The Pet Collective, a digital video property owned and operated by Trusted Media Brands (TMB), will launch a 24/7 streaming channel on Amazon's IMDb TV (now Amazon Freevee). The channel is live on IMDb TV starting Wednesday (February 23).

The pet-focused channel receives more than five million hours of viewership across multiple platforms. It is available on Samsung TV Plus, Vizio WatchFree Plus, Pluto TV, The Roku Channel and Xumo.

Popular series on The Pet Collective include Show Us Your Pets, which features Gabriel “Fluffy” Iglesias, Tori Kelly and Iain Armitage; Pet Obsessed; Best Pets of the Month; Animals Unscripted; and That’s My Pet. The Pet Collective will also run Puppython for National Puppy Day (March 23).

"Pets are a global obsession, and The Pet Collective brings that enthusiasm to the streaming TV dial like no other property in the world," TMB senior VP of streaming Jill Goldfarb said. "Our streaming TV channels continue to grow at an incredible rate, and to be able to expand our distribution even further and reach millions more with IMDb TV is extremely exciting." ■

Jukin Media, making the transition from social media to streaming TV is launching an original celebrity-driven series, Show Us Your Pets.

A 10-minute social media version of Show Us Your Pets will debut in August on The Pet Collective’s YouTube and Facebook pages. A full 30-minute version of the series will premiere on The Pet Collective streaming channel in August 2021. 

Each of the 12 episodes of Show Us Your Pets feature a celebrity who introduced viewers to their pets. 

Among those lined up for this season are comedian and actor Gabriel Iglesias, two-time Grammy award winning singer/songwriter Tori Kelly, singer and content creator Loren Gray and actress Nicole Travolta.

Each episode ends with a "Tricks for Charity" segment, in which the  guest highlights a pet-related charity.

"The Pet Collective is the world's premier destination for young, millennial and Gen-Z pet parents and pet lovers,” said Jonathan Skogmo, founder and CEO of Jukin Media, and executive producer of Show Us Your Pets. “We are thrilled to have such strong talent take part in Show Us Your Pets and to raise awareness and funds for some truly great causes.” 

Digital video company Jukin Media said its three major programming brands have been integrated into Comcast’s X1 video platform as native linear channels.

Jukin’s major brands include FailArmy, The Pet Collective and People Are Awesome. The Los Angeles-based start-up licenses user-generated content and programs it around these tentpoles, distributing through the Roku Channel, Samsung TV Plus, Xumo, Pluto TV and Twitch. Jukin’s app is also available on iOS and Android mobile devices, as well as Amazon Fire TV OTT devices.

The company recently started licensing content from pro producers, including Shout Factory and Nitro Circus.

Jukin said its content receives 200 million minutes of viewing each month.

As for Comcast, Jukin is only the latest integration of a digital brand into the X1 portfolio—a process started several years ago with Netflix, and now working its way on down. The integration also includes Comcast’s recently launched Flex streaming service.

“Over the past year we have worked to extend our brand presence beyond social platforms to pay-TV providers and today we are incredibly excited to offer millions access to more great content from our brands direct to television on the X1 platform,” said Cameron Saless, holder of the conspicuous “chief growth officer” title at Jukin, in a statement. “Comcast has always pioneered new ways to help its digital-first content partners like Jukin make their content available to customers right alongside the live, on demand, DVR and other web programming already included in their Xfinity TV subscription.”

Notably, the Comcast PR staff sat out this announcement.