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                            <title><![CDATA[ Latest from Next TV in Total-audience ]]></title>
                <link>https://www.nexttv.com/tag/total-audience</link>
        <description><![CDATA[ All the latest total-audience content from the Next TV team ]]></description>
                                    <lastBuildDate>Fri, 19 Feb 2021 18:20:52 +0000</lastBuildDate>
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                                                            <title><![CDATA[ A+E Seeks Ways to Connect With Older Consumers ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/ae-seeks-ways-to-connect-with-older-consumers</link>
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                            <![CDATA[ A+E Networks has research that shows people in the 55-plus age bracket buy lots of stuff and it plans to study how to help advertisers get them to buy even more. ]]>
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                                                                        <pubDate>Fri, 19 Feb 2021 18:20:52 +0000</pubDate>                                                                                                                                <updated>Mon, 22 Feb 2021 19:49:19 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/AmXCqHz4TwfoNXheg6KhuG-1280-80.png">
                                                            <media:credit><![CDATA[iSpot.tv]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[A+E has found that multi-generation ads--like the Jergen&#039;s spot with Leslie Mann and her daughter--play well with older consumers]]></media:description>                                                            <media:text><![CDATA[Jergens Leslie Mann A+E Networks]]></media:text>
                                <media:title type="plain"><![CDATA[Jergens Leslie Mann A+E Networks]]></media:title>
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                                                            <title><![CDATA[ A+E Pitch to Upfront Buyers: Count Older Viewers Too ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/ae-pitch-to-upfront-buyers-count-older-viewers-too</link>
                                                                            <description>
                            <![CDATA[ A+E Networks wants to make demos history in this upfront. Noting the continued erosion of younger viewers from traditional TV, the programmer said it intends to transact on total audience as its currency for the 2021-22 broadcast year. ]]>
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                                                                        <pubDate>Mon, 01 Feb 2021 12:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 01 Feb 2021 12:06:28 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Upfronts]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/LkVPDTmvM3W87GBTn9ZtjZ-1280-80.jpg">
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                                                                                                                                                                        <media:description><![CDATA[Peter Olsen of A+E, back when upfronts were  live and in person]]></media:description>                                                            <media:text><![CDATA[Peter Olsen A+E Upfront]]></media:text>
                                <media:title type="plain"><![CDATA[Peter Olsen A+E Upfront]]></media:title>
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                                                            <title><![CDATA[ Nielsen to Retire Paper Diaries in 140 Local Markets ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/nielsen-retire-paper-diaries-140-local-markets-407738</link>
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                            <![CDATA[ Nielsen to Retire Paper Diaries in 140 Local Markets ]]>
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                                                                        <pubDate>Wed, 14 Sep 2016 18:28:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Audience Measurement]]></category>
                                                    <category><![CDATA[Content]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mike Farrell ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/oAHo3M7biW6FFfmhNgayQ5-1280-80.jpg">
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                                                            <title><![CDATA[ Nielsen: Streaming Video Up, Live TV Down in Q2 ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/nielsen-streaming-video-live-tv-down-q2-393930</link>
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                            <![CDATA[ Nielsen: Streaming Video Up, Live TV Down in Q2 ]]>
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                                                                        <pubDate>Mon, 21 Sep 2015 13:15:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Technology]]></category>
                                                    <category><![CDATA[Content]]></category>
                                                    <category><![CDATA[Distribution]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ti8iLKjt6VTS8f33dvSrGF-1280-80.jpg">
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