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                            <title><![CDATA[ Latest from Next TV in Tubular ]]></title>
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        <description><![CDATA[ All the latest tubular content from the Next TV team ]]></description>
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                                                            <title><![CDATA[ Content Leaderboard: Cocomelon Again Leads U.S. Media Creators on Social Video ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/content-leaderboard-cocomelon-again-leads-u-s-media-creators-on-social-video</link>
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                            <![CDATA[ Content Leaderboard: Cocomelon Again Leads U.S. Media Creators on Social Video ]]>
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                                                                        <pubDate>Tue, 22 Jan 2019 14:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Distribution]]></category>
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                                                                                                                    <dc:creator><![CDATA[ Eleanor Semeraro, Analyst and Contributor, TV[R]EV ]]></dc:creator>                                                                                                                                                                                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/VsjwMYYcNhsK9AQv2JsHt9-1280-80.png">
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                                <p><em>Multichannel News</em> has partnered with social video analytics company <a href="https://tubularlabs.com/">Tubular Labs</a> to bring you a monthly ranking of the most-viewed U.S. media creators across social video platforms. The ranking below covers December 2018.</p><p>For the second month in a row, sports-related content makes repeat appearances throughout the chart — but it’s <a href="https://www.nexttv.com/news/content-leaderboard-cocomelon-leads-u-s-media-creators-social-video" data-original-url="https://www.multichannel.com/news/content-leaderboard-cocomelon-leads-u-s-media-creators-social-video">once again the children’s creator Cocomelon</a> - Nursery Rhymes that leads with 2 billion views, all from <a href="https://www.nexttv.com/tag/youtube" data-original-url="https://www.multichannel.com/tag/youtube">YouTube</a>. Appropriately for the holiday season, its most-watched video was “<a href="https://www.youtube.com/watch?v=Y2T_rIZ4Pho">Deck the Halls - Christmas Song for Kids</a>,” with 95.9 million views.</p><p>In second place (also for the second time in a row) is <a href="https://www.nexttv.com/tag/buzzfeed" data-original-url="https://www.multichannel.com/tag/buzzfeed">Buzzfeed</a>’s Tasty, with over 1.5 billion views across social video platforms. Its most-watched video for the month (19.5 million views) was posted to <a href="https://www.nexttv.com/tag/facebook" data-original-url="https://www.multichannel.com/tag/facebook">Facebook</a> and shows <a href="https://www.facebook.com/buzzfeedtasty/videos/274820889885399/">how mozzarella cheese is made</a>.</p><p>It’s worth noting that <a href="https://www.nexttv.com/tag/ellen-degeneres" data-original-url="https://www.multichannel.com/tag/ellen-degeneres">Ellen DeGeneres</a> is the only TV personality to make the chart, coming in at No. 9 with 846 million views across social video platforms. </p><figure class="van-image-figure pull-" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="VsjwMYYcNhsK9AQv2JsHt9" name="" alt="" src="https://cdn.mos.cms.futurecdn.net/VsjwMYYcNhsK9AQv2JsHt9.png" mos="https://cdn.mos.cms.futurecdn.net/VsjwMYYcNhsK9AQv2JsHt9.png" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pull-"></p></div></div></figure>
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                                                            <title><![CDATA[ A Look at the Social Video Success of ‘The Lion King’ Teaser Trailer ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/a-look-at-the-social-video-success-of-the-lion-king-teaser-trailer</link>
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                            <![CDATA[ A Look at the Social Video Success of ‘The Lion King’ Teaser Trailer ]]>
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                                                                        <pubDate>Sat, 01 Dec 2018 00:33:16 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Content]]></category>
                                                    <category><![CDATA[Distribution]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Semeraro, Analyst and Contributor, TV[R]EV ]]></dc:creator>                                                                                                                                                                                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/KEJmWTGeX3Q7p22t7NhH7X-1280-80.png">
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                                <p>Walt Disney Studios celebrated Thanksgiving this year by releasing the official teaser trailer for its live-action remake of the classic movie <em>The Lion King</em>. We partnered with emotion measurement AI company <a href="http://canvs.ai">Canvs</a> and social video analytics company <a href="http://www.tubularlabs.com">Tubular Labs</a> to check out fans’ response and the trailer’s performance.</p><p><a href="https://youtu.be/4CbLXeGSDxg">The trailer</a> has been the most-watched teaser recently released by <a href="https://www.nexttv.com/tag/disney" data-original-url="https://www.multichannel.com/tag/disney">Disney</a>, according to Tubular’s V3 rating, racking up 32.3 million views on <a href="https://www.nexttv.com/tag/facebook" data-original-url="https://www.multichannel.com/tag/facebook">Facebook</a> and 31 million on YouTube within the first three days. (Note: the comparative list included <em>Incredibles 2</em>, <em>Ralph Breaks the Internet</em>, <em>Toy Story 4</em> and <em>Mary Poppins</em>. It’s also worth noting that when the list is expanded to include the 2017 live-action remake of <em>Beauty and the Beast</em>, a teaser for that movie shared by Emma Watson is tops in Facebook views as measured by Tubular’s V3 metric, with 47.6 million views.)</p><p><a href="https://www.nexttv.com/news/iger-disney-will-run-hulu-with-partners-in-mind" data-original-url="https://www.multichannel.com/news/iger-disney-will-run-hulu-with-partners-in-mind">Related: Iger: Disney Will Run Hulu With Partners in Mind</a></p><p>As you’d imagine, the internet exploded with excitement, and video creators rushed to give their own take on the first glimpse: in the last week, there were over 4,600 videos uploaded that mentioned “The Lion King” in the title, accumulating 202 million views on Facebook and 85 million views on YouTube.</p><p>According to Canvs, from Nov. 22-28, there were 33,775 Emotional Reactions (ERs) to <a href="https://www.youtube.com/watch?v=4CbLXeGSDxg"><em>The Lion King</em> teaser trailer on YouTube</a>. <em>Excitement</em> and <em>Love</em> were nearly tied for the most-elicited emotions.</p><figure class="van-image-figure pull-" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="94bxKFVmPZBtZ3gyiPxvBm" name="" alt="Emotional breakdown via Canvs" src="https://cdn.mos.cms.futurecdn.net/94bxKFVmPZBtZ3gyiPxvBm.png" mos="https://cdn.mos.cms.futurecdn.net/94bxKFVmPZBtZ3gyiPxvBm.png" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pull-"></p></div></div><figcaption itemprop="caption description" class="pull-"><span class="caption-text">Emotional breakdown via Canvs </span></figcaption></figure><p>Notably, Mufasa (once again voiced by James Earl Jones) was one of the topics driving the most emotion among viewers of the trailer, surpassing the star of the film, Simba (voiced by JD McCrary and Donald Glover). A good portion of the commenters talked about the prospect of seeing Mufasa die again.</p><figure class="van-image-figure pull-" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="2cmjwSWbjJPghp9HU6xMk9" name="" alt="Top topics via Canvs" src="https://cdn.mos.cms.futurecdn.net/2cmjwSWbjJPghp9HU6xMk9.png" mos="https://cdn.mos.cms.futurecdn.net/2cmjwSWbjJPghp9HU6xMk9.png" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pull-"></p></div></div><figcaption itemprop="caption description" class="pull-"><span class="caption-text">Top topics via Canvs </span></figcaption></figure><figure class="van-image-figure pull-" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="EBtK2TSpxKq5hYTUfKXmfJ" name="" alt="" src="https://cdn.mos.cms.futurecdn.net/EBtK2TSpxKq5hYTUfKXmfJ.png" mos="https://cdn.mos.cms.futurecdn.net/EBtK2TSpxKq5hYTUfKXmfJ.png" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pull-"></p></div></div></figure><figure class="van-image-figure pull-" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="MCNrLsrCrC8jmBFHBYSRfZ" name="" alt="" src="https://cdn.mos.cms.futurecdn.net/MCNrLsrCrC8jmBFHBYSRfZ.png" mos="https://cdn.mos.cms.futurecdn.net/MCNrLsrCrC8jmBFHBYSRfZ.png" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pull-"></p></div></div></figure><figure class="van-image-figure pull-" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="KWYoGLgYQ3wCYrhyrAmSXY" name="" alt="" src="https://cdn.mos.cms.futurecdn.net/KWYoGLgYQ3wCYrhyrAmSXY.png" mos="https://cdn.mos.cms.futurecdn.net/KWYoGLgYQ3wCYrhyrAmSXY.png" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pull-"></p></div></div></figure><p>Watch the trailer below:</p><div class="youtube-video" data-nosnippet ><div class="video-aspect-box"><iframe data-lazy-priority="high" data-lazy-src="https://www.youtube-nocookie.com/embed/4CbLXeGSDxg" allowfullscreen></iframe></div></div>
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