CNBC and The More You Know debut a bilingual social media campaign on financial literacy April 2. The spots feature Jim Cramer, host of Mad Money; Sharon Epperson, CNBC senior personal finance correspondent; Jon Fortt, Closing Bell: Overtime co-anchor; and Bertha Coombs, CNBC senior healthcare reporter, among other CNBC talent. Besides appearing on CNBC and in The More You Know public service announcements, the spots will run on NBCUniversal’s social platforms.

“Providing financial information to audiences around the world is core to our business as we believe it can help put people on a path towards financial security and financial growth," said KC Sullivan, CNBC president. "I want to thank the NBCU The More You Know team for partnering with us to highlight the importance of financial literacy.”

The campaign targets viewers and users who may not have a level of financial literacy one might associate with a CNBC viewer. 

“You need to be literate about money, which means you have to let money compound for you,” Cramer said in the spot titled Financial Literacy 101, which debuted at 11 a.m. ET April 2. “Put it in something that goes up over time and keep reinvesting.”

Silvana Henao and A.J. Vielma appear in the spot “La Educación Financiera Es Poder”, which debuts April 4 at 10 a.m.  

The minute-long spots feature more than a dozen CNBC journalists, including network anchors, and reporters for CNBC en Español and CNBC Make It. Melissa Lee, Nick Vega and Bob Pisani are among the figures who appear. 

Other promos are entitled “Save It For Later,” “Making Good Financial Decisions” and “Financial Literacy is Empowerment.” 

The campaign is running to coincide with Financial Literacy Month, which is April. 

CNBC and The More You Know both turn 35 this year. 

Paramount Pictures will be promoting its upcoming film Zoolander 2 across NBCUniversal platforms with a campaign that spoofs NBC’s “The More You Know” PSA campaign.

Created by NBCU’s in-house Content Innovation Agency, the parody ads feature Ben Stiller, who plays male model Derek Zoolander in PSAs pushing the message “The Outside Matters,” emphasizing the importance of appearance.

The spots — tailored to fit each NBCU network’s audience — will appear on NBC, USA, Bravo, E! and Telemundo, as well as on those networks’ digital and social platforms.

“The combination of the renowned ‘The More You Know’ campaign and Zoolander’s cultural legacy were a natural fit and will make you think about this venerable campaign in wholly new ways,” said Steve Siskind, president of domestic marketing at Paramount Pictures.

Read more, and watch the #TheOutsideMatters video, at broadcastingcable.com.