B&C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing the top five TV promos ranked by ad impressions. This is the programming the networks have been promoting most heavily to drive tune-in (our data covers the seven-day period through May 31).

On the strength of 293.5 million TV ad impressions, a promo for USA Network’s Dirty John: The Betty Broderick Story) is No. 1.

Traditional broadcasters are entirely absent from our top five, with the second through fifth positions also promoting cable fare: The Loud House (Nickelodeon), Snowpiercer (TNT), Barkskins (National Geographic) and Space Launch Live (Discovery).

Notably, the Nick promo has the highest iSpot Attention Index (138) in our ranking, getting 38% fewer interruptions than the average promo (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) Dirty John: The Betty Broderick Story, USA Network

Impressions: 293,457,972

Attention Score: 93.48

Attention Index: 85 (15% more interruptions than avg.)

Imp. Types: National 87%, Local 11%, VOD/OTT 2%

In-network Value: $2,776,095

Out-of-network Est. Spend: $1,078,697

2) The Loud House, Nickelodeon

Impressions: 235,021,760

Attention Score: 96.57

Attention Index: 138 (38% fewer interruptions than avg.)

Imp. Types: National 98%, Local 1%, VOD/OTT 1%

In-network Value: $6,044,402

Out-of-network Est. Spend: $0.00

3) Snowpiercer, TNT

Impressions: 204,439,351

Attention Score: 95.84

Attention Index: 125 (25% fewer interruptions than avg.)

Imp. Types: National 92%, Local 5%, VOD/OTT 3%

In-network Value: $3,218,406

Out-of-network Est. Spend: $23,197

4) Barkskins, National Geographic

Impressions: 187,241,505

Attention Score: 84.35

Attention Index: 36 (64% more interruptions than avg.)

Imp. Types: National 88%, Local 10%, VOD/OTT 2%

In-network Value: $1,930,799

Out-of-network Est. Spend: $163,791

5) Space Launch Live, Discovery Channel

Impressions: 182,539,322

Attention Score: 96.41

Attention Index: 136 (36% fewer interruptions than avg.)

Imp. Types: National 88%, Local 11%, VOD/OTT 1%

In-network Value: $898,522

Out-of-network Est. Spend: $139,340

*Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands*

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index - Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

Nickelodeon will resurrect its 1990s pre-school series Blues Clues, part of the more than 800 episodes of new and returning series slated in the upcoming year, the networks announced prior to its Tuesday evening upfront presentation.

The additional episodes – up 20% from last year – is part of the network’s overall strategy of giving it target kids audience an opportunity to experience its content on a variety of platforms and through new technologies such as virtual reality and location-based experiences. 

Among the new shows to hit Nickelodeon in 2018 and 2019 is a remake of Blues Clues, featuring the original animated puppy Blue and an as yet revealed new live-action host, according to the network. The series ran on Nick Jr. from 1996 to 2006 

Also making a comeback to Nickelodeon is a spinoff of the Teenage Mutant Ninja Turtles franchise. The animated Rise Of The Mutant Ninja Turtles series will feature the voice of WWE superstar John Cena as villain Baron Draxum, according to the network.

Other new series include Los Casagrandes, a spinoff from the network’s animated series The Loud House featuring show characters Ronnie Anne and his brother Bobby Santiago; and Pony, an animated buddy comedy that follows the life of an average girl whose talking pony comes to live with her and her family.

On the live-action front, new shows include Keep It Spotless, a competition series from the WWE’s John Cena; Knight Squad, a comedy set at a magical school for knights in training; and Musical Dares, a short-form series that features a new twist on the classic concept of musical chairs. 

Signature Nickelodeon series returning with new episodes include Spongebob Squarepants, The Loud House, Henry Danger, The Thundermans and Nicky, Ricky, Dicky and Dawn.

Nickelodeon also announced a new partnership with IMAX to bring its multi-player, virtual reality offering SlimeZone to select IMAX VR Centres globally this month.

Nickelodeon Group President Cyma Zarghami said the network’s rollout of new content and new technological advances represent the network’s efforts to “reinvent” itself for a new generation of audiences accessing content on new generation platforms. While the network is not abandoning its linear TV roots, she said the network has to reach kids where they are with content they want.

“Great IP will take viewers to every platform,” she said. “That’s not to say we’re leaning one way or the other; it is to say that unlike five or 10 years ago when something works, it works everywhere. The reach you get with linear, even with a diminishing universe is still a significant audience.”

Nickelodeon has made The Loud House the first series to be ordered from its Animated Shorts Program. The series, which is based on a short that was selected for the 2013 edition of the program, was created by animator Chris Savino.

Savino has experience working on previous Nickelodeon series such as Rocko’s Modern Life and Hey Arnold.

“The Loud House has all the qualities Nickelodeon looks for in creator-driven content that has strong central characters blended with comedic storylines. Chris Savino comes to us already with an industry background, but the firsthand experience he brings to this project really puts a personal touch on it, making it not only relatable but laugh out loud funny,” said Jenna Boyd, senior vice president, animation development, Nickelodeon, in a statement. 

Nickelodeon ordered 13-episodes of the series, which follows an 11-year-old character named Lincoln who lives at home with his parents and 10 sisters. 

The network also announced its list of 11 finalists who have been selected to produce shorts as part of this year’s Animated Shorts program. The entire list of finalists — which were selected from more than 900 pitches — can be viewed below. 

• “Francine” by writer/comedian Katie Crown – The story of a strangely brilliant girl who battles a robot version of herself for her life and a slice of pizza.
• “Meat Pie vs. the Dark Ages” by Nickelodeon director Gabe Swarr – Crusty boar Meat Pie is about to pull off yet another amazing con when he accidentally sells his beloved cousin to an axe-wielding wolf.
• “Shelf Life” by Nickelodeon storyboard artist Robert Iza – While working at a warehouse full of everything, overprotective cat Ashley is driven to the brink of madness after her oblivious best friend Max gets himself fired.
• “Summer Memories” by writer/director Adam Yaniv – Jason has 24 hours to find his missing tooth after a parachuting accident caused by his loyal but questionable friend Ronnie.
• “Ice Station Zedonk” by Nickelodeon director Tom Parkinson – Stevo the Cheese Weasel’s peaceful day of ice fishing is rudely interrupted by his slacker best friend, Bigbogs the Ice-Troll, when he invites the whole town to join in.
• “Night Crew” by independent animators Caitlin Boyle and Tara Helfer – Two rat best friends, Buck and Lou, pursue a legendary giant hoagie to celebrate the anniversary of their friendship.
• “Planet Claire” by Nickelodeon executive producers Chris Viscardi and Will McRobb – Claire's a girl with a big heart and a big mouth who's got her very own superhero and knows 27 different dances including the Spanish Vortex.
• “The Outsiders” by writer Eric Bravo – When Miles drags his pal Gerald into the woods for a dance emergency, he has no idea it will lead to a sticky run-in with a hungry bear.
• “Leander, Dre and Cyppy” by Nickelodeon storyboard artist Monica Ray – Leander is a young boy thrown into a world where magical creatures don’t understand his odd human ways.
• “Ugly Mutt” by PUNY Entertainment’s Shadi Petosky and Dave Hagen – Ugly Mutt, an eternally optimistic dog takes on an unlikely challenge: getting a human baby adopted.
• “Bad News Bunny” by California State University, Fullerton, graduate Tarryn Henderson – A stuffed toy bunny stuck babysitting two bored kids will stop at nothing to entertain them.