Latest from Next TV in The-content-show

NYC TV Week: Consumers Want Sharable Pop Culture News

thomas.umstead@futurenet.com (R. Thomas Umstead) — Thu, 22 Oct 2015 04:15:00 +0000

Pop culture news is still very popular among consumers, but the category is evolving, according to executives speaking at The Content Show here Wednesday.

It’s not enough just to report on the lives of celebrities or the hottest film or TV show, according to the panelists speaking at the “Opportunities and Appetites in Pop Culture Content” session. Instead, consumers want engaging, interesting stories that are relatable and sharable.

“Celebrities are a starting point for us and people consume celebrity news, but [consumers] won’t necessarily share it,” said David Grant, president for PopSugar Studios. “Our audience wants to feel and learn something. We try to tell stories that people want to share.”

Pop network president Brad Schwartz added that the days of just ripping celebrity headlines and reporting on them no longer works for a viewer who is social media savvy and has most up to date on breaking news.

“You want to give people something that has social currency; you have to give them a reason to pass it along,” he said. “It can’t be about just what happened today.”

Adam Soldinger, vice president of video programming and operations for The Huffington Post said consumers are now looking for snack-able content about the entertainment business. He added that the definition of celebrity is changing, with personalities from the digital world drawing as much if not more attention than traditional celebrities.

“It’s no longer the traditional celebrity –everybody from (YouTube sensations) Cutie Pie to Michelle Phan is part of the news cycle so we have to add that to our daily coverage,” he said.

Also, providing stories that feature more positive and heartwarming elements are gaining traction as consumers look to be more emotionally engaged with who’s hot in pop culture, according to Stephen Brown, executive vice president of programming and development for Fox Television.

“If Rihanna on her Instagram account is sharing everything about her life, which makes the audience feel like they are connected like they are best friends,” he said.

Added Schwartz: “If you are emotionally attached to something you’ll come back to it more often and spend more time with it. That increases viewership, time spent watching and frequency.”

NYC TV Week: Digital Talent Rises From Gaming, Social

Mike Farrell — Thu, 22 Oct 2015 03:15:00 +0000

New York – Content for digital short-form and long-form shows is increasingly coming from the gaming and social communities, with a growing list of content creators emerging from online sources like Instagram, Vine and similar sources, a panel of experts said at a Next TV Summit panel session Wednesday.

While online video sites like You Tube are still a major source to find talent, Maker Studios vice president of distribution and strategic partnership Kendra Johnson said during the Next TV session “The New Studios,” that her company is increasingly finding content creators trough other sources.

“Across our creative community we are active in discovering voices as they arise,” Johnson said during the discussion moderated by B&C deputy editor Mike Malone.

She added that Maker, which was purchased by the Walt Disney Co. last year, also casts from traditional sources – Maker is working with actor James Franco’s production company on a project as well as with alumni from Saturday Night Live and ABC sitcom Modern Family.

“Consumers are not consuming one type of content,” Johnson said.

New Form Digital, which recently signed a deal to provide six short-form digital series to Verizon Communications’ go90 mobile video service, also taps talent from several different sources, including You Tube. Senior vice president of development JC Cangilla said that typically New Form signs talent that already has a following on social media.

“We tend to respond to things people have put up and that have been tested,” Cangilla said.

The types of content being produced runs the gamut from horror and drama to comedy and reality shows, but another emerging genre and one that lends itself well to the digital platform is interactive content. At Interlude, a company that specializes in interactive digital content, president and chief operating officer Jim Spare said distributors are learning a lot from the gaming community.

Interlude adds interactive capabilities to programming allowing viewers to directly engage with shows, whether it is by answering questions or choosing specific camera shots and angles to actually determining which direction a particular story will go. Spare said the inclusion of interactivity drives deeper engagement with viewers – in one two-and-a-half minute short that allows the viewer to direct how the main character reacts to a potential home invasion, viewers spend an average of 7 minutes clicking on different outcomes.

“We’re finding that young audiences love the idea of being able to talk to a video and interact with a video,” Spare said. “It’s truly personal and it’s driving retention and engagement rates.”

While the interactive element seems to take some of the creative control out of the content creators’ hands, the panelists said that isn’t the case because the creator defines each scenario. And it provides them with information regarding what their viewers like to see.

“We’re finding a class of creator that loves the notion of enabling the experience,” Spare said.

That mountain of data also is valuable to advertisers.

“This is very valuable to advertisers and brands trying to deliver a message,” Spare added. “There are incredible applications in testing and being able to test consumer reaction to different choices for talent and story lines.”

Content creators also are becoming increasingly savvy regarding finances, especially since larger companies like AT&T, Verizon, Disney and AOL have begun to invest in the space. But the new breed of content creator isn’t just biding their time before they strike a big network deal.

Johnson said it depends on the creators – some are looking to a network or feature film deal as the ultimate goal, while others would rather keep control of their content and maintain a more personal connection to their audience.

Cangilla agreed.

“The talent class we tend to work with are entertainers and entrepreneurs; they understand the economics of the business of the business,” Cangilla said. “In some cases the TV deal would be most lucrative, but in other cases it would be the digital one.”

NYC TV Week: Execs' Keys to Series Success

kent.gibbons@futurenet.com (Kent Gibbons) — Wed, 21 Oct 2015 16:30:00 +0000

The realities of scripted TV show pitching, evaluating and promoting were shared with The Content Show attendees during a lively opening panel that followed a keynote conversation with Donny Deutsch Wednesday.

Pearlena Igbokwe (pictured, right), executive vice president of drama development for NBC Entertainment, had a popularly-tweeted comment when she estimated she heard 400 show pitches from July to October yearly. Of those, perhaps 50 scripts are ordered into development, eight shows gets pilot orders and four get series orders. “It’s quite a lottery,” she said.

Igbokwe, a former Showtime content executive, said broadcast networks are under competitive pressure to produce shows that don’t feel like traditional network fare, and don’t have the luxury some streamed series seem to have of audiences watching four or five episodes before deciding they like a show. NBC needs “eyepopping” first, second and third episodes “because every week you need to earn the viewer’s attention.”

Kim Rosenblum, EVP of digital, creative and marketing at Viacom-owned TV Land, said that network has evolved the way it approaches and markets original series from when Hot In Cleveland launched in 2010 and Younger debuted in 2015. TV Land is more willing now to make deals that have somewhat less favorable economics for the network in the first season -- provided the first season sets the stage for continued success in later seasons, she said.

Network marketers also must constantly go through social media sites looking for comments about a show and communicate with those fans and create a fear of missing out that will keep drawing in new viewers, Rosenblum said. “We go and read every comment on every social platform and find where the fans are and then just start to talk to them directly to try to snowball it, to try to get those people to talk about it, to bring up the next week and the next week,” she said.

Shows also hope their stars will exploit social followings to help bring in viewers, panelists (questioned by Leftfield Entertainment CEO Brent Montgomery) said. Younger’s Hilary Duff, for example, can help by promoting the show, but then the network has to work and build on those new leads, not rely on Duff to do all the marketing, Rosenblum said.

Lisa Honig, senior EVP, program distribution, The Americas, for FremantleMedia (pictured, left), agreed that shows need to have buzz as part of the package and get talent to commit to help marketing. Chris Donahue, president of Paulist Productions, said original ideas are still paramount: his studio successfully pitched a series about cryogenics and what happens when frozen people come back to life.

Igbokwe stressed that the real key to successful scripted shows is great storytelling.

The Content Show continues today and tomorrow at The Park Central Hotel in midtown Manhattan.

NYC TV Week: Scripted Content Good for TV Landscape

jon.lafayette@futurenet.com (Jon Lafayette) — Wed, 21 Oct 2015 14:45:00 +0000

New York — In this age of “Peak TV” and abundant scripted content, Donny Deutsch is not worried about viewers not finding Donny!, his upcoming comedy series on USA Network, or any other quality show.

“I can’t think of any compelling piece of creative where the reason it didn’t work is people didn’t have (enough) time,” Deutsch said Wednesday at The Content Show, part of NYC Television Week. “Like everything else, the good stuff will find a way... The audience finds them. It’s great news for content providers — if you build it they will come.”

During his conversation at the Park Central Hotel, the former CNBC talk show host and advertising exec talked about the getting into the scripted game, producing the show and the coming up with its feminist backbone and advertising strategy.

Deutsch said he was looking for a new challenge in the years following the end of Big Idea With Donny Deutsch’s run on CNBC. It dawned on him that people have one persona on camera, and another off. He made a pilot and USA bought it.

“They really wanted what they bought,” Deutsch said. “This is their big fourth quarter push. They’re really behind it.”

He likens Donny!, which premieres Nov. 10, to Donald Trump, as an amalgam of scripted, reality, politics and news. “The lines are blurred,” he said.

NYC Television Week Returns With Five Top Events on Tap

MCN Staff — Mon, 19 Oct 2015 12:00:00 +0000

The third annual NYC Television Week, presented by Broadcasting & Cable, MultichannelNews, Next TV and Ratings Intelligence, is back Oct. 20-22 with top executives discussing the hottest topics in the industry.

Here are some of the highlights of the upcoming five events: Advanced Advertising, the Broadcasting & Cable Hall of Fame, The Content Show, the Next TV Summit and the 13th annual Hispanic Television Summit.

• Advanced Advertising kicks off the events on Tuesday, Oct. 20, at the Waldorf Astoria Hotel. Headline keynote speakers are NBCUniversal chairman of ad sales and client partnerships Linda Yaccarino and Group M global chairman Irwin Gottlieb. Panel sessions include deep dives into programmatic advertising, new measurement metrics and addressable advertising.

• 25th Anniversary Broadcasting & CableHall of Fame is the evening of Oct. 20 at the Waldorf Astoria. This year’s gala will be co-hosted by TV legend Regis Philbin, ABC World News Tonight anchor David Muir and NBC Today co-host Hoda Kotb. Inductees include The Walt Disney Co. chairman and CEO Robert Iger, Liberty Global CEO Mike Fries, Major League Soccer Commissioner Don Garber, Dr. Phil McGraw and Today co-host Kathy Lee Gifford. The late National Football League Hall of Famer and broadcast legend Frank Gifford also will be honored for lifetime achievement.

• The Content Show is Oct. 21-22 at the Park Central Hotel, with an opening keynote from Deutsch Inc. chairman emeritus Donny Deutsch in conversation with B&C editor Dade Hayes. Wendy Williams Show host Wendy Williams and Debmar-Mercury co-presidents Mort Marcus and Ira Bernstein will participate in a keynote Q&A taking a closerlook at the syndication giant. Thursday’s keynote Q&A will feature a discussion with DiscoveryCommunications’s Henry Schleiff, group president for Investigation Discovery, Military Channel and Destination America, led by B&C consulting editor Melissa Grego.

• Next TV Summit at the Park Central on Oct. 21 boasts keynotes from Jonathan Murtaugh, Facebook and Instagram U.S. head of industry for film and television and head of the L.A. office, as well as a talk with Sling TV CEO Roger Lynch. In the afternoon keynote session, United Talent Agency managing director Jay Sures offers a Hollywood insider’s take on over-the-top video and the overall direction of the television market.

• The Hispanic Television Summit is scheduled for Oct.22 at the Park Central, with an opening keynote session with Group M Multicultural president Gonzalo Del Fa and B&C and Multichannel News editorial director Mark Robichaux. Telemundo president Luis Silberwasserwill be interviewed by Noticiero Telemundo co-anchor María Celeste Arrarás about the challenge of creating new content. Hispanic television host, singer and actress Lucero will be presented the award for Achievement in Hispanic Television, while Verizon vice president of cultural engagement Javier Farfan will accept the Leadership in HispanicTelevision award for his company.

For more about New York City Television Week, please visit nyctelevisionweek.com and follow the hashtag on Twitter, #NYCTVWK.

‘Content Show’ Brings Stars to N.Y.

MCN Staff — Tue, 06 Oct 2015 15:15:00 +0000

The stars — and the people who put them on TV — will be out in full force at the Content Show, a two-day summit to be held during New York Television Week. This year’s show offers a window into how the hottest new shows are bought and sold. Attendees can hear from the biggest buyers, sellers and producers in the business, and get the latest on viewing trends. Producer Jonathan Verk, head of JVB Media Consulting, spoke with Multichannel News about what attendees can expect from the show.

MCN: Who are the keynoters for the Content Show?
Jonathan Verk: Our speakers represent a spectrum of some of the industry’s leading development, production, marketing and monetization executives. There are so many great speakers confirmed — I’m especially looking for Donny Deutsch as well as Mort (Marcus) and Ira (Bernstein, co-presidents, Debmar-Mercury), who are being interviewed by Wendy Williams! Henry Schleiff is always a great draw — so insightful, with an incredible view of the future.

MCN: What are the hottest topics of discussion?
JV: The Content Show is about putting Content in Context. Not only will you meet the development executives who can greenlight your show, but you’ll meet some of the most influential media executives who can help you understand how to more effectively represent your project by understanding its context of the larger industry.

“From Concept to Content” is a peek behind the curtains of the deal, with frank dialogue between three sets of partners — one representing the network, the other representing a production company. We’re also anticipating a great turnout with sessions like “Brand-Driven Development Process,” which helps producers know how to position their pitches with a more sophisticated marketing twist.

But among the most anticipated events are the “In Conversation With …” sessions. These are intimate and interactive small-room conversations with the industry’s leading executives. Whether you're pitching a show or looking for free legal advice, these sessions are the best value any conference can offer.

MCN: What’s different about the show this year?
JV: Lots. I think this year’s conference really puts content in a much broader context. While The Content Show certainly puts you in front of the biggest buyers In the business, it also provides a bigger framework of where content fits in the larger industry. The game has fundamentally changed, and today’s execs need more. And The Content Show is where they’ll get it.

MCN: What kinds of executives should be coming to this event?
JV: Network executives from development, production, marketing and monetization make up the bulk of our attendance. And, of course, the production community rounds out the crowd. And we’re expecting a couple of celebrities to make an appearance.

MCN: What will be the takeaway for attendees?
JV: Attendees will leave with a much better understanding of where the industry is today and how production companies can position themselves to capitalize on the emerging global trends in the future.

NYC TV Week: A Showcase for Top Media Executives

Mike Reynolds — Sun, 09 Nov 2014 14:45:00 +0000

The second NYC Television Week screens at Affinia Manhattan this Wednesday and Thursday (Nov. 12-13) with a quartet of conferences cutting across disciplines touching myriad aspects of today’s evolving television and video ecosystem.

Presented by NewBay Media, the parent of Multichannel News and Broadcasting & Cable, NYC Television Week comprises the Business of Multiplatform TV and Next TV Summit conferences on Nov. 12; the Advanced Advertising event on Nov. 13; and the inaugural Content Show, a multifaceted look at the programming and production landscape that spans both days.

The full agenda, detailing keynotes, panels and sessions, speaker bios and ticketing, is available at nyctelevisionweek.com. Following are anapshots of some of NYC Television Week’s activites:

Business of Multiplatform TV

Among the highlights are a pair of “fireside chats”: MCN senior finance editor Mike Farrell will talk with cable veteran Michael Willner, now president and CEO of Penthera and GreatLand Connections; while the publication’s technology editor, Jeff Baumgartner, speaks with Marty Roberts, the co-CEO of thePlatform, Comcast’s video publishing unit.

The Nov. 12 morning conference concludes with MCN editor in chief Mark Robichaux’s keynote Q&A with TAPP’s Jon Klein, the former CNN and CBS News executive, now the CEO of the multichannel video provider.

Next TV Summit and Awards

America’s Funniest Home Videos producer and creator Vin Di Bona puts the Nov. 12 afternoon conference in play with a Q&A led by B&C contributing editor Paige Albiniak. Eric Berger, executive vice president of digital networks and general manager of Crackle, Sony’s multiplatform video network, will also be on stage with B&C programming and digital media editor Daniel Holloway.

The conference will also see MCN executive editor Kent Gibbons drop the puck on a conversation with National Hockey League chief operating officer John Collins, Epix chief marketing officer Kirk Iwanowski and producer Ross Greenburg about Epix’s partnership with the league.

The summit, which also includes executives from NBCUniversal, Google, Synacor and Viacom, culminates with the presentation of the Next TV Awards saluting achievement across platforms and devices in four categories: Best Social TV or 2nd Screen App; Best Original Internet Series, Short- or Long-Form; Best Branded Internet Video; and Best Broadcast or Cable Web Extension on the Internet.

Winners were chosen by a panel of three judges: Daniel Tibbets, chief content officer of Machinima; David Wertheimer, president, digital, Fox Broadcasting Co.; and Mike Murphy, head of content partnerships, Intel.

Advanced Advertising

The Nov. 13 morning conference is bookended by keynotes from Modi Media president Michael Bologna and the combination of Spark chief investment off icer John Muszynski and executive vice president and managing director Shelby Saville. Both conversations will be moderated by B&C business editor Jon Lafayette.

In between, four panels will examine key themes reshaping Madison Avenue. MCN’s Baumgartner heads the discussion on addressability, while Barry Frey, president and CEO of the Digital Place-Based Advertising Association, talks about the use and potential of big data.

Vertere Group founder and CEO Tim Hanlon will engage his guests on the push for programmatic systems shaping schedules, and B&C executive editor Dade Hayes will lead the discussion about how improved analytics and engagement is “Transforming the TV Ad Game.”

The Content Show

The two-day Content Show opens with AMC Networks president and CEO Josh Sapan, in a conversation moderated by MCN’s Robichaux, and also showcases GroupM CEO Peter Tortorici, in a keynote talk with B&C editor-in-chief Melissa Grego.

With an overall focus encompassing development, production and distribution, the event will also feature extensive networking opportunities and appearances by production companies such as NorthSouth, Leftfield, Ish and Authentic Entertainment. “In Conversation With” is a series of 30-minute creative dialogues across both days in which senior programming and development executives will discuss content circa 2014 and beyond. The “Conversation” roster includes executives from NUVOtv, Fuse, Food Network, National Geographic Channel, History, Discovery, Esquire Network, WE tv, BET, ESPN, TV One, Electus, Bravo, BBC North America, PBS and The Weather Channel.

Glick, Bishara, Mowrey, Hoff to Speak at #NYCTVWk #NextTV

MCN Staff — Wed, 05 Nov 2014 22:45:00 +0000

A quartet of industry executives have joined the Next TV Summit & Expo New York roster.

Jinni’s Yosi Glick, Synacor’s Michael Bishara, Clearleap’s Dave Mowrey and SeaChange’s Alan Hoff will participate in the Nov. 12 panel entitled “Technology Improving Video Delivery on Every Screen and Device” moderated by Multichannel News technology editor Jeff Baumgartner.

Their discussion -- centering on apps and new technology that are improving video delivery in a multiplatform world -- is part of NYC Television Week, a two-day conference Nov. 12-13 presented by Multichannel News and B&C parent company NewBay Media.

Glick is CEO and cofounder of Jinni, a discovery service that searches pay-TV and OTT providers for TV and movie content. Prior to founding Jinni in 2007, Glick worked for Accenture and Oracle.

Bishara joined Synacor in 2012 as senior vice president and general manager of TV Everywhere. Before Synacor, Bishara served as senior vice president of HBO Broadband/Digital Group. He also had stints at Time Inc. and AT&T.

As vice president of product management at Clearleap, Mowrey is responsible for product growth for the company, which offers multiscreen solutions for television and media companies. The exec previously was director of media solutions for Yahoo.

Hoff currently serves as vice president of strategic marketing for SeaChange, which provides multiscreen television software and services. Before SeaChange, he worked at Avid for eight years.

Next TV Summit & Expo is a high-level industry conference, exhibition and networking event.

In addition to Next TV, NYC TV Week comprises Advanced Advertising, The Content Show and The Business of Multiplatform TV, as well as award presentations, networking events and seminars.

Next TV, and all of NYC Television Week, take place at the Affinia Manhattan.

You can find more information about the event and to register at http://nyctelevisionweek.com.

Syndie Execs Jewett, Estey McLoughlin, Brown Join NYC Television Week #NYCTVWK #TCS

MCN Staff — Wed, 22 Oct 2014 18:00:00 +0000

A trio of executives will discuss the changing world of syndication at The Content Show in Manhattan next month.

Debmar-Mercury’s Alexandra Jewett, CBS Television Distribution’s Hilary Estey McLoughlin, and Fox Television Stations’ Stephen Brown are now part of the lineup of Multichannel News and Broadcasting & Cable's NYC Television Week.

Moderated by B&C contributing editor Paige Albiniak, the panel entitled “Programming for the Evolving Syndication Market,” will explore the challenges and opportunities syndicators and studios face when developing and selling shows in today’s fragmented TV landscape at The Content Show on Nov. 13.

Produced by MCN parent company NewBay Media, The Content Show is a conference/marketplace covering programming, development and distribution.

NYC TV week will also feature editions of ongoing event series Advanced Advertising, Next TV Summit & Expo, and the Business of Multiplatform TV, as well as award presentations, networking events and seminars. The Content Show and all of NYC Television Week will take place at the Affinia Manhattan on Nov. 12-13.

Jewett, who was upped to executive vice president of programming for Debmar-Mercury in August, helms the company’s programming, development and production with Lonnie Burstein. She has shepherded the company’s talk and gam show roster, which includesThe Wendy Williams Show and the recently debuted Celebrity Name Game. Prior to joining Debmar-Mercury in 2010, she launched and executive produced The John Walsh Show and before that worked as a producer for The Phil Donahue Show.

Estey McLoughlin joined CBS Television Distribution in 2013 as president of creative affairs, where she oversees CTD’s syndication programming, which includesEntertainment Tonight, Dr. Phil, Judge Judy, Inside Edition, Wheel of Fortune andJeopardy!. She previously helmed Telepictures Productions at Warner Bros., leading programming development for shows, such as TMZ, Extra, Judge Mathis, The People’s Court and Ellen.

Brown is executive vice president of programming and development for Fox Television Stations, where he oversees the company’s first-run roster, including the 2012 launches of The Ricki Lake Show and Dish Nation as well as Are You Smarter Than a 5th Grader?,Judge Alex and Divorce Court.

For more information about the event and to register, visit:http://nyctelevisionweek.com .

Daniels, DeBevoise Join NYC Television Week #NYCTVWK #TCS

MCN Staff — Mon, 20 Oct 2014 20:30:00 +0000

Executives from the production, network and agency communities will be on hand to discuss the whys and wherefores on reality TV development at Multichannel News and Broadcasting & Cable's NYC Television Week next month.

TLC’s Nancy Daniels, NorthSouth Productions’ Charlie DeBevoise, Atlas Media’s Bruce David Klein, Authentic Entertainment’s Lauren Lexton, and CAA’s Scott Lonker have joined the lineup and will participate in the roundtable discussion “The Twilight Zone of Reality Development” at The Content Show Nov.12.

The Content Show, produced by MCN parent company NewBay Media, is a conference and marketplace that covers programming, development and distribution.

Daniels is president of Discovery Communications network TLC, where she oversees all of the female-targeted net’s programming, production, development, new media and marketing. She previously served as executive vice president of production and development for the Discovery Channel, shepherding series including Bering Sea Gold, Naked and Afraid, Deadliest Catch and Mythbusters. Prior to her Discovery Channel role, she helmed production and development for TLC, overseeing shows such as Cake Boss, The Little Couple and Sister Wives.

Click here for more information about NYC Television Week.

Schleiff Monroe, Ostroff, Join NYC TV Week #NYCTVWK #TCS

MCN Staff — Wed, 15 Oct 2014 18:15:00 +0000

Discovery Communications' Henry Schleiff, National Geographic’s Courteney Monroe and Condé Nast’s Dawn Ostroff have joined the lineup at Multichannel News' and Broadcasting & Cable's NYC Television Week.

The trio will engage in the roundtable discussion “Defining Your Core Brand” at The Content Show Nov.12.

Produced by MCN parent company NewBay Media, The Content Show is a conference and marketplace focusing on programming, development and distribution.

Cable veteran Schleiff joined Discovery in 2009 and now serves as group president of Investigation Discovery, Destination America, American Heroes Channel and Discovery Fit & Health, which will rebrand in January 2015 as Discovery Life Channel. Prior to Discovery, Schleiff was president and CEO of Crown Media Holdings, Inc, the parent of the Hallmark Channels. and until 2006 was chairman and CEO of Court TV Network.

Monroe, who is currently CEO of National Geographic Channels U.S., oversees operations for all of National Geographic’s stateside networks, including National Geographic Channel, Nat Geo Wild and Nat Geo Mundo. Before joining Nat Geo in 2011, Monroe was executive VP of consumer marketing and digital platforms at Home Box Office, where she led marketing efforts for both HBO and Cinemax.

A former Lifetime executive, Ostroff is now president of Condé Nast Entertainment, where she shepherds the development, production and distribution of Condé Nast’s TV, film and digital video properties. Until 2011, Ostroff helmed the CW Network, overseeing the channel’s launch; before that she was in charge of UPN Network.

In the panel moderated by Broadcasting & Cable Editor-in-Chief Melissa Grego, the trio will discuss successful strategies for defining and building network brands beyond the television set.

The Content Show, and all of NYC Television Week, take place at the Affinia Manhattan.

For more information about the event and to register, visit: http://nyctelevisionweek.com.

Sony’s Berger to Keynote Next TV Summit New York

MCN Staff — Thu, 18 Sep 2014 18:00:00 +0000

Sony Pictures Television’s Eric Berger has joined the lineup of the Next TV Summit & Expo New York.

Berger, executive vice president of digital networks and general manager of Crackle, Sony’s multi-platform video network, will speak at the Nov. 12 conference, which is part of New York City Television week, a two-day event presented by NewBay Media, parent of Multichannel News and Broadcasting & Cable.

Berger oversees Crackle’s operations, including distribution, product, video operations, engineering and ad sales and solutions. He also heads development, production and distribution of Crackle’s original series and features, such as Jerry Seinfeld’s Comedians in Cars Getting Coffee and Chosen.

Next TV Summit & Expo is a high-level industry conference, exhibition and networking event.

In addition to Next TV, NYC TV Week includes subsidiary conferences Advanced Advertising, The Content Show, and the Business of Multiplatform TV, as well as award presentations, networking events and seminars.

Next TV Summit & Expo, and all of NYC Television Week, take place at the Affinia Manhattan.

For more information about the event and to register, visit: http://nyctelevisionweek.com/