Netflix Sunday night unveiled a new spot showcasing nearly 50 African-American actors and producers associated with content airing on the streaming service, days after it fired a top level public relations executive for using the N-word.

The ad, which debuted during Sunday's BET Awards telecast, features such stars as Ava DuVernay, Alfre Woodard, Laverne Cox, Lena Waithe, Russell Hornsby, Mike Culter, Spike Lee and Caleb McLaughlin, and promotes the streaming service's Strong Black Lead initiative, which highlights content starring and created by African-American talent, according to the Los Angeles Times. 

The spot comes days after the streaming service let go its top communications executive, Johanthan Friedland, after he was caught using the N-word on more than one occasion in the presence of others at the company who later reported the incident.