Dish Network continued its management shuffle on Tuesday, naming Warren Schlichting to head up its Programming and MEdia Sales divisions, filling the slot that will be left vacant when current programming chief Steve Swain becomes chief financial officer of the satellite TV service provider on Oct. 1.

Schlichting is currently SVP of Media Sales at Dish. He will assume his new role on Oct. 1. In a separate announcement, Dish said it promoted Dish Media Sales veteran Adam Gaynor to vice president. He and the Media Sales team will continue to report to Schlichting.

In addition to its sales duties, Media Sales oversees viewer measurement analytics, advanced ad product management, Dish's national household-addressable advertising and D2 Media Sales, a joint sales operation with DirecTV focused on statewide political addressable ads.

Schlichting joined Dish in 2011 from Comcast, where he served as SVP of New Business Development. Prior to Comcast, he was CEO of Hiwire, a Los Angeles based advertising technology company and also served in executive positions at Morgan Stanley and the William E. Simon private equity group.

“As programming, data and ad-targeting technologies converge, having a talent like Warren to decipher how our entire ecosystem will evolve over the next several years will be vital," Dish CEO Joseph Clayton said in a statement. "This will be especially so as we pursue new lines of business, including over-the-top Internet video and wireless."

Gaynor has more than 15 years of advertising sales and management experience in traditional and digital media, including cable television, web and new media like Interactive TV, addressable TV and VOD. He joined Dish Media Sales in 2008 from the Game Show Network where he served as executive director of digital media and interactive advertising sales. Gaynor has also held advertising sales positions with Comcast Networks, TechTV and CBS New Media.

Dish Network said Friday that chief financial officer Robert Olson will retire, effective Oct. 15, and will be replaced by current senior vice president of programming, Steve Swain. Swain will report to CEO Joseph Clayton.

“Robert is as capable and strategic a CFO as I have ever encountered in my 42 years in business,” Clayton said in a statement. “I congratulate Robert on the excellent service he has given DISH over the past five years and for the capable team he has built.”

Swain joined Dish in 2011 as vice president of corporate financial planning and analysis and was named SVP of programming in late April of this year when Dish announced that EVP of programming Dave Shull would take a six-month leave of absence to care for a family member beginning May 31. Prior to Dish, Swain spent more than 15 years in the telecom sector, most recently at CenturyLink, formerly Qwest Communications. There he served in multiple leadership roles across Finance, including corporate financial planning and analysis, treasury, and investor relations, as well as in Network Engineering. He earned his bachelor’s degree in chemical engineering from the University of Wisconsin and his MBA from the University of Chicago.

“Steve has been a star since the day he arrived,” said Clayton. “He has a command of the entire finance organization and, having had the chance to lead our programming group, he is equipped to offer a sound strategic perspective to our entire business.”

Olson joined Dish in 2009 and previously served as CFO at Trane Commercial Systems from 2006 to 2008, Chief Financial Officer at AT&T's Business Services division from 2004 to 2006 and as Chief Financial Officer of its Commercial Services division for a year prior. In addition, Olson spent more than 20 years in leadership roles in finance, marketing, operations and planning, first with ExxonMobil and later with American Airlines.