Nuvvyo has introduced the Tablo Dual Lite, an over-the-air TV/DVR tailored for cord-cutters that takes a “bring your own storage” approach and represents a lower-cost variant of the Tablo Dual, a product with integrated storage that was introduced in May 2017.

Both products integrate two tuners, but the new Tablo Dual Lite sells for $139.99, undercutting the cost of the recently price-reduced Tablo Dual (currently at $219.99).

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The Tablo Dual Lite, which includes dual-band 802.11ac WiFi and works with Tablo apps for iOS and Android smart phones, Roku players and Roku TVs, Amazon Fire TV and Android TV devices, Apple TV boxes, Xbox One consoles, smart TVs from Samsung (Tizen-based) and LG Electronics (WebOS 2.0+), and Chromecast streaming adapters.

The Tablo Dual Lite will be available in the U.S. starting April 1 at Best Buy stores and at BestBuy.com.

While the more expensive version of the Tablo Dual integrates 64 gigabytes of storage (with the option to add more via external USB storage), the Lite option works in tandem only with external USB storage (up to 8 terabytes).

“The Tablo DUAL 64GB quickly became one of our most popular OTA DVRs, but some TV fans still prefer the ‘bring your own storage’ approach of our original 2-Tuner model,” Grant Hall, CEO of Nuvyyo, said in a statement.

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Tablo owners must also purchase an OTA antenna, and have the option to subscribe to Nuvvyo’s TV guide data service for $4.99 per month or $49.99 per year, or $149.99 for a one-time lifetime subscription.

The Tablo product family is one of product options that are tailored for cord-cutters. TiVo, Channel Master and AirTV (a unit of Dish) have also developed products geared to support that market.

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Nuvyyo has reduced the price on its latest Tablo DVR for cord-cutters by $30 in the U.S. amid a wider retail launch.

Introduced in May, the Tablo Dual, a two-tuner OTA DVR with 64GB of integrated storage, originally sold for $249.99. That price has been chopped to $219.99. In Canada, the price on the model has been dropped to C$289.99, from C$329.99

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That price reduction also comes with a wider retail distribution that includes several online storefronts (BestBuy.com, Amazon.com, Wallmart.com, NewEgg.com, Frys.com, and TabloTV.com), complemented by availability at a set of brick-and-mortar stores in the U.S. – Best Buy, Micro Center and Fry’s Electronics.

Though a price cut on the product makes sense amid the holiday buying season, Nuvyyo said other elements factored into the decision.

"As we scale distribution of Tablo DUAL and the company overall, we are able to pass savings from efficiencies along to customers and match the commoditization we're seeing in the cord cutting device market overall,” the company said in a statement to Multichannel News.

In addition to providing integrated storage, the Tablo Dual is about 20% smaller than its predecessor. Earlier-generation Tablo products don’t have onboard storage, but do allow users to add storage by attaching a USB-connected storage device.

Tablo Dual users also have the option to add storage (up to eight terabytes) using a separate storage.

The Tablo Dual also includes a 30-day free trial to an optional TV guide data subscription that regularly sells for $4.99 per month, $49.99 annually, or for $149.99 for a lifetime subscription.

Most Tablo users are cord-cutters that connect the device to a TV antenna to receive the local over-the-air broadcast channels. The device captures those signals and sends them wirelessly to other devices on the home network. Tablo today supports platforms such as Roku players, Xbox and Nvidia Shield consoles, Apple TV boxes, Chromecast streaming adapters, Amazon Fire TV devices, web browsers, smart TVs from LG (WebOS 2.0 and 3.0), and iOS and Android smartphones and tablets. 

Looking to bring more simplicity to a DVR that captures over-the-air TV signals and is targeted at cord-cutters, Nuvyyo has added integrated video storage with the launch of a new product called the Tablo Dual.

About 20% smaller than its predecessor, the Tablo Dual integrates two tuners and bakes in 64 gigabytes of onboard DVR storage, about enough to hold about 50 hours of HD programming.

The earlier-generation Tablo doesn’t have onboard storage, but does let users add storage by attaching a USB-connected storage device. Tablo Dual users also have the option to add storage (up to eight terabytes) using a separate storage.

Grant Hall, CEO of Nuvyyo, said onboard storage with the Tablo Dual will reduce friction and reduce the total cost of ownership for consumers.

The Tablo Dual, available in the U.S. on June 4, carries an MSRP of $249.99. It’ll be available at select Best Buy stores and Best Buy’s web site. Nuvyyo is also selling it direct via its site to consumers in Canada for C$329.99. 

The previous-generation two-tuner Tablo DVR sells for $219.99, and a four-tuner version fetches almost $300. Hall said most Tablo users implement attached storage.

The Tablo Dual also includes a 30-day free trial to an optional TV guide data subscription that regularly sells for $4.99 per month, $49.99 annually, or for $149.99 for a lifetime subscription.

Hall said there’s a “very high take rate” on the optional subscription, noting that the price also includes remote access features and 14 days of guide data.

Hall said a two-tuner version helped to get the Tablo Dual to an “accessible price point,” and allowed that a four-tuner version would be the next logical step, though the company has yet to announce what’s coming after the Tablo Dual.

Most Tablo users are cord-cutters that connect the device to a TV antenna to receive the local over-the-air broadcast channels. The device captures those signals and sends them wirelessly to other devices on the home network. Tablo today supports Roku player, Xbox and Nvidia Shield consoles, Apple TV boxes, Chromecast streaming adapters, Amazon Fire TV devices, web browsers, smart TVs from LG (WebOS 2.0 and 3.0), and iOS and Android smartphones and tablets.

“We’re really just another app,” Hall said.

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That approach differs than some other vendors that also have built OTA-OTT combination products tailored for cord-cutters, such as the TiVo with the Roamio OTA, Dish Network’s AirTV Player and Adapter, and Channel Master’s subscription-free DVR+. TiVo has been working on the “Mavrik,” an OTA device that will work with a cloud DVR, but ZatzNotFunny reported this week that TiVo has scrapped plans to launch it and weighing the future of its larger retail product strategy. 

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At CES in January, the company introduced the Tablo DROID, a software version of a Tablo DVR that initially runs on the Android TV-powered Nvidia Shield. That product is in beta now and is expected to ship soon, Hall said, adding that the product will also support other Android TV devices.

Ottawa, Canada-based Nuvyyo has not announced shipment numbers for its Tablo products, but the privately held company announced last month that it had achieved a three-year growth rate of 288%.