Conan O’Brien’s late night run is set to end June 24, when the final episode of Conan will appear on TBS, WarnerMedia announced Monday.

The decision to end Conan was announced last year.

O’Brien will focus on his development deal with WarnerMedia and work on his new show for HBO Max, which the company said will be a departure from the traditional talk show format.

The final weeks of Conan will feature special guests and the last show will be expanded from 30 minutes to a full hour to reminisce about his 11 years on TBS.

O’Brien started his late night career when NBC hired him to replace David Letterman on Late Night in 1993. O’Brien also replaced Jay Leno as host of The Tonight Show in 2009, but NBC brought Leno back seven months later amid falling ratings and behind-the-scenes shenanigans.

Previously, O’Brien had been a writer for Saturday Night Live and a writer and producer for The Simpsons.

O’Brien has a production company, Conaco, and a digital brand, Team Coco, that does branded content, live events, merchandise, comedy specials and podcasts including Conan O’Brien Needs a Friend.

HBO Max said it is launching its stand-up comedy programming on Aug. 20. 

The streaming service’s Summer Comedy Festival will feature solo specials from Rose Matafeo, Beth Stelling and James Veitch, plus a multi-act show from the HA Comedy Festival featuring Latinx comics hosted by Anjelah Johnson.

HA Comedy Festival: The Art of Comedy features Gina Brillon, David del Rosario, Carmen Lynch, Monique Marvez, Pedro Salinas, Jesus Trejo, Mark Viera as well as special appearances from Eugenio Derbez, Eva Longoria and Danny Trejo. It was shot at the Empire Theater in San Antonio, Texas.

The show was created by Jeff Valdez and produced by New Cadence Productions, a U.S. television and film content creation studio for Latinx creatives co-founded by Jeff Valdez and former global telco executive Sol Trujillo.

Rose Matafeo: Horndog is produced by Avalon (Taskmaster, Breeders, Everything’s Gonna Be Okay, Last Week Tonight with John Oliver, Catastrophe) with Matafeo, Richard Allen-Turner, Rob Aslett, and Jon Thoday serving as executive producers.

Beth Stelling: Girl Daddy is produced by Team Coco with Stelling, Conan O’Brien, Jeff Ross, John Irwin, J.P. Buck, and Adam Sachs serving as executive producers.

James Veitch: Straight to VHS  is produced by Team Coco with Veitch, Conan O’Brien, Jeff Ross, J.P. Buck, and John Irwin, serving as executive producers with Casey Spira as co-executive producer.

One way to improve advertising is by reducing clutter and integrating brand messages into content. Long-running late night host Conan O’Brien has collaborated with advertisers for years and was asked by Kevin Reilly, president of TBS, TNT and truTV and chief content officer for HBO Max, what works and what doesn’t.

O’Brien warns that when brands try to be too controlling bad things happen.

“If my fans, or people who consume whatever it is I’m making, feel I’ve been co-opted by the brand, I say you’re spending money but they’re going to resent you because they’re going to feel that you forced Conan to do something that isn’t in his wheelhouse,” O’Brien, host of TBS’s Conan, said at Xandr’s Relevance conference. “So they’re going to resent you. It’s going to be bad for me. It’s going to be bad for you. It’s not going to help people enjoy your brand more.”

O’Brien said that brands like Snickers give him a lot of latitude. “They let us write how we’re going to incorporate Snickers,” he said. “We can do it in a way that’s funny the way I like to be funny. Snickers is the punchline to it and it really works.”

O’Brien has a podcast that now has more than 1 million listeners. He said fans consider one of the best parts of the podcast is when O’Brien tries to read his sponsors’ ad copy and totally butchers it.

“We have not had one person say, ‘We’re not paying for that ad,’ ” he said. “They love it. They know that a lot of times people fast-forward through the ads. They don’t do that on our podcast because they want to hear what I do with this ad. They can hear me lose control and be unable to read the copy. It becomes its own happening.”

TBS talk show host Conan O’Brien, a pioneer in social media and online video, surpassed 2 billion views on his Team Coco You Tube channel, with fans clocking in more than 6.2 billion minutes of viewing time.

The channel features clips from current and past episodes of TBS’ CONAN, in addition to online-exclusive music and comedy. The You Tube channel has about 3.5 million subscribers.

Among that content is "Ice Cube, Kevin Hart and Conan Help a Student Driver" a segment that has generated about 26 million video views on YouTube and the Team Coco website since debuting Jan. 5, making it the most watched clip in the history of CONAN on TBS. The remote features the stars of Universal Pictures' Ride Along 2, Ice Cube and Kevin Hart.

CONAN airs Monday-Thursday at 11 p.m. (ET/PT) on TBS. The show is produced by Conaco LLC, with Jeff Ross serving as executive producer.