across ESPN networks and TNT, and 1.33% of the week’s minutes watched.
• Despite a race that ran just two minutes, the 148th Kentucky Derby still scored 0.69% of TV watch-time on the week.
• Along with hockey and the Kentucky Derby, ABC World News Tonight With David Muir is the other week-over-week newcomer in our ranking by watch-time, moving up from No. 30 to No. 24.
• Syndicated sitcoms held strong for another week, with Friends (No. 9), Two and a Half Men (No. 15) and The Golden Girls (No. 22) all appearing in this week’s ranking.

ABC remains the most-watched network for a fourth consecutive week, thanks in part to the NBA playoffs. The network scored 7.05% of minutes watched for the week, edging out NBC (6.45%) and CBS (6.40%) for the top spot.

More insights around the most-watched networks from May 2-8:

• IFC climbs again, from No. 9 to No. 8 by watch-time, once again relying on syndicated sitcoms like Two and a Half Men, Everybody Loves Raymond and Parks and Recreation.
• NHL and NBA playoff action fueled a modest minutes-watched climb for TNT, increasing watch-time from 3.14% to 3.55% week-over-week.
• History Channel vaults from No. 23 to No. 20 by watch-time, via new episodes of The Curse of Oak Island, among other programs.
• INSP is the lone week-over-week network newcomer, moving up from No. 26 to No. 25 by minutes watched thanks in part to Gunsmoke syndicated airings.

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

NBA playoff games still reign supreme with the most TV ad impressions from May 2-8, delivering more than 4.3 billion -- 8.3% of the total on TV and more than four times the impressions served by the Stanley Cup playoffs (the No. 2 program).

More data about the top programs by TV ad impressions:

• The Kentucky Derby is No. 7 by share of impressions on the week, with 1.37% as viewers tuned in both before and after the country’s most popular horse race.
• With over a billion TV ad impressions during the first week of playoff action, the NHL increased impressions by nearly 25x compared to the final week of the regular season.
• Live sports remained a big impressions draw this week, with the NBA (No. 1), NHL (No. 2), Kentucky Derby (No. 7), MLB (No. 11) and PGA Tour (No. 18) all finishing among the top 25 programs by impressions.
• The View increased impressions by nearly 16% week-over-week, inching up from No. 18 to No. 17 in our ranking.

ABC’s NBA Playoffs emphasis delivers the top spot in our ad-impressions-by-network ranking again, from May 2-8. The NBA accounted for nearly 15% of the network’s impressions on the week.

Additional insights around the top networks by impressions from May 2-8:

• Kentucky Derby coverage is among the biggest reasons for NBC’s 15% week-over-week impressions increase, as the race accounted for over 700 million impressions for the network.
• Popular reality show Exatlón Estados Unidos delivered over 22% of Telemundo impressions for the week, powering a jump from No. 11 to No. 10 in our ranking, week-over-week.
• Fox Sports 1 impressions rise 31% week-over-week, thanks in large part to NASCAR coverage on the network (accounting for over 53% of FS1’s impressions for the week).
• Programming on May 2 accounted for almost 25% of Fox’s impressions for the week, thanks to 9-1-1 and 9-1-1: Lone Star.

Below is a snapshot of TV by the numbers for the week of April 25-May 1, showcasing the most-watched shows and networks using glass-level data from Vizio’s Inscape, and network and show TV ad impressions insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

NBA playoff games are TV’s most-watched programming again in this week’s watch-time ranking. From April 25-May 1, NBA games accounted for 3.53% of all TV minutes watched as viewers tuned into the end of the first round of the postseason and the start of conference semifinal series.

Some additional insights about the top programming on TV:

• NFL Draft coverage across ABC, ESPN and NFL Network scored 2.52% of watch-time as teams picked 262 new players in three days.
• NCIS: New Orleans jumps from No. 20 to No. 12 week-over-week, and is one of seven procedurals among our top 25 programs.
• Diners, Drive-Ins and Dives pulls into our top 25 rankings at No. 22, up from No. 32 the previous week.
• With so much NFL Draft and NBA action, viewers were bound to miss some highlights, which helped fuel SportsCenter’s rise from No. 8 to No. 5 week-over-week.

Coverage of the NFL Draft and NBA playoffs helped ABC maintain its spot as the most-watched network for the third consecutive week. ABC tallied 7.26% of minutes watched for the week, which is up from 6.76% from April 18-24.

More insights around the most-watched networks from April 25-May 1:

• Speaking of the draft, the three-day event was enough to push ESPN up from No. 7 to No. 6 week-over-week, swapping places with TNT.
• IFC rode syndicated sitcoms like Two and a Half Men and Everybody Loves Raymond to a modest increase from No. 10 to No. 9 by watch-time week-over-week.
• More baseball meant more minutes watched for TBS, as MLB (with an assist from wrestling) drove a one-spot rise from No. 19 to No. 18 week-over-week.
• The CW’s primetime slate helped push the network to No. 20 this week, up from No. 23 the week of April 18-24.

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

NBA playoff games delivered the most TV ad impressions from April 25 to May 1, with 3.92 billion (7.73% of the impressions total for the week). That’s more than double the number of impressions for the No. 2 programming, the three-day NFL Draft.

More data about the top programs by TV ad impressions:

• Despite “just” moving from No. 6 to No. 5 week-over-week, SportsCenter impressions climbed by 25% when compared to April 18-24.
• MSNBC’s Morning Joe is one of several news-focused programs on the move, jumping from No. 30 to No. 25 by impressions week-over-week.
• Fox News’ Jesse Watters Primetime is also new to our rankings this week, climbing from No. 26 to No. 22 by impressions.
• Despite both shows each dropping by one spot in our rankings week-over-week, both Good Morning America (up 6%) and Today (up 12%) increased impressions week-over-week.

Tentpole programming paid off for ABC, which seizes the top spot in our ad-impressions-by-network ranking from April 25 to May 1. ABC’s NBA playoffs and NFL Draft broadcasts were a big part of the network delivering 13.9% of the week’s TV ad impressions.

Additional insights around the top networks by impressions from April 25-May 1:

• Speaking of the NFL Draft, NFL Network’s simulcast of the event helped push the cable channel to No. 20 in our rankings (up considerably from No. 59 the previous week).
• Cable news keeps climbing, as both Fox News (up 9%) and MSNBC (up 5%) increased impressions week-over-week.
• Car racing keeps up the pace for Fox Sports 1, accounting for about 50% of the network’s impressions for the week as FS1 soars from No. 19 to No. 14 in our ranking.
• Primetime and daytime programming were responsible for the lion’s share of CBS impressions for the week, combining for nearly 71% on the week.

Below is a snapshot of TV by the numbers for the week of April 18-24, showcasing the most-watched shows and networks using glass-level data from Vizio’s Inscape, and network and show TV ad impressions insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

With the NBA playoffs in full swing, the league is once again the most-watched program in this week’s watch-time ranking. From April 18-24, NBA playoff games accounted for 5.06% of all TV minutes watched — up from 3.12% the previous week.

Some additional insights about the top programming on TV:

• Chicago Fire is hot both live and in syndication, as the show climbs the ladder from No. 9 to No. 5 by minutes watched week-over-week.
• NBA playoffs action means more eyeballs on highlights as well, as SportsCenter makes modest week-over-week watch-time gains, moving from No. 10 to No. 8.
• The NASCAR Cup Series’ GEICO 500 race drove a week-over-week minutes-watched increase from No. 47 to No. 22.
• Paw Patrol nabbed more watch-time compared to a week ago, leaping from No. 41 to No. 21 in our ranking.

ABC narrowly tops the most-watched network rankings for a second straight week, thanks in part to the continued attention paid to the NBA playoffs. As a result, ABC scores 6.76% of minutes watched for the week (vs. 6.69% for CBS).

More insights around the most-watched networks from April 18-24:

• Speaking of the NBA playoffs, fellow league partner TNT jumps from No. 11 to No. 6 week-over-week, thanks to an abundance of games all week.
• HGTV moves from No. 10 to No. 9 by watch-time week-over-week, with that shift  fueled by a decent-sized bounce from 1.76% of minutes watched to 2.03%.
• Some of the other cable networks to increase share of watch-time week-over-week: IFC (from 1.94% to 1.99%), Hallmark Channel (1.72% to 1.77%) and Nickelodeon (1.25% to 1.30%).

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

NBA playoff games collected nearly 5.3 billion TV ad impressions from April 18-24 – 10.43% of the impressions total for the week. That’s nearly six times the number of impressions for the No. 2 program, Good Morning America.

More data about the top programs by TV ad impressions:

• NASCAR Cup Series coverage flies to No. 11 by TV ad impressions, nearly doubling impressions compared to the previous week.
• News and talk programming delivered ad impressions en masse once again, accounting for more than half of the top 25 shows in our ranking this week.
• Daytime soap operas increased impressions week-over-week, as The Young and The Restless (up 7.9%), General Hospital (up 23.0%) and Days Of Our Lives (up 11.8%) all climb.
• American Idol remains among the top five programs by ad impressions as the show enters the live show portion of the competition.

CBS is on top of our ad-impressions-by-network ranking again from April 18-24, with almost 14.5% of TV ad impressions during the timeframe. While primetime programming accounts for 36.2% of those impressions, daytime isn’t far behind at 34.2% for the week.

Additional insights around the top networks by impressions from April 18-24:

• NBA playoff games and resulting coverage vault TNT from No. 9 to No. 5 in our ranking, more than doubling impressions week-over-week.
• Fox Sports 1 delivered 31% more TV ad impressions week-over-week, thanks in large part to USFL action and NHRA drag racing.
• NASCAR delivered for Fox, as the NASCAR Cup Series, Xfinity Series and RaceDay accounted for nearly 39% of the network’s impressions for the week.
• Cable news continues to retain its ability to serve a significant number of ad impressions, as Fox News, CNN and MSNBC alone accounted for over 19% of the total for the week.

Below is a snapshot of TV by the numbers for the week of April 11-17, showcasing the most-watched shows and networks using glass-level data from Vizio’s Inscape, and network and show TV ad impressions insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Between play-in games and playoff series games on Saturday and Sunday, the NBA leaps to the top spot in this week’s watch-time ranking. From April 11-17, NBA games accounted for 3.12% of all TV minutes watched — up from 0.93% during the final week of the regular season.

Some additional insights about the top programming on TV:

• During its first full week of action this season, Major League Baseball is No. 6 by watch-time (up from No. 7 the previous week).
• USFL football premieres on Fox to 0.44% of minutes watched on the week (No. 21 overall).
• Crime fuels some of the week’s biggest watch-time gains, including The First 48 (from No. 35 to No. 19 week-over-week) and Forensic Files (from No. 32 to No. 22 week-over-week).
• American Idol also makes week-over-week moves, from No. 22 to No. 14 by minutes watched as the competitor field on the show narrows to the top 20 singers.

ABC ends CBS’s five-week reign as the most-watched network in our rankings. Thanks in part to the NBA Playoffs, ABC leaps over CBS, collecting 6.98% of minutes watched (vs. 6.87% for CBS).

More insights around the most-watched networks from April 11-17:

• ABC isn’t the only network benefiting from the NBA Playoffs, as TNT climbs from No. 21 to No. 11 week-over-week due in part to postseason action.
• USA Network makes modest gains, going from No. 17 to No. 15 week-over-week by watch-time, with help from procedurals, wrestling and the USFL.
• Discovery Channel and A&E Network are the two week-over-week newcomers to our ranking, coming in at No. 24 and No. 25, respectively.
• History Channel moves from No. 23 to No. 21 by minutes watched week-over-week as viewers tuned into airings of The Bible miniseries leading into Easter Sunday.

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

Starting with play-in games on Tuesday, the NBA Playoffs are in full swing and delivering the most TV ad impressions of any programming as a result. From April 11-17, NBA games accounted for nearly 3.3 billion impressions -- or 6.65% of the total for the week.

More data about the top programs by TV ad impressions:

• American Idol flies up to No. 2 by impressions, tacking on another 100 million compared to the previous week.
• A full week of games propelled an impressions increase of more than 62% for MLB week-over-week.
• CBS’s broadcast of the 2022 CMT Music Awards scored 1.05% of the week’s TV ad impressions.
• Even after postponing one of its season-opening games due to weather, the USFL still wound up delivering more than 430 million TV ad impressions on the week (0.87% of the total).

CBS stays on top of our ad-impressions-by-network ranking from April 11-17, with nearly 15% of TV ad impressions during the period. On the week, three different CBS programs accounted for at least 500 million impressions, including The Price Is Right, The Young and the Restless and the CMT Music Awards.

Additional insights around the top networks by impressions from the week:

• NBC climbs one spot to No. 3 by TV ad impressions, courtesy of its usual stable of news-related programming, plus the USFL’s debut.
• MLB Network impressions more than double week-over-week, from 563 million to 1.44 billion.
• The NBA Playoffs power week-over-week impressions increases across all of the league’s network partners: ABC is up 4%, ESPN is up 24% and TNT is up 132%.
• Food Network hops from No. 26 by impressions to No. 19 this week, as audiences tuned into Sunday’s Tournament of Champions finale (accounting for 22% of the network’s impressions on the week).

Below is a snapshot of TV by the numbers for the week of April 4-10, showcasing the most-watched shows and networks using glass-level data from Vizio’s Inscape, and network and show TV ad impressions insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

The Masters, one of the PGA Tour’s premier events, drives to the top spot in this week’s watch-time ranking. From April 4-10, the Masters accounted for 3.39% of TV minutes watched — more than three times the next most-watched program (the NCAA Men’s Basketball Tournament).

Some additional insights about the top programming on TV:

• March Madness closed out strong, as the national title game between Kansas and North Carolina netted 0.98% of the week’s watch-time.
• Along with the Masters itself, coverage from the tournament was also a major draw for viewers, with Golf Channel’s Live From the Masters finishing No. 3 by minutes watched.
• Despite the regular season only starting on Thursday, Major League Baseball still caught 0.82% of the week’s watch-time (No. 7 overall).
• TLC’s 90 Day Fiancé: Before the 90 Days was another newcomer to our rankings this week, picking up 0.41% of minutes watched.

Masters coverage was a boost to CBS watch-time, as the network collected 8.14% of all minutes watched from April 4-10. That’s the fifth straight week that CBS has led in our ranking, due at least in part to major sporting events (the Masters and the NCAA Men’s Basketball Tournament).

More insights around the most-watched networks from April 4-10:

• ESPN remained at No. 6 in this week’s rankings, but also increased watch-time from 2.64% to 3.40% week-over-week thanks to its own Masters coverage -- including both early-round tournament play and special SportsCenter airings on location at the event.
• On a similar note, Golf Channel jumped into the top 50 (thanks, again, to Masters coverage) after not being listed the previous week.
• TBS’s airing of the NCAA Men’s Basketball Tournament’s national title game kept the network among the top 10 by minutes watched for the week.
• Leaning on its typical syndicated comedy programming, TV Land made modest week-over-week watch-time gains, climbing from No. 23 to No. 22 by minutes watched.

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

Courtesy of a simulcast across TBS, TNT and truTV, the NCAA Men’s Basketball Tournament’s championship game delivered the most TV ad impressions, with over 2.6% of the total for the week.

More data about the top programs by TV ad impressions:

• With four days of golf action across four different networks, the Masters scored the third-most impressions for the week (1.85% of the total).
• Speaking of sports, it‘s a major point of emphasis for the week, as five of the top 10 programs by impressions are sports-related.
• Another week with two shows (April 4 and 10) meant another week of American Idol finishing in the top five for TV ad impressions.
• The arrival of the regular season meant Major League Baseball games returning to national TV, where matchups served up more than 450 million ad impressions from Thursday through Sunday.

CBS parked itself at No. 1 again in our ad-impressions-by-network ranking for April 4-10, delivering 13.7% of TV ad impressions during the time period.

Additional insights around the top networks by impressions from the week:

• Talk and news programs accounted for nearly 50% of ABC TV ad impressions from April 4-10, led by Good Morning America (14.9% of ABC impressions).
• The Masters had a competitor on CBS, as The Price Is Right delivered 10.97% of impressions to lead all programs on the network (The Masters was second with 10.11%).
• From April 4-10, nearly 18% of Fox News Channel impressions for the week came during Monday programming (almost as much as Saturday and Sunday combined).
• Bravo TV ad impressions leapt by more than 20% week-over-week, with shows in the Real Housewives franchise accounting for 40% of impressions from April 4-10. ▪️

Below is a snapshot of TV by the numbers for the week of March 28-April 3, showcasing the most-watched shows and networks using glass-level data from Vizio’s Inscape, and network and show TV ad impressions insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Even with just two NCAA Tournament games airing from March 28-April 3, men’s college basketball retains its watch-time lead for yet another week. Games accounted for over 1.7% of TV audience tune-in, which was No. 1 overall, edging out the NBA (1.18% of minutes watched).

Also: North Carolina-Duke Draws Most Final Four Viewers Since 2017

Some additional insights about the top programming on TV:

• The NCAA Women’s Basketball Tournament jumps from No. 11 to No. 8 week-over-week while crowning a champion (the South Carolina Gamecocks) on Sunday.
• This year’s Grammy Awards telecast is the lone week-over-week newcomer in our program ranking, taking home 0.63% of the week’s watch-time during Sunday night’s broadcast.
• American Idol surges from No. 33 by minutes watched to No. 17, collecting 0.50% of TV watch-time for the week.
• Comfort food stand-by Diners, Drive-Ins and Dives soars from No. 39 to No. 20 by minutes watched week-over-week.

Yet again, it’s CBS atop our ranking of the most-watched networks, with 7.01% of all minutes watched from March 28-April 3. The Grammys are the biggest source of minutes watched there, but far from the only major draw for CBS, which also airs daytime TV titans like The Price Is Right and The Young and The Restless.

More insights around the most-watched networks from March 28-April 3:

• TBS leaned on Final Four games to keep its place among the 10 most-watched networks (No. 9 this week after being No. 6 the previous week).
• Similarly, TNT rode Final Four simulcast views and late-season NBA action to No. 19 in our watch-time rankings (up from No. 28 the previous week).
• The same goes for truTV, which climbs from outside of the top 50 most-watched networks March 21-27, to No. 24 this week.
• ESPN hops from No. 8 to No. 6 by watch-time, due in part to NCAA Women’s Basketball Tournament games (including the championship game between South Carolina and Connecticut).

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

The Final Four means men’s college basketball games continue to deliver TV ad impressions, as NCAA Tournament games accounted for over 4.7% of impressions for the week (2x more than the No. 2 program).

More data about the top programs by TV ad impressions:

• The Grammys arrive at No. 7, with nearly 721 million impressions, while also airing fewer ads per hour than any other program in this week’s top 25.
• Basketball continues to provide an impressions bounce, as men’s and women’s college basketball and the NBA account for almost 8% of all TV ad impressions from March 28-April 3.
• Daytime soap operas take three of the top 25 spots in our rankings, led by The Young and The Restless (No. 10), then General Hospital (No. 18) and Days of Our Lives (No. 24).
• Multiple episodes of American Idol led to TV ad impressions rising by almost 95% week-over-week as the reality show sits at No. 4 by impressions for the week.

CBS is No 1 once more in our ad-impressions-by-network ranking for March 28-April 3, delivering 15.3% of TV ad impressions.

Additional insights around the top networks by impressions from the week:

• TBS, truTV and TNT combined for about 6% of all TV ad impressions for the week after all aired the NCAA Men’s Basketball Tournament’s Final Four matchups between North Carolina and Duke, and Kansas and Villanova, respectively.
• ESPN’s own basketball emphasis (NCAA Women’s Tournament and NBA) helped fuel a week-over-week rise in share of TV ad impressions — from 3.7% to 4.4%.
• Wrestling and Premier League soccer coverage contributed to USA Network’s week-over-week climb from No. 20 to No. 17 by impressions, as live events and surrounding shows accounted for over 40% of the network’s impressions.

Below is a snapshot of TV by the numbers for the week of March 21-27, showcasing the most-watched shows and networks using glass-level data from Vizio’s Inscape, and network and show TV ad impressions insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

The NCAA Men’s Basketball Tournament continues to be a cut above other programming, with 5.13% of TV audiences tuned in from March 21-27. That was No. 1 on the week — nearly 5x more than the No. 2 program, the PGA Tour’s WGC Match Play.

Some additional insights about the top programming on TV:

• This year’s NCAA Women’s Basketball Tournament has recorded more watch-time gains, jumping from 0.53% to 0.62% of minutes watched week-over-week.
• The Oscars starred on Sunday night, landing at No. 5 for watch-time on the week.
• Along with the Oscars, there were two additional week-over-week newcomers to our top 25 most-watched rankings — Forensic Files (up from No. 36) and NCIS: Los Angeles (from No. 40).
• Speaking of, there are 10 different procedurals featured among this week’s top 25 programs, led by Law & Order: Special Victims Unit at No. 3.

CBS stays top-dog in our ranking of the most-watched networks, with 8.85% of minutes watched from March 21-27. Of course, that’s due in large part to the NCAA Men’s Basketball Tournament, with two more rounds of games from Thursday through Sunday.

More insights around the most-watched networks from March 21-27:

• With TBS and CBS splitting Sweet 16 and Elite 8 games for the men’s tournament, TBS moves up to No. 6 by minutes watched in our network ranking.
• News remains a focus, as Fox News and CNN remain in the top 10 by watch-time, while MSNBC rises from No. 18 to No. 15 week-over-week.
• Paramount Network leaned into Yellowstone once again to fuel a leap from No. 40 to No. 24 by week-over-week watch-time.
• INSP also emphasized Westerns (Gunsmoke, in particular) to power its own climb from No. 27 by minutes watched from March 14-20, to No. 25 this week.

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

Even with fewer tournament games than the previous week, men’s college basketball still outpaced all other programming in terms of delivering TV ad impressions from March 21-27, with 7.52 billion -- or 14.1% of all impressions for the week.

More data about the top programs by TV ad impressions:

• The Oscars sit securely at No. 5 by impressions, with over 788 million, despite fewer ad airings than any other program in this week’s top 25.
• News stays front-and-center, with nearly half of our weekly rankings occupied by news-related programs (led by Good Morning America at No. 3).
• With both the men’s and women’s tournaments in later rounds, SportsCenter also received a boost by airing highlights from all of the action, as ESPN’s flagship show increased week-over-week impressions by 38%.
• After The Bachelor’s latest season wrapped up, American Idol came for the reality TV crown, landing at No. 13 by impressions this week (up from No. 22 the previous week).

CBS stays entrenched at No. 1 in our ad-impressions-by-network ranking for March 21-27, with nearly 21% of TV ad impressions.

Additional insights around the top networks by impressions from the week:

• TBS rises week-over-week as the network climbs to No. 6 by impressions due primarily to NCAA Men’s Basketball Tournament games.
• ESPN2 impressions jump by over 19% week-over-week due in part to the network’s emphasis on NCAA Women’s Basketball Tournament games.
• Spring training powered MLB Network impression increases as well, up almost 24% compared to the previous week’s totals.

Below is a snapshot of TV by the numbers for the week of March 14-20, showcasing the most-watched shows and networks using glass-level data from Vizio’s Inscape, and network and show TV ad impressions insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

With both the Men’s and Women’s NCAA Tournaments in full swing, basketball has audiences fixated on TV. From March 14-20, the men’s tournament tallied 9.21% of total TV minutes watched — No. 1 for the week, and 9x more than No. 2 show, Law & Order: Special Victims Unit.

Some additional insights about the top programming on TV:

CBS remains atop our ranking of the most-watched networks, with 9.79% of minutes watched from March 14-20. That’s up from 6.87% the previous week, in part powered by the NCAA Men’s Basketball Tournament.

More insights around the most-watched networks from March 14-20:

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

Men’s college basketball delivered 13.68 billion TV ad impressions from March 14-20 — 23.1% of all impressions on TV for the week, which is No. 1 among all programming, by far.

More data about the top programs by TV ad impressions during the week:

CBS remains No. 1 in our ad-impressions-by-network ranking from March 14-20, with over 22.3% of TV ad impressions — more than double the total for the No. 2 network, ABC.

Additional insights around the top networks by impressions from the week:

Below is a snapshot of TV by the numbers for the week of Mar. 7-13, showcasing the most-watched shows and networks using glass-level data from Vizio’s Inscape, and network and show TV ad impressions insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Conference championship games powered men’s college basketball to a watch-time win in the final week before the NCAA Tournament. From March 7-13, games scored 3.77% of total TV minutes watched — No. 1 for the week, and significantly higher than the sport’s 2.12% watch-time from the previous week.

Some additional insights about the top programming on TV:

• Combined, the 2022 Players Championship and Live From The Players coverage accounts for 1.51% of minutes watched on the week (more than every program but men’s college basketball).

• With basketball highlights galore, SportsCenter watch-time also leaps — from No. 15 to No. 8 week-over-week.

ª Diners, Drive-ins and Dives pulls in at No. 19 by minutes watched, up from No. 29 the previous week.

• Castle climbs week over week, from No. 41 to No. 25.

CBS rides men’s college basketball games and the NCAA Tournament Selection Show (among other programs) to No. 1, with 6.87% of minutes watched from Mar. 7-13. That’s up two places from the previous week, when CBS collected 6.31% of watch-time.

More insights around the most-watched networks from Mar. 7-13:

• Lifetime is new to our ranking this week, progressing from No. 26 to No. 24 by minutes watched week-over-week.

• While cable news viewership remains high, all three of the big networks see modest week-over-week ranking declines (Fox News from No. 1 to No. 4, CNN from No. 6 to No. 7, and MSNBC from No. 9 to No. 12).

• TV Land climbs from No. 23 to No. 20 on the back of syndicated sitcoms like Everybody Loves Raymond, Two and a Half Men and The King of Queens.

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

Even before brackets are filled out, men’s college basketball has been delivering billions of TV ad impressions. From March 7-13, games accounted for over 3.4 billion impressions — 6.6% of the total, and No. 1 overall among all programming.

More data about the top programs by TV ad impressions during the week:

• With new episodes on both Monday and Tuesday night, The Bachelor gave ABC and its advertisers a rose with over 605 million impressions.

• News programs remain a fixture for impressions, making up more than half of the top 25 shows by impressions (led by Good Morning America at No. 3).

• American Idol’s latest season remains a fixture in our rankings, sitting at No. 18 this week.

• SportsCenter TV ad impressions jump week-over-week, peaking on Selection Sunday, which as a single day accounted for nearly 28% of the program’s impressions for the time frame.

CBS is No. 1 in our ad-impressions-by-network ranking from Mar. 7-13, with 14.8% of TV ad impressions due in part to men’s college basketball action and, of course, the NCAA Tournament selection show.

Additional insights around the top networks by impressions from the week:

• With the ongoing war in Ukraine, cable news continues to deliver, as Fox News Channel, CNN and MSNBC combine for more than 22.5% of the week’s TV ad impressions.

• Sports-focused networks retain their own popularity as ESPN, Fox Sports 1, ESPN2, Big Ten Network and Golf Channel all appear in this week’s rankings (along with numerous other networks that also air live sports as part of their programming).

• Speaking of: TNT is No. 12 by impressions, predominantly on the back of live NBA and NHL games, which accounted for over 85% of impressions for the network on the week.

• TLC’s 90 Day Fiancé: Before the 90 Days delivered over 49% of the network’s impressions for Mar. 7-13, with about 3x the number of impressions of TLC’s No. 2 show, Dr. Pimple Popper.

Below is a snapshot of TV by the numbers for the week of Feb. 21-27, showcasing the most-watched shows and networks using glass-level data from Vizio’s Inscape, and network and show TV ad impressions insights via iSpot.tv.

Most-Watched Shows and Networks 

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

With the calendar turning to March, interest in men‘s college basketball is heating up in advance of the NCAA tournament. From February 21-27, games scored 2.12% of total TV minutes watched — No. 1 for the week, and nearly double the watch-time of the next most-watched programming.

Some additional insights about the top programming on TV:

• The National Basketball Association only aired games from Thursday through Sunday, yet still netted 1.14% of minutes watched for the week.
• Fox News Channel coverage surges, with seven of the top 25 most-watched shows, including Fox News Live, which soars from outside the top 50 to No. 15 overall.
• Law & Order: Special Victims Unit leaps from No. 42 to No. 5 week-over-week, with 0.85% of minutes watched.
• Paw Patrol jumps to No. 14 after not appearing in the top 50 the previous week, via marathon viewing on Nickelodeon and Nick Jr.

Fox News hops to No. 1 among networks in terms of total watch-time, courtesy of Conservative Political Action Conference (CPAC) coverage and commentary around Russia’s ongoing invasion of Ukraine. The network grew week-over-week minutes watched on TV from 5.24% to 7.39%.

More insights around the most-watched networks from Feb. 21-27:

• With audiences locked on Russia and Ukraine news, other cable news networks also show week-over-week increases, with CNN climbing from No. 15 to No. 5 and MSNBC moving from No. 19 to No. 11 by minutes watched.
• In part thanks to Paw Patrol, Nickelodeon moves from No. 20 to No. 17 in week-over-week watch-time.
• HGTV builds up to No. 9 by minutes watched, after sitting at No. 11 the previous week.
• The CW’s watch-time moves from No. 24 to No. 22 in our rankings, boosted by viewers tuning into All-American’s return and the debut of All-American: Homecoming.

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

Basketball’s watch-time advantage also corresponds to a TV ad impressions lead from Feb. 21-27. Men’s college hoops accounts for over 4% of impressions to top all programming during the week, while NBA games delivered nearly 2.5%.

More data about the top programs by TV ad impressions during the week:

• The men’s Dubai Tennis Championships, women’s Monterrey Open and player responses to the Russia-Ukraine conflict helped drive Tennis Channel’s Center Court to No. 16 by TV ad impressions on the week.
• American Idol’s season 20 premiere helped float the show to No. 25 by impressions (0.72% of everything served on TV).
• News-focused programs make up the majority of the top programs by impressions from Feb. 21-27, with 14 of the top 25 — and 16 including sports-news programs SportsCenter and Center Court.
• Daytime soap operas claim three spots among the top 25, led by The Young and the Restless at No. 8 (with 1.1% of impressions).

CBS skips to the No. 1 spot in our ad-impressions-by-network ranking from February 21-27, in part due to men’s college basketball triple-headers on both Saturday and Sunday.

Additional insights around the top networks by impressions from the week:

• Cable news claims three of the top seven spots in our rankings, with Fox News grabbing 10.5% of impressions, followed by CNN (8.6%) and MSNBC (4.9%).
• Live sports also delivered a large portion of impressions, as 12 of the top 25 networks aired at least some sort of sporting event during the week.
• Related: ESPN2 impressions climbed by 15% week-over-week as a result of more impressions delivered by men’s college basketball games (despite fewer minutes of advertising).
• Top networks delivered a larger share of impressions, with the top eight networks by impressions accounting for nearly 71% of impressions from Feb. 21-27, versus 65% the previous week.

Below is a snapshot of TV by the numbers for the week of January 31-February 6, showcasing the most-watched shows and networks using glass-level data from Vizio’s Inscape.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

The 2022 Winter Olympics leapt out to a quick watch-time lead during the early days of events and the Opening Ceremony. Olympics programming across multiple NBCUniversal networks was No. 1 from January 31-February 6, with 4.63% of watch-time on the week.

Some additional insights about the top programming on TV:

• The Pebble Beach Pro-Am helped shoot PGA Tour golf from No. 11 to No. 8 by minutes watched week-over-week.
• Old (1955-75) Western procedural Gunsmoke moves up from No. 17 to No. 12 week-over-week.
• Benefiting from the increased eyeballs on NBC programming with the Olympics, NBC Nightly News With Lester Holt makes a jump from No. 24 to No. 20 by watch-time.
• Network morning news shows all make upward watch-time moves on the week, with Good Morning America moving from No. 5 to No. 4, Today shifting from No. 8 to No. 7, and CBS Mornings migrating from No. 16 to No. 14.

NBC spins to the top spot by network watch-time, with 7.58% of all minutes watched on the week — an impressive number partially due to the start of the Olympics.

More insights around the most-watched networks from January 31-February 6:

• Speaking of the Olympics, USA Network soars to the top 10 by watch-time given its own airing of the Games, moving from No. 16 to No. 7 week-over-week.
• IFC vaults from No. 22 to No. 16 week-over-week, thanks in part to syndicated comedies Two and a Half Men and Everybody Loves Raymond.
• The return of The Real Housewives of New Jersey for its 12th season helped power Bravo’s rise from No. 27 to No. 23 by minutes watched.
• Fox leaps back into the top four networks by watch-time, over sister network Fox News.

Also: Fox Is Selling 2023 Super Bowl Spots as Sports Ad Market Heats Up

Below is a snapshot of TV by the numbers for the week of January 24-30, showcasing the most-watched shows and networks using glass-level data from Vizio’s Inscape, and network and show TV ad impressions insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

NFL conference championship games over the weekend continued a theme of tightly contested matchups during the 2022 playoffs. The thrilling finishes are part of yet another NFL win around viewer attention, as the league netted 4.32% of watch-time from January 24-30.

Some additional insights about the top programming on TV:

CBS rode an afternoon AFC Championship Game between the Kansas City Chiefs and Cincinnati Bengals to a network watch-time win, with 10.05% of all minutes watched on the week.

More insights around the most-watched networks from January 24-30:

Also: Fox Is Selling 2023 Super Bowl Spots as Sports Ad Market Heats Up

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

Live audiences flocked to the NFL’s conference championship games over the weekend, delivering more TV ad impressions than any other programming from January 24-30 (despite just two games airing). The league’s 6.23 billion impressions are No. 1 for the week, making up over 11.8% of the total on TV.

More data about the top programs by TV ad impressions during the week:

CBS accounts for over 20% of TV ad impressions on the week to maintain the No. 1 spot in our ad-impressions-by-network ranking for January 24-30.

Additional insights around the top networks by impressions from the week:

Below is a snapshot of TV by the numbers for the week of January 17-23, showcasing the most-watched shows and networks using glass-level data from Vizio’s Inscape, and network and show TV ad impressions insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

With all four divisional round games decided in the final seconds over the weekend, the NFL Playoffs keep a comfortable lead for TV viewer attention, with 11.41% of watch-time from January 17-23.

Some additional insights about the top programming on TV:

Despite airing “just” one NFL Playoff game during the weekend (Los Angeles Rams vs. Tampa Bay Buccaneers), NBC still finds itself atop our most-watched ranking for the week, with 8.68% of watch-time.

More insights around the most-watched networks from January 17-23:

Also: Fox Is Selling 2023 Super Bowl Spots as Sports Ad Market Heats Up

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

NFL Playoff games make for big live audiences and resulting TV ad impressions, as was the case yet again from January 17-23. Between the Monday night Wild Card game and four divisional round matchups over the weekend, the five games delivered 21.9% of all impressions during the timeframe.

More data about the top programs by TV ad impressions during the week:

With the help of two thrilling NFL playoff games on the week, CBS won over 23% of TV ad impressions to take the No. 1 spot in our ad-impressions-by-network ranking for January 17-23. 

Additional insights around the top networks by impressions from the week:

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Below is a snapshot of TV by the numbers for the week of January 10-16, showcasing the most-watched shows and networks using glass-level data from Vizio’s Inscape, and network and show TV ad impressions insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

The NFL retains its dominance over TV viewer attention, scoring 10.36% of all watch-time from January 10-16 courtesy of five playoff games on Saturday and Sunday. And that’s despite the league shifting the final wild card round game (the Los Angeles Rams vs. Arizona Cardinals) to a weeknight kickoff on January 17.

Some additional insights about the top programming on TV:

CBS airing two NFL playoff games – Saturday’s Buffalo Bills win over the New England Patriots, and Sunday’s San Francisco 49ers victory over the Dallas Cowboys – helped the network land atop our most-watched ranking for the week, with 10.04% of watch-time.

Also: Fox Is Selling 2023 Super Bowl Spots as Sports Ad Market Heats Up

More insights around the most-watched networks from January 10-16:

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

The NFL playoffs are always a TV ad impressions draw, and it was no different for Wild Card Weekend 2022, as the five games delivered 19.7% of all impressions from January 10-16.

More data about the top programs by TV ad impressions during the week:

Airing football games of some sort definitely serves as an advantage in our ad-impressions-by-network ranking for January 10-16, as eight of the top 25 networks aired an NFL playoff game, part of the College Football Playoff National Championship simulcast, or both.

Additional insights around the top networks by impressions from the week:

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There was plenty of TV for audiences to watch in 2021, but what were they tuned into most? We use data from Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs, to measure what was driving viewership across linear, live TV.

Rankings are by percent share duration (i.e., time spent watching). Included below are some of the highlights from the year in TV, plus the top 25 programs by watch-time.

Winner’s Circle

The NFL and college football get top billing for 2021, capitalizing on an attentive audience throughout the fall season. NFL games are the most-watched programming of the year, with 2.7% of all minutes watched, while college football is second, with 1.3%.

Beyond football, other sports-related programs also piled up watch-time. NBA games are No. 4 by minutes watched on the year (at 0.76%), while SportsCenter is sixth (0.70%) and the Tokyo Olympics are seventh (0.66%). MLB games are just outside the top 10, at No. 11 overall.

Reruns Get Rewatched

Syndicated shows aren’t old news just because they’re “old” episodes. Audiences tune into previous episodes of favorite shows as a form of comfort food, as is the case with various programs among 2021’s most-watched.

Law & Order: Special Victims Unit, Friends and Chicago P.D. are all among the top 10 by watch-time (No. 3, No. 9 and No. 10, respectively), and in total, 13 of the top 25 shows by minutes watched are all in some form of syndication on TV. Also just missing the list are other favorites like Golden Girls (No. 26, at 0.33% of watch-time); Diners, Drive-Ins and Dives (No. 30); Family Feud (No. 32); and Home Town (No. 33).

Also: NBC Bringing Back ‘Law & Order’

Newsworthy

News-related programs are also a fixture in terms of piling up minutes watched. Of the 25 most-watched shows, seven involve some sort of news element, led by Good Morning America with 0.73% of minutes watched. On the year, 12 of the top 40 shows by watch-time are either news or talk (or both), and half of those appear on cable networks.

Also: For Cable News, Real Disruption Finally Arrives

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