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                            <title><![CDATA[ Latest from Next TV in Tv-advertising ]]></title>
                <link>https://www.nexttv.com/tag/tv-advertising</link>
        <description><![CDATA[ All the latest tv-advertising content from the Next TV team ]]></description>
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                                                            <title><![CDATA[ Why TV Tentpole Ad Buys Are Worth It (B+C Guest Blog)  ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blogs/why-tv-tentpole-ad-buys-are-worth-it-bc-guest-blog</link>
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                            <![CDATA[ Social media, clever creative can help ad buys during big events to build buzz ]]>
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                                                                        <pubDate>Mon, 22 Jan 2024 22:44:32 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[BC Guest Blog]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jay Langan ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/grBCKcts4FbQgaWcjRt79Q-1280-80.jpeg">
                                                            <media:credit><![CDATA[Sonja Flemming/CBS]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Jo Koy on stage at the 81st Golden Globe Awards on Jan. 7. ]]></media:description>                                                            <media:text><![CDATA[Jo Koy at Golden Globe Awards]]></media:text>
                                <media:title type="plain"><![CDATA[Jo Koy at Golden Globe Awards]]></media:title>
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                                                            <title><![CDATA[ Supply Chain Worries Could Affect TV Advertising Spending: Analyst ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/supply-chain-worries-could-affect-tv-advertising-spending-analyst</link>
                                                                            <description>
                            <![CDATA[ The supply chain crisis that’s affecting the economics is also likely to have an impact on television advertising. ]]>
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                                                                        <pubDate>Mon, 01 Nov 2021 13:15:24 +0000</pubDate>                                                                                                                                <updated>Mon, 01 Nov 2021 14:37:56 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/bbbny52dZ4udZ7vqUp3SsS-1280-80.jpg">
                                                            <media:credit><![CDATA[ Chris Clor via Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A pile of money]]></media:description>                                                            <media:text><![CDATA[A pile of money]]></media:text>
                                <media:title type="plain"><![CDATA[A pile of money]]></media:title>
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                                                            <title><![CDATA[ Tatari, Clearco Help New Brands Access up to $10 Million for TV Ads ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/tatari-clearco-help-new-brands-with-access-to-dollar10-million-for-tv-ads</link>
                                                                            <description>
                            <![CDATA[ Money for media helps young companies grow ]]>
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                                                                        <pubDate>Tue, 27 Apr 2021 16:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 27 Apr 2021 16:55:07 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/5kSWvNiD3qnTwtjN8UhhAZ-1280-80.png">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Commercial for bedding brand Nectar, one of the companies working with Tatari and Clearco]]></media:description>                                                            <media:text><![CDATA[Nectar Tatari]]></media:text>
                                <media:title type="plain"><![CDATA[Nectar Tatari]]></media:title>
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                                                            <title><![CDATA[ Blockgraph CEO Jason Manningham: Envisioning a New Infrastructure for TV Advertising ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blogs/envisioning-a-new-infrastructure-for-tv-advertising</link>
                                                                            <description>
                            <![CDATA[ While TV is moving in the right direction, how can we jump-start our progress? ]]>
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                                                                        <pubDate>Mon, 08 Mar 2021 14:00:10 +0000</pubDate>                                                                                                                                <updated>Mon, 08 Mar 2021 16:16:02 +0000</updated>
                                                                                                                                            <category><![CDATA[BC Guest Blog]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jason Manningham, Blockgraph ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/H7r9GMCf7W77K62iswZzXe-1280-80.jpg">
                                                            <media:credit><![CDATA[ Jackal Pan via Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A highway in Shanghai]]></media:description>                                                            <media:text><![CDATA[A highway in Shanghai]]></media:text>
                                <media:title type="plain"><![CDATA[A highway in Shanghai]]></media:title>
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                                                            <title><![CDATA[ Hungry and Aggressive: How Young Brands Are Transforming TV Advertising ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blogs/hungry-and-aggressive-how-young-brands-are-transforming-tv-advertising</link>
                                                                            <description>
                            <![CDATA[ In recent years, savvy advertisers—particularly those working with innovative young direct-to-consumer (DTC) brands—have accelerated their paths to TV advertising, upending historical patterns in which brands slowly built presences in other channels for years before launching their first TV efforts. ]]>
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                                                                        <pubDate>Wed, 02 Dec 2020 15:33:10 +0000</pubDate>                                                                                                                                <updated>Wed, 02 Dec 2020 18:30:33 +0000</updated>
                                                                                                                                            <category><![CDATA[BC Guest Blog]]></category>
                                                                                                                    <dc:creator><![CDATA[ Danielle DeLauro ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/QPFMfg3FGfHGgyHnZTVF6U-1280-80.jpg">
                                                            <media:credit><![CDATA[VAB]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Danielle DeLauro, executive VP]]></media:description>                                                            <media:text><![CDATA[Danielle DeLauro, executive VP]]></media:text>
                                <media:title type="plain"><![CDATA[Danielle DeLauro, executive VP]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Want Digital Ads to Be Less Annoying? Study Says Buy TV ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/want-digital-ads-to-be-less-annoying-study-says-buy-tv</link>
                                                                            <description>
                            <![CDATA[ At a time when digital ad spending is growing while spending on traditional TV is flat at best, Comcast's Effectv ad sales unit has released a study showing that marketing strategies that employ both forms of media perform best for brands. ]]>
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                                                                        <pubDate>Wed, 23 Sep 2020 15:30:00 +0000</pubDate>                                                                                                                                <updated>Wed, 23 Sep 2020 15:40:58 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/LDhMnujvQu2ochwFEiRv8-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
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                                                            <title><![CDATA[ Surviving Video Viewing’s Big Shift ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blog/surviving-video-viewings-big-shift</link>
                                                                            <description>
                            <![CDATA[ Surviving Video Viewing’s Big Shift ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 06 Apr 2020 12:26:54 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[TV advertising]]></category>
                                                    <category><![CDATA[Viamedia]]></category>
                                                    <category><![CDATA[Mark Lieberman]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mark Lieberman, CEO, Viamedia  ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/WN3PRsyXXPYRWXxPoaimkK-1280-80.jpg">
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                                                            <title><![CDATA[ Sports Gave TV Advertising a Boost in July: SMI ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/sports-gave-tv-advertising-boost-july-smi-414784</link>
                                                                            <description>
                            <![CDATA[ Sports Gave TV Advertising a Boost in July: SMI ]]>
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                                                                        <pubDate>Wed, 23 Aug 2017 15:49:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Marketing]]></category>
                                                    <category><![CDATA[Content]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/2NP9uh7NLEa6z85HSiUMnX-1280-80.jpg">
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                                                            <title><![CDATA[ Despite Cord-Cutting, Time-Shifting, TV Ads Still Yield Best ROI: Report ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/despite-cord-cutting-time-shifting-tv-ads-still-yield-best-roi-report-413180</link>
                                                                            <description>
                            <![CDATA[ Despite Cord-Cutting, Time-Shifting, TV Ads Still Yield Best ROI: Report ]]>
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                                                                        <pubDate>Thu, 01 Jun 2017 13:41:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Marketing]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/DtPheCvArR2tCZsDTVDhYE-1280-80.jpg">
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                                                            <title><![CDATA[ Facebook Tuning Up TV Strategy: Report ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blog/facebook-tuning-tv-strategy-report-410609</link>
                                                                            <description>
                            <![CDATA[ Facebook Tuning Up TV Strategy: Report ]]>
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                                                                        <pubDate>Wed, 01 Feb 2017 18:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[TV Apps]]></category>
                                                    <category><![CDATA[Facebook]]></category>
                                                    <category><![CDATA[TV advertising]]></category>
                                                    <category><![CDATA[OTT]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jeff Baumgartner ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/kxJPkHpRym2gRZYjxfVhxf-1280-80.jpg">
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                                                            <title><![CDATA[ CWA Buys TV Ads Slamming FiOS, Verizon ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/cwa-buys-tv-ads-slamming-fios-verizon-394506</link>
                                                                            <description>
                            <![CDATA[ CWA Buys TV Ads Slamming FiOS, Verizon ]]>
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                                                                                                                            <pubDate>Tue, 13 Oct 2015 15:30:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Policy]]></category>
                                                                                                <author><![CDATA[ john.eggerton@futurenet.com (John Eggerton) ]]></author>                    <dc:creator><![CDATA[ John Eggerton ]]></dc:creator>                                                                                                </item>
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                                                            <title><![CDATA[ Programmatic TV and the Law of Supply and Demand ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blog/programmatic-tv-and-law-supply-and-demand-391842</link>
                                                                            <description>
                            <![CDATA[ Programmatic TV and the Law of Supply and Demand ]]>
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                                                                                                                            <pubDate>Tue, 30 Jun 2015 19:45:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Technology]]></category>
                                                    <category><![CDATA[MCN Guest Blog]]></category>
                                                                                                                    <dc:creator><![CDATA[ Randy Cooke, VP of programmatic TV, Spot XChange ]]></dc:creator>                                                                                                </item>
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                                                            <title><![CDATA[ Zenith Sees Flat TV Ad Spending for Next Three Years ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/zenith-sees-tv-ad-spending-growing-after-flat-2015-391571</link>
                                                                            <description>
                            <![CDATA[ Zenith Sees Flat TV Ad Spending for Next Three Years ]]>
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                                                                        <pubDate>Mon, 22 Jun 2015 10:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/NDCa8NPjfGNUFdxSJEJYE8-1280-80.jpg">
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                                                            <title><![CDATA[ TV Ad Spending Falls in May ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/tv-ad-spending-falls-may-391463</link>
                                                                            <description>
                            <![CDATA[ TV Ad Spending Falls in May ]]>
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                                                                                                                            <pubDate>Wed, 17 Jun 2015 16:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Content]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                </item>
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