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                            <title><![CDATA[ Latest from Next TV in Streaming-ads ]]></title>
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        <description><![CDATA[ All the latest streaming-ads content from the Next TV team ]]></description>
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                                                            <title><![CDATA[ Amazon Prime Video Set To Grab More Than $1 Billion in Ad Revenue in 2024 ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/amazon-prime-video-set-to-grab-more-than-dollar1-billion-in-ad-revenue-in-2024</link>
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                            <![CDATA[ MoffettNathanson sees e-commerce giant’s move as more bad news for linear TV ]]>
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                                                                        <pubDate>Fri, 26 Jan 2024 14:48:17 +0000</pubDate>                                                                                                                                <updated>Fri, 26 Jan 2024 16:52:54 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/wCia7nVH7SABH96gD8zaMP-1280-80.png">
                                                            <media:credit><![CDATA[Amazon]]></media:credit>
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                                                            <title><![CDATA[ Amazon Will Add More Streaming Commercials to Prime Video ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/amazon-adding-more-streaming-commercials-to-prime-video</link>
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                            <![CDATA[ Ad-free tier to be offered at $2.99 a month ]]>
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                                                                        <pubDate>Fri, 22 Sep 2023 12:43:58 +0000</pubDate>                                                                                                                                <updated>Fri, 22 Sep 2023 13:37:46 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/wCia7nVH7SABH96gD8zaMP-1280-80.png">
                                                            <media:credit><![CDATA[Amazon]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Amazon]]></media:description>                                                            <media:text><![CDATA[Amazon]]></media:text>
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                                                            <title><![CDATA[ Paramount’s Bob Bakish Touts Digital Advertising Growth ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/paramounts-bob-bakish-touts-digital-advertising-growth</link>
                                                                            <description>
                            <![CDATA[ Direct-to-consumer advertising up 21% in Q2, while linear TV ads dropped 10% ]]>
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                                                                        <pubDate>Tue, 08 Aug 2023 05:02:55 +0000</pubDate>                                                                                                                                <updated>Tue, 08 Aug 2023 15:55:13 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/JLLPvC7nU2p8dqRXNghdtg-1280-80.jpeg">
                                                            <media:credit><![CDATA[David Paul Morris/Bloomberg via Getty Images]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Paramount Global CEO Bob Bakish arrives at July’s Allen &amp; Co. Media and Technology Conference in Sun Valley, Idaho. ]]></media:description>                                                            <media:text><![CDATA[Paramount Global CEO Bob Bakish arrives at July’s Allen &amp; Co. Media and Technology Conference in Sun Valley, Idaho. ]]></media:text>
                                <media:title type="plain"><![CDATA[Paramount Global CEO Bob Bakish arrives at July’s Allen &amp; Co. Media and Technology Conference in Sun Valley, Idaho. ]]></media:title>
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                                                            <title><![CDATA[ Magna Study Finds New Roku Ad Formats Draw Better Results  ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/magna-study-finds-new-roku-ad-formats-draw-better-results</link>
                                                                            <description>
                            <![CDATA[ Ad recall, brand favorability and intent to search rise ]]>
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                                                                        <pubDate>Thu, 19 Jan 2023 14:00:05 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/SPC4BFELNWJybbvCA2RLtg-1280-80.png">
                                                            <media:credit><![CDATA[Roku]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Watch Along ads increased ad recall]]></media:description>                                                            <media:text><![CDATA[Roku Watch Along Ad]]></media:text>
                                <media:title type="plain"><![CDATA[Roku Watch Along Ad]]></media:title>
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                                                            <title><![CDATA[ Streaming Ad Demand Hurt By Pandemic: Conviva ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/streaming-ad-demand-hurt-by-pandemic-conviva-says</link>
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                            <![CDATA[ While streaming got a boost from the pandemic, the economic weakness caused by the virus hurt advertising aimed at streaming viewers, according to a new report from Conviva. ]]>
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                                                                        <pubDate>Thu, 06 Aug 2020 12:30:00 +0000</pubDate>                                                                                                                                <updated>Fri, 07 Aug 2020 01:14:20 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Vr7zAQMhYueuLKWF2ucgQf-1280-80.jpg">
                                                            <media:credit><![CDATA[Conviva]]></media:credit>
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