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                            <title><![CDATA[ Latest from Next TV in Tubular-labs ]]></title>
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        <description><![CDATA[ All the latest tubular-labs content from the Next TV team ]]></description>
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                                                            <title><![CDATA[ Banijay Rights Working With Tubular Labs on Social Strategy ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/banijay-rights-working-with-tubular-labs-on-social-strategy</link>
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                            <![CDATA[ Company analyzes distribution of content on social platforms ]]>
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                                                                        <pubDate>Thu, 21 Jul 2022 12:30:00 +0000</pubDate>                                                                                                                                <updated>Thu, 21 Jul 2022 16:06:34 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Sf8BjnVHkwyNMK3csDwtmA-1280-80.jpg">
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                                                            <title><![CDATA[ Tubular Labs Adds Web Viewing, Search to Consumer Insights ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/tubular-labs-adds-web-viewing-search-to-consumer-insights</link>
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                            <![CDATA[ Impact on shopping at Amazon and Walmart measured ]]>
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                                                                        <pubDate>Thu, 07 Jul 2022 13:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Sf8BjnVHkwyNMK3csDwtmA-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Tubular Labs logo]]></media:description>                                                            <media:text><![CDATA[Tubular Labs logo]]></media:text>
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                                                            <title><![CDATA[ Tubular Labs Using Walmart Data To Gauge Social Ad Impact on Sales ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/tubular-labs-using-walmart-data-to-gauge-social-ad-impact-on-sales</link>
                                                                            <description>
                            <![CDATA[ Martha Stewart viewers buy chocolate chips and cocoa ]]>
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                                                                        <pubDate>Thu, 02 Jun 2022 11:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Sf8BjnVHkwyNMK3csDwtmA-1280-80.jpg">
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                                                                                                                                                                        <media:description><![CDATA[Tubular Labs shows social media impact on shopping behavior]]></media:description>                                                            <media:text><![CDATA[Tubular Labs logo]]></media:text>
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                                                            <title><![CDATA[ 'Saturday Night Live': Ad Impressions and Social Video Viewership From Season 47 ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/saturday-night-live-ad-impressions-and-social-video-viewership-from-season-47</link>
                                                                            <description>
                            <![CDATA[ With data from iSpot.tv and Tubular Labs ]]>
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                                                                        <pubDate>Tue, 24 May 2022 21:47:37 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Programming]]></category>
                                                    <category><![CDATA[Content]]></category>
                                                                                                <author><![CDATA[ bncletters@nbmedia.com (John Cassillo, Analyst and Contributor TV[R]EV) ]]></author>                    <dc:creator><![CDATA[ John Cassillo, Analyst and Contributor TV[R]EV ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/9TM4LuqKq5TcuXibCAL8wN-1280-80.jpg">
                                                            <media:credit><![CDATA[Will Heath/NBC]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[From left: Maya Rudolph, Fred Armisen, and host Natasha Lyonne during the monologue &#039;Saturday Night Live&#039; on Saturday, May 21, 2022.]]></media:description>                                                            <media:text><![CDATA[Maya Rudolph, Fred Armisen, and host Natasha Lyonne during the monologue &#039;Saturday Night Live&#039; on Saturday, May 21, 2022.]]></media:text>
                                <media:title type="plain"><![CDATA[Maya Rudolph, Fred Armisen, and host Natasha Lyonne during the monologue &#039;Saturday Night Live&#039; on Saturday, May 21, 2022.]]></media:title>
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                                                            <title><![CDATA[ Tubular Labs Launches Platform Linking Social Video to E-Commerce ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/tubular-labs-launches-platform-linking-social-video-to-e-commerce</link>
                                                                            <description>
                            <![CDATA[ Consumer Insights helps brands find audiences likely to shop for their products ]]>
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                                                                        <pubDate>Tue, 01 Feb 2022 12:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 01 Feb 2022 12:16:48 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Sf8BjnVHkwyNMK3csDwtmA-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Tubular Labs logo]]></media:description>                                                            <media:text><![CDATA[Tubular Labs logo]]></media:text>
                                <media:title type="plain"><![CDATA[Tubular Labs logo]]></media:title>
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                                                            <title><![CDATA[ Jon Baron Joins Tubular Labs as Chief Revenue Officer ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/jon-baron-joins-tubular-labs-as-chief-revenue-officer</link>
                                                                            <description>
                            <![CDATA[ Tubular Labs, the social video measurement company, said it hired Jon Baron as chief revenue officer. ]]>
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                                                                        <pubDate>Thu, 16 Dec 2021 12:00:00 +0000</pubDate>                                                                                                                                <updated>Thu, 16 Dec 2021 12:13:21 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Fates &amp; Fortunes]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/VuCBPx23pejAFgfeAUcCaU-1280-80.jpg">
                                                            <media:credit><![CDATA[Tubular Labs]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Jon Baron ]]></media:description>                                                            <media:text><![CDATA[Jon Baron Tubular Labs]]></media:text>
                                <media:title type="plain"><![CDATA[Jon Baron Tubular Labs]]></media:title>
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                                                            <title><![CDATA[ Tubular Labs Launches GRP System for Buying Video on Social Channels ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/tubular-labs-launches-grp-system-for-buying-video-on-social-channels</link>
                                                                            <description>
                            <![CDATA[ Enables comparability to TV measurement standards ]]>
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                                                                        <pubDate>Mon, 01 Nov 2021 11:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 01 Nov 2021 17:59:49 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Sf8BjnVHkwyNMK3csDwtmA-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Tubular Labs logo]]></media:description>                                                            <media:text><![CDATA[Tubular Labs logo]]></media:text>
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                                                            <title><![CDATA[ NBC’s Olympics Won Gold in Social Video Despite Disappointing Ratings ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/nbcs-olympics-won-gold-in-social-video-despite-disappointing-ratings</link>
                                                                            <description>
                            <![CDATA[ Though ratings for NBCUniversal’s coverage of the Tokyo Summer Games were mostly lower than the Rio Games four years ago, the Olympic grabbed viewers attention in social video, according to an analysis by Tubular Labs. ]]>
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                                                                        <pubDate>Wed, 22 Sep 2021 12:57:22 +0000</pubDate>                                                                                                                                <updated>Wed, 22 Sep 2021 13:22:18 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/6dkoDFzhNgQqTRXdGxtSta-1280-80.jpg">
                                                            <media:credit><![CDATA[NBC]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Tokyo Olympics]]></media:description>                                                            <media:text><![CDATA[Tokyo Olympics]]></media:text>
                                <media:title type="plain"><![CDATA[Tokyo Olympics]]></media:title>
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                                                            <title><![CDATA[ 'Saturday Night Live': Advertising and Social Video Trends ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/saturday-night-live-advertising-and-social-video-trends</link>
                                                                            <description>
                            <![CDATA[ With insights from iSpot and Tubular Labs ]]>
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                                                                        <pubDate>Wed, 26 May 2021 23:26:48 +0000</pubDate>                                                                                                                                <updated>Wed, 26 May 2021 23:27:50 +0000</updated>
                                                                                                                                            <category><![CDATA[Programming]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Semeraro, Analyst and Contributor, TV[R]EV ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/GNxuiYNSoZV6HeaWBS6Gwc-1280-80.jpg">
                                                            <media:credit><![CDATA[Will Heath/NBC]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Special guest Chris Rock, host Anya Taylor-Joy, and musical guest Lil Was X during &quot;Goodnights &amp; Credits&quot; on May 22, 2021.]]></media:description>                                                            <media:text><![CDATA[Special guest Chris Rock, host Anya Taylor-Joy, and musical guest Lil Was X during &quot;Goodnights &amp; Credits&quot; on May 22, 2021.]]></media:text>
                                <media:title type="plain"><![CDATA[Special guest Chris Rock, host Anya Taylor-Joy, and musical guest Lil Was X during &quot;Goodnights &amp; Credits&quot; on May 22, 2021.]]></media:title>
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                                                            <title><![CDATA[ ViacomCBS Leads Broadcast/Cable Category for Social Video Viewers, Minutes Watched  ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/viacomcbs-leads-broadcastcable-category-for-social-video-viewers-minutes-watched</link>
                                                                            <description>
                            <![CDATA[ A look at how major TV properties are leveraging social video, using insights from Tubular Labs ]]>
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                                                                        <pubDate>Fri, 14 May 2021 22:48:47 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Programming]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Semeraro, Analyst and Contributor, TV[R]EV ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/HCPf6ejXsE6nJFQosmMiKm-1280-80.jpg">
                                                            <media:credit><![CDATA[ViacomCBS]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[ViacomCBS]]></media:description>                                                            <media:text><![CDATA[ViacomCBS]]></media:text>
                                <media:title type="plain"><![CDATA[ViacomCBS]]></media:title>
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                                                            <title><![CDATA[ Kantar’s Stephen DiMarco Joins Tubular as Chief Strategy Officer ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/kantars-stephen-dimarco-joins-tubular-as-chief-strategy-officer</link>
                                                                            <description>
                            <![CDATA[ Exec expects to broaden measurement company beyond social media ]]>
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                                                                        <pubDate>Fri, 14 May 2021 17:13:37 +0000</pubDate>                                                                                                                                <updated>Fri, 14 May 2021 19:45:29 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Fates &amp; Fortunes]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/89Ao5chrNXxTeaRLdpDdkQ-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Stephen DiMarco, chief strategy officer]]></media:description>                                                            <media:text><![CDATA[Stephen DiMarco, chief strategy officer]]></media:text>
                                <media:title type="plain"><![CDATA[Stephen DiMarco, chief strategy officer]]></media:title>
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                                                            <title><![CDATA[ Discovery Plus Is the Most-Seen Brand on TV So Far This Year ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/discovery-plus-is-the-most-seen-brand-on-tv-so-far-this-year</link>
                                                                            <description>
                            <![CDATA[ Plus a look at how streamers are using traditional TV ads and social video to woo subscribers ]]>
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                                                                        <pubDate>Thu, 06 May 2021 16:08:46 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Programming]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Semeraro, Analyst and Contributor, TV[R]EV ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/urmrNvJkgaFnLW8eYF8NkN-1280-80.jpg">
                                                            <media:credit><![CDATA[Discovery]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[discovery+]]></media:description>                                                            <media:text><![CDATA[discovery+]]></media:text>
                                <media:title type="plain"><![CDATA[discovery+]]></media:title>
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                                                            <title><![CDATA[ Social Video Trends for ‘Clarice’, ‘Rock the Block’, ‘Genius: Aretha’  ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/social-video-trends-for-clarice-rock-the-block-genius-aretha</link>
                                                                            <description>
                            <![CDATA[ Social Video Trends for ‘Clarice’, ‘Rock the Block’, ‘Genius: Aretha’ ]]>
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                                                                        <pubDate>Fri, 26 Mar 2021 17:56:52 +0000</pubDate>                                                                                                                                <updated>Fri, 26 Mar 2021 17:57:02 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Programming]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Semeraro, Analyst and Contributor, TV[R]EV ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/RNVXUDsBCVG4AqVmiE2xx7-1280-80.jpg">
                                                            <media:credit><![CDATA[Brooke Palmer ©2020 CBS Broadcasting Inc.]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Rebecca Breeds as Clarice Starling in CBS&#039;s &#039;Clarice&#039;]]></media:description>                                                            <media:text><![CDATA[Rebecca Breeds as Clarice Starling in CBS&#039;s &#039;Clarice&#039;]]></media:text>
                                <media:title type="plain"><![CDATA[Rebecca Breeds as Clarice Starling in CBS&#039;s &#039;Clarice&#039;]]></media:title>
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                                                            <title><![CDATA[ Watch-Time for Social Videos Around Gaming Sees Explosive Year-Over-Year Growth ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/watch-time-for-social-videos-around-gaming-sees-explosive-year-over-year-growth</link>
                                                                            <description>
                            <![CDATA[ Tubular Labs examines how much year-over-year growth occurred in February across five genres ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 19 Mar 2021 17:31:18 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Content]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Semeraro, Analyst and Contributor, TV[R]EV ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/7kp72rYQB2uXUd4RjYTcx6-1280-80.jpg">
                                                            <media:credit><![CDATA[League of Legends]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Still from music video for K/DA More]]></media:description>                                                            <media:text><![CDATA[Still from music video for K/DA More]]></media:text>
                                <media:title type="plain"><![CDATA[Still from music video for K/DA More]]></media:title>
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                                                            <title><![CDATA[ Social Video Spotlight: 'WandaVision', 'Mandalorian' Tops for Disney ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/social-video-spotlight-wandavision-mandalorian-tops-for-disney</link>
                                                                            <description>
                            <![CDATA[ With data from Tubular Labs ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 26 Feb 2021 22:46:27 +0000</pubDate>                                                                                                                                <updated>Fri, 26 Feb 2021 22:47:10 +0000</updated>
                                                                                                                                            <category><![CDATA[Programming]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Semeraro, Analyst and Contributor, TV[R]EV ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/XkTyoRjfUSq8Ks5qEmf9H6-1280-80.jpeg">
                                                            <media:credit><![CDATA[Disney Plus]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[&#039;WandaVision&#039; will debut on Disney Plus on Jan. 15]]></media:description>                                                            <media:text><![CDATA[&#039;WandaVision&#039; will debut on Disney Plus on Jan. 15]]></media:text>
                                <media:title type="plain"><![CDATA[&#039;WandaVision&#039; will debut on Disney Plus on Jan. 15]]></media:title>
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                                                            <title><![CDATA[ Social Video 2020 Year in Review: The Broadcast and Digital Winners ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/social-video-2020-year-in-review-the-broadcast-and-digital-winners</link>
                                                                            <description>
                            <![CDATA[ Disney, ViacomCBS, Comcast among top broadcast and cable companies ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 18 Feb 2021 21:59:54 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Programming]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Semeraro, Analyst and Contributor, TV[R]EV ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/zLzjtEme8WGh5gHdLcVgim-1280-80.jpg">
                                                            <media:credit><![CDATA[Disney Junior]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Disney Junior&#039;s &#039;Pikwik Pack&#039;]]></media:description>                                                            <media:text><![CDATA[Disney Junior&#039;s &#039;Pikwik Pack&#039;]]></media:text>
                                <media:title type="plain"><![CDATA[Disney Junior&#039;s &#039;Pikwik Pack&#039;]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Super Bowl LV Viewing Trends ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/super-bowl-lv-viewing-trends</link>
                                                                            <description>
                            <![CDATA[ Big Game insights from Vizio’s Inscape and Tubular Labs ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 09 Feb 2021 20:14:28 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Programming]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Semeraro, Analyst and Contributor, TV[R]EV ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/tU52xig8mVQ9YMCjeh3DdH-1280-80.jpg">
                                                            <media:credit><![CDATA[Mike Ehrmann/Getty Images]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Rob Gronkowski and Tom Brady of the Tampa Bay Buccaneers celebrate after defeating the Kansas City Chiefs in Super Bowl LV at Raymond James Stadium on Feb. 7, 2021 in Tampa, Florida.]]></media:description>                                                            <media:text><![CDATA[Rob Gronkowski and Tom Brady of the Tampa Bay Buccaneers celebrate after defeating the Kansas City Chiefs in Super Bowl LV at Raymond James Stadium on Feb. 7, 2021 in Tampa, Florida.]]></media:text>
                                <media:title type="plain"><![CDATA[Rob Gronkowski and Tom Brady of the Tampa Bay Buccaneers celebrate after defeating the Kansas City Chiefs in Super Bowl LV at Raymond James Stadium on Feb. 7, 2021 in Tampa, Florida.]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ A Look at NFL Social Video Trends Ahead of the Super Bowl ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/a-look-at-nfl-social-video-trends-ahead-of-the-super-bowl</link>
                                                                            <description>
                            <![CDATA[ Plus how ViacomCBS is harnessing YouTube for the big game ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 04 Feb 2021 20:43:02 +0000</pubDate>                                                                                                                                <updated>Thu, 04 Feb 2021 20:43:40 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Semeraro, Analyst and Contributor, TV[R]EV ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/iSeXjh376LSEg8eVnVBUCK-1280-80.jpg">
                                                            <media:credit><![CDATA[Allen Kee / ESPN Images]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Tom Brady and the Tampa Bay Buccaneers will take on the Kansas City Chiefs in Super Bowl LV, Feb. 7, 2021]]></media:description>                                                            <media:text><![CDATA[Tom Brady (12) of the Tampa Bay Buccaneers during a Monday Night Football game]]></media:text>
                                <media:title type="plain"><![CDATA[Tom Brady (12) of the Tampa Bay Buccaneers during a Monday Night Football game]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Scott Ernst Named CEO at Measurement Firm Tubular Labs ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/scott-ernst-named-ceo-at-measurement-firm-tubular-labs</link>
                                                                            <description>
                            <![CDATA[ Tubular Labs, the social media measurement company, said it named Scott Ernst as its new CEO, effective Feb. 16. ]]>
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                                                                        <pubDate>Thu, 04 Feb 2021 15:25:00 +0000</pubDate>                                                                                                                                <updated>Thu, 04 Feb 2021 15:33:43 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Fates &amp; Fortunes]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/zcHvhnCnXJNXHXSExbenWm-1280-80.jpg">
                                                            <media:credit><![CDATA[Tubular Labs]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Scott Ernst was named CEO at Tubular Labs]]></media:description>                                                            <media:text><![CDATA[Scott Ernst Tubular Labs CEO]]></media:text>
                                <media:title type="plain"><![CDATA[Scott Ernst Tubular Labs CEO]]></media:title>
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                                                            <title><![CDATA[ New Members Join Tubular Labs’ Global Video Measurement Alliance ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/new-members-join-tubular-labs-global-video-measurement-alliance</link>
                                                                            <description>
                            <![CDATA[ BBC Studios, WildBrain Spark, Digitas and Weber Shandwick have joined the Global Video Measurement Alliance, a coalition led by Tubular Labs. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 28 Jan 2021 15:00:00 +0000</pubDate>                                                                                                                                <updated>Thu, 28 Jan 2021 16:56:27 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/EknRgK7GJDcGEKPrBf8sWT-1280-80.png">
                                                            <media:credit><![CDATA[GVMA]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Global Video Measurement Alliance]]></media:description>                                                            <media:text><![CDATA[Global Video Measurement Alliance]]></media:text>
                                <media:title type="plain"><![CDATA[Global Video Measurement Alliance]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ 'SNL' Thrives in Politically Charged 2020 ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/snl-thrives-in-politically-charged-2020</link>
                                                                            <description>
                            <![CDATA[ 'SNL' Thrives in Politically Charged 2020 ]]>
                                                                                                            </description>
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                                                                        <pubDate>Sat, 19 Dec 2020 00:55:05 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Programming]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                                    <dc:creator><![CDATA[ John Cassillo, Analyst and Contributor TV[R]EV ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/GpfVvV3Vex9o7pHMzUPkC6-1280-80.jpg">
                                                            <media:credit><![CDATA[Will Heath/NBC]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Pictured: (l-r) Kenan Thompson as Uncle Ben, host Dave Chappelle as the &quot;Allstate guy&quot;, and Pete Davidson as Count Chocula during the &quot;Uncle Ben&quot; sketch on Saturday, November 7, 2020]]></media:description>                                                            <media:text><![CDATA[Pictured: (l-r) Kenan Thompson as Uncle Ben, host Dave Chappelle as the &quot;Allstate guy&quot;, and Pete Davidson as Count Chocula during the &quot;Uncle Ben&quot; sketch on Saturday, Nov. 7, 2020]]></media:text>
                                <media:title type="plain"><![CDATA[Pictured: (l-r) Kenan Thompson as Uncle Ben, host Dave Chappelle as the &quot;Allstate guy&quot;, and Pete Davidson as Count Chocula during the &quot;Uncle Ben&quot; sketch on Saturday, Nov. 7, 2020]]></media:title>
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                                                            <title><![CDATA[ Cross-Platform Social Video Ratings Launched by Tubular ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/cross-platform-social-video-ratings-launched-bytubular</link>
                                                                            <description>
                            <![CDATA[ Digital video audience measurement company Tubular Labs announced Tubular Audience Ratings, which it said provides cross-platform de-duplicated, time-based measurement across social media platforms. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 21 Oct 2020 14:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/J8ugS9U7kamrQAKydTP7kL-1280-80.jpg">
                                                            <media:credit><![CDATA[ Serdarbayraktar via Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Social media icons on a blue background]]></media:description>                                                            <media:text><![CDATA[Social media icons on a blue background]]></media:text>
                                <media:title type="plain"><![CDATA[Social media icons on a blue background]]></media:title>
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                                                            <title><![CDATA[ Content Leaderboard: Cocomelon Leads U.S. Media Creators on Social Video ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/content-leaderboard-cocomelon-leads-u-s-media-creators-social-video</link>
                                                                            <description>
                            <![CDATA[ Content Leaderboard: Cocomelon Leads U.S. Media Creators on Social Video ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 19 Dec 2018 20:59:48 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Distribution]]></category>
                                                    <category><![CDATA[Content]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Semeraro, Analyst and Contributor, TV[R]EV ]]></dc:creator>                                                                                                                                                <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/jLWLEzNEyUfodJVs6tM5md-1280-80.png">
                                                            <media:credit><![CDATA[null]]></media:credit>
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                                                            <title><![CDATA[ July Content Leaderboard: Top U.S. Media Creators on YouTube ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/july-content-leaderboard-top-u-s-media-creators-youtube</link>
                                                                            <description>
                            <![CDATA[ July Content Leaderboard: Top U.S. Media Creators on YouTube ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 22 Aug 2018 21:03:49 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Content]]></category>
                                                    <category><![CDATA[Distribution]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Semeraro, Analyst and Contributor, TV[R]EV ]]></dc:creator>                                                                                                                                                <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/5VifY8p32K7Bj9XnRERwmZ-1280-80.png">
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                                                            <title><![CDATA[ Creator Profile: EA Sports Leans Into YouTube With ‘Madden 19’ ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/creator-profile-ea-sports-leans-into-youtube-madden-19</link>
                                                                            <description>
                            <![CDATA[ Creator Profile: EA Sports Leans Into YouTube With ‘Madden 19’ ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 13 Aug 2018 23:27:09 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Content]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Semeraro, Analyst and Contributor, TV[R]EV ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/iaPHa5cRn2w9876vvMD7kV-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
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                                                            <title><![CDATA[ May Content Leaderboard: Top Facebook Video Creators for Cars, Trucks and Racing ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/may-content-leaderboard-top-facebook-video-creators-cars-trucks-racing</link>
                                                                            <description>
                            <![CDATA[ May Content Leaderboard: Top Facebook Video Creators for Cars, Trucks and Racing ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 25 Jun 2018 21:49:11 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Distribution]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Semeraro, Analyst and Contributor, TV[R]EV ]]></dc:creator>                                                                                                                                                <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/RYTZKQ9gQJ8dsDZSaxLuK5-1280-80.png">
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                                                            <title><![CDATA[ Creator Profile: Jimmy Kimmel Is Late Night’s YouTube King ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/creator-profile-jimmy-kimmel-late-night-youtube-king</link>
                                                                            <description>
                            <![CDATA[ Creator Profile: Jimmy Kimmel Is Late Night’s YouTube King ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 01 Jun 2018 18:47:32 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Distribution]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Semeraro, Analyst and Contributor, TV[R]EV ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/uovrq5EGH6qXcxvZjbBiGd-1280-80.jpg">
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                                                            <title><![CDATA[ WWE Has a Death Grip on YouTube ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/wwe-has-a-death-grip-on-youtube</link>
                                                                            <description>
                            <![CDATA[ WWE Has a Death Grip on YouTube ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 28 May 2018 10:29:33 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Platforms]]></category>
                                                                                                                    <dc:creator><![CDATA[ MCN Staff ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/rkGPfjANJBiHJLZrmNgHyF-1280-80.jpg">
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                                                            <title><![CDATA[ Branded Content Leaderboard: For Big Brands, Tasty Makes a Delicious Partner ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/branded-content-leaderboard-big-brands-tasty-makes-delicious-partner</link>
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                            <![CDATA[ Branded Content Leaderboard: For Big Brands, Tasty Makes a Delicious Partner ]]>
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                                                                        <pubDate>Fri, 18 May 2018 17:05:33 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Distribution]]></category>
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                                                                                                                    <dc:creator><![CDATA[ Eleanor Semeraro, Analyst and Contributor, TV[R]EV ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/DW29kDyW9rhp2kNvjTAEdj-1280-80.jpg">
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