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                            <title><![CDATA[ Latest from Next TV in Tv-ad-spending ]]></title>
                <link>https://www.nexttv.com/tag/tv-ad-spending</link>
        <description><![CDATA[ All the latest tv-ad-spending content from the Next TV team ]]></description>
                                    <lastBuildDate>Mon, 07 Nov 2022 16:02:00 +0000</lastBuildDate>
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                                                            <title><![CDATA[ Linear TV Ad Spending Sees Uptick in September, SMI Says ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/linear-tv-ad-spending-turns-higher-in-september-smi-says</link>
                                                                            <description>
                            <![CDATA[ Gain follows four months of declines but leaves Q3 down 14% ]]>
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                                                                        <pubDate>Mon, 07 Nov 2022 16:02:00 +0000</pubDate>                                                                                                                                <updated>Mon, 07 Nov 2022 16:31:31 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/eRRvYEppVcwTrviAnvGHMd-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[A closeup of U.S. money]]></media:description>                                                            <media:text><![CDATA[A closeup of U.S. money]]></media:text>
                                <media:title type="plain"><![CDATA[A closeup of U.S. money]]></media:title>
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                                                            <title><![CDATA[ National TV Ad Spending Fell 5% to $4.4 Billion in Q3 ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/national-tv-ad-spending-fell-5-to-dollar44b-in-3d-quarter</link>
                                                                            <description>
                            <![CDATA[ iSpot report notes gains by news networks, reality shows ]]>
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                                                                        <pubDate>Mon, 24 Oct 2022 12:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 24 Oct 2022 15:42:05 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/WYQDCZY844UJ45qCr5xUiR-1280-80.png">
                                                            <media:credit><![CDATA[Fox News ]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Cable news generated 22.5% of third-quarter ad impressions. ]]></media:description>                                                            <media:text><![CDATA[Fox News ]]></media:text>
                                <media:title type="plain"><![CDATA[Fox News ]]></media:title>
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                                                            <title><![CDATA[ Broadcast Ad Sales Got Olympic Boost in February: SMI ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/broadcast-ad-sales-got-olympic-boost-in-february-smi</link>
                                                                            <description>
                            <![CDATA[ TV networks’ digital ad sales jumped 83% ]]>
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                                                                        <pubDate>Mon, 21 Mar 2022 15:47:09 +0000</pubDate>                                                                                                                                <updated>Mon, 21 Mar 2022 16:36:43 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/6Q7vhZ7DAQwC4SnN7UxqrF-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Cash money DoubleVerify ad fraud CTV]]></media:description>                                                            <media:text><![CDATA[Cash money DoubleVerify ad fraud CTV]]></media:text>
                                <media:title type="plain"><![CDATA[Cash money DoubleVerify ad fraud CTV]]></media:title>
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                                                            <title><![CDATA[ TV Ad Spending Up 9% in January, Hitting Pre-Pandemic Levels: SMI ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/tv-ad-spending-up-9-in-january-hitting-pre-pandemic-levels-smi</link>
                                                                            <description>
                            <![CDATA[ Broadcast jumps 19%, while cable dips 3% ]]>
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                                                                        <pubDate>Thu, 17 Feb 2022 22:37:46 +0000</pubDate>                                                                                                                                <updated>Fri, 18 Feb 2022 12:18:15 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ampzTiRXxx9aw5rFmjJ39H-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[A remote control pointing at a TV]]></media:description>                                                            <media:text><![CDATA[A remote control pointing at a TV]]></media:text>
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                                                            <title><![CDATA[ Magna Sees National TV Ad Sales Up 5% on Stronger Prices ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/magna-sees-national-tv-ad-sales-up-5-on-stronger-prices</link>
                                                                            <description>
                            <![CDATA[ More consolidation forecast by media ]]>
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                                                                        <pubDate>Sun, 13 Jun 2021 15:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 14 Jun 2021 12:46:35 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/xpV6KPLHRPz6AiLntfTRsL-1280-80.jpg">
                                                            <media:credit><![CDATA[IronHeart via Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[money]]></media:description>                                                            <media:text><![CDATA[money]]></media:text>
                                <media:title type="plain"><![CDATA[money]]></media:title>
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                                                            <title><![CDATA[ TV Advertising Cuts Losses to 8% Drop in 3Q: SMI ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/tv-advertising-cuts-losses-to-8-drop-in-3q-smi</link>
                                                                            <description>
                            <![CDATA[ After a steep 31% drop in the second quarter because of the effect of the COVID-19 pandemic, TV advertising revenue was down 8% in the third quarter, according to new figures from Standard Media Index. ]]>
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                                                                        <pubDate>Thu, 22 Oct 2020 21:58:05 +0000</pubDate>                                                                                                                                <updated>Fri, 23 Oct 2020 13:10:29 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/LDhMnujvQu2ochwFEiRv8-1280-80.jpg">
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                                                            <title><![CDATA[ TV Ad Revenue Shows Smaller 23% Drop in May ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/tv-ad-revenues-show-smaller-23-drop-in-may</link>
                                                                            <description>
                            <![CDATA[ Television advertising revenues posted a smaller drop in May than in April as the COVID-19 pandemic continued to disrupt business, according to new figures from Standard Media Index. ]]>
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                                                                        <pubDate>Tue, 30 Jun 2020 12:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 30 Jun 2020 15:19:46 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/xpV6KPLHRPz6AiLntfTRsL-1280-80.jpg">
                                                            <media:credit><![CDATA[IronHeart via Getty Images]]></media:credit>
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                                                            <title><![CDATA[ TV Advertising Seen Dropping 7% in 2020 ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/tv-advertising-seen-dropping-7-in-2020</link>
                                                                            <description>
                            <![CDATA[ TV Advertising Seen Dropping 7% in 2020 ]]>
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                                                                        <pubDate>Tue, 16 Jun 2020 13:33:43 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Marketing]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/vYTDwv2mkNxZAaJ4hu35jf-1280-80.jpg">
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                                                            <title><![CDATA[ TV Advertising Seen Dropping 7% in 2020 ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/tv-advertising-seen-dropping-7-in-2020</link>
                                                                            <description>
                            <![CDATA[ Television advertising spending in the U.S. is expected to fall 7% to $61.07 billion in 2020 and another 12% next year, according to a new forecast from GroupM. ]]>
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                                                                        <pubDate>Tue, 16 Jun 2020 04:01:00 +0000</pubDate>                                                                                                                                <updated>Tue, 16 Jun 2020 11:13:01 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/vCVwfkEnDLZzbTVnpMXTzA-1280-80.jpg">
                                                            <media:credit><![CDATA[GroupM]]></media:credit>
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                                                            <title><![CDATA[ TV Ad Spending Down 3% in Q3: Kantar ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/tv-ad-spending-down-3-q3-kantar-396026</link>
                                                                            <description>
                            <![CDATA[ TV Ad Spending Down 3% in Q3: Kantar ]]>
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                                                                                                                            <pubDate>Wed, 16 Dec 2015 17:15:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Content]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Marketing]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                </item>
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                                                            <title><![CDATA[ TV Ad Spending Falls in May ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/tv-ad-spending-falls-may-391463</link>
                                                                            <description>
                            <![CDATA[ TV Ad Spending Falls in May ]]>
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                                                                                                                            <pubDate>Wed, 17 Jun 2015 16:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing]]></category>
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                                                    <category><![CDATA[Content]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                </item>
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                                                            <title><![CDATA[ TV Ad Spending Growth Slows in Q3 ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/tv-ad-spending-growth-slows-q3-386479</link>
                                                                            <description>
                            <![CDATA[ TV Ad Spending Growth Slows in Q3 ]]>
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                                                                        <pubDate>Mon, 22 Dec 2014 18:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/DYTKCKEGdecKfbuoRFYnpb-1280-80.jpg">
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