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                            <title><![CDATA[ Latest from Next TV in Standard-media-index ]]></title>
                <link>https://www.nexttv.com/tag/standard-media-index</link>
        <description><![CDATA[ All the latest standard-media-index content from the Next TV team ]]></description>
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                                                            <title><![CDATA[ Linear TV Ad Spending Fell 7% in Q4, Guideline Says ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/linear-tv-ad-spending-fell-7-in-q4-guideline-says</link>
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                            <![CDATA[ Primetime premieres down 27%; NFL programming up 22% ]]>
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                                                                        <pubDate>Thu, 07 Mar 2024 16:35:45 +0000</pubDate>                                                                                                                                <updated>Thu, 07 Mar 2024 16:48:37 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Baris-Ozer/Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[spending decline]]></media:description>                                                            <media:text><![CDATA[spending decline]]></media:text>
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                                                            <title><![CDATA[ National Linear TV Advertising Spending Down 2.3% in December ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/national-linear-tv-advertising-spending-down-23-in-december</link>
                                                                            <description>
                            <![CDATA[ For all of 2022, spending dropped 5% ]]>
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                                                                        <pubDate>Mon, 30 Jan 2023 20:11:01 +0000</pubDate>                                                                                                                                <updated>Mon, 30 Jan 2023 20:35:44 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[spending decline]]></media:description>                                                            <media:text><![CDATA[spending decline]]></media:text>
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                                                            <title><![CDATA[ $500 Million in Ad Dollars Vanish From National Linear TV in Q4: SMI ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/dollar500-million-in-ad-dollars-vanish-from-national-linear-tv-in-4q-smi</link>
                                                                            <description>
                            <![CDATA[ Spending down 2% in September as 'Thursday Night Football' moves to Amazon Prime Video ]]>
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                                                                        <pubDate>Wed, 04 Jan 2023 15:35:03 +0000</pubDate>                                                                                                                                <updated>Fri, 06 Jan 2023 01:46:04 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Baris-Ozer/Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[spending decline]]></media:description>                                                            <media:text><![CDATA[spending decline]]></media:text>
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                                                            <title><![CDATA[ National Linear TV Advertising  Spending Down 8% in October ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/national-linear-tv-advertising-spending-down-8-in-october</link>
                                                                            <description>
                            <![CDATA[ Broadcast shows 12% decline, cable off 4% ]]>
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                                                                        <pubDate>Mon, 05 Dec 2022 17:58:59 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Standard Media Index]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Standard Media Index October]]></media:description>                                                            <media:text><![CDATA[Standard Media Index October]]></media:text>
                                <media:title type="plain"><![CDATA[Standard Media Index October]]></media:title>
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                                                            <title><![CDATA[ 3Q Connected TV Ad Spending Jumps 39% To $926 Million: SMI ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/3q-connected-tv-ad-spending-jumps-39-to-dollar926-million-smi</link>
                                                                            <description>
                            <![CDATA[ Travel, auto, restaurant categories show biggest increases ]]>
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                                                                        <pubDate>Mon, 21 Nov 2022 02:55:22 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[ATU Images/Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A stack of money]]></media:description>                                                            <media:text><![CDATA[A stack of money]]></media:text>
                                <media:title type="plain"><![CDATA[A stack of money]]></media:title>
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                                                            <title><![CDATA[ Linear TV Ad Spending Sees Uptick in September, SMI Says ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/linear-tv-ad-spending-turns-higher-in-september-smi-says</link>
                                                                            <description>
                            <![CDATA[ Gain follows four months of declines but leaves Q3 down 14% ]]>
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                                                                        <pubDate>Mon, 07 Nov 2022 16:02:00 +0000</pubDate>                                                                                                                                <updated>Mon, 07 Nov 2022 16:31:31 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Yuriy_Kulik/Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A closeup of U.S. money]]></media:description>                                                            <media:text><![CDATA[A closeup of U.S. money]]></media:text>
                                <media:title type="plain"><![CDATA[A closeup of U.S. money]]></media:title>
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                                                            <title><![CDATA[ After SMI, SQAD Acquisitions, Dreamscape Adds Senior Executives ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/after-smi-sqad-acquisitions-dreamscape-adds-senior-executives</link>
                                                                            <description>
                            <![CDATA[ Dmitri Zolotkovsky named CFO, Dave Hogan to CTO, Rose Zory becomes chief human resources officer and Harmon Lyons appointed GM ]]>
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                                                                        <pubDate>Thu, 06 Oct 2022 13:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Fates &amp; Fortunes]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
                                                                                                                                                                                                                                                <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/5YZMUdrHwsDAuVNq3kPj5K-1280-80.png">
                                                            <media:credit><![CDATA[Dreamscape]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Harmon Lyons and Dmitri Zolotkovsky have joined PC Dreamscape]]></media:description>                                                            <media:text><![CDATA[Harmon Lyons, Dmitri Zolotkovsky, PC Dreamscape]]></media:text>
                                <media:title type="plain"><![CDATA[Harmon Lyons, Dmitri Zolotkovsky, PC Dreamscape]]></media:title>
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                                                            <title><![CDATA[ National TV Ad Spending Drops 7% in August: SMI ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/national-tv-ad-spending-drops-7-in-august-smi</link>
                                                                            <description>
                            <![CDATA[ So far in 3Q, broadcast down 42%; cable dips 6% ]]>
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                                                                        <pubDate>Wed, 28 Sep 2022 11:30:00 +0000</pubDate>                                                                                                                                <updated>Wed, 28 Sep 2022 14:02:35 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Yuriy_Kulik/Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A closeup of U.S. money]]></media:description>                                                            <media:text><![CDATA[A closeup of U.S. money]]></media:text>
                                <media:title type="plain"><![CDATA[A closeup of U.S. money]]></media:title>
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                                                            <title><![CDATA[ Spanish-Language TV Networks Show Ad Revenue Growth: SMI ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/spanish-language-tv-networks-show-ad-revenue-growth-smi</link>
                                                                            <description>
                            <![CDATA[ 9% increase for a second-straight year ]]>
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                                                                        <pubDate>Thu, 22 Sep 2022 12:30:05 +0000</pubDate>                                                                                                                                <updated>Thu, 22 Sep 2022 14:39:24 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Telemundo]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[‘La Reina del Sur’ on Telemundo]]></media:description>                                                            <media:text><![CDATA[La Reina del Sur on Telemundo]]></media:text>
                                <media:title type="plain"><![CDATA[La Reina del Sur on Telemundo]]></media:title>
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                                                            <title><![CDATA[ Linear TV Ad Spending Fell 1% in June: SMI Reports ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/linear-tv-ad-spending-fell-1-in-june-smi-reports</link>
                                                                            <description>
                            <![CDATA[ Broadcast gains 23%, cable off 12% ]]>
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                                                                        <pubDate>Tue, 16 Aug 2022 11:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 17 Aug 2022 01:22:59 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[ Chris Clor via Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A pile of money]]></media:description>                                                            <media:text><![CDATA[A pile of money]]></media:text>
                                <media:title type="plain"><![CDATA[A pile of money]]></media:title>
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                                                            <title><![CDATA[ Linear National TV Ad Spending Edges Up 1% in May: SMI  ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/linear-national-tv-ad-spending-edged-up-1-in-may-smi-says</link>
                                                                            <description>
                            <![CDATA[ Sports gives cable a boost ]]>
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                                                                        <pubDate>Mon, 27 Jun 2022 14:48:22 +0000</pubDate>                                                                                                                                <updated>Mon, 27 Jun 2022 16:14:12 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Yuriy_Kulik/Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A closeup of U.S. money]]></media:description>                                                            <media:text><![CDATA[A closeup of U.S. money]]></media:text>
                                <media:title type="plain"><![CDATA[A closeup of U.S. money]]></media:title>
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                                                            <title><![CDATA[ Ben Tatta Joins Operative as Chief Commercial Officer ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/ben-tatta-joins-operative-as-chief-commercial-officer</link>
                                                                            <description>
                            <![CDATA[ Executive leaves Standard Media Index after acquisition ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 13 Jun 2022 19:49:31 +0000</pubDate>                                                                                                                                <updated>Mon, 13 Jun 2022 20:34:37 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Fates &amp; Fortunes]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[SMI]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Ben Tatta]]></media:description>                                                            <media:text><![CDATA[Ben Tatta SMI]]></media:text>
                                <media:title type="plain"><![CDATA[Ben Tatta SMI]]></media:title>
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                                                            <title><![CDATA[ Ad Data Firm Standard Media Index Sold to Equity Investor GTCR ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/ad-data-firm-standard-media-index-sells-stake-to-equity-investor-gtcr</link>
                                                                            <description>
                            <![CDATA[ CEO James Fennessy stepping down, replaced by Scott Knoll of Dreamscape ]]>
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                                                                        <pubDate>Thu, 02 Jun 2022 12:00:00 +0000</pubDate>                                                                                                                                <updated>Thu, 02 Jun 2022 16:11:54 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Standard Media Index]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[James Fennessy]]></media:description>                                                            <media:text><![CDATA[James Fennessy Standard Media Index]]></media:text>
                                <media:title type="plain"><![CDATA[James Fennessy Standard Media Index]]></media:title>
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                                                            <title><![CDATA[ National Linear TV Ad Spending Rose 5% in April: SMI ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/national-linear-tv-ad-spending-rose-5-in-april-smi-says</link>
                                                                            <description>
                            <![CDATA[ Warner Bros. Discovery’s share climbs to 28% ]]>
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                                                                        <pubDate>Tue, 31 May 2022 13:37:53 +0000</pubDate>                                                                                                                                <updated>Tue, 31 May 2022 14:53:13 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Wikipedia]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Ad Fraud Scam]]></media:description>                                                            <media:text><![CDATA[Ad Fraud Scam]]></media:text>
                                <media:title type="plain"><![CDATA[Ad Fraud Scam]]></media:title>
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                                                            <title><![CDATA[ National TV Ad Spending Up 6% in First Quarter, SMI Reports ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/national-tv-ad-spending-up-6-in-first-quarter-smi-reports</link>
                                                                            <description>
                            <![CDATA[ Broadcast gains 15%, cable rises 2% ]]>
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                                                                        <pubDate>Fri, 29 Apr 2022 14:59:29 +0000</pubDate>                                                                                                                                <updated>Fri, 29 Apr 2022 15:44:16 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Yuriy_Kulik/Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A closeup of U.S. money]]></media:description>                                                            <media:text><![CDATA[A closeup of U.S. money]]></media:text>
                                <media:title type="plain"><![CDATA[A closeup of U.S. money]]></media:title>
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                                                            <title><![CDATA[ Broadcast Ad Sales Got Olympic Boost in February: SMI ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/broadcast-ad-sales-got-olympic-boost-in-february-smi</link>
                                                                            <description>
                            <![CDATA[ TV networks’ digital ad sales jumped 83% ]]>
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                                                                        <pubDate>Mon, 21 Mar 2022 15:47:09 +0000</pubDate>                                                                                                                                <updated>Mon, 21 Mar 2022 16:36:43 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Cash money DoubleVerify ad fraud CTV]]></media:description>                                                            <media:text><![CDATA[Cash money DoubleVerify ad fraud CTV]]></media:text>
                                <media:title type="plain"><![CDATA[Cash money DoubleVerify ad fraud CTV]]></media:title>
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                                                            <title><![CDATA[ Linear TV Ad Sales Growth Slows in February, SMI Says ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/linear-tv-ad-sales-growth-slows-in-february-smi-says</link>
                                                                            <description>
                            <![CDATA[ Olympics, Super Bowl give Comcast NBCU biggest share of ad spending ]]>
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                                                                        <pubDate>Fri, 18 Mar 2022 17:28:27 +0000</pubDate>                                                                                                                                <updated>Mon, 21 Mar 2022 17:26:29 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
                                                                                                                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/xpV6KPLHRPz6AiLntfTRsL-1280-80.jpg">
                                                            <media:credit><![CDATA[IronHeart via Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[money]]></media:description>                                                            <media:text><![CDATA[money]]></media:text>
                                <media:title type="plain"><![CDATA[money]]></media:title>
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                                                            <title><![CDATA[ TV Ad Spending Up 9% in January, Hitting Pre-Pandemic Levels: SMI ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/tv-ad-spending-up-9-in-january-hitting-pre-pandemic-levels-smi</link>
                                                                            <description>
                            <![CDATA[ Broadcast jumps 19%, while cable dips 3% ]]>
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                                                                        <pubDate>Thu, 17 Feb 2022 22:37:46 +0000</pubDate>                                                                                                                                <updated>Fri, 18 Feb 2022 12:18:15 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
                                                                                                                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ampzTiRXxx9aw5rFmjJ39H-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A remote control pointing at a TV]]></media:description>                                                            <media:text><![CDATA[A remote control pointing at a TV]]></media:text>
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                                                            <title><![CDATA[ Retailers Were Big Advertisers Over Holiday Season: Samba TV ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/features/retailers-were-big-advertisers-over-holiday-season-samba-tv</link>
                                                                            <description>
                            <![CDATA[ Walmart was No.1, but Amazon jumped into the top 5 ]]>
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                                                                        <pubDate>Mon, 14 Feb 2022 13:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 14 Feb 2022 14:10:41 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[iSpot TV]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[A holiday spot from Walmart, which increased its number of TV impressions buy 20% from 2022, per SMI. ]]></media:description>                                                            <media:text><![CDATA[Walmart&#039;s 2022 &#039;Holidays: No Holding Back&#039; spot]]></media:text>
                                <media:title type="plain"><![CDATA[Walmart&#039;s 2022 &#039;Holidays: No Holding Back&#039; spot]]></media:title>
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                                                            <title><![CDATA[ Ho Ho Ho! Holiday Programming Paid Off for Hallmark, NBC, Freeform ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/features/ho-ho-ho-holiday-programming-paid-off-for-hallmark-nbc-freeform</link>
                                                                            <description>
                            <![CDATA[ Ad revenues for seasonal fare rose 2%, bucking linear trend ]]>
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                                                                        <pubDate>Mon, 14 Feb 2022 13:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 14 Feb 2022 14:11:26 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
                                                                                                                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/aANgzDRP5gXtdDsi94mDpY-1280-80.jpg">
                                                            <media:credit><![CDATA[Crown Media U.S. LLC/Robert Clark]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[&#039;Next Stop, Christmas,&#039; featuring Christopher Lloyd, was one of Hallmark Channel&#039;s top holiday offerings. ]]></media:description>                                                            <media:text><![CDATA[Christopher Lloyd in Hallmark Channel&#039;s &#039;Next Stop, Christmas&#039;]]></media:text>
                                <media:title type="plain"><![CDATA[Christopher Lloyd in Hallmark Channel&#039;s &#039;Next Stop, Christmas&#039;]]></media:title>
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                                                            <title><![CDATA[ Grammy Awards Delay Threatens $67 Million in Ad Sales for CBS ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/grammy-awards-delay-threatens-dollar67-million-in-ad-sales-for-cbs</link>
                                                                            <description>
                            <![CDATA[ Spots sold for $866,200 in 2021 show, Standard Media Index said ]]>
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                                                                        <pubDate>Fri, 07 Jan 2022 17:04:00 +0000</pubDate>                                                                                                                                <updated>Fri, 07 Jan 2022 21:09:11 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Cliff Lipson/CBS]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Billie Eilish and her brother Finneas accept a Grammy at last year&#039;s award show]]></media:description>                                                            <media:text><![CDATA[Billie Eilish and Finneas win the award for Record of the Year at The 63rd Annual Grammy Awards]]></media:text>
                                <media:title type="plain"><![CDATA[Billie Eilish and Finneas win the award for Record of the Year at The 63rd Annual Grammy Awards]]></media:title>
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                                                            <title><![CDATA[ Linear TV Advertising Spending Drops 1% in November: SMI ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/linear-tv-advertising-spending-drops-1-in-novembersmi</link>
                                                                            <description>
                            <![CDATA[ Big increase local cable ad sales nearly offsets declines at national networks, TV stations ]]>
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                                                                        <pubDate>Mon, 20 Dec 2021 13:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 20 Dec 2021 20:37:39 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A family watching TV]]></media:description>                                                            <media:text><![CDATA[A family watching TV]]></media:text>
                                <media:title type="plain"><![CDATA[A family watching TV]]></media:title>
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                                                            <title><![CDATA[ Standard Media Index Hires Rick Bruner as Insights Head ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/standard-media-index-hires-rick-bruner-as-insights-head</link>
                                                                            <description>
                            <![CDATA[ Standard Media Index said it hired Rick Bruner as head of its insights and analytics division. ]]>
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                                                                        <pubDate>Wed, 02 Jun 2021 17:18:29 +0000</pubDate>                                                                                                                                <updated>Wed, 02 Jun 2021 17:40:26 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Fates &amp; Fortunes]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Standard Media Index]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Rick Bruner]]></media:description>                                                            <media:text><![CDATA[Rick Bruner Standard Media Index]]></media:text>
                                <media:title type="plain"><![CDATA[Rick Bruner Standard Media Index]]></media:title>
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                                                            <title><![CDATA[ New SMI Metric Allows Buyers To Compare TV, Digital Video ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/new-smi-metric-allows-buyers-to-compare-tv-digital-video</link>
                                                                            <description>
                            <![CDATA[ eCPM measure real cost of reaching viewers ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 14 May 2021 17:19:20 +0000</pubDate>                                                                                                                                <updated>Fri, 14 May 2021 18:28:10 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
                                                                                                                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/F5Vq4iwLsE4yxm5zJysbH7-1280-80.jpg">
                                                            <media:credit><![CDATA[SMI]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Ben Tattta]]></media:description>                                                            <media:text><![CDATA[Ben Tatta SMI]]></media:text>
                                <media:title type="plain"><![CDATA[Ben Tatta SMI]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/F5Vq4iwLsE4yxm5zJysbH7-1280-80.jpg" />
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                                                            <title><![CDATA[ Standard Media Index Names Dave Dembowski VP Sales ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/standard-media-index-names-dave-dembowski-vp-sales</link>
                                                                            <description>
                            <![CDATA[ Exec will build intelligence company’s sales team ]]>
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                                                                        <pubDate>Fri, 30 Apr 2021 12:59:02 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Fates &amp; Fortunes]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Standard Media Index]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Dave Dembowski]]></media:description>                                                            <media:text><![CDATA[Dave Dembowski Standard Media Index]]></media:text>
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                                                            <title><![CDATA[ TV Ad Spending Jumped 13% in March: SMI ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/tv-ad-spending-jumped-13-in-march-smi-says</link>
                                                                            <description>
                            <![CDATA[ First increase since August ]]>
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                                                                        <pubDate>Fri, 16 Apr 2021 13:37:25 +0000</pubDate>                                                                                                                                <updated>Fri, 16 Apr 2021 13:46:23 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                                                                                                                                        <media:description><![CDATA[March ad spending is up after declines in 2020 and 2019]]></media:description>                                                            <media:text><![CDATA[Standard Media Index March ad spending]]></media:text>
                                <media:title type="plain"><![CDATA[Standard Media Index March ad spending]]></media:title>
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                                                            <title><![CDATA[ U.S. TV Ad Spending Fell 5% in 4Q, SMI Says ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/us-tv-ad-spending-fell-5-in-4q-smi-says</link>
                                                                            <description>
                            <![CDATA[ TV ad spending in the U.S. fell 5% during the fourth quarter, according to new data from Standard Media Index. ]]>
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                                                                        <pubDate>Tue, 02 Feb 2021 18:02:57 +0000</pubDate>                                                                                                                                <updated>Tue, 02 Feb 2021 18:23:13 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[SMI]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Standard Media Index]]></media:description>                                                            <media:text><![CDATA[Standard Media Index]]></media:text>
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                                                            <title><![CDATA[ Sports Advertising Down 18% Year-to-Date: SMI ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/sports-advertising-down-18-year-to-date-smi</link>
                                                                            <description>
                            <![CDATA[ The pandemic has hurt national TV advertising this year, particularly sports with games canceled and fans watching news, according to Standard Media Index. ]]>
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                                                                        <pubDate>Mon, 09 Nov 2020 07:58:15 +0000</pubDate>                                                                                                                                <updated>Mon, 09 Nov 2020 12:54:27 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[NFL]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[NFL gamer are among a few sports growing during the pandemic]]></media:description>                                                            <media:text><![CDATA[The Saints play the Raiders during a Monday Night Football game]]></media:text>
                                <media:title type="plain"><![CDATA[The Saints play the Raiders during a Monday Night Football game]]></media:title>
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                                                            <title><![CDATA[ Standard Media Index Names Koons VP, Strategic Partnerships ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/standard-media-index-names-koons-vp-strategic-partnerships</link>
                                                                            <description>
                            <![CDATA[ Ad data company Standard Media Index said it named Todd Koons as VP, strategic partnerships, a new position. ]]>
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                                                                        <pubDate>Tue, 27 Oct 2020 13:06:06 +0000</pubDate>                                                                                                                                <updated>Tue, 27 Oct 2020 15:09:19 +0000</updated>
                                                                                                                                            <category><![CDATA[Fates &amp; Fortunes]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Standard Media Index]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Todd Koons]]></media:description>                                                            <media:text><![CDATA[Standard Media Index]]></media:text>
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                                                            <title><![CDATA[ TV Advertising Cuts Losses to 8% Drop in 3Q: SMI ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/tv-advertising-cuts-losses-to-8-drop-in-3q-smi</link>
                                                                            <description>
                            <![CDATA[ After a steep 31% drop in the second quarter because of the effect of the COVID-19 pandemic, TV advertising revenue was down 8% in the third quarter, according to new figures from Standard Media Index. ]]>
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                                                                        <pubDate>Thu, 22 Oct 2020 21:58:05 +0000</pubDate>                                                                                                                                <updated>Fri, 23 Oct 2020 13:10:29 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                            <title><![CDATA[ Standard Media Index Names Li VP, Sales, for Canada ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/standard-media-index-names-li-vp-sales-for-canada</link>
                                                                            <description>
                            <![CDATA[ Standard Media Index said it appointed Darrick Li as VP, sales and client services in Canada, where the ad spending intelligence service recently started doing business in April. ]]>
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                                                                        <pubDate>Thu, 17 Sep 2020 04:42:52 +0000</pubDate>                                                                                                                                <updated>Thu, 17 Sep 2020 13:08:28 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Fates &amp; Fortunes]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[SMI]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Darrick Li]]></media:description>                                                    </media:content>
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                                                            <title><![CDATA[ Ad Revenue Drops 37.1% in English-Speaking Markets ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/ad-revenue-drops-377-in-english-speaking-markets</link>
                                                                            <description>
                            <![CDATA[ The global COVID-19 pandemic reduced advertising revenue by 37.1% in the largely English-speaking markets where Standard Media Index operates, the company said in a new report. ]]>
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                                                                        <pubDate>Tue, 08 Sep 2020 12:00:04 +0000</pubDate>                                                                                                                                <updated>Wed, 09 Sep 2020 08:30:44 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[SMI]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Standard Media Index]]></media:description>                                                            <media:text><![CDATA[Standard Media Index]]></media:text>
                                <media:title type="plain"><![CDATA[Standard Media Index]]></media:title>
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                                                            <title><![CDATA[ SMI Appoints Keown to VP, Marketing Post ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/smi-appoints-keown-to-vp-marketing-post</link>
                                                                            <description>
                            <![CDATA[ Ad intelligence company Standard Media Index said it named Jason Keown as VP, marketing, a new position. ]]>
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                                                                        <pubDate>Tue, 01 Sep 2020 19:17:35 +0000</pubDate>                                                                                                                                <updated>Wed, 02 Sep 2020 13:23:08 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Fates &amp; Fortunes]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Standard Media Index]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Jason Keown]]></media:description>                                                            <media:text><![CDATA[Jason Keown]]></media:text>
                                <media:title type="plain"><![CDATA[Jason Keown]]></media:title>
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                                                            <title><![CDATA[ TV Ad Revenue Decline Slowed to 9% in June ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/tv-ad-revenue-decline-slowed-to-9-in-june</link>
                                                                            <description>
                            <![CDATA[ The drop in national TV ad revenue continues to slow, with June figures showing an 9% decline, leaving the second-quarter down 19%. ]]>
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                                                                        <pubDate>Tue, 04 Aug 2020 12:59:43 +0000</pubDate>                                                                                                                                <updated>Tue, 04 Aug 2020 13:05:39 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Future Media]]></media:credit>
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                                                            <title><![CDATA[ Standard Media Index Names Tatta President ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/standard-media-index-names-tatta-president</link>
                                                                            <description>
                            <![CDATA[ Ben Tatta, a veteran TV data executive, has joined ad intelligence company Standard Media Index as president. ]]>
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                                                                        <pubDate>Mon, 06 Jul 2020 12:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Fates &amp; Fortunes]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[SMI]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Ben Tatta]]></media:description>                                                    </media:content>
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                                                            <title><![CDATA[ TV Ad Revenue Shows Smaller 23% Drop in May ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/tv-ad-revenues-show-smaller-23-drop-in-may</link>
                                                                            <description>
                            <![CDATA[ Television advertising revenues posted a smaller drop in May than in April as the COVID-19 pandemic continued to disrupt business, according to new figures from Standard Media Index. ]]>
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                                                                        <pubDate>Tue, 30 Jun 2020 12:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 30 Jun 2020 15:19:46 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[IronHeart via Getty Images]]></media:credit>
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                                                            <title><![CDATA[ National TV Ad Revenue Down 27% in April: SMI ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/national-tv-ad-revenue-down-27-in-april-smi</link>
                                                                            <description>
                            <![CDATA[ Spending in scatter down 36% ]]>
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                                                                        <pubDate>Mon, 01 Jun 2020 12:00:01 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Future]]></media:credit>
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                                                            <title><![CDATA[ Television Ad Revenue Down 41% in April: SMI ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/television-ad-revenues-down-41-in-april-smi</link>
                                                                            <description>
                            <![CDATA[ Spot, local take biggest hits ]]>
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                                                                        <pubDate>Tue, 26 May 2020 17:42:40 +0000</pubDate>                                                                                                                                <updated>Wed, 27 May 2020 22:46:25 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Basketball]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[The loss of sports programming hurt ad revenue in April.]]></media:description>                                                    </media:content>
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                                                            <title><![CDATA[ Advertisers Cancel 15%-25% Of 3Q Upfront Ad Buys ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/advertisers-cancel-15-25-of-3q-upfront-ad-buys</link>
                                                                            <description>
                            <![CDATA[ Advertisers Cancel 15%-25% Of 3Q Upfront Ad Buys ]]>
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                                                                        <pubDate>Tue, 26 May 2020 13:20:49 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                            <title><![CDATA[ Traditional Media Companies Took Ad Revenue Hit in April ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/traditional-media-companies-took-ad-revenue-hit-in-april</link>
                                                                            <description>
                            <![CDATA[ Standard Media Index sees 35% decline ]]>
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                                                                        <pubDate>Fri, 22 May 2020 12:00:00 +0000</pubDate>                                                                                                                                <updated>Fri, 22 May 2020 13:53:29 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[NCAA]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Losing sports, including the NCAA hoops tournament, hurt the big media companies.]]></media:description>                                                    </media:content>
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                                                            <title><![CDATA[ Upfront 2017-18: Cable Rose by 1%; Broadcast Up 2% ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/upfront-2017-18-cable-rose-by-1-broadcast-up-2</link>
                                                                            <description>
                            <![CDATA[ Upfront 2017-18: Cable Rose by 1%; Broadcast Up 2% ]]>
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                                                                        <pubDate>Tue, 30 Oct 2018 20:30:59 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Marketing]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                            <title><![CDATA[ Sports Gave TV Advertising a Boost in July: SMI ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/sports-gave-tv-advertising-boost-july-smi-414784</link>
                                                                            <description>
                            <![CDATA[ Sports Gave TV Advertising a Boost in July: SMI ]]>
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                                                                        <pubDate>Wed, 23 Aug 2017 15:49:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Marketing]]></category>
                                                    <category><![CDATA[Content]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                            <title><![CDATA[ TV Ad Spending  Drops in October: SMI ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/tv-ad-spending-drops-october-smi-386043</link>
                                                                            <description>
                            <![CDATA[ TV Ad Spending  Drops in October: SMI ]]>
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                                                                        <pubDate>Thu, 04 Dec 2014 15:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Standard Media Index]]></category>
                                                    <category><![CDATA[cable]]></category>
                                                    <category><![CDATA[digital]]></category>
                                                    <category><![CDATA[broadcast]]></category>
                                                    <category><![CDATA[declines]]></category>
                                                    <category><![CDATA[ad spending]]></category>
                                                    <category><![CDATA[upfront]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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