Fox News easily topped the primetime and total day ratings charts last week, extending its weekly winning streak in both categories.

Fox News averaged 2 million viewers in primetime for the week of Aug. 2 to Aug. 8, topping the chart for the fifth consecutive week, according to Nielsen. USA Network rode its Summer Olympics coverage to a second place finish with 1.2 million viewers, while MSNBC finished third with 1 million viewers.

Read Also: NBC Claims Tokyo Olympics Have Generated 100 Billion Minutes of Viewing

HGTV pulled into fourth place with 979,000 viewers, followed by INSP with 934,000 watchers. TLC (913,000), Hallmark Channel (749,000), History (720,000), CNN (689,000) and TBS (643,000) rounded out the top 10, reported Nielsen.

Fox News led the total day charts for the 25th consecutive week, averaging 1.1 million viewers, followed by MSNBC (675,000 viewers), USA (673,000), HGTV (580,000) and CNN (528,000), according to Nielsen. 

Read Also: Fox News Names Jacqui Heinrich as White House Correspondent 

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing the top five TV promos ranked by ad impressions. Our data covers the 7-day period through Aug. 8.

An NBC promo encouraging viewers to keep tuning in post-Olympics tops our ranking. “After the closing ceremony, the games don’t stop on NBC,” the spot declares while serving up clips from Family Game Fight, America’s Got Talent, American Ninja Warrior and The Wall. Meanwhile, an NBCUniversal promo for the Tokyo Summer Olympics drops from first place to third.

Rounding out the top 5: Fox hypes its Fantasy Island reboot in second, and fellow traditional broadcaster CBS promotes its summer reality fare: Love Island in fourth and Big Brother in fifth.

Notably, the Tokyo Summer Olympics spot has this week’s highest iSpot Attention Index (128), meaning viewers were on average highly likely to watch it all the way through (vs. interrupting it by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) NBC “Games” promo, NBC

Impressions: 301,218,161

Interruption Rate: 3.38%

Attention Index: 97 (3% more interruptions than avg.)

Imp. Types: National 96%, Local 3%, VOD/OTT 1%

In-network Value: $2,212,252

Out-of-network Est. Spend: 239

2)  Fantasy Island, Fox

Impressions: 295,757,909

Interruption Rate: 1.08%

Attention Index: 111 (11% fewer interruptions than avg.)

Imp. Types: National 85%, Local 13%, VOD/OTT 2%

In-network Value: $408,171

Out-of-network Est. Spend: $1,221,212

3) Tokyo Summer Olympics, NBCUniversal networks

Impressions: 279,965,390

Interruption Rate: 2.41%

Attention Index: 128 (28% fewer interruptions than avg.)

Imp. Types: National 88%, Local 10%, VOD/OTT 2%

In-network Value: $2,211,852

Out-of-network Est. Spend: $110,539

4) Love Island, CBS

Impressions: 202,208,102

Interruption Rate: 2.59%

Attention Index: 91 (9% more interruptions than avg.)

Imp. Types: National 90%, Local 8%, VOD/OTT 2%

In-network Value: $1,634,122

Out-of-network Est. Spend: $0.00

5) Big Brother, CBS

Impressions: 183,369,985

Interruption Rate: 2.63%

Attention Index: 87 (13% more interruptions than avg.)

Imp. Types: National 91%, Local 7%, VOD/OTT 2%

In-network Value: $722,042

Out-of-network Est. Spend: $0.00

*Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands*

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index - Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

 This weekend’s lineup of live TV sports events begins in Tokyo as NBCUniversal wraps up its Summer Olympics coverage. NBCU-owned broadcast and cable channels will offer live Saturday coverage of the final events in such sports as baseball (NBCSN), women’s water polo (USA Network), wrestling (Olympic Channel), men’s volleyball (NBC), boxing (USA Network) and women’s basketball (NBC). 

Early Sunday morning events include the finals of women’s volleyball (USA Network) and men's water polo (USA Network). NBC will also air live coverage of the closing ceremonies Sunday morning and repeat the telecast Sunday evening in primetime. A complete listing of weekend Olympics events can be found here.

Read Also: NBC Claims Tokyo Olympics Have Generated 100 Billion Minutes of Viewing

In other sports, ESPN Plus on Saturday will offer via pay-per-view the UFC 256 mixed martial arts fight card featuring the main event heavyweight bout between Derrick Lewis and Ciryl Gane. In the boxing ring, Fox will air a Saturday primetime boxing match featuring welterweights Cody Crowley and Gabriel Maestre, and DAZN will feature a featherweight title fight between Kid Galahad and Jazza Dickens.

ESPN Saturday night will provide live coverage of the NFL Hall of Fame Enshrinement, while ESPN2 airs the Canadian Football League matchup between Ottawa and Edmonton. 

CBS will air final round weekend coverage of the World Golf Championship's FedEx St. Jude Invitational golf tournament, while Golf Channel offers Saturday and Sunday coverage of the PGA’s Barracuda Championship tournament. 

On Sunday, ESPN ramps up its coverage of the NBA Summer League with doubleheader coverage airing on ESPN2.

Read Also: ESPN to Cover Summer League Games 

Also on Sunday, ESPN’s Sunday Night Baseball telecast moves to ABC as the broadcast network airs live the Chicago White Sox-Chicago Cubs game. 

Read Also: ABC to Televise ESPN's 'Sunday Night Baseball' Game In August 

Fox News fought off a Summer Olympics-fueled push by USA Network to remain at the top of the weekly cable primetime and total day ratings charts, according to Nielsen.

Fox News averaged 1.9 million viewers in primetime for the week of July 26 to Aug. 1 to lead all cable networks for the fourth consecutive week, said Nielsen. 

USA Network, which aired live Tokyo Summer Olympics coverage throughout the week, finished second with 1.7 million viewers, followed  by MSNBC with 1.1 million viewers.

Read Also: NBC Gives the Tokyo Olympics TV's Biggest Promo Push Three Weeks in a Row

HGTV was fourth for the week with 975,000 viewers, followed by TLC with 894,000 watchers. 

Hallmark Channel (884,000 viewers), INSP (807,000), TNT (718,000), CNN (706,000) and TBS (699,000) rounded out the top 10 most watched networks for the week. 

Fox News topped the total day chart for the 24th consecutive week, averaging 1.1 million viewers, followed by USA Network (778,000 viewers), MSNBC (751,000), HGTV (577,000) and CNN (558,00), reported Nielsen. 

Read Also: Fox News Blows Out Competition in July Ratings Race 

B&C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing the top five TV promos ranked by ad impressions. Our data covers the 7-day period through Aug. 1.

A promo for the Tokyo Summer Olympics, airing across the networks of NBCUniversal, is No. 1 — the third week in a row the Games top Promo Mojo.

With all eyes on NBC, the network takes the opportunity to hype two of its new fall dramas: La Brea in second and Ordinary Joe in fourth. Fellow traditional broadcaster CBS, meanwhile, promotes its summer reality fare — Love Island in third and Big Brother in fifth — helping to crowd out the cable networks that typically dominate our top 5.

Notably, the Tokyo Summer Olympics spot has this week’s highest iSpot Attention Index (122), meaning viewers were on average highly likely to watch it all the way through (vs. interrupting it by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) Tokyo Summer Olympics, NBCUniversal networks

Impressions: 364,381,019

Interruption Rate: 2.99%

Attention Index: 122 (22% fewer interruptions than avg.)

Imp. Types: National 85%, Local 12%, VOD/OTT 3%

In-network Value: $2,894,097

Out-of-network Est. Spend: $558,919

2)  La Brea, NBC

Impressions: 258,680,794

Interruption Rate: 3.51%

Attention Index: 97 (3% more interruptions than avg.)

Imp. Types: National 96%, Local 3%, VOD/OTT 1%

In-network Value: $1,159,518

Out-of-network Est. Spend: $0.00

3) Love Island, CBS

Impressions: 208,388,412

Interruption Rate: 2.44%

Attention Index: 88 (12% more interruptions than avg.)

Imp. Types: National 94%, Local 4%, VOD/OTT 2%

In-network Value: $1,498,929

Out-of-network Est. Spend: $0.00

4) Ordinary Joe, NBC

Impressions: 183,681,930

Interruption Rate: 3.99%

Attention Index: 79 (21% more interruptions than avg.)

Imp. Types: National 94%, Local 5%, VOD/OTT 1%

In-network Value: $873,744

Out-of-network Est. Spend: $0.00

5) Big Brother, CBS

Impressions: 171,878,176

Interruption Rate: 2.03%

Attention Index: 87 (23% more interruptions than avg.)

Imp. Types: National 90%, Local 8%, VOD/OTT 2%

In-network Value: $712,581

Out-of-network Est. Spend: $0.00

*Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands*

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index - Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

Below is a snapshot of TV by the numbers for the week of July 26-Aug. 1, highlighting the most-watched shows and networks using glass-level data from Vizio’s Inscape, and the top shows and networks by TV ad impressions with insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 17 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

This year’s Summer Olympics has quickly taken over minutes watched on TV as audiences tune in to see Team USA vie for gold. During the week of July 26-Aug. 1, the Olympics races into first place with 17.13% of watch-time — more than 21 times the watch-time of the next-most-watched programming.

Good Morning America is No. 2 for the week, with 0.80% of minutes watched, followed by Today (0.77%), Major League Baseball (0.64%) and Friends (0.60%). Meanwhile, classic (1955-75) Western drama Gunsmoke has been rising rapidly through the rankings this summer, moving all the way up to No. 8 by watch-time this week.

Beyond the Olympics, sports still earns major audience attention. As mentioned above, MLB games are fourth by minutes watched. SportsCenter is No. 12 by watch-time at 0.44%, and the CONCACAF Gold Cup is No. 18 at 0.38%. The latter was assisted by some thrilling finishes by the U.S. men’s national soccer team, including an extra-time winner to clinch the title vs. Mexico on Aug. 1.

Some of the biggest week-over-week movers include Ridiculousness (up from 15th to seventh in minutes watched), NBC Nightly News with Lester Holt (from 17th to ninth), Fox & Friends (24th to 14th) and SpongeBob SquarePants (22nd to 15th).

Also Read: Summer 2021 TV Premiere Dates

NBC high-jumps to the top of the watch-time ranking by network, with 14.54% of minutes watched from July 26-Aug. 1 (up from 10.26% the previous week). As was the case from July 19-25 as well, ABC, CBS, Fox News and Fox follow NBC in that order by watch-time this week.  

The Olympics also spur changes elsewhere in the ranking. USA Network, which has been airing events from the Games, climbs to No. 6 with 2.73% of watch-time, and NBC Sports Network moves up from No. 21 to No. 15, at 1.52% of minutes watched.

Also Read: NBCU Still Expects Olympics To Be Profitable, Says Jeff Shell

Top Shows and Networks By TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

With so many viewers tuning into the Olympics, it’s no surprise that the Games would also serve the most TV ad impressions. From July 26 to Aug. 1, the Olympics led all programming with 14.1 billion impressions, which was more than 14 times the impressions of No. 2 Today (969 million).

Beyond the top two, news and talk programs continue to deliver higher impressions numbers as well. Good Morning America is third with 910 million TV ad impressions, followed by (soap opera) The Young and the Restless (716 million) and Today’s third hour (694 million). CBS Evening News with Norah O’Donnell — one of 15 news and/or talk programs populating the top 25 — is No. 25 for the week with over 279 million TV ad impressions. Major League Baseball (No. 11) and the CONCACAF Gold Cup (No. 23) are the only other live sporting events included in this week’s ranking.

As the primary home of Olympics-related programming, NBC clearly tops the list for the week’s ad-impressions-by-network ranking, with nearly 13.5 billion from July 26-Aug. 1. Meanwhile, the network’s, main news shows, Today and NBC Nightly News with Lester Holt, are also experiencing TV ad impressions increases thanks to  more eyeballs on NBC overall.

ABC remains in second for the week, with 3.9 billion TV ad impressions, while CBS stays in third with 3.8 billion impressions. Fox News (3.6 billion impressions) and MSNBC (2.3 billion) complete the top five. USA Network impressions nearly triple, from around 660 million from July 19-25, to nearly 1.8 billion from July 26-Aug. 1.

B&C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing the top five TV promos ranked by ad impressions. Our data covers the 7-day period through July 25.

It’s no surprise that a promo for the Tokyo Summer Olympics, airing across the networks of NBCUniversal, tops our Promo Mojo ranker for a second week in a row — this time racking up more than 668 million TV ad impressions in the week ended July 25.

Hallmark Channel takes second place to hype the series finale of Good Witch, while CBS shows some love for Love Island in third and Big Brother in fourth. Closing out the top five, TV Land promotes the final season of its original comedy-drama Younger.

Notably, the Younger spot has this week’s highest iSpot Attention Index (112), meaning viewers were on average highly likely to watch it all the way through (vs. interrupting it by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) Tokyo Summer Olympics, NBCUniversal networks

Impressions: 668,878,966

Interruption Rate: 2.84%

Attention Index: 99 (1% more interruptions than avg.)

Imp. Types: National 87%, Local 12%, VOD/OTT 1%

In-network Value: $3,689,123

Out-of-network Est. Spend: $814,338

2)  Good Witch, Hallmark Channel

Impressions: 229,857,436

Interruption Rate: 6.53%

Attention Index: 105 (5% fewer interruptions than avg.)

Imp. Types: National 99%, Local 1%, VOD/OTT 0%

In-network Value: $1,169,674

Out-of-network Est. Spend: $0.00

3) Love Island, CBS

Impressions: 222,052,593

Interruption Rate: 2.63%

Attention Index: 102 (2% fewer interruptions than avg.)

Imp. Types: National 96%, Local 3%, VOD/OTT 1%

In-network Value: $1,942,904

Out-of-network Est. Spend: $0.00

4) Big Brother, CBS

Impressions: 186,536,056

Interruption Rate: 2.90%

Attention Index: 98 (2% more interruptions than avg.)

Imp. Types: National 93%, Local 6%, VOD/OTT 1%

In-network Value: $888,799

Out-of-network Est. Spend: $0.00

5) Younger, TV Land

Impressions: 182,518,537

Interruption Rate: 2.17%

Attention Index: 112 (12% fewer interruptions than avg.)

Imp. Types: National 76%, Local 22%, VOD/OTT 2%

In-network Value: $745,709

Out-of-network Est. Spend: $0.00

*Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands*

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index - Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

The below snapshot of TV by the numbers for the week of July 19-25 highlights the most-watched shows and networks using glass-level data from Vizio’s Inscape, and the top shows and networks by TV ad impressions with insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 17 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

After a thrilling NBA Finals, the Summer Olympics quickly hurdled into the lead for minutes watched on TV. During the week of July 19-25, the Olympics takes first place with 8.39% of watch-time. 

Good Morning America is No. 2 for the week, at 0.86% of watch-time, followed by the NBA Finals, despite just one game throughout the week (0.82%), MLB baseball (0.72%) and Law & Order: Special Victims Unit (0.70%). At No. 7, Friends is one of a handful of comedies sprinkled throughout this week’s rankings, including The Golden Girls (No. 12) and Two and a Half Men (No. 18). 

Despite the Olympics owning a lot of attention, it’s not the lone sports draw in this week’s rankings. As previously noted, both the NBA Finals and MLB are in the top five for minutes watched. PGA Tour golf is No. 11 (with 0.49% of watch-time), while SportsCenter is No. 14, and the CONCACAF Gold Cup is No. 21. 

Benefiting from the bump provided by the Olympics, NBC Nightly News With Lester Holt rises from 30th to 17th by minutes watched for the week. Additionally, SpongeBob SquarePants bubbles up from outside the top 50 to No. 22. The Olympics is, of course, the biggest mover on the week, after not airing at all from July 12-18.

Also Read: Summer 2021 TV Premiere Dates

With an obvious push from the Olympics, NBC soars to the top of the watch-time ranking, with 10.3% of minutes watched from July 19-25. ABC drops one spot to second place at 6.48% of watch-time. CBS is No. 3 with 5.33%, followed by Fox News (3.76%) and Fox (3.36%) to round out the top five. Fox News and Fox flip-flop from the previous week, when Fox was No. 4.

USA Network benefits from the Olympics as well, swimming from No. 14 to No. 9, while NBC Sports Network makes its own leap from No. 40 to No. 21. Bravo sits at No. 25 on the week, with 1.06% of minutes watched.

Top Shows and Networks By TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

It shouldn’t surprise that the Olympics deliver the most TV ad impressions on the week, with 4.8 billion — all coming between Friday, July 23 and Sunday, July 25. The NBA Finals is second with 1.18 billion TV ad impressions, followed by Good Morning America (902 million), The Young and the Restless (697 million) and MLB baseball (604 million).

News and talk programming continues to be a large portion of the top 25 shows by TV ad impressions. From July 19-25, six of the top 10 were either news or talk-related, as were 10 of the top 25 overall. The Olympics boost NBC Nightly News With Lester Holt impressions as well, as the show surges from No. 20 the previous week all the way to No. 7.

NBC is at the top of the podium for the week's ad-impressions-by-network ranking, with over 7.1 billion from July 19-25. The Summer Olympics are clearly the biggest part of that leap (from 4.6 billion the previous week), though, as we’ve already noted, some of the network’s other shows also benefited from the increased eyeballs on the Games.

ABC takes silver for the week, with 5.8 billion TV ad impressions, while CBS gets the bronze with 4.2 billion. Fox News (3.8 billion) and MSNBC (2.4 billion) round out the top five. USA Network has nearly five times more impressions week-over-week as a result of airing Olympic events.

This weekend’s lineup of live sports content on television begins in Tokyo with NBCUniversal’s Summer Olympics coverage. Linear television networks USA, NBCSN, NBC and CNBC will team to offer live coverage in such sports as softball, swimming, tennis, soccer and beach volleyball, skateboarding and water polo. A complete list of televised Olympics events can be found here.

Read Also: NBCU Gears Up for Olympics with Opening Ceremonies Coverage 

Beyond the Olympics, CBS will offer final round coverage of the 3M Open PGA golf tournament, while Golf Channel will feature the Amundi Evian Championship LPGA tour event. 

ESPN Saturday will present a UFC Fight Night card featuring a main event bantamweight fight between Cory Sandhagen and TJ Dillashaw.

On the soccer field, FS1 and FS2 will televise quarterfinal round action of CONCACAF Gold Cup tournament. On Saturday, FS2 will televise the Qatar-El Salvador match, while FS1 offers the Mexico-Honduras game. On Sunday, team USA is in action against Jamaica on FS1, while Costa Rica meets Canada, also airing on FS1. Also, ABC will air a Saturday afternoon MLS game between Columbus and Atlanta.

ESPN’s Sunday Night Baseball telecast will originate from Milwaukee as the Brewers host the Chicago White Sox in an interleague matchup. 

B&C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing the top five TV promos ranked by ad impressions. Our data covers the 7-day period through July 18.

NBC tops our ranking with a promo for the Tokyo Summer Olympics that racked up more than half a billion TV ad impressions. Fellow traditional broadcasters CBS and ABC follow in second and third place to promote, respectively, Love Island and the 2021 NBA Finals.

The previous chart-topping promo, for Discovery’s Shark Week, drops to fourth place. 

Closing out the top five, HGTV builds excitement for Battle on the Beach.

Notably, the Shark Week spot has this week’s highest iSpot Attention Index (126), meaning viewers were on average highly likely to watch it all the way through (vs. interrupting it by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) Tokyo Summer Olympics, NBC

Impressions: 549,084,028

Interruption Rate: 2.16%

Attention Index: 104 (4% fewer interruptions than avg.)

Imp. Types: National 89%, Local 9%, VOD/OTT 2%

In-network Value: $3,417,056

Out-of-network Est. Spend: $155,164

2) Love Island, CBS

Impressions: 280,827,851

Interruption Rate: 2.37%

Attention Index: 100 (0% more interruptions than avg.)

Imp. Types: National 92%, Local 6%, VOD/OTT 2%

In-network Value: $2,123,147

Out-of-network Est. Spend: $0.00

3) 2021 NBA Finals, ABC

Impressions: 220,840,887

Interruption Rate: 1.24%

Attention Index: 111 (11% fewer interruptions than avg.)

Imp. Types: National 93%, Local 6%, VOD/OTT 1%

In-network Value: $3,407,784

Out-of-network Est. Spend: $250,536

4) Shark Week, Discovery

mpressions: 218,069,987

Interruption Rate: 1.37%

Attention Index: 126 (26% fewer interruptions than avg.)

Imp. Types: National 96%, Local 3%, VOD/OTT 1%

In-network Value: $642,404

Out-of-network Est. Spend: $239,485

5) Battle on the Beach, HGTV

Impressions: 214,442,322

Interruption Rate: 1.17%

Attention Index: 105 (5% fewer interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $664,895

Out-of-network Est. Spend: $0.00

*Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands*

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index - Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

Summer Olympics action begins July 20 with softball. Host Japan faces off against Australia at 8 p.m. ET on NBCSN. Japan’s women’s team won the gold in 2008. The U.S. plays Italy in softball at 11 p.m. ET July 20, with NBCSN airing the action. The Americans are looking for their fourth Olympic gold medal in the sport. 

July 23 is listed as the start date for the Summer Olympics, but the action actually begins July 20. The Opening Ceremony happens in Tokyo Friday, July 23. NBC airs the gala. 

The U.S. women’s soccer team faces Sweden July 21 live at 4:30 a.m. ET on USA Network. The U.S. squad won the Olympic gold in 1996, 2004, 2008 and 2012. There are 11 players from the 2016 team, including Alex Morgan, Megan Rapinoe and Carli Lloyd.

Germany won the gold medal in women’s soccer in 2016. 

USA also has Australia versus New Zealand in women’s soccer, live July 21 at 7:30 a.m. July 21 action on NBCSN includes China versus Brazil and Japan versus Canada in women’s soccer, while Olympic Channel will have Great Britain versus Chile in women’s soccer.

In men’s soccer, Brazil and Germany face off July 22. USA has the match live at 7:30 a.m. ET. Brazil holds the gold from 2016, beating Germany in the final.  

USA also has Mexico versus France in men’s soccer that day, and Egypt versus Spain.

All Tokyo Olympics coverage will be streamed live on www.nbcolympics.com and the NBC Sports app.

B&C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing the top five TV promos ranked by ad impressions. Our data covers the 7-day period through July 11.

On the strength of 385.5 million TV ad impressions, a Discovery promo for Shark Week tops our chart.

Traditional broadcasters sweep the next three spots: CBS gives some love to Love Island in second, NBC sets the stage for the Tokyo Summer Olympics in third, and ABC promotes the NBA Finals in fourth.

Closing out the top five, TNT hypes the fifth season of its original drama Animal Kingdom.

Notably, the Shark Week spot has this week’s highest iSpot Attention Index (109), meaning viewers were on average highly likely to watch it all the way through (vs. interrupting it by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) Shark Week, Discovery

Impressions: 385,503,136

Interruption Rate: 1.52%

Attention Index: 109 (9% fewer interruptions than avg.)

Imp. Types: National 97%, Local 2%, VOD/OTT 1%

In-network Value: $1,179,241

Out-of-network Est. Spend: $394,406

2) Love Island, CBS

Impressions: 279,083,496

Interruption Rate: 2.50%

Attention Index: 106 (6% fewer interruptions than avg.)

Imp. Types: National 92%, Local 6%, VOD/OTT 2%

In-network Value: $1,818,531

Out-of-network Est. Spend: $53,838

3) Tokyo Summer Olympics, NBC

Impressions: 274,385,379

Interruption Rate: 1.95%

Attention Index: 101 (1% fewer interruptions than avg.)

Imp. Types: National 90%, Local 8%, VOD/OTT 2%

In-network Value: $1,838,356

Out-of-network Est. Spend: $2,318

4) NBA Finals, ABC

Impressions: 238,583,625

Interruption Rate: 1.82%

Attention Index: 98 (2% more interruptions than avg.)

Imp. Types: National 96%, Local 3%, VOD/OTT 1%

In-network Value: $4,942,549

Out-of-network Est. Spend: $349,528

5) Animal Kingdom, TNT

Impressions: 198,282,269

Interruption Rate: 3.42%

Attention Index: 85 (15% more interruptions than avg.)

Imp. Types: National 93%, Local 5%, VOD/OTT 2%

In-network Value: $669,806

Out-of-network Est. Spend: $600,772

*Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands*

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index - Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

Live sports programming has generated some strong ratings numbers so far this summer as fans settle into having their favorite sports events return to their traditional seasonal time periods.

The NBA playoffs have scored big for the league and for ESPN thus far. The league’s conference semifinal round which ended June 20th averaged 4.1 million viewers over 24 telecasts across ESPN, TNT and ABC, up 33% from the same 24 games during last year’s conference finals, which took place during the late summer/early fall of 2020 due to the pandemic, per a Sports Business Journal analysis.

The NBA Playoffs have helped propel TNT and ESPN to the top of the cable network ratings charts. Through June 20, TNT has averaged more primetime viewers during the last four weeks than any other cable network, topping perennial chart leader Fox News, while ESPN finished among the top five rated cable networks in primetime during those weeks. While the league’s playoff ratings are slightly down compared to 2019, the league was able to rebound nicely with viewers after struggling while in a COVID-avoiding bubble last year. 

Read also: Weekly Cable Ratings: TNT Tops Primetime; Fox News Rules in Total Day

It’s not just basketball that’s scoring on the ratings front. NBC Sports two weekends ago generated its second-most watched U.S. Open golf tournament in five years, while ESPN last week reported Sunday Night Baseball viewership is up 31% from last year’s full season average and up 7% compared to the same time period in 2019. 

Read also: TV By the Numbers: NBA, U.S. Open Soar in Watch-Time, TV Ad Impressions

“With sports coming back to a somewhat normal schedule, the excitement of the  crowd as well as the relief of people going back to their daily routines all contribute  to driving up sports ratings,” said sports analyst Lee Berke.

The live sports programming lineup will continue to heat up in July, with high profile events like the NBA Finals, NHL Stanley Cup finals, the Copa America and UEFA Euro 2020 soccer tournaments and the Summer Olympics -- along with major pay-per-view events like the July 10 UFC 264 Conor McGregor-Dustin Poirier 3 event and the July 24 Tyson Fury-Deontay Wilder 3 heavyweight boxing event.

Even as people return to their normal lives after the pandemic shutdown, Berke says viewers will continue to return home to watch must-see live sports events on the small screen.

“If they are going to be outside for a picnic or a party they know they can watch a movie or series later on demand,” he said. “But when it comes to watching a game seven or other big sports event, they’ll have to be in front of the TV set watching the game.” 

The Summer Olympics in Rio dominated TV-related social media posts on Facebook and Twitter Tuesday night (Aug. 16) with more than 3 million uniques, according to Nielsen Social.

"Uniques" are defined as "social media accounts that have authored original content related to a linear TV episode or engaged with that content."

The Olympics aired was across six networks -- CNBC, MSNBC, NBC, NBC Universo, NBCSN, USA Network -- over several hours, with 3,410,000 Facebook uniques and 488,000 Twitter accounts.

In fact, sports (and faux sports) programming took three of the top four social spots, with the Red Sox and Orioles game on MLB Network placing third, with 102,000 uniques, and WWE Smackdown on USA placing fourth, with 87,000 uniques

Second for the night was Freeform's Pretty Little Liars, with 260,000 uniques.

The official end of the fall-winter television season typically leads to a quieter, lighter summer for the industry. Thus far this year, though, events outside of the normal day-to-day business of TV have been anything but normal, and a couple of recent industry-related stories are already beginning to forecast what could be a very interesting and unusually busy summer in the world of television.

The presidential primary season has delivered its share of crazy twists and turns and unlikely scenarios that have driven ratings up for virtually all cable news networks. Just when you thought it couldn’t get any stranger or more unpredictable, presumptive Republican presidential nominee Donald Trump and Democratic presidential candidate Bernie Sanders contemplated debating each other in a very high-profile event.

Hoping to get in on the action, boxing promoter Bob Arum looked to bring the spectacle to pay-per-view. Arum’s Top Rank event promotion company was willing to put up a minimum of $20 million — as well as donate 80% of the net proceeds from “The Heavyweight Debate” between the two presidential hopefuls to a charity or charities of the candidates’ choice — in an effort to promote the show.

Trump ultimately backed out of the proposed debate prior to Memorial Day weekend, but given his penchant for creating media spectacles, can anyone rule out a potentially big, politically-themed PPV event before voters head to the polls in November?

Meanwhile, HBO’s Game of Thrones is one of the most digitally pirated shows on cable, but recently the pay TV service has taken its GoT digital piracy fight to the world of online pornography.

HBO is trying to curtail the uploading of titillating, nudity-laced scenes from its fantasy series to the adult Web service PornHub, according to published reports.

PornHub itself released audience figures that show site searches for GoT scenes and related adult parodies were up 370% on the site in the days prior to the show’s April 24 season six premiere, but the site’s traffic actually drops 4% during a Game of Thrones episode.

For its part, HBO has said in a statement that it is “aware of the issue and is in the process of getting material taken down from PornHub,” according to Business Insider.

Even the world of sports TV isn’t immune to the potential effects of unforeseen developments. The New York Daily News reported last week that some NBC employees are refusing to travel to Brazil to work on NBCUniversal’s massive coverage of the Summer Olympics this August for fears of contracting the dangerous, mosquito-borne Zika virus.

Brazil is struggling to control the spread of the virus, which has been linked to birth defects in children of pregnant women contracting the disease. NBC is expected to send more than 2,000 staffers to Brazil to oversee the company’s unprecedented linear and digital coverage of the games.

An NBC spokesperson told The Daily News that “the safety of our team members is always our first priority,” and that “no NBC personnel assigned to work in Rio will be required to travel if they believe that their personal health or safety is at risk.”

Fasten your seat belts. It could be a bumpy, unconventional summer in TV land.