Nickelodeon has appointed Tony Maxwell to SVP of Promotional Creative and Strategy at Nickelodeon Group, EVP Anne Mullen announced today.

Maxwell will be responsible for translating network goals, as well as leading the creative team in charge of campaigns, show launches and more. In his role, Maxwell will report to Mullen.

He has been in the same role of SVP with VH1, VH1 Classic and Palladia, where he was in charge of launch campaigns for many series, including Rock of Love and Mob Wives.