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                            <title><![CDATA[ Latest from Next TV in The-alienist ]]></title>
                <link>https://www.nexttv.com/tag/the-alienist</link>
        <description><![CDATA[ All the latest the-alienist content from the Next TV team ]]></description>
                                    <lastBuildDate>Wed, 05 Aug 2020 12:00:29 +0000</lastBuildDate>
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                                                            <title><![CDATA[ Nickelodeon Gives a Black Lives Matter-Themed Spot TV’s Biggest Promo Push ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/nickelodeon-gives-a-black-lives-matter-themed-spot-tvs-biggest-promo-push</link>
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                            <![CDATA[ And more from Promo Mojo, our exclusive weekly ranking of the programming networks are promoting most heavily ]]>
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                                                                        <pubDate>Wed, 05 Aug 2020 12:00:29 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Semeraro, Analyst and Contributor, TV[R]EV ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Nickelodeon logo]]></media:description>                                                            <media:text><![CDATA[Nickelodeon logo]]></media:text>
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                                <p><em>B&C</em> has partnered with always-on TV ad measurement and attribution company <a href="https://www.ispot.tv/"><u>iSpot.tv</u></a> to bring you a weekly chart we call <a href="https://www.nexttv.com/tag/promo-mojo">Promo Mojo</a>: exclusive data showing the top five TV promos ranked by ad impressions. Our data covers the seven-day period through Aug. 2.</p><p>On the strength of 259 million TV ad impressions, a <a href="https://www.nexttv.com/tag/nickelodeon">Nickelodeon</a> network promo is No. 1; the spot points out that Nick has a history of supporting justice and equality — ratifying something called the Kids&apos; Bill of Rights back in 1990 — and today it stands in support of Black Lives Matter.</p><p>Once again, our ranking is entirely dominated by cable networks, with Nick joined by <a href="https://www.nexttv.com/tag/discovery">Discovery</a>, which hypes <a href="https://www.nexttv.com/news/shark-week-starts-on-discovery-august-9"><em>Shark Week</em></a>; <a href="https://www.nexttv.com/tag/tnt">TNT</a>, which promotes <em>The Alienist</em>; and HGTV, which gives some love to new series <em>Martha Knows Best</em> and <em>Build Me Up</em>.</p><p>Notably, the <em>Build Me Up</em> spot has the highest iSpot Attention Index (133) in our ranking, getting 33% fewer interruptions than the average promo (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).</p><h2 id="1-black-lives-matter-nickelodeon">1) <a href="https://www.ispot.tv/player?video=nDcd">Black Lives Matter</a>, Nickelodeon</h2><p>Impressions: 259,035,379</p><p>Attention Score: 93.73</p><p>Attention Index: 103 (3% fewer interruptions than avg.)</p><p>Imp. Types: National 98%, Local 1%, VOD/OTT 1%</p><p>In-network Value: $5,130,513</p><p>Out-of-network Est. Spend: $3,503</p><h2 id="2-shark-week-discovery">2) <a href="https://www.ispot.tv/player?video=nzTZ">Shark Week</a>, Discovery</h2><p>Impressions: 251,466,244</p><p>Attention Score: 94.72</p><p>Attention Index: 119 (19% fewer interruptions than avg.)</p><p>Imp. Types: National 90%, Local 9%, VOD/OTT 1%</p><p>In-network Value: $1,665,451</p><p>Out-of-network Est. Spend: $244,044</p><h2 id="3-the-alienist-tnt">3) <a href="https://www.ispot.tv/player?video=nWHK">The Alienist</a>, TNT</h2><p>Impressions: 235,669,150</p><p>Attention Score: 94.50</p><p>Attention Index: 115 (15% fewer interruptions than avg.)</p><p>Imp. Types: National 92%, Local 5%, VOD/OTT 3%</p><p>In-network Value: $2,913,409</p><p>Out-of-network Est. Spend: $88,780</p><h2 id="4-martha-knows-best-hgtv">4) <a href="https://www.ispot.tv/player?video=nu5z">Martha Knows Best</a>, HGTV</h2><p>Impressions: 234,646,547</p><p>Attention Score: 94.81</p><p>Attention Index: 120 (20% fewer interruptions than avg.)</p><p>Imp. Types: National 100%, Local 0%, VOD/OTT 0%</p><p>In-network Value: $1,342,736</p><p>Out-of-network Est. Spend: $0.00</p><h2 id="5-build-me-up-hgtv">5) <a href="https://www.ispot.tv/player?video=nsE_">Build Me Up</a>, HGTV</h2><p>Impressions: 223,813,425</p><p>Attention Score: 95.62</p><p>Attention Index: 133 (33% fewer interruptions than avg.)</p><p>Imp. Types: National 98%, Local 1%, VOD/OTT 1%</p><p>In-network Value: $1,462,315</p><p>Out-of-network Est. Spend: $0.00</p><p><em><strong>*Data provided by </strong></em><a href="https://www.ispot.tv/"><em><strong>iSpot.tv</strong></em></a><em><strong>, TV Ad Measurement for Disruptive Brands*</strong></em></p><p><em><strong>Impressions</strong></em><em> - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.</em></p><p><em><strong>Attention Score</strong></em><em> - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.</em></p><p><em><strong>Attention Index</strong></em><em> - Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.</em></p><p><em><strong>Imp. Types</strong></em><em> - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.</em></p><p><em><strong>In-network Value</strong></em><em> - Estimated media value of in-network promos.</em></p><p><em><strong>Out-of-network Spend</strong></em><em> - The estimated amount spent on TV airing time for this promo&apos;s spots during a given date range.</em></p><p><em><strong>National: Live</strong></em><em> - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.</em></p><p><em><strong>Local</strong></em><em> - A promo that was aired during a local ad break slot.</em></p><p><em><strong>VOD</strong></em><em> - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)</em></p><p><em><strong>OTT</strong></em><em> - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).</em></p><p><em>B&C</em> has partnered with always-on TV ad measurement and attribution company <a href="https://www.ispot.tv/"><u>iSpot.tv</u></a> to bring you a weekly chart we call <a href="https://www.nexttv.com/tag/promo-mojo">Promo Mojo</a>: exclusive data showing the top five TV promos ranked by ad impressions. This is the programming the networks have been promoting most heavily to drive tune-in (our data covers the seven-day period through June 21).</p><p>On the strength of 400.8 million TV ad impressions, a promo for Paramount Network’s Kevin Costner-led drama <em>Yellowstone</em> is number one.</p><p>Cable networks once again dominate our ranking, with Paramount joined by <a href="https://www.nexttv.com/tag/nickelodeon">Nickelodeon</a>, which promotes a <em>Loud House/The Casagrandes</em> marathon; Disney Channel, which declares that “We stand for humanity” in a spot that calls attention to its support of Black Lives Matter; <a href="https://www.nexttv.com/tag/cnn">CNN</a>, with its continuing “Facts First” campaign; and <a href="https://www.nexttv.com/tag/hgtv">HGTV</a>, which hypes its new series <em>Design at Your Door</em>. </p><p>Notably, the Nick spot has the highest iSpot Attention Index (148) in our ranking, getting 48% fewer interruptions than the average promo (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).</p><h2 id="1-yellowstone-paramount-network">1) <a href="https://www.ispot.tv/player?video=nTni">Yellowstone</a>, Paramount Network</h2><p>Impressions: 400,834,587</p><p>Attention Score: 90.37</p><p>Attention Index: 61 (39% more interruptions than avg.)</p><p>Imp. Types: National 88%, Local 10%, VOD/OTT 2%</p><p>In-network Value: $2,786,534</p><p>Out-of-network Est. Spend: $1,862,304</p><h2 id="2-xa0-the-casagrandes-the-loud-house-nickelodeon">2)  <a href="https://www.ispot.tv/player?video=nKnp">The Casagrandes | The Loud House</a>, Nickelodeon</h2><p>Impressions: 194,084,113</p><p>Attention Score: 96.92</p><p>Attention Index: 148 (48% fewer interruptions than avg.)</p><p>Imp. Types: National 98%, Local 1%, VOD/OTT 1%</p><p>In-network Value: $8,154,589</p><p>Out-of-network Est. Spend: $8,591</p><h2 id="3-black-lives-matter-disney-channel">3) <a href="https://www.ispot.tv/player?video=ng_O">Black Lives Matter</a>, Disney Channel</h2><p>Impressions: 187,809,450</p><p>Attention Score: 95.81</p><p>Attention Index: 129 (29% fewer interruptions than avg.)</p><p>Imp. Types: National 97%, Local 1%, VOD/OTT 2%</p><p>In-network Value: $1,498,207</p><p>Out-of-network Est. Spend: $0.00</p><h2 id="4-facts-first-cnn">4) <a href="https://www.ispot.tv/player?video=nTz7">Facts First</a>, CNN</h2><p>Impressions: 163,355,103</p><p>Attention Score: 96.54</p><p>Attention Index: 141 (41% fewer interruptions than avg.)</p><p>Imp. Types: National 98%, Local 1%, VOD/OTT 1%</p><p>In-network Value: $541,288</p><p>Out-of-network Est. Spend: $0.00</p><h2 id="5-design-at-your-door-hgtv">5) <a href="https://www.ispot.tv/player?video=nKBQ">Design at Your Door</a>, HGTV</h2><p>Impressions: 161,075,572</p><p>Attention Score: 96.08</p><p>Attention Index: 133 (33% fewer interruptions than avg.)</p><p>Imp. Types: National 100%, Local 0%, VOD/OTT 0%</p><p>In-network Value: $1,012,996</p><p>Out-of-network Est. Spend: $0.00</p><p><em>B&C</em> has partnered with always-on TV ad measurement and attribution company <a href="https://www.ispot.tv/"><u>iSpot.tv</u></a> to bring you a weekly chart we call <a href="https://www.nexttv.com/tag/promo-mojo">Promo Mojo</a>: exclusive data showing the top five TV promos ranked by ad impressions. This is the programming the networks have been promoting most heavily to drive tune-in (our data covers the seven-day period through June 21).</p><p>On the strength of 400.8 million TV ad impressions, a promo for Paramount Network’s Kevin Costner-led drama <em>Yellowstone</em> is number one.</p><p>Cable networks once again dominate our ranking, with Paramount joined by <a href="https://www.nexttv.com/tag/nickelodeon">Nickelodeon</a>, which promotes a <em>Loud House/The Casagrandes</em> marathon; Disney Channel, which declares that “We stand for humanity” in a spot that calls attention to its support of Black Lives Matter; <a href="https://www.nexttv.com/tag/cnn">CNN</a>, with its continuing “Facts First” campaign; and <a href="https://www.nexttv.com/tag/hgtv">HGTV</a>, which hypes its new series <em>Design at Your Door</em>. </p><p>Notably, the Nick spot has the highest iSpot Attention Index (148) in our ranking, getting 48% fewer interruptions than the average promo (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).</p><h2 id="1-yellowstone-paramount-network-2">1) <a href="https://www.ispot.tv/player?video=nTni">Yellowstone</a>, Paramount Network</h2><p>Impressions: 400,834,587</p><p>Attention Score: 90.37</p><p>Attention Index: 61 (39% more interruptions than avg.)</p><p>Imp. Types: National 88%, Local 10%, VOD/OTT 2%</p><p>In-network Value: $2,786,534</p><p>Out-of-network Est. Spend: $1,862,304</p><h2 id="2-xa0-the-casagrandes-the-loud-house-nickelodeon-2">2)  <a href="https://www.ispot.tv/player?video=nKnp">The Casagrandes | The Loud House</a>, Nickelodeon</h2><p>Impressions: 194,084,113</p><p>Attention Score: 96.92</p><p>Attention Index: 148 (48% fewer interruptions than avg.)</p><p>Imp. Types: National 98%, Local 1%, VOD/OTT 1%</p><p>In-network Value: $8,154,589</p><p>Out-of-network Est. Spend: $8,591</p><h2 id="3-black-lives-matter-disney-channel-2">3) <a href="https://www.ispot.tv/player?video=ng_O">Black Lives Matter</a>, Disney Channel</h2><p>Impressions: 187,809,450</p><p>Attention Score: 95.81</p><p>Attention Index: 129 (29% fewer interruptions than avg.)</p><p>Imp. Types: National 97%, Local 1%, VOD/OTT 2%</p><p>In-network Value: $1,498,207</p><p>Out-of-network Est. Spend: $0.00</p><h2 id="4-facts-first-cnn-2">4) <a href="https://www.ispot.tv/player?video=nTz7">Facts First</a>, CNN</h2><p>Impressions: 163,355,103</p><p>Attention Score: 96.54</p><p>Attention Index: 141 (41% fewer interruptions than avg.)</p><p>Imp. Types: National 98%, Local 1%, VOD/OTT 1%</p><p>In-network Value: $541,288</p><p>Out-of-network Est. Spend: $0.00</p><h2 id="5-design-at-your-door-hgtv-2">5) <a href="https://www.ispot.tv/player?video=nKBQ">Design at Your Door</a>, HGTV</h2><p>Impressions: 161,075,572</p><p>Attention Score: 96.08</p><p>Attention Index: 133 (33% fewer interruptions than avg.)</p><p>Imp. Types: National 100%, Local 0%, VOD/OTT 0%</p><p>In-network Value: $1,012,996</p><p>Out-of-network Est. Spend: $0.00</p>
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                                                            <title><![CDATA[ Nickelodeon Gives ‘Baby Shark’s Big Week’ TV’s Biggest Promo Push ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/nickelodeon-gives-baby-sharks-big-week-tvs-biggest-promo-push</link>
                                                                            <description>
                            <![CDATA[ And more from Promo Mojo, our exclusive weekly ranking of the programming networks are promoting most heavily ]]>
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                                                                        <pubDate>Wed, 29 Jul 2020 19:08:29 +0000</pubDate>                                                                                                                                <updated>Wed, 29 Jul 2020 19:08:44 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Semeraro, Analyst and Contributor, TV[R]EV ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
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                                                            <media:credit><![CDATA[Nickelodeon]]></media:credit>
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                                <p><em>B&C</em> has partnered with always-on TV ad measurement and attribution company <a href="https://www.ispot.tv/"><u>iSpot.tv</u></a> to bring you a weekly chart we call <a href="https://www.nexttv.com/tag/promo-mojo">Promo Mojo</a>: exclusive data showing the top five TV promos ranked by ad impressions. This is the programming the networks have been promoting most heavily to drive tune-in (our data covers the seven-day period through July 26.</p><p>On the strength of 367.9 million TV ad impressions, a <a href="https://www.nexttv.com/tag/nickelodeon">Nickelodeon</a> promo for <em>Baby Shark’s Big Week</em> takes the No. 1 spot. </p><p>Our ranking is entirely dominated by cable networks, with Nick joined by <a href="https://www.nexttv.com/tag/hgtv">HGTV</a>, which hypes two of its shows — <em>Build Me Up</em> and <em>Vacation House Rules</em> — while <a href="https://www.nexttv.com/tag/tnt">TNT</a> gives some love to <em>The Alienist</em>, and <a href="https://www.nexttv.com/tag/investigation-discovery">Investigation Discovery</a> promotes <em>Devil Among Us</em>.</p><p>Notably, the <em>Vacation House Rules</em> spot has the highest iSpot Attention Index (147) in our ranking, getting 47% fewer interruptions than the average promo (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).</p><h2 id="1-baby-shark-apos-s-big-week-nickelodeon">1) <a href="https://www.ispot.tv/player?video=nN3R">Baby Shark&apos;s Big Week</a>, Nickelodeon</h2><p>Impressions: 367,900,861</p><p>Attention Score: 96.20</p><p>Attention Index: 140 (40% fewer interruptions than avg.)</p><p>Imp. Types: National 98%, Local 1%, VOD/OTT 1%</p><p>In-network Value: $8,440,380</p><p>Out-of-network Est. Spend: $1,535</p><h2 id="2-build-me-up-hgtv">2) <a href="https://www.ispot.tv/player?video=nrHp">Build Me Up</a>, HGTV</h2><p>Impressions: 277,808,971</p><p>Attention Score: 96.16</p><p>Attention Index: 139 (39% fewer interruptions than avg.)</p><p>Imp. Types: National 98%, Local 1%, VOD/OTT 1%</p><p>In-network Value: $2,219,429</p><p>Out-of-network Est. Spend: $0.00</p><h2 id="3-the-alienist-tnt-2">3) <a href="https://www.ispot.tv/player?video=nu4g">The Alienist</a>, TNT</h2><p>Impressions: 215,047,339</p><p>Attention Score: 94.06</p><p>Attention Index: 105 (5% fewer interruptions than avg.)</p><p>Imp. Types: National 89%, Local 8%, VOD/OTT 3%</p><p>In-network Value: $2,684,382</p><p>Out-of-network Est. Spend: $202,871</p><h2 id="4-devil-among-us-investigation-discovery">4) <a href="https://www.ispot.tv/player?video=nzsz">Devil Among Us</a>, Investigation Discovery</h2><p>Impressions: 199,659,753</p><p>Attention Score: 95.69</p><p>Attention Index: 131 (31% fewer interruptions than avg.)</p><p>Imp. Types: National 97%, Local 2%, VOD/OTT 1%</p><p>In-network Value: $834,974</p><p>Out-of-network Est. Spend: $1,094</p><h2 id="5-vacation-house-rules-hgtv">5) <a href="https://www.ispot.tv/player?video=nrYK">Vacation House Rules</a>, HGTV</h2><p>Impressions: 192,002,233</p><p>Attention Score: 96.69</p><p>Attention Index: 147 (47% fewer interruptions than avg.)</p><p>Imp. Types: National 98%, Local 1%, VOD/OTT 1%</p><p>In-network Value: $1,482,563</p><p>Out-of-network Est. Spend: $0.00</p><p><em><strong>*Data provided by </strong></em><a href="https://www.ispot.tv/"><em><strong>iSpot.tv</strong></em></a><em><strong>, TV Ad Measurement for Disruptive Brands*</strong></em></p><p><em><strong>Impressions</strong></em><em> - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.</em></p><p><em><strong>Attention Score</strong></em><em> - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.</em></p><p><em><strong>Attention Index</strong></em><em> - Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.</em></p><p><em><strong>Imp. Types</strong></em><em> - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.</em></p><p><em><strong>In-network Value</strong></em><em> - Estimated media value of in-network promos.</em></p><p><em><strong>Out-of-network Spend</strong></em><em> - The estimated amount spent on TV airing time for this promo&apos;s spots during a given date range.</em></p><p><em><strong>National: Live</strong></em><em> - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.</em></p><p><em><strong>Local</strong></em><em> - A promo that was aired during a local ad break slot.</em></p><p><em><strong>VOD</strong></em><em> - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)</em></p><p><em><strong>OTT</strong></em><em> - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).</em></p><p><em>B&C</em> has partnered with always-on TV ad measurement and attribution company <a href="https://www.ispot.tv/"><u>iSpot.tv</u></a> to bring you a weekly chart we call <a href="https://www.nexttv.com/tag/promo-mojo">Promo Mojo</a>: exclusive data showing the top five TV promos ranked by ad impressions. This is the programming the networks have been promoting most heavily to drive tune-in (our data covers the seven-day period through June 21).</p><p>On the strength of 400.8 million TV ad impressions, a promo for Paramount Network’s Kevin Costner-led drama <em>Yellowstone</em> is number one.</p><p>Cable networks once again dominate our ranking, with Paramount joined by <a href="https://www.nexttv.com/tag/nickelodeon">Nickelodeon</a>, which promotes a <em>Loud House/The Casagrandes</em> marathon; Disney Channel, which declares that “We stand for humanity” in a spot that calls attention to its support of Black Lives Matter; <a href="https://www.nexttv.com/tag/cnn">CNN</a>, with its continuing “Facts First” campaign; and <a href="https://www.nexttv.com/tag/hgtv">HGTV</a>, which hypes its new series <em>Design at Your Door</em>. </p><p>Notably, the Nick spot has the highest iSpot Attention Index (148) in our ranking, getting 48% fewer interruptions than the average promo (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).</p><h2 id="1-yellowstone-paramount-network-3">1) <a href="https://www.ispot.tv/player?video=nTni">Yellowstone</a>, Paramount Network</h2><p>Impressions: 400,834,587</p><p>Attention Score: 90.37</p><p>Attention Index: 61 (39% more interruptions than avg.)</p><p>Imp. Types: National 88%, Local 10%, VOD/OTT 2%</p><p>In-network Value: $2,786,534</p><p>Out-of-network Est. Spend: $1,862,304</p><h2 id="2-xa0-the-casagrandes-the-loud-house-nickelodeon-3">2)  <a href="https://www.ispot.tv/player?video=nKnp">The Casagrandes | The Loud House</a>, Nickelodeon</h2><p>Impressions: 194,084,113</p><p>Attention Score: 96.92</p><p>Attention Index: 148 (48% fewer interruptions than avg.)</p><p>Imp. Types: National 98%, Local 1%, VOD/OTT 1%</p><p>In-network Value: $8,154,589</p><p>Out-of-network Est. Spend: $8,591</p><h2 id="3-black-lives-matter-disney-channel-3">3) <a href="https://www.ispot.tv/player?video=ng_O">Black Lives Matter</a>, Disney Channel</h2><p>Impressions: 187,809,450</p><p>Attention Score: 95.81</p><p>Attention Index: 129 (29% fewer interruptions than avg.)</p><p>Imp. Types: National 97%, Local 1%, VOD/OTT 2%</p><p>In-network Value: $1,498,207</p><p>Out-of-network Est. Spend: $0.00</p><h2 id="4-facts-first-cnn-3">4) <a href="https://www.ispot.tv/player?video=nTz7">Facts First</a>, CNN</h2><p>Impressions: 163,355,103</p><p>Attention Score: 96.54</p><p>Attention Index: 141 (41% fewer interruptions than avg.)</p><p>Imp. Types: National 98%, Local 1%, VOD/OTT 1%</p><p>In-network Value: $541,288</p><p>Out-of-network Est. Spend: $0.00</p><h2 id="5-design-at-your-door-hgtv-3">5) <a href="https://www.ispot.tv/player?video=nKBQ">Design at Your Door</a>, HGTV</h2><p>Impressions: 161,075,572</p><p>Attention Score: 96.08</p><p>Attention Index: 133 (33% fewer interruptions than avg.)</p><p>Imp. Types: National 100%, Local 0%, VOD/OTT 0%</p><p>In-network Value: $1,012,996</p><p>Out-of-network Est. Spend: $0.00</p><p><em>B&C</em> has partnered with always-on TV ad measurement and attribution company <a href="https://www.ispot.tv/"><u>iSpot.tv</u></a> to bring you a weekly chart we call <a href="https://www.nexttv.com/tag/promo-mojo">Promo Mojo</a>: exclusive data showing the top five TV promos ranked by ad impressions. This is the programming the networks have been promoting most heavily to drive tune-in (our data covers the seven-day period through June 21).</p><p>On the strength of 400.8 million TV ad impressions, a promo for Paramount Network’s Kevin Costner-led drama <em>Yellowstone</em> is number one.</p><p>Cable networks once again dominate our ranking, with Paramount joined by <a href="https://www.nexttv.com/tag/nickelodeon">Nickelodeon</a>, which promotes a <em>Loud House/The Casagrandes</em> marathon; Disney Channel, which declares that “We stand for humanity” in a spot that calls attention to its support of Black Lives Matter; <a href="https://www.nexttv.com/tag/cnn">CNN</a>, with its continuing “Facts First” campaign; and <a href="https://www.nexttv.com/tag/hgtv">HGTV</a>, which hypes its new series <em>Design at Your Door</em>. </p><p>Notably, the Nick spot has the highest iSpot Attention Index (148) in our ranking, getting 48% fewer interruptions than the average promo (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).</p><h2 id="1-yellowstone-paramount-network-4">1) <a href="https://www.ispot.tv/player?video=nTni">Yellowstone</a>, Paramount Network</h2><p>Impressions: 400,834,587</p><p>Attention Score: 90.37</p><p>Attention Index: 61 (39% more interruptions than avg.)</p><p>Imp. Types: National 88%, Local 10%, VOD/OTT 2%</p><p>In-network Value: $2,786,534</p><p>Out-of-network Est. Spend: $1,862,304</p><h2 id="2-xa0-the-casagrandes-the-loud-house-nickelodeon-4">2)  <a href="https://www.ispot.tv/player?video=nKnp">The Casagrandes | The Loud House</a>, Nickelodeon</h2><p>Impressions: 194,084,113</p><p>Attention Score: 96.92</p><p>Attention Index: 148 (48% fewer interruptions than avg.)</p><p>Imp. Types: National 98%, Local 1%, VOD/OTT 1%</p><p>In-network Value: $8,154,589</p><p>Out-of-network Est. Spend: $8,591</p><h2 id="3-black-lives-matter-disney-channel-4">3) <a href="https://www.ispot.tv/player?video=ng_O">Black Lives Matter</a>, Disney Channel</h2><p>Impressions: 187,809,450</p><p>Attention Score: 95.81</p><p>Attention Index: 129 (29% fewer interruptions than avg.)</p><p>Imp. Types: National 97%, Local 1%, VOD/OTT 2%</p><p>In-network Value: $1,498,207</p><p>Out-of-network Est. Spend: $0.00</p><h2 id="4-facts-first-cnn-4">4) <a href="https://www.ispot.tv/player?video=nTz7">Facts First</a>, CNN</h2><p>Impressions: 163,355,103</p><p>Attention Score: 96.54</p><p>Attention Index: 141 (41% fewer interruptions than avg.)</p><p>Imp. Types: National 98%, Local 1%, VOD/OTT 1%</p><p>In-network Value: $541,288</p><p>Out-of-network Est. Spend: $0.00</p><h2 id="5-design-at-your-door-hgtv-4">5) <a href="https://www.ispot.tv/player?video=nKBQ">Design at Your Door</a>, HGTV</h2><p>Impressions: 161,075,572</p><p>Attention Score: 96.08</p><p>Attention Index: 133 (33% fewer interruptions than avg.)</p><p>Imp. Types: National 100%, Local 0%, VOD/OTT 0%</p><p>In-network Value: $1,012,996</p><p>Out-of-network Est. Spend: $0.00</p>
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                                                            <title><![CDATA[ Busted Pilot: Peacock Launches, 'The Alienist' Is Back, Raves for 'I May Destroy You' ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/busted-pilot-peacock-launches-the-alienist-is-back-raves-for-i-may-destroy-you</link>
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                            <![CDATA[ Kent Gibbons and Michael Malone talk about what's happening on the programming scene ]]>
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                                                                        <pubDate>Tue, 21 Jul 2020 21:56:21 +0000</pubDate>                                                                                                                                <updated>Tue, 25 Aug 2020 20:16:25 +0000</updated>
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                                                                                                                    <dc:creator><![CDATA[ B+C Staff ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
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                                                            <media:credit><![CDATA[NBCUniversal]]></media:credit>
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                                <p>Kent Gibbons and Michael Malone talk about <a href="https://www.nexttv.com/tag/nbcuniversal">NBCUniversal</a>&apos;s <a href="https://www.nexttv.com/news/peacock-has-strong-first-day-mobile-app-uptake">Peacock launch</a>, <em>The Alienist</em>&apos;s return to <a href="https://www.nexttv.com/tag/tnt">TNT</a>, and <a href="https://www.nexttv.com/tag/hbo">HBO</a>&apos;s <em>I May Destroy You</em>.</p><div class="soundcloud-embed"><iframe width="100%" height="300" scrolling="no" frameborder="no" data-lazy-priority="high" data-lazy-src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/862149106&color=%23ff5500&auto_play=false&hide_related=true&show_comments=false&show_user=true&show_reposts=false&show_teaser=false&visual=true"></iframe></div>
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                                                            <title><![CDATA[ TNT Gives ‘The Alienist: Angel of Darkness’ TV’s Biggest Promo Push ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/tnt-gives-the-alienist-angel-of-darkness-tvs-biggest-promo-push</link>
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                            <![CDATA[ And more from Promo Mojo, our exclusive weekly ranking of the programming networks are promoting most heavily ]]>
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                                                                        <pubDate>Wed, 15 Jul 2020 12:00:21 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Semeraro, Analyst and Contributor, TV[R]EV ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
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                                                            <media:credit><![CDATA[Kata Vermes / TNT]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[From left: Daniel Brühl, Dakota Fanning, and Luke Evans in TNT&#039;s &#039;The Alienist: Angel of Darkness&#039;]]></media:description>                                                            <media:text><![CDATA[From left: Daniel Brühl, Dakota Fanning, and Luke Evans in TNT&#039;s &#039;The Alienist: Angel of Darkness&#039;]]></media:text>
                                <media:title type="plain"><![CDATA[From left: Daniel Brühl, Dakota Fanning, and Luke Evans in TNT&#039;s &#039;The Alienist: Angel of Darkness&#039;]]></media:title>
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                                <p><em>B&C</em> has partnered with always-on TV ad measurement and attribution company <a href="https://www.ispot.tv/"><u>iSpot.tv</u></a> to bring you a weekly chart we call <a href="https://www.nexttv.com/tag/promo-mojo">Promo Mojo</a>: exclusive data showing the top five TV promos ranked by ad impressions. This is the programming the networks have been promoting most heavily to drive tune-in (our data covers the seven-day period through July 12).</p><p>On the strength of 322.1 million TV ad impressions, a promo for <a href="https://www.nexttv.com/tag/tnt">TNT</a>’s <em>The Alienist: Angel of Darkness</em> is number one. </p><p>Our ranking is dominated by cable networks, with TNT joined by <a href="https://www.nexttv.com/tag/hgtv">HGTV</a>, which hypes <em>Vacation House Rules</em>; <a href="https://www.nexttv.com/tag/nickelodeon">Nickelodeon</a>, with a “wild about movies”-themed spot promoting its Thursday family movie nights; and <a href="https://www.nexttv.com/tag/own">OWN</a>, which gives some love to <em>Love & Marriage: Huntsville</em>. Traditional broadcaster <a href="https://www.nexttv.com/tag/cbs">CBS</a> is the exception to the cable rule with its promo for new competition series <em>Tough as Nails</em>. </p><p>Notably, the Nick spot has the highest iSpot Attention Index (143) in our ranking, getting 43% fewer interruptions than the average promo (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).</p><h2 id="1-the-alienist-tnt">1) <a href="https://www.ispot.tv/player?video=njDP">The Alienist</a>, TNT</h2><p>Impressions: 322,146,533</p><p>Attention Score: 92.92</p><p>Attention Index: 92 (8% more interruptions than avg.)</p><p>Imp. Types: National 96%, Local 2%, VOD/OTT 2%</p><p>In-network Value: $3,713,101</p><p>Out-of-network Est. Spend: $1,474,340</p><h2 id="2-tough-as-nails-cbs">2) <a href="https://www.ispot.tv/player?video=nClh">Tough as Nails</a>, CBS</h2><p>Impressions: 275,044,294</p><p>Attention Score: 88.67</p><p>Attention Index: 58 (42% more interruptions than avg.)</p><p>Imp. Types: National 91%, Local 8%, VOD/OTT 1%</p><p>In-network Value: $2,964,696</p><p>Out-of-network Est. Spend: $792,633</p><h2 id="3-vacation-house-rules-hgtv">3) <a href="https://www.ispot.tv/player?video=nrMj">Vacation House Rules</a>, HGTV</h2><p>Impressions: 237,730,502</p><p>Attention Score: 95.43</p><p>Attention Index: 130 (30% fewer interruptions than avg.)</p><p>Imp. Types: National 98%, Local 1%, VOD/OTT 1%</p><p>In-network Value: $1,840,704</p><p>Out-of-network Est. Spend: $0.00</p><h2 id="4-wild-about-movies-nickelodeon">4) <a href="https://www.ispot.tv/player?video=nl08">Wild About Movies</a>, Nickelodeon</h2><p>Impressions: 235,150,474</p><p>Attention Score: 96.24</p><p>Attention Index: 143 (43% fewer interruptions than avg.)</p><p>Imp. Types: National 98%, Local 1%, VOD/OTT 1%</p><p>In-network Value: $4,348,005</p><p>Out-of-network Est. Spend: $252</p><h2 id="5-love-amp-marriage-huntsville-own">5) <a href="https://www.ispot.tv/player?video=nDiw">Love & Marriage: Huntsville</a>, OWN</h2><p>Impressions: 219,817,318</p><p>Attention Score: 94.88</p><p>Attention Index: 122 (22% fewer interruptions than avg.)</p><p>Imp. Types: National 91%, Local 8%, VOD/OTT 1%</p><p>In-network Value: $747,738</p><p>Out-of-network Est. Spend: $88,826</p><p><em><strong>*Data provided by </strong></em><a href="https://www.ispot.tv/"><em><strong>iSpot.tv</strong></em></a><em><strong>, TV Ad Measurement for Disruptive Brands*</strong></em></p><p><em><strong>Impressions</strong></em><em> - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.</em></p><p><em><strong>Attention Score</strong></em><em> - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.</em></p><p><em><strong>Attention Index</strong></em><em> - Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.</em></p><p><em><strong>Imp. Types</strong></em><em> - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.</em></p><p><em><strong>In-network Value</strong></em><em> - Estimated media value of in-network promos.</em></p><p><em><strong>Out-of-network Spend</strong></em><em> - The estimated amount spent on TV airing time for this promo&apos;s spots during a given date range.</em></p><p><em><strong>National: Live</strong></em><em> - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.</em></p><p><em><strong>Local</strong></em><em> - A promo that was aired during a local ad break slot.</em></p><p><em><strong>VOD</strong></em><em> - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)</em></p><p><em><strong>OTT</strong></em><em> - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).</em></p><p><em>B&C</em> has partnered with always-on TV ad measurement and attribution company <a href="https://www.ispot.tv/"><u>iSpot.tv</u></a> to bring you a weekly chart we call <a href="https://www.nexttv.com/tag/promo-mojo">Promo Mojo</a>: exclusive data showing the top five TV promos ranked by ad impressions. This is the programming the networks have been promoting most heavily to drive tune-in (our data covers the seven-day period through June 21).</p><p>On the strength of 400.8 million TV ad impressions, a promo for Paramount Network’s Kevin Costner-led drama <em>Yellowstone</em> is number one.</p><p>Cable networks once again dominate our ranking, with Paramount joined by <a href="https://www.nexttv.com/tag/nickelodeon">Nickelodeon</a>, which promotes a <em>Loud House/The Casagrandes</em> marathon; Disney Channel, which declares that “We stand for humanity” in a spot that calls attention to its support of Black Lives Matter; <a href="https://www.nexttv.com/tag/cnn">CNN</a>, with its continuing “Facts First” campaign; and <a href="https://www.nexttv.com/tag/hgtv">HGTV</a>, which hypes its new series <em>Design at Your Door</em>. </p><p>Notably, the Nick spot has the highest iSpot Attention Index (148) in our ranking, getting 48% fewer interruptions than the average promo (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).</p><h2 id="1-yellowstone-paramount-network-5">1) <a href="https://www.ispot.tv/player?video=nTni">Yellowstone</a>, Paramount Network</h2><p>Impressions: 400,834,587</p><p>Attention Score: 90.37</p><p>Attention Index: 61 (39% more interruptions than avg.)</p><p>Imp. Types: National 88%, Local 10%, VOD/OTT 2%</p><p>In-network Value: $2,786,534</p><p>Out-of-network Est. Spend: $1,862,304</p><h2 id="2-xa0-the-casagrandes-the-loud-house-nickelodeon-5">2)  <a href="https://www.ispot.tv/player?video=nKnp">The Casagrandes | The Loud House</a>, Nickelodeon</h2><p>Impressions: 194,084,113</p><p>Attention Score: 96.92</p><p>Attention Index: 148 (48% fewer interruptions than avg.)</p><p>Imp. Types: National 98%, Local 1%, VOD/OTT 1%</p><p>In-network Value: $8,154,589</p><p>Out-of-network Est. Spend: $8,591</p><h2 id="3-black-lives-matter-disney-channel-5">3) <a href="https://www.ispot.tv/player?video=ng_O">Black Lives Matter</a>, Disney Channel</h2><p>Impressions: 187,809,450</p><p>Attention Score: 95.81</p><p>Attention Index: 129 (29% fewer interruptions than avg.)</p><p>Imp. Types: National 97%, Local 1%, VOD/OTT 2%</p><p>In-network Value: $1,498,207</p><p>Out-of-network Est. Spend: $0.00</p><h2 id="4-facts-first-cnn-5">4) <a href="https://www.ispot.tv/player?video=nTz7">Facts First</a>, CNN</h2><p>Impressions: 163,355,103</p><p>Attention Score: 96.54</p><p>Attention Index: 141 (41% fewer interruptions than avg.)</p><p>Imp. Types: National 98%, Local 1%, VOD/OTT 1%</p><p>In-network Value: $541,288</p><p>Out-of-network Est. Spend: $0.00</p><h2 id="5-design-at-your-door-hgtv-5">5) <a href="https://www.ispot.tv/player?video=nKBQ">Design at Your Door</a>, HGTV</h2><p>Impressions: 161,075,572</p><p>Attention Score: 96.08</p><p>Attention Index: 133 (33% fewer interruptions than avg.)</p><p>Imp. Types: National 100%, Local 0%, VOD/OTT 0%</p><p>In-network Value: $1,012,996</p><p>Out-of-network Est. Spend: $0.00</p><p><em>B&C</em> has partnered with always-on TV ad measurement and attribution company <a href="https://www.ispot.tv/"><u>iSpot.tv</u></a> to bring you a weekly chart we call <a href="https://www.nexttv.com/tag/promo-mojo">Promo Mojo</a>: exclusive data showing the top five TV promos ranked by ad impressions. This is the programming the networks have been promoting most heavily to drive tune-in (our data covers the seven-day period through June 21).</p><p>On the strength of 400.8 million TV ad impressions, a promo for Paramount Network’s Kevin Costner-led drama <em>Yellowstone</em> is number one.</p><p>Cable networks once again dominate our ranking, with Paramount joined by <a href="https://www.nexttv.com/tag/nickelodeon">Nickelodeon</a>, which promotes a <em>Loud House/The Casagrandes</em> marathon; Disney Channel, which declares that “We stand for humanity” in a spot that calls attention to its support of Black Lives Matter; <a href="https://www.nexttv.com/tag/cnn">CNN</a>, with its continuing “Facts First” campaign; and <a href="https://www.nexttv.com/tag/hgtv">HGTV</a>, which hypes its new series <em>Design at Your Door</em>. </p><p>Notably, the Nick spot has the highest iSpot Attention Index (148) in our ranking, getting 48% fewer interruptions than the average promo (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).</p><h2 id="1-yellowstone-paramount-network-6">1) <a href="https://www.ispot.tv/player?video=nTni">Yellowstone</a>, Paramount Network</h2><p>Impressions: 400,834,587</p><p>Attention Score: 90.37</p><p>Attention Index: 61 (39% more interruptions than avg.)</p><p>Imp. Types: National 88%, Local 10%, VOD/OTT 2%</p><p>In-network Value: $2,786,534</p><p>Out-of-network Est. Spend: $1,862,304</p><h2 id="2-xa0-the-casagrandes-the-loud-house-nickelodeon-6">2)  <a href="https://www.ispot.tv/player?video=nKnp">The Casagrandes | The Loud House</a>, Nickelodeon</h2><p>Impressions: 194,084,113</p><p>Attention Score: 96.92</p><p>Attention Index: 148 (48% fewer interruptions than avg.)</p><p>Imp. Types: National 98%, Local 1%, VOD/OTT 1%</p><p>In-network Value: $8,154,589</p><p>Out-of-network Est. Spend: $8,591</p><h2 id="3-black-lives-matter-disney-channel-6">3) <a href="https://www.ispot.tv/player?video=ng_O">Black Lives Matter</a>, Disney Channel</h2><p>Impressions: 187,809,450</p><p>Attention Score: 95.81</p><p>Attention Index: 129 (29% fewer interruptions than avg.)</p><p>Imp. Types: National 97%, Local 1%, VOD/OTT 2%</p><p>In-network Value: $1,498,207</p><p>Out-of-network Est. Spend: $0.00</p><h2 id="4-facts-first-cnn-6">4) <a href="https://www.ispot.tv/player?video=nTz7">Facts First</a>, CNN</h2><p>Impressions: 163,355,103</p><p>Attention Score: 96.54</p><p>Attention Index: 141 (41% fewer interruptions than avg.)</p><p>Imp. Types: National 98%, Local 1%, VOD/OTT 1%</p><p>In-network Value: $541,288</p><p>Out-of-network Est. Spend: $0.00</p><h2 id="5-design-at-your-door-hgtv-6">5) <a href="https://www.ispot.tv/player?video=nKBQ">Design at Your Door</a>, HGTV</h2><p>Impressions: 161,075,572</p><p>Attention Score: 96.08</p><p>Attention Index: 133 (33% fewer interruptions than avg.)</p><p>Imp. Types: National 100%, Local 0%, VOD/OTT 0%</p><p>In-network Value: $1,012,996</p><p>Out-of-network Est. Spend: $0.00</p>
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                                                            <title><![CDATA[ TNT Moves Up Debut Date of ‘The Alienist: Angel Of Darkness’ ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/video/tnt-moves-up-debut-date-of-the-alienist-angel-of-darkness</link>
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                            <![CDATA[ TNT Moves Up Debut Date of ‘The Alienist: Angel Of Darkness’ ]]>
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                                                                        <pubDate>Fri, 19 Jun 2020 04:41:59 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Content]]></category>
                                                                                                <author><![CDATA[ thomas.umstead@futurenet.com (R. Thomas Umstead) ]]></author>                    <dc:creator><![CDATA[ R. Thomas Umstead ]]></dc:creator>                                                                                    <dc:source><![CDATA[ http://cdn.mos.cms.futurecdn.net/BRKRoP9suL4GoVzgWPECa7.jpg ]]></dc:source>
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                                <p>TNT is moving up the premiere of its thriller series <em>The Alienist: Angel of Darkness</em> by a week to July 19.</p><figure class="van-image-figure pull-" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="kMsYC8Gwosd76LZ2LKZNci" name="" alt="" src="https://cdn.mos.cms.futurecdn.net/kMsYC8Gwosd76LZ2LKZNci.jpg" mos="https://cdn.mos.cms.futurecdn.net/kMsYC8Gwosd76LZ2LKZNci.jpg" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pull-"></p></div></div></figure><p>The series, which was initially scheduled to launch on July 26, will roll out over four weeks with two episodes airing every Sunday through Aug. 9, according to the network.</p><p><em>The Alienist: Angel of Darkness</em>, a followup to <em>The Alienist</em> series which debuted in 2018, stars Daniel Brühl, Dakota Fanning, Luke Evans, Douglas Smith, Matthew Shear, Robert Ray Wisdom<strong>,</strong> Ted Levine<em>,</em> Melanie Field and Rosy McEwen.</p><div class="youtube-video" data-nosnippet ><div class="video-aspect-box"><iframe data-lazy-priority="high" data-lazy-src="https://www.youtube-nocookie.com/embed/thTnhFmxJNo" allowfullscreen></iframe></div></div>
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                                                            <title><![CDATA[ ‘The Alienist: Angel of Darkness’ Premieres on TNT July 26 ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/the-alienist-angel-of-darkness-premieres-on-tnt-july-26</link>
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                            <![CDATA[ Series adapted from Caleb Carr follow-up novel ]]>
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                                                                        <pubDate>Thu, 21 May 2020 20:48:29 +0000</pubDate>                                                                                                                                <updated>Fri, 22 May 2020 01:25:09 +0000</updated>
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                                                                                                <author><![CDATA[ michael.malone@futurenet.com (Michael Malone) ]]></author>                    <dc:creator><![CDATA[ Michael Malone ]]></dc:creator>                                                                                    <dc:source><![CDATA[ http://cdn.mos.cms.futurecdn.net/eorbsaXMv2guq8hqs9qae5.jpg ]]></dc:source>
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                                <p>TNT offers a new season of <em>The Alienist</em> July 26. Based on the Caleb Carr novel <em>The Angel of Darkness</em>, the new season is called <em>The Alienist: Angel of Darkness</em>. </p><p>Season one, which aired in 2018, was based on the Carr novel <em>The Alienist</em>. <em>The Angel of Darkness</em> is a sequel to that novel.</p><p>Daniel Bruhl, Luke Evans and Dakota Fanning are in the cast. </p><p>A turn-of-the-century murder mystery set in New York, <em>The Alienist</em> followed Laszlo Kreizler (Brühl), a brilliant and obsessive doctor in the controversial field of treating mental pathologies. In the first season, Dr. Kreizler pursued a killer murdering young boys. He was joined by newspaper illustrator John Moore (Evans) and Sara Howard (Fanning), a secretary determined to become the city&apos;s first female police detective. </p><p>In <em>The Alienist: Angel of Darkness</em>, Sara has opened a detective agency and is leading the charge on a new case. She reunites with Kreizler and Moore, now a <em>New York Times </em>reporter, to find Ana Linares, the kidnapped infant daughter of the Spanish Consular. Their investigation leads them down a path of murder and deceit. TNT said the series “shines a light on the provocative issues of the era -- the corruption of institutions, income inequality, yellow press sensationalism, and the role of women in society -- themes that still resonate today.”</p><p><em>The Alienist: Angel of Darkness</em> is produced by Paramount Television Studios, with Anonymous Content&apos;s Rosalie Swedlin, showrunner Stuart Carolan, director David Caffrey, writer Alyson Feltes, Pavlina Hatoupis, Ben Rosenblatt, Eric Roth and Cary Joji Fukunaga the executive producers.</p>
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                                                            <title><![CDATA[ TCA17: TNT Signs Dakota Fanning To Star In ‘The Alienist’ ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/tca17-tnt-signs-dakota-fanning-star-alienist-410186</link>
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                            <![CDATA[ TCA17: TNT Signs Dakota Fanning To Star In ‘The Alienist’ ]]>
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                                                                        <pubDate>Sat, 14 Jan 2017 20:20:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Content]]></category>
                                                                                                <author><![CDATA[ thomas.umstead@futurenet.com (R. Thomas Umstead) ]]></author>                    <dc:creator><![CDATA[ R. Thomas Umstead ]]></dc:creator>                                                                                    <dc:source><![CDATA[ http://cdn.mos.cms.futurecdn.net/BRKRoP9suL4GoVzgWPECa7.jpg ]]></dc:source>
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                                <figure class="van-image-figure pull-" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="7Dfic3ZxwbiTLQjR5aZ8bT" name="" alt="" src="https://cdn.mos.cms.futurecdn.net/7Dfic3ZxwbiTLQjR5aZ8bT.jpg" mos="https://cdn.mos.cms.futurecdn.net/7Dfic3ZxwbiTLQjR5aZ8bT.jpg" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pull-"></p></div></div></figure><p>Pasadena -- TNT has tapped actress Dakota Fanning to star in its new drama series <em>The Alienist</em>, the network announced during its Television Critics Association press event Saturday.</p><p>Fanning (<em>American Pastoral</em>), plays a headstrong secretary at Police Headquarters in the series, which follows the investigation of several murders in 1896 New York City. Daniel Brühl (<em>Rush, Inglorious Bastards, Captain America: Civil War</em>), and Luke Evans (<em>The Girl on The Train, The Hobbit trilogy</em>) also stars in the series, which is set to premiere in late 2017.</p><p><em>The Alienist</em> is a co-production of Paramount Television and Turner's Studio T, with Cary Fukunaga (<em>True Detective</em>), Eric Roth (<em>Forrest Gump</em>), Hossein Amini (<em>Drive</em>) Steve Golin and Rosalie Swedlin all serving as executive producers.</p>
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