E.W. Scripps said it has launched a national ad campaign for Tablo, its device that enables whole-home recording and viewing of over-the-air broadcasts and free ad-supported streaming channels.

Commercials feature Jesse Palmer, former NFL quarterback and host of The Bachelor, and Emmitt Smith, record-setting running back for the Dallas Cowboys.

The spots explain to budget-conscious viewers that they can watch more TV for free, using the slogan, “It’s not a fantasy, it’s reality.”

Scripps acquired Tablo maker Nuvyyo for $14 million in 2022 and relaunched the product earlier this year.

The fourth-generation $99.95 Tablo device is available at TabloTV.com and BestBuy.com, in Best Buy stores across the U.S. and online at Amazon.com and HSN.com. The Tablo Total System, which includes a 35-mile indoor TV antenna, is on sale at TabloTV.com.

To quote actress Noomi Repace in director Ridley Scott's highly under-rated 2012 Alien prequel Prometheus: "We were wrong. We were so wrong." 

In March, The Verge stumbled onto an E.W. Scripps Company 10-Q SEC filing, indicating that the broadcaster had, 13 months earlier, for $13.8 million oh-so-quietly acquired Ottawa-based tech company Nuvyyo, maker of the niche-popular Tablo over-the-air DVR.

Like The Verge, we assumed the play had something to do with Scripps' desire to unstick the stalled drive to proliferate ATSC 3.0.  

Incorrect. 

On Monday, Scripps rolled out the latest edition of the Tablo OTA DVR, the first Tablo upgrade introduced with Scripps owning Nuvyyo. Scripps is currently offering its new Tablo DVR via TabloTV.com and BestBuy.com for a promotional price of $99.95. The gadget comes with two tuners, 50 hours of HD storage and access to around 50 FAST channels out of the gate. For just 10 bucks more ($109.95 promo price), you can get an ATSC 1.0 antenna tossed into the package.

The gadget connects wirelessly to your home Wi-Fi router and shows up as an app on popular connected TV platforms like Roku and Amazon Fire TV. So basically, it's a nifty means of getting your live broadcast channels into your app-based spread ... plus some FAST content you may or may not want.

But surprise -- there is no ATSC 3.0 support. At least not yet. 

On Tuesday afternoon, Next TV caught up over Zoom with Grant Hall, still calling the shots for the intact Nuvyyo as founder and CEO out of the Ottawa home office. The affable Hall and his able PR handlers were pretty stoked to have a warm late-August day outside. The Eastern Ontario city doesn't have many of those left this year, so we kept our questioning brief. 

Daniel Frankel: No ATSC 3.0? What the hell are you people up in the Great White North drinking?

Grant Hall: ATSC 1.0 is still the major broadcasting standard. I's going to be around for another five to seven years. It's not going anywhere. So, there's no question we had to support ATSC 1. The question was, could we do ATSC 3.0 right out of the box? And, you know, we started this development a little while ago, back then ATSC 3.0 was evolving, as well, in the earlier stages. And it wasn't quite ready to, you know, for us to bet the farm and to include it into the very first product. We do have ATSC 3.0 on the roadmap, and we're actively working on products with that technology. But for that reason, and for the reason that we wanted to hit a very attractive price point, with the initial product, because we wanted mass adoption ... we wanted to have sub-$100 price for the product. We wanted to have, you know, two tuners to record on board, at least 50 hours for recordings. So all of those challenges kind of led us to ... you know, ATSC 1.0 is the standard, it's the it's the most ubiquitous technology out there. So that's why the first product is ATSC 1.0. It doesn't mean that we're ignoring or not doing ATSC 3.0. It's just not the first product.

Daniel: So what do you think Scripps wants out of this?

Grant: Scripps, obviously, are broadcasters. They have a huge interest in getting eyeballs on their broadcast channels. They've run a program called in a Free TV for a long time, espousing the benefits of antennas and whatnot. So the product that we've been building is really an extension of that -- to provide, you know, a great end user experience for this fantastic over-the-air content. And also to add in some of the other Scripps media and other media to kind of blend in this world of over-the-top TV into this one device, one comprehensive user experience.

Daniel: The device is kind of like Dish Network's AirTV ... except, unlike Dish, Scripps actually seems little less distracted. Maybe you can explain to Next TV's rapt audience of millions how it all works. 

Grant:  It connects to your antenna on one side, and then it connects to your network via Wi-Fi. And then you download the Tablo app on your Roku, your Android TV, your Fire TV, or whatever device you want to use. And that app connects to the Tablo and brings you all of that over-the-air content and local broadcast content. But we've also added the ability to receive over the internet at launch, I think, 50 FAST channels, and that'll be growing. We've designed it so that from an end-user perspective, you just kind of see the channel, you know, whether it's an over-the-air channel are a FAST channel. And you can watch whatever content you want, you can record it, you can play it back, just like you could with a cable DVR. And then we have a fantastic home screen, which we use to sort this content across all of those dimensions. If you're interested in sports, for example, you'll see what sports are playing right now and what's coming up. But the key component is the over-the-air, because people just don't generally realize that there's this fantastic free HDTV that you can get for free with just antenna. The other key with this device is there's no subscription, so there's no recurring fees.

Daniel: And you can stream any broadcast channel?

Grant: Whatever your locals are. I mean, in most U.S. cities, you generally get between 40 to 60 channels over the air. Very good quality. We've been in this business for about a decade. We know the OTA business like the back of our hand. This is really the opportunity for Scripps to add in the over-top-media, the FAST channels, building the experience.

Daniel: Having a broadcaster with a $659 million market capitalization changes the game quite a bit for your little startup, no?

Grant: It makes a massive difference, right? I mean, as a small startup, we were always, you know, under-financed. It's hardware. It's a bit of a tough market in the startup game. So, you know, at certain times, we had trouble building enough product to meet demand. So with a big partner, that's not a problem anymore. We can build enough product to meet whatever demand that the market generates. Plus, they also have a big megaphone to be able to educate the market and to promote the product. And that's going to make a massive difference in terms of awareness, and, you know, just educating the consumer that, hey, there's this free over-the-air, HDTV device. It's free. And it looks fantastic. 

Daniel: So how much bigger will you get with Scripps having your back?

Grant: With this new relationship, we expect almost two orders of magnitude more in terms of what we want to claim over the next couple of years. So it's not just a small linear change, it's an exponential change in terms of what our ambitions are.

E.W. Scripps Co. is launching a redesigned digital video recorder to help fuel the renaissance of free over-the-air broadcast and ad-supported streaming TV.

Scripps, which pushed antennas last year as part of its Free TV Project, also paid $14 million for Nuvyyo, a Canadian tech company that manufactures digital video recorders under the Tablo brand. Tablo is rolling out a new version of the device and software today that Scripps hopes will help build momentum for OTA viewing of local TV stations and networks such as Court TV, Scripps News and Ion. 

While cable cord-cutting has brought more viewers to free over-the-air broadcast television, it has also separated many consumers from their DVR services, which were often bundled as part of a pay-TV package.

Consumers might have had less need for DVRs when most streaming programming was available on demand. But as streamers add linear channels, sports and other live events — and other sports rights return to broadcast from regional sports cable networks — the demand for homes to have DVR functionality is rising.

Also Read: Early Innings: Scripps Not Done Making Sports Deals

“A cornerstone of our company strategy is to increase OTA adoption by improving the consumer experience, and Tablo does that by giving users some of the same features and benefits they are accustomed to with other TV services,” Scripps CEO Adam Symson said. 

“The new Tablo solution revolutionizes the consumer experience for over-the-air television and free streaming services,” Symson said. “Our investments in Tablo as well as the Scripps Networks, live sports and news all expand our leadership in free ad-supported television.”    

Scripps said the new fourth version of Tablo is the first consumer-electronics device to enable whole-home viewing, recording of over-the-air broadcast television and curated free ad-supported streaming television (FAST) channels without a subscription. 

Tablo attaches to an over-the-air antenna and a home Wi-Fi network to access programming and sends a live signal to other smart devices, such as a Roku or Fire TV player, allowing viewers to watch live broadcast TV anywhere in the home.

Tablo’s features include advanced DVR scheduling, more than 50 hours worth of storage space and a program guide that lists shows playing on live local broadcast and on most free streaming platforms.

The company has plans to make future editions of the Tablo compatible with ATSC 3.0 broadcast signals.

The device lets users pause, record and replay shows. It also allows fast-forwarding in recorded programming, which lets viewers skip past the commercials that support the channels’ business models. (Some streaming channels disable the fast-forward function during commercial breaks.)

The new Tablo is available at TabloTV.com and BestBuy.com for a manufacturer’s suggested $99.95. It can be brought home and used without additional subscriptions, contracts or fees. It will also be available in Best Buy stores in the U.S. and online at Amazon.com.

A Tablo Total System, including a 35-mile indoor TV antenna, is on sale now for $109.95 at TabloTV.com. The regular price is $129.95.

“We’ve completely rebuilt the Tablo experience from the ground up to provide consumers with an amazing free TV experience that you can’t get from an antenna alone,” said Bo Schuerman, Scripps VP of enterprise strategy. “Now, consumers can easily watch live football, local news, free streaming channels and record so many great shows and movies with no subscription fees.”

Nuvyyo, which just introduced the first HDMI-connected version of its popular Tablo-branded OTA DVR last year, has now debuted a quad-tuner iteration, the Tablo Quad HDMI. 

Priced at $200, the new four-tuner device can be configured with third-party external hard drives ranging from 1 terabyte to 8 TB, the latter capable of recording up to 1,000 hours of high-definition video. 

The Ottawa-based Nuvyoo has been, since 2013, made and sold network-based digital video recorders, which connect to an over-the-air antenna. They sit on the user’s WiFi network and are accessed by IP devices using apps. 

Nuvyyo’s newer TV-conneced DVRs offer a slightly more straightforward option for recent cord cutters, connecting directly to the ol' flatscreen via HDMI, just like a traditional pay TV set-top would. 

The device, when paired with Tablo subscription services, still has a cloud computing component, allowing users in other rooms to access it via apps in popular connected TV devices including those powered by Roku, Amazon Fire TV and Android TV. 

“The TV-connected Tablo Dual HDMI DVR was so well received by customers that we immediately made plans to launch a Tablo Quad HDMI for TV fans with larger families or channel lineups,” said Grant Hall, CEO of Nuvyyo, in a statement “With this latest addition to our product family, we now offer an Over-the-Air DVR model to fit the needs of every cord cutter.”

Like all Tablo OTA DVRs, the Quad HDMI comes with a basic, traditional grid guide, featuring 24 hours of TV programming data; manual recording capabilities; playback controls including pause, rewind and fast-forward; and support for 5.1 Surround Sound passthrough. 

For $4.99 a month, users can subscribe to the Tablo TV Guide Data, which includes 30 days of programming data and more advanced recording features you’d find on a traditional pay TV-supplied digital video recorder. 

Meanwhile, for another $2 a month, users can subscribe to Tablo’s “Premium Service,” and get automatic commercial skipping capabilities. 

Both subscription services are free for 30 days to purchasers of Tablo DVRs. 

A group of consumer electronics makers, led by system-on-a-chip transcoding company Pixelworks, have teamed up for a branding initiative to help consumers better cut the cord.

The initiative is also being backed by Nuvyyo, the maker of the popular Tablo TV OTA DVR, as well as TV tuner and DVR maker Hauppauge and OTA antenna company Antennas Direct. Shenzhen Geniatech, maker of Android TV set-tops, and OTT app maker Plex GmbH are also involved.

FlexVU says its mission is to “clearly delineate best-in-class cord cutting products and solutions.” The initiative will include a consumer-facing website with educational videos on cord cutting. And participating products will include branding intended to act as a kind of certification to let consumers know “they’re not leaving things like picture resolution on the table,” a spokesperson for the campaign said.

The website includes features like “Channel Finder,” which lets users know how to obtain streaming access to each of their local broadcast stations without a pay TV subscription by punching in their zip code.

An initiative spokesperson said more companies will be announced as the branding initiative continues to evolve.

“Consumers have been cutting the cord from their cable and satellite providers with increasing frequency over the past several years and that phenomenon is likely to accelerate,” said Mark Vena, senior analyst for Moor Insights & Strategy, speaking for the branding initiative in its press release. “Initiatives like FlexVU will play a significant role in educating consumers on how to optimize their video entertainment experience by helping them to identify the most important technology ingredients and the best performing cord cutting solutions on the market.”

Amazon is reportedly in development on a networked DVR that would compliment its Fire TV OTT device by offering the ability to record live TV.

Citing an unnamed source familiar with Amazon’s plan, Bloomberg said the online retail giant is developing the device within the confines of its Lab 126 R&D center—the unit that developed Fire TV, as well as the Echo product line. Bloomberg said the DVR project has been dubbed “Frank.” Amazon is not confirming the project at this point.

Related: Amazon Unleashes the Fire TV Cube

According to the report, the DVR would connect to a user’s Wi-Fi network (and not directly to a TV, as is the case with traditional DVRs).

“Frank” would record live-streamed video, and users would access that video over Wi-Fi, using OTT devices like Fire TV, connected smart TVs, laptop computers, tablets and smart phones.

The report did not make clear as to whether the device would merely record over-the-air broadcast channels, or live-streamed content from Amazon Channels, as well.

Bloomberg tied a 10% drop in TiVo’s stock price Friday to the Amazon leak. However, as TiVo exits the hardware business, Variety noted that the Frank sounds more like networked DVR devices made by Tablo

The Bloomberg report said that Amazon also plans to update its Fire TV stick with new software.

Fire TV over-the-top devices have been hot sellers for Amazon, allowing the company to effectively execute its strategy of using video services to expose customers to its broader retail environment. 

Extending its reach to a key smart TV platform, Nuvyyo, the company behind the Tablo-branded over-the-air DVRs for cord-cutters, has launched a native app for Samsung smart TVs that are powered by the Tizen operating system.

RELATED: Nuvyyo Cuts Price on Tablo Dual

With that launch, coming just ahead of the Winter Olympic Games in PyeongChang, Nuvyyo adds another major OS for smart TVs, expanding on earlier support for Roku, Amazon Fire TV, Android TV, and LG Electronics’ webOS.

The new app for Tizen-powered TVs (starting with Samsung 2015 model years) provides access to the Tablo’s content discovery platform, as well as live playback, and DVR functions via an interface that’s tailored for big screen TVs and works with the TV’s remote control.

Nuvyyo said it is rolling out a slate of “advanced recording” features for its line of Tablo-branded DVRs that integrate free, over-the-air TV broadcasts.

The enhancements, delivered in a staged firmware update, include a set of features that allow for more precise DVR scheduling tools and management options, including:

-Adjust Start/Top Time: Allows users to start recordings up to 10 minutes early and end up to three hours after the scheduled time of a TV program.

-Keep X Recordings: Lets users retain all episodes or only a select number of airings.

-Recording Channel Selector: Users can tap this feature to select which channel to record from, if multiple channels happen to be airing a favorite program.

Those new features can be applied to single airings or to a series for Tablo users with an active subscription. The optional TV guide data subscription for Tablo devices sell for $4.99 per month, $49.99 annually, or for $149.99 for a lifetime subscription.

The update (firmware version 2.2.18) is being rolled out to the following models: Tablo 2-Tuner, Tablo 4-Tuner and the recently introduced Tablo Dual, and can be accessed via the advanced recording settings via the Tablo Channel on Roku devices, and Tablo apps for Amazon Fire TV boxes, Apple TV devices, the Android TV-powered Nvidia Shield TV, web browsers and mobile devices.

RELATED: Nuvyyo Cuts Price on Tablo Dual

Those features will also made available on additional Tablo-supported devices and Tablo platforms including the Tablo DVR Engine for the Nvidia Shield TV in the coming months, the company said.

Those Tablo boxes OTA signals and send them wirelessly to supported devices that are connected to the user’s home network.

“With these powerful advanced recording features, we believe Tablo now offers best mix of feature set, ease-of-use, and cross-device support of any antenna DVR solution,” Grant Hall, CEO of Nuvyyo, said in a statement.

Nuvyyo has reduced the price on its latest Tablo DVR for cord-cutters by $30 in the U.S. amid a wider retail launch.

Introduced in May, the Tablo Dual, a two-tuner OTA DVR with 64GB of integrated storage, originally sold for $249.99. That price has been chopped to $219.99. In Canada, the price on the model has been dropped to C$289.99, from C$329.99

RELATED: Nuvyyo Forges New Cord-Cutting Tool

That price reduction also comes with a wider retail distribution that includes several online storefronts (BestBuy.com, Amazon.com, Wallmart.com, NewEgg.com, Frys.com, and TabloTV.com), complemented by availability at a set of brick-and-mortar stores in the U.S. – Best Buy, Micro Center and Fry’s Electronics.

Though a price cut on the product makes sense amid the holiday buying season, Nuvyyo said other elements factored into the decision.

"As we scale distribution of Tablo DUAL and the company overall, we are able to pass savings from efficiencies along to customers and match the commoditization we're seeing in the cord cutting device market overall,” the company said in a statement to Multichannel News.

In addition to providing integrated storage, the Tablo Dual is about 20% smaller than its predecessor. Earlier-generation Tablo products don’t have onboard storage, but do allow users to add storage by attaching a USB-connected storage device.

Tablo Dual users also have the option to add storage (up to eight terabytes) using a separate storage.

The Tablo Dual also includes a 30-day free trial to an optional TV guide data subscription that regularly sells for $4.99 per month, $49.99 annually, or for $149.99 for a lifetime subscription.

Most Tablo users are cord-cutters that connect the device to a TV antenna to receive the local over-the-air broadcast channels. The device captures those signals and sends them wirelessly to other devices on the home network. Tablo today supports platforms such as Roku players, Xbox and Nvidia Shield consoles, Apple TV boxes, Chromecast streaming adapters, Amazon Fire TV devices, web browsers, smart TVs from LG (WebOS 2.0 and 3.0), and iOS and Android smartphones and tablets. 

Nuvyyo is getting ready to turn the page on the original Tablo 2-Tuner OTA DVR, as it will end production on that model for cord-cutters and amplify its focus on its new Tablo DUAL device, which also comes with two tuners, plus integrated storage.

Related: Nuvyyo Forges New Cord-Cutting Tool

Though production on that original model (pictured)  is ending, Nuvyyo stressed that it will continue to support existing Tablo 2-Tuner OTA DVRs with firmware and app updates. Additionally, existing Tablo TV guide data subscriptions will continue to work with those products, the company said.

Production on the 4-Tuner Tablo OTA DVR will continue, the company said.

It’s also blowing out some inventory, offering refurbished 2-Tuner TAblo OTA DVRs for $99.99, along with a 30-day trial if a guide data subscription and covered by a 12-month warranty. But those refurbished devices aren’t eligible for the company’s 30-day return policy, standard on new units.

The Tablo Dual, about 20% smaller than its predecessor, went on sale in June, and includes 64 gigabytes of onboard DVR storage, about enough to hold about 50 hours of HD programming. By comparison, the original two-tuner Tablo product requires users to bring their own storage device by tethering the Tablo to a hard drive with a USB cable.  

Looking to bring more simplicity to a DVR that captures over-the-air TV signals and is targeted at cord-cutters, Nuvyyo has added integrated video storage with the launch of a new product called the Tablo Dual.

About 20% smaller than its predecessor, the Tablo Dual integrates two tuners and bakes in 64 gigabytes of onboard DVR storage, about enough to hold about 50 hours of HD programming.

The earlier-generation Tablo doesn’t have onboard storage, but does let users add storage by attaching a USB-connected storage device. Tablo Dual users also have the option to add storage (up to eight terabytes) using a separate storage.

Grant Hall, CEO of Nuvyyo, said onboard storage with the Tablo Dual will reduce friction and reduce the total cost of ownership for consumers.

The Tablo Dual, available in the U.S. on June 4, carries an MSRP of $249.99. It’ll be available at select Best Buy stores and Best Buy’s web site. Nuvyyo is also selling it direct via its site to consumers in Canada for C$329.99. 

The previous-generation two-tuner Tablo DVR sells for $219.99, and a four-tuner version fetches almost $300. Hall said most Tablo users implement attached storage.

The Tablo Dual also includes a 30-day free trial to an optional TV guide data subscription that regularly sells for $4.99 per month, $49.99 annually, or for $149.99 for a lifetime subscription.

Hall said there’s a “very high take rate” on the optional subscription, noting that the price also includes remote access features and 14 days of guide data.

Hall said a two-tuner version helped to get the Tablo Dual to an “accessible price point,” and allowed that a four-tuner version would be the next logical step, though the company has yet to announce what’s coming after the Tablo Dual.

Most Tablo users are cord-cutters that connect the device to a TV antenna to receive the local over-the-air broadcast channels. The device captures those signals and sends them wirelessly to other devices on the home network. Tablo today supports Roku player, Xbox and Nvidia Shield consoles, Apple TV boxes, Chromecast streaming adapters, Amazon Fire TV devices, web browsers, smart TVs from LG (WebOS 2.0 and 3.0), and iOS and Android smartphones and tablets.

“We’re really just another app,” Hall said.

RELATED: Tablo Launches Apple TV App

That approach differs than some other vendors that also have built OTA-OTT combination products tailored for cord-cutters, such as the TiVo with the Roamio OTA, Dish Network’s AirTV Player and Adapter, and Channel Master’s subscription-free DVR+. TiVo has been working on the “Mavrik,” an OTA device that will work with a cloud DVR, but ZatzNotFunny reported this week that TiVo has scrapped plans to launch it and weighing the future of its larger retail product strategy. 

RELATED: AirTV Firmware Update Stitches Over-the-Air Channels to Guide

At CES in January, the company introduced the Tablo DROID, a software version of a Tablo DVR that initially runs on the Android TV-powered Nvidia Shield. That product is in beta now and is expected to ship soon, Hall said, adding that the product will also support other Android TV devices.

Ottawa, Canada-based Nuvyyo has not announced shipment numbers for its Tablo products, but the privately held company announced last month that it had achieved a three-year growth rate of 288%.

In its latest effort to connect with the cord-cutting crowd, Nuvyyo has launched an app for the Xbox One that hooks up with Tablo, its over-the-air HD-DVR.

The combo enables Tablo users to record and stream live broadcast TV on the Microsoft gaming console.

Notably, Tablo is bringing the app to market about five months after Microsoft announced that it was putting development of a DVR for over-the-air TV on hold to focus on other game-focused features. In April 2015, Microsoft added an over-the-air capability for the Xbox One that can pull down free broadcast TV channels in the U.S. and Canada using a Hauppauge-made TV Tuner for the console.

RELATED: Xbox One to Offer Subscription-Free DVR

Nuvyyo said the free app is available today via the Xbox App Store. The 1.0 version of the app supports most Tablo features, including playback of live TV and recordings, a “Netflix-style” guide for content discovery and search, as well as a commercial-skipping component, the company said.

The new app can also run on PCs equipped with the Windows 10 Anniversary Edition OS.

Tablo’s support for Xbox One follows the June introduction of a free app for fourth-gen Apple TV devices. Tablo also supports iOS and Android mobile devices, certain Amazon tablets, Amazon Fire TV boxes and sticks, Android TV, a channel for the Roku platform,  and LG smart TVs that run webOS.

The Tablo two-tuner OTA DVR currently sells for $219, and the four-tuner version fetches $299.99. A guide data service/subscription for Tablo costs $4.99 per month.

“Many cord cutters were left without an OTA DVR option for their gaming system of choice when Microsoft put their project plans on hold,” Grant Hall, CEO at Nuvyyo, said in a statement. “We are excited to provide the gaming community with a Tablo App for Xbox One, bringing us even closer to our goal of becoming the universal app for live TV and recorded broadcast programs on all your favorite devices.”

From a cord-cutting standpoint, Tablo’s competitors include Channel Master, maker of a subscription-free OTA-DVR, and the TiVo Roamio OTA.

Following a sneak peek at CES in January, Tablo has unleashed a new tool for cord-cutters in the form of a native app for fourth-gen Apple TV devices that works in tandem with Tablo’s over-the-air HDTV DVR.

Update: The company reached out Friday to note that its new app is under approval with Apple and that Nuvyyo will be pushing the app live as soon as it gets the green light.

And updates and discussions around the unexpected delay were playing out on Twitter on Friday afternoon:

@majikp3@thebauminator Sorry guys... Ran into some logistical issues with the App Store... Working on it & will be there soon.

— TabloTV (@TabloTV) June 17, 2016

Update 2: The company said the app went live Friday night:

@jazzynaturist Rolling out now! Keep hitting refresh :)

— TabloTV (@TabloTV) June 18, 2016

Nuvyyo, the Ottawa-based maker of Tablo’s product line, said the new 1.0 version of the app is free, and enables users to discover, record and stream live TV and playback recorded shows and movies via the Apple TV, which also features an integrated voice navigation system.

According to Nuvyyo, Tablo users can also skip commercials simply by asking Siri to jump ahead in the stream.

Tablo won’t say how many consumers have its product, but said most of its customer base is made up of cord-cutters.

Its HD DVR connects to digital OTA antennas to bring in free, local HDTV broadcast signals, and connects to the home network over WiFi or Ethernet to stream to supported devices, including the new Apple TV (and through AirPlay on previous-gen Apple TV boxes), Roku (as a channel), via Google’s Chromecast streaming adapter (on Android devices and Chrome browsers with a Chromecast extention), and by using the Tablo web app with an HDMI-enabled computer linked to a TV. 

Its two-tuner OTA HDTV DVR sells for $219.99, while the four-tuner runs $299.99 (the set-up also requires a USB-connected hard drive for watching live TV and recording programming). Tablo also recommends that its users subscribe to its optional guide data service, which runs $4.99 per month, $49.99 per year, or $149.99 for a lifetime membership. The company is currently promoting free antenna bundles for its two- and four-tuner DVR products.

“Cord cutters and cord nevers have a plethora of choices when it comes to set-top-boxes and our goal is to offer Tablo support for as many as we can,” Grant Hall, Nuvyyo’s CEO said, in a statement. “Now that Apple has expanded its App Store to the living room with the latest generation Apple TV, we can deliver Tablo’s easy-to-use live TV and recordings interface on all four industry-leading streaming media devices.”

Tablo’s competitors include Channel Master, which makes a subscription-free DVR that’s also tailored for cord-cutters, and TiVo, which recently added storage and eliminated monthly subscription service fees for the Roamio OTA.

Here’s now  Tablo promotes and positions its product for cord-cutters:

[embed]https://vimeo.com/100905776[/embed]

Nuvyyo, the Ottawa, Can.-based maker of the over-the-air digital video recorder Tablo, said it has added two new apps to its product for the Amazon Fire and Android TV streaming set-top boxes (such as the Asus Nexus Player).

Tablo’s new apps for Amazon Fire TV and Android TV provide two additional streaming media player options for Tablo customers to watch live and recorded Over-the-Air content on their televisions. The new apps will also include access to Tablo’s settings screen and ‘Tablo Connect’ feature, which once paired with Tablo on its home network, allows the player to access Tablo, live TV and recordings anywhere there is an Internet connection.

In addition, a live preview of Tablo’s new Roku interface is available for download as a private channel, custom-designed to have the same Netflix-style look and feel as Tablo’s mobile and web apps, including an all-new live TV grid guide. During the first stage of the live preview, users will be able to:

• Browse and set recordings coming in the next 24 hours via the Live TV grid guide
• Watch live TV (including pause & rewind)
• Browse and watch recordings (including pause, rewind and fast forward)
• Delete recordings

Over the coming months the following features will be added:

• Browse and set recordings for upcoming TV, Movies and Sports occurring in the next 14 days
• View scheduled recordings
• Search

When the updated Roku app reaches feature parity with the existing app, the current public channel will be retired in favor of the new interface.

“Over the last year we’ve built a solid base of Tablo apps for mobile devices and PCs so we felt 2015 was the time to expand our focus to the big screen experience,” said Nuvyyo CEO Grant Hall in a statement. “As cord cutting accelerates and consumers turn to OTA TV, these new apps will bring the same beautiful Tablo user interface to living rooms across North America.”

Links to all Tablo apps are available at www.TabloTV.com/apps.