WWE said it added cable veterans Steve Koonin and Connor Schell to its board of directors.

Nick Khan, who joined WWE as president and chief revenue officer, last year, was also named a director.

Koonin is CEO of the NBA Atlanta Hawks and State Farm Arena. The joined the Hawks after a long run as president of Turner Entertainment Networks, overseeing TNT, TBS, truTV and TCM.

Also Read: WWE Adds TV Sports Veteran Jamie Horowitz to Executive Ranks

Schell is founder and CEO of a new unscripted content venture with Chernin Entertainments. He was previously executive VP, content at ESPN, which he joined in 2004.

“The addition of Steve, Connor and Nick provides WWE and its board with some of the most accomplished executives in media,” said Vince McMahon, WWE Chairman & CEO. “With such proven track records across our industry, we look forward to their insight and contributions as members of our board.”

If you haven't noticed yet -- and that's fair -- given the locals' performance,  the NBA All-Star Weekend is setting up shop in the Big Apple.

From turnstiles at Grand Central sporting the event’s logo and pillars at the station wrapped in giant images of LeBron James and Carmelo Anthony, to the upcoming league-inspired fitness events at 100 public schools (20 apiece in each of the five boroughs), plus skills and challenge competitions at the skylight at Moynihan Station (aka the giant post office building) and LIU Brooklyn Paramount Theater, commissioner Adam Silver and squad will do their best this week to take over the town.

While ESPN will air the celebrity game featuring ABC’s Blackish star Anthony Anderson (can't imagine K'ville's Marlin Boulet has much hops) on Feb. 13 from Madison Square Gardnen, it’s largely TNT’s time on TV.

In addition to All-Star Saturday Night festivities (shooting stars, skills challenge, three-point shootout and dunk contest) from Barclays Center in Brooklyn, TNT will receive an assist from TBS’s simulcast of the game itself from the world’s most famous arena – Marv Albert will call his 20th, with a hand from Reggie Miller and Chris Webber (his first) -- on Sunday.

Last year, TNT tallied 7.5 million watchers on its own, so the Turner twosome could take a run at ESPN’s 8.8 million viewers for the 2015 Pro Bowl.

On Thursday and Friday, TNT’s acclaimed Inside the NBA show will originate from Hammerstein Ballroom, home of joint upfront presentations past from the two networks. In upfront lore, it was also site of former Turner executive and now Atlanta Hawks owner Steve Koonin’s (who shares a certain resemblance to Seinfeld’s Wayne ‘Newman’ Knight) impromptu stand-up routine save during the 2011 pitch, when the power failed in the building.

The 34th Street venue, just a long outlet pass (or four) from the west side of MSG, will also feature some live music on Inside the NBA. At presstime, contracts for the performers’ roster were still being finalized, according to Turner officials. The artists reveal will come early next week.

Another musical performance drawing attention -- and some consternation among those who reside or work in/near the Flat Iron district -- is Kanye West’s show on Feb. 12. The Jay-Z Roc Nation endeavor, also featuring NBA All-Star and the impressario’s sports client Kevin Durant, will take place in the Flatiron Pedestrian Plaza adjoining Madison Square Park.  No word yet on whether Mr. and Mrs. Bey will join Mr. Kardasian on stage.

The area is expected to be shut down for several days, with a dozen sculpted snowmen from Swiss artist Peter Regli’s “Snow Monsters” exhibit removed in preparation for the concert, which is not part of the NBA’s official All-Star Game program.

But all's fair in Love & Basketball, right?  

Steve Koonin is leaving his post as president of Turner Entertainment Networks to become CEO and an owner of the Atlanta Hawks basketball team.

Turner Broadcasting president David Levy, in a memo to the company, said that a search for a replacement, including internal and external candidates, begins immediately.

“I’ll work closely with the Turner entertainment Networks leadership team to sustain our momentum through the critical upfront season while engaging longer-term thinking on our entertainment network and the qualities and fit required of the next executive leader of Turner Entertainment Networks,” Levy said.

Koonin joined Turner 14 years ago. Known as a marketer, Koonin was involved in branding TNT as a network for dramas. Then later, he branded TBS as a network for comedies. 

One of his outstanding moments came during Turner’s upfront three years ago when the audio-visual system went down he averted embarrassment for the company by jumping on  stage to keep media buyers engaged until repairs could be made.

Koonin becomes the fourth senior Turner executive to leave the company in the past six months. CEO Phil Kent retired at the end of 2013 and was replaced by John Martin, who had been CFO of parent company Time Warner, while Levy was promoted to president of Turner Broadcasting. Earlier this month, Greg D’Alba, who had been COO and head of ad sales for CNN, left the company after more than 27 years after reorganization. In March, Stu Snyder left his position as president and COO of Turner’s Animation, Young Adults & Kids Media division.

In his memo, Levy said he had mixed emotions about Koonin’s departure. “On one hand, I’ll miss Steve’s vision, creativity and leadership at TNT, TBS, truTV and Turner Classic Movies.  Their success is a direct result of his professional and personal investment.  I know that many of you would use those same words to describe his influence on you and your work.  There’s no better tribute than that,” Levy said. On the other hand, I am pleased for Steve that his next challenge is so right for him now.  Most of us are lucky to claim one dream job in a career.  Steve is going to a third one (after Coca-Cola and Turner) that will leverage his passion, experience and hometown Atlanta roots in a very exciting way.  So while it’s a big change, it’s a good one—for Steve and, ultimately, for the Turner businesses he has led.”

Turner has been a long-time broadcast partner of the NBA and at one time Ted Turner owned the Hawks. Turner is in the process of renewing its rights deal with the NBA.

As CEO of The Hawks, Koonin will oversee all business, financial and strategic operations of the Hawks and Philips Arena.

\

"Steve Koonin’s reputation as a game changer in both marketing and media makes him the ideal leader to usher the Atlanta Hawks into a new era. He has created a legacy as an expert in sports marketing, television, branding and digital media," Hawks Majority Owner, Bruce Levenson said in a statement. "The Hawks are thrilled that Steve is joining the ownership group as both our CEO and a partner.”

In a memo to the staff at Turner, Koonin said:

“It is no secret that I have a passionate love of sports, particularly for our local teams. In the past few months, I was invited to become an investor in the Atlanta Hawks. During our investor conversations, it became quickly apparent that the Hawks needed local leadership as well as a face and voice for the franchise,” he said.

“Now comes the hard part. I am very glad my iPad is waterproof. Absolutely none of my success would be possible without the amazing talents of the people that worked with me day in and day out for the past 5,156 days. I have watched my direct report leadership teams grow into world class strategy, finance, PR, business affairs, on-air, marketing, programming, business operations, sponsorship, digital and brand-building executives of all four of our networks,” Koonin added.