B&C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing the top five TV promos ranked by ad impressions. Our data covers the seven-day period through Feb. 21.

On the strength of nearly 253 million TV ad impressions, an ABC promo for American Idol takes first place — the second week in a row the singing competition has topped our chart. And once again, CBS lands in second place with a Clarice promo.

Cable networks round out our ranking, with MTV hyping Floribama Shore in third, FX promoting Snowfall in fourth, and USA giving Temptation Island some love in fifth.

Notably, the Snowfall spot has the highest iSpot Attention Index (109) in our ranking, meaning viewers were on average highly likely to watch it all the way through (vs. interrupting it by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) American Idol, ABC

Impressions: 252,970,493

Interruption Rate: 1.36%

Attention Index: 99 (1% more interruptions than avg.)

Imp. Types: National 87%, Local 12%, VOD/OTT 1%

In-network Value: $1,745,140

Out-of-network Est. Spend: $1,060,681

2) Clarice, CBS

Impressions: 237,415,223

Interruption Rate: 1.49%

Attention Index: 93 (7% more interruptions than avg.)

Imp. Types: National 85%, Local 12%, VOD/OTT 3%

In-network Value: $2,444,961

Out-of-network Est. Spend: $737,359

3) Floribama Shore, MTV

Impressions: 227,995,361

Interruption Rate: 3.46%

Attention Index: 108 (8% fewer interruptions than avg.)

Imp. Types: National 85%, Local 13%, VOD/OTT 2%

In-network Value: $1,567,575

Out-of-network Est. Spend: $144,321

4) Snowfall, FX

Impressions: 183,696,732

Interruption Rate: 1.84%

Attention Index: 109 (9% fewer interruptions than avg.)

Imp. Types: National 91%, Local 7%, VOD/OTT 2%

In-network Value: $1,744,080

Out-of-network Est. Spend: $637,524

5) Temptation Island, USA Network

Impressions: 165,371,337

Interruption Rate: 1.99%

Attention Index: 100 (same interruptions as avg.)

Imp. Types: National 94%, Local 4%, VOD/OTT 2%

In-network Value: $1,217,979

Out-of-network Est. Spend: $465,805

*Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands*

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index - Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

The month of February rolls along with several returning series hitting airwaves this week. 

OWN on Feb. 16 will debut season five of its Ava DuVernay-produced drama series Queen Sugar, while Freeform on Feb. 17 will bring back its drama series Good Trouble for its third campaign. 

Also premiering this week is Hulu’s highly-touted movie Nomadland, which stars Frances McDormand as a woman who leaves her small town to travel the country. The film debuts on Hulu and in theaters on Feb. 19.

Below are video trailers and premiere dates for several shows debuting the week of Feb.16 to Feb. 21) on cable networks and streaming services (for some videos, viewer discretion is advised):

Feb. 16 -- Temptation Island (reality) -- USA

Feb. 17 -- Amend: The Fight for America (documentary) -- Netflix

Feb. 18 -- The March on Washington: Keepers of the Dream (documentary) -- National Geographic

Feb. 18 -- It’s a Sin (drama) -- HBO Max

Feb. 19 -- I Care a Lot (movie) -- Netflix

Feb. 19 -- For All Mankind (returning series) -- Apple TV+

Feb. 19 -- Tell Me Your Secrets (drama) -- Prime Video

Feb. 21 -- Supervillian: The Making of Tekashl 61x9lne (music) -- Showtime

Feb. 21-- Allen v. Farrow (miniseries) -- HBO

Several cable reality shows are rewriting the vows and rules for reality TV marriage and relationship-themed shows, targeting a new generation of viewers who themselves aren’t necessarily confirming to traditional norms of love and long-term commitments.

Shows like TLC’s 90 Day Fiancé, Lifetime’s Married at First Sight, WE tv’s Love After Lockup and USA Network’s Temptation Island are drawing a substantial audience of young, mostly women viewers tuning in for escapist shows that often depict marriages and relationships in distressed and dire situations, while revealing some personal truths and issues that may exist in their own relationships.

“When the stakes are higher, you’re either rooting for or against somebody, but you’re invested in the outcome, so you tune in,” Linda Ong, chief culture officer at Civic Entertainment Group and a former Lifetime marketer, said. “People can use these high stakes to take the focus off the craziness of the real world and also make the idea of relationships a little more exciting than it may be for them.”

What’s clear is the genre is generating some big audience numbers for cable networks. One of the hottest relationship-themed franchises on cable today is TLC’s 90 Day Fiancé. Its seventh-season premiere on Nov. 3 drew 2 million viewers, second only to AMC’s The Walking Dead among all cable shows in primetime for the night.

RELATED: USA Unveils ‘Temptation Island’ Second-Season Trailer

The series, which follows couples who must get married within 90 days as part of a K-1 Visa application allowing the foreign fiancés of American citizens into the country, has also spawned five separate spinoff series. They include prequel Before the 90 Days, which averaged a series-record 3.3 million viewers for its third season earlier this year; and 90 Day Fiancé: The Other Way, which averaged 2.6 million viewers this past summer — the network’s highest audience for a freshman series.

Following Real-Life Journeys

“We’re tracking people in real time,” TLC senior vice president of production and development Alon Orstein said. “It’s not manufactured relationships that have been put together for TV — these are people who have found each other already, and we are basically documenting their journey.”

Also documenting the trials and tribulations of uniquely-formed married couples is WE tv’s Love After Lockup, which follows the marriages and relationships of couples after one of the partners is released from prison. The series and its spinoff show Life After Lockup — which follows couples from the original show who are still together — average more than 1 million viewers for WE tv, half of whom are in the women 25-54 demo, according to the network.

The network has green-lit new seasons for both shows.

“We are inherently interested in love stories, and they can come in a variety of different, unexpected ways, and I think there is a relatable component to it,” WE tv president Marc Juris said. “It shows relationships at different stages with people at different points in their lives. These are authentic portrayals. [The couples] understand the pressure, the danger and the appeal — when you put that all together, it makes for a very compelling story.”

The success of these shows is also inherent in the changing norms of how society views and emphasizes long-term relationships. Ong said shows like 90 Day Fiancé and Married at First Sight — which portray individuals who agree to marry when they first meet — provide a high-stakes look at love and relationships that doesn’t necessarily exist in today’s culture, particularly among millennials. With less pressure on women to define themselves by marriage and with popular dating apps offering more choices for potential partners, the emphasis on finding and securing a lifelong mate is not as strong with millennials as with prior generations.

“We know millennials are delaying marriage and families, so there isn’t that much pressure to find that one person and live happily ever after,” Ong said. “What that means is when you’re watching a reality show about relationships and marriage, what’s really entertaining is to see how high the stakes are in those shows when the cultural perception of relationships in general is much lower.”

The cultural shift in the perception of long-term relationships has forced long-running reality shows like WE tv’s Marriage Boot Camp to alter their definition of a committed relationship. The series, which last month aired its 100th episode, advises struggling couples with the input of a professional marriage counselor. Adam Freeman, president of creative and executive producer of Thinkfactory Media, which produces the Marriage Boot Camp franchise, said the show’s original premise of dealing strictly with married couples has evolved over the years to include other types of unions.

“When the show first started, we really had a very strong focus on married couples,” Freeman said of the series, which, in its 15th season, is the most-watched show in WE tv’s core demo of women 25-54. “As the show grew in popularity — and as the definition of marriage and relationships changed — we have now had all types of couples. But at the end of the day, it really comes down to committed relationships. Is it right for you?”

USA Network’s 2019 version of unscripted series Temptation Island has also bowed to the changing nature of relationships, particularly among younger viewers. The sophomore reality series, the original version of which aired on Fox from 2001-03, puts several married couples on an island alongside a group of singles to test their relationships.

“The basic premise of the show — which is, ‘are you with who you should be with?’ — hasn’t changed, but its relevance has increased,” series host Mark L. Walberg said. “Now, more than before, the temptation of whether there’s something better out there lies right on your smartphone when you look at Instagram and dating apps. All you see are the best version of filtered people out there, so the show is more relevant today than in the past.”

Unlike its first iteration, the advent of social media has helped drive the appeal of the show as viewers chat about the happenings on the island, Walberg said.

“Social media has a lot to do with the immediacy of whether viewers should watch,” he said. “If something happens on the show, the viewers immediately go to social media to talk about it.”

Exploring Social Issues

Also driving the appeal of shows like 90 Day Fiancé and Love After Lockup are underlying social issues like immigration and prison reform, according to Ong.

“90 Day Fiancé is essentially a story that in the background is about immigration, and Love After Lockup is about incarceration and the criminal justice system,” Ong said. “These are all things that are in the forefront of social issues today, but [the shows’] approach is not political. It’s a way of dealing with and understanding some very real issues in our society that most people don’t have a familiarity with. It’s still popcorn television, but the fact that its dealing with really important themes gives it a little more value for people.”

What the shows don’t always provide, according to some observers, is a healthy image of marriages and committed relationships. Marriage consultants Michelle and Dwain Daniels are concerned the genre often downplays the importance of long-term commitments by showcasing often quick fixes for couples, rather than focusing on the positives of working toward developing a long-lasting relationship.

“I don’t think the shows provide a positive image of marriage — yes, everyone goes through things and meets people differently, but the overall image of what marriage is supposed to be gets lost,” Michelle Daniels said.

RELATED: WE tv Breaks ‘Love After Lockup’ Spinoff

Added Dwain Daniels: “We’re in a society where a lot of things are instantaneous: people think there’s a quick fix for everything. But relationships take work. In some of these shows, if it doesn't work in X number of months the participants can walk away from it, and that’s not what a long-term relationship is about. At the same time, these shows are popular, and I don’t see these shows going away any time soon.”

Indeed, the beat goes on for the genre. OWN: The Oprah Winfrey Network recently announced a new relationship series, #LoveGoals, in which a family and relationship therapist named Spirit advises five celebrity couples who are at a crossroads in their relationship.

“#Love Goals will be an exciting addition to the network’s Saturday-night lineup centered around love and marriage,” OWN president Tina Perry said. “Spirit’s healing approach to mending and strengthening relationships in this new weekly series will make for great television.”

Thinkfactory’s Freeman said the company has talked about further spinning off the Marriage Boot Camp series to potentially feature athletes and musicians, but only if it feels authentic to the producers and ultimately to viewers. “We’re never going to force it and do a spinoff of the show just for the sake of doing it,” he said. “It is a therapeutic show, so it has to be a segment of the population that could use our help.”

In the end, love and relationship stories are universal, TLC’s Orstein said, and there will always be an audience for content that deals authentically with the subject.

“Love is the oldest story ever told: boy meets girl, boy meets boy or girl meets girl. It’s at the core of all television and cinematic storytelling,” he said. “It’s so relatable to people — most everyone has been in a relationship — so it’s an area that, if anything, will continue to grow.”

USA Thursday unveiled a first-look trailer at the second season of its reality series Temptation Island

The series, which is slated to return in October, follows four dating couples who face new tempting situations where each will decide whether to commit to a lifetime together – or ultimately give in to the temptation, according to network officials. 

Temptation Island is executive produced by David Goldberg, Caroline Baumgard and Scott Jeffress, said USA Network. 

USA Network’s reboot of Fox broadcasting's reality series Temptation Island and Showtime’s Wall Street-themed comedy series Black Monday headline the scripted and reality shows premiering on cable this week.

On the streaming front, Netflix’s reboot of the 1999’s animated series Carmen Sandiego and YouTube’s original drama series Wayne launch this week.

Here are video trailers and premiere dates for several shows debuting this week:

Jan. 15 -- Temptation Island (reality series) – USA Network

Jan. 16 – Deadly Class (drama) -- Syfy

Jan. 16 – Wayne (drama) -- YouTube

Jan. 17 – A Discovery of Witches Shudder/Sundance Now

Jan. 18 – Carmen Sandiego (animated) -- Netflix

Jan. 20 – Black Monday (comedy) -- Showtime

USA Network Tuesday released a video trailer for its new reality series, Temptation Island, which premieres Jan. 15.

The series follows four couples at a crossroad in their relationship who decide to travel to a paradise island to determine if they were truly meant to be together, according to USA Network. 

Temptation Island is executive produced by Banijay Studios North America's David Goldberg and Caroline Baumgard, along with Scott Jeffress.