Multichannel News has partnered with social video analytics company Tubular Labs to bring you a monthly ranking of the most-viewed U.S. media creators across social video platforms. The ranking below covers December 2018.

For the second month in a row, sports-related content makes repeat appearances throughout the chart — but it’s once again the children’s creator Cocomelon - Nursery Rhymes that leads with 2 billion views, all from YouTube. Appropriately for the holiday season, its most-watched video was “Deck the Halls - Christmas Song for Kids,” with 95.9 million views.

In second place (also for the second time in a row) is Buzzfeed’s Tasty, with over 1.5 billion views across social video platforms. Its most-watched video for the month (19.5 million views) was posted to Facebook and shows how mozzarella cheese is made.

It’s worth noting that Ellen DeGeneres is the only TV personality to make the chart, coming in at No. 9 with 846 million views across social video platforms. 

With all the talk about Facebook traffic troubles for publishers, we wanted to investigate a little further. Insights from social video analytics company Tubular Labs reveal that while there have indeed been some fluctuations when it comes to video on Facebook, for the most part views and engagements have been steady over the last few months.

We looked at views, engagements and uploads from March through May this year for U.S. publishers in the media & entertainment sphere with 500K+ followers and at least 10K+ views per video. Specifically, we found:

Related: Creator Profile: Jimmy Kimmel Is Late Night’s YouTube King

• Views from March to April grew about 1.4%, but dropped slightly in May with the total percent change from March to May hovering around a 1% increase. Put simply, publishers are still reaching their audiences.
• Engagements went up about 3% from March to April, but dropped again in May with the total percent change from March to May at about -0.7%.
• Uploads slowed throughout the period measured, with about a -3.5% drop from March to May.

We also looked at some of the publishers and videos that had the most traction over March and April (note: Tubular releases their May leaderboards mid-month; monthly numbers for May 2018 are not yet publicly available).

In March, Buzzfeed’s Tasty topped the list of popular U.S. publishers with nearly 1.4 billion Facebook views. Its “Banana Bread on a Stick” video was the most-viewed with 52.4 million views, 27 million of which occured in just the first three days according to Tubular’s V3 rating.

In April, NTD Funniest lead the way with over 1.9 billion Facebook video views. A three-minute clip complication of super cute babies garnered the most total views (154 million), with 12.6 million occurring in the first three days according to Tubular’s V3 rating.

MCN has teamed up with social video analytics company Tubular Labs for a recurring look at how various content creators are deploying video to reach audiences online. In this brand-focused edition, a look at the success that big brands have had partnering with BuzzFeed’s Tasty (note that this article focuses on the main Tasty property and does not include stats around the other spin-offs such as Proper Tasty, Tasty Vegetarian, etc). As you may imagine, for food and beverage companies in particular, working with Tasty is a natural fit.

In April, Tasty posted seven branded content videos on Facebook, racking up an impressive 39.5 million views. And although this publisher is predominantly known for its focus on food, four out of the six brands it worked with have been beverage brands: Milk (aka the California Milk Processor Board), 7UP, Don Julio Tequila and Seagram’s 7.

Tasty and its partners have been getting into the warm-weather mood with multiple how-to videos that focus on summery drinks. And while there’s the requisite installment of “cheesy pull-apart” goodness (a Tasty staple), it’s a potato dish sponsored by Milk that has generated the most views (12 million).

Tasty’s recent branded content videos ranked by total views:

1. Queso? Potatoes? Say no more. Serve this with a glass of real milk for the perfect dinner.

Partner: Milk

Facebook Views: 12 million

2. Cheesy Pull-Apart Bread With Tomato Soup Fondue

Partner: Cooper Cheese

Facebook Views: 10.8 million

3. What kid doesn't love mac 'n' cheese!?

Partner: Milk

Facebook Views: 5.5 million

4. 7UP Clubhouse Sangria

Partner: 7UP

Facebook Views: 4.1 million

5. Pretty Simple Drinks

Partner: Don Julio Tequila

Facebook Views: 3 million

6. Make this KILLER Turkey and Veggie Sheet-Pan Panini

Partner: Dave’s Killer Bread

Facebook Views: 2.1 million

7. 7&7 Slushie

Partner: Seagram’s 7

Facebook Views: 2 million