To help it better exploit the use of new technologies to increase interest in its original programming, the Syfy channel has launched Syfy Labs.

During CES this week, the network will also be demonstrating some of the key initiatives in virtual reality, 3D printing and the Internet of Things (IoT) technologies that will be the focus on the new innovation lab, explained Matthew Chiavelli, senior VP of Syfy Digital, in an interview.

The Syfy Labs will be based in their existing offices.

“This formalizes our commitment to these experiences and to make them part of everything we do with our digital experiences,” Chiavelli said.

It also builds on a long tradition of experiments with technology that dovetail well with its audience and programming. “We started doing podcasts with `Battlestar Galactica’ before people were doing podcasts,” noted Chiavelli.

Read more at B&C.