CBS on Monday (April 11) will air live the CMT Music Awards, which celebrate the best in country music, but the CMT cable network will keep the music playing with a week-long lineup of special awards programming leading up to its own re-airing of the event.

The move of the CMT Music Awards show to CBS and Paramount Plus from CMT is expected to provide more audience exposure for the event as well as for the CMT brand, according to Margaret Comeaux, CMT VP of production, music & events. This year’s award show, hosted by Kelsea Ballerini and Anthony Mackie, will feature performances by Miranda Lambert, Little Big Town, Carrie Underwood and The Judds. Kenny Chesney is set to close the show.

“We get to be in front of hopefully a bigger audience who will experience it and see what we’re doing,” Comeaux told Multichannel News. “We’ve had a great response to our show in years past on CMT, and I think we’re hoping for the same thing on CBS.”

Also: Kelsea Ballerini, Miranda Lambert to Perform at CMT Music Awards 

Despite not having the live telecast, CMT will look to build viewer momentum for its April 15 extended cut CMT Music Awards rebroadcast -- which will feature additional performances -- with a week-long lineup of CMT Awards-themed programming, Comeaux said. Prior to the live CMT Music Awards event, the network’s first-ever “CMT Music Awards Week” will feature an April 9 Hot 20 Countdown Live special as well as an April 11 Red Carpet special. 

After the live show, the network will air several specials, including CMT Storytellers: Brooks & Dunn (premiering April 13) and CMT Crossroads: Leann Rimes & Friends (April 14). 

Comeaux said she expects the CMT Music Awards to draw additional viewers through CBS, although she would not project viewership numbers. “Our awards show is so focused on the fans, so we view this as their night,” she said. “I'm very enthusiastic about what's gonna happen, and I think the audience is really gonna love it.” ■

This past Saturday featured two pay-per-view events that could help set the stage for an interesting 2015 in the PPV event category.

First, boxing champion Manny Pacquiao’s destruction of game but overmatched Chris Algieri has all but set the stage for a potential mega matchup between Pacquiao and the reigning pound-for-pound PPV champion Floyd Mayweather. The two fighters are arguably the biggest attractions in PPV boxing today, but neither fighter is getting any younger. The window of opportunity is shrinking for the 35-year old Pacquiao and the 37-year old Mayweather to mix it up while their skills are still intact and their appeal to boxing fans remains strong.

While there are attractive opponents for both fighters, no other bout could match the potential PPV revenue that a Pacquiao-Mayweather fight could generate. Published reports recently quoted Pacquiao promoter Bob Arum as saying that talks have already begun to make the fight, which could set all PPV buy and revenue records.

For boxing fans, let’s hope 2015 is finally the year for Pacquiao-Mayweather.  

Another PPV event debuting that night with much less fanfare was the Lauryn Hill Live From Brooklyn Bowl concert, featuring one of the most popular female R&B/hip-hop artists over the past two decades.

The multi-Grammy winning Hill, who over the years has had her ups and downs but still has wide appeal within the urban music community, could bring with her to PPV a new generation of music fans that may not remember when music concerts drove the PPV category along with boxing and wrestling events during the 1990s. PPV music shows from the Rolling Stones, New Kids On The Block, Backstreet Boys, The Judds and others represented 15% of all PPV events and nearly $100 million in revenue during that decade, behind only boxing and wrestling.

The explosion of the Internet over the last two decades and the proliferation of free concert videos on websites like Youtube have all but silenced the PPV music category. Yet there may be room for special and unique performances like the Hill concert that could push young, urban music fans to pick up the remote and purchase a PPV music show.

Lauryn Hill fans who watched Pacquiao-Algieri live on Saturday night can still catch L Boogie’s performance via video on demand (VOD) or PPV for several more weeks.

PPV event distributors were pleasantly surprised by a 2012 Steve Harvey stand-up comedy concert that drew significantly more on demand purchases than expected in the weeks after it premiered. If Ms. Hill can do the same thing with her music concert, it may encourage other music performers to take a second look at the PPV category as a potentially viable distribution platform.