Viacom has reached a streaming video deal with Telefonica to make some of its networks available to subscribers of the telecom company’s Movistar Play platform.

Under terms of the agreement, Movistar Play will carry live feeds of MTV, Nickelodeon, Nick Jr., Comedy Central and Paramount Channel TV channels in the region beginning in the first semester of 2018.

A selection of Viacom’s mobile streaming apps – MTV Play, Nickelodeon Play, Comedy Central Play and Noggin – will also be available to Movistar Play subscribers, together with a broad range of content from the company’s brands that will be accessible on an on-demand basis through the platform.

This extends an existing carriage deal for Viacom International Media Networks Americas’ linear channels and VOD content already available on Telefónica’s pay TV services throughout the region.

“Mobile streaming is growing in popularity across Latin America – to stay in touch with our young audiences we need our brands and content to be everywhere they are,” said Viacom International Media Networks America senior vice president content distribution Rita Herring said in a statement. “We are very happy to extend our deal with Telefónica and add our channels, our content and our mobile products to their successful mobile TV offer through Movistar Play.”

The deal represents a global first for Viacom – the first deal of this kind struck directly with a mobile carrier to carry all its international flagship TV channels, as well as a selection of its mobile streaming apps and its VOD content.

Based in Spain, Telefonica is one of the largest telecom companies in the world, with a presence in 20 countries and about 344 million access lines globally.

“This new deal with Viacom will allow us to add its content to the selection of live channels available on Movistar Play, particularly Nickelodeon, MTV, Paramount and Comedy Central,” said Paula Figueroa, director of Telefónica’s LatAm Video Unit in a statement. As such, Movistar Play continues developing its offer of unmatchable content, which brings the best combination of high quality on-demand content with the best live programming to all screens in the region.”

Spain’s Telefonica could be one of several potential suitors for DirecTV’s Latin American satellite assets, according to a Reuters report.

Reuters, citing unnamed sources, said Telefonica could pay as much as $10 billion for DirecTV’s Latin American business, which had been its primary growth engine leading up to its $48.5 billion merger with AT&T last year. Foreign currency declines have squeezed profits at the operations over the years. And AT&T has said that it would be willing to sell the Latin American business for the right price.

AT&T is the largest satellite TV operator in Central and Latin America with about 19 million customers. Other pay TV providers and telephone companies could express interest in individual markets, like Liberty Global or other regional carriers. AT&T, according to Reuters, has not decided if it wants to explore a deal with Telefonica or any other company.

DirecTV and AT&T officials did not immediately respond to a request for comment.

Once one of DirecTV’s bright spots, the Latin American business has fallen on hard times as currency rates in Brazil (where it is a 93% owner of Sky Brasil) have declined and overall economies in the region have suffered. At the UBS Global Media & Entertainment Conference in December, AT&T CEO Randall Stephenson said, according to a transcript of the event by web site seekingalpha.com, the DirecTV Latin American operations were well-run, but the currency issues and the fact they are one-product operations are “not terribly exciting to us.”

He added that if another company expressed interest in buying the Latin American assets AT&T would look at it, but that the company was not in a rush to sell.