The Super League may not yet be a stone cold reality, but the proposal to band together 20 of the top European soccer clubs could generate billions of dollars in rights fees for football clubs across the pond, potentially attracting several major cable networks and broadcasters to compete for TV rights to the games. 

The idea of a Super League has been around for several months and for some, it was merely a negotiating tool for the top clubs to squeeze more cash or concessions from European soccer’s governing body, the UEFA. But this time around, the league has actual participants -- about 12 clubs including six of England’s most powerful clubs (Manchester United, Manchester City, Arsenal, Chelsea, Liverpool and Tottenham) and three each from Spain (Real Madrid, Atletico Madrid and Barcelona) and Italy (Juventus, AC Milan and Internazionale). Super League expects to expand to at least 20 clubs, separated into two pools of 10 teams. 

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While fans have come out against the creation of the league as serving greedy ownership thumbing their collective noses at tradition, the motivation behind the Super League seems pretty simple -- money and opportunity. The Champions League has 32 teams, all which qualify based on the previous season’s results. The Super League would have 15 permanent members -- three more teams are expected to sign on shortly -- with the remaining five qualifying on merit.

Super League clubs would play mid-week games and technically would be allowed to continue to play in their domestic leagues, but would leave the Champions League, which on Monday expanded its format to 36 teams, increasing the number of guaranteed games the clubs play as well as their TV exposure. 

European soccer’s governing bodies were swift to condemn the new league.

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In a joint statement, the UEFA, the English Football Association and the Premier League, the Royal Spanish Football Federation (RFEF) and LaLiga, and the Italian Football Federation (FIGC) and Lega Serie A said they “will remain united in our efforts to stop this cynical project, a project that is founded on the self-interest of a few clubs at a time when society needs solidarity more than ever.”

The governing bodies continued that they would consider all legal and sporting measures available to them to stop the formation of the Super League, and warned that the clubs that join the upstart organization would be banned from playing in any other competition at a domestic, European or world level, and their players could be denied the opportunity to represent their national teams.

“We call on all lovers of football, supporters and politicians, to join us in fighting against such a project if it were to be announced,” the leagues said. “This persistent self-interest of a few has been going on for too long. Enough is enough.”

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But the UEFA et al, seem to be missing two key points: European soccer clubs are starving for money and an increasing number of them are owned by Americans, who don’t have the same sense of history that the leagues have.

Of the 12 original members of Super League, four teams are owned by Americans  -- Arsenal (Los Angeles Rams owner Stan Kroenke); Manchester United (Tampa Bay Buccaneers owners the Glazer family ); Liverpool (Boston Red Sox owner John Henry); and AC Milan (U.S. hedge fund Elliott Management). Those owners are used to the “closed system” prevalent in American sports where teams stay in their respective leagues technically forever. European soccer traditions like relegation, where a team can lose their spot if they have a bad year, are totally foreign concepts. And the creation of the Super League seems like an attempt to rectify that situation. 

Relegation usually means fewer fans and less money for all but the most popular teams. And coming off a pandemic year, many teams just can’t afford to lose more money. 

In a statement, Manchester City, one of the founding members of Super League, said the league’s formation “comes at a time when the global pandemic has accelerated the instability in the existing European football economic model.” 

According to a report in the Financial Times, the teams in the Super League (minus Liverpool, which did not report 2019/20 season results) lost a collective €800 million ($962 million) last year because of the pandemic.

U.S. investment bank J.P. Morgan Chase has ponied up about $4 billion to help Super League clubs close that financial gap -- each team would receive between €200 million and €400 million, according to reports. And then there is the TV money.

TV rights for the top European soccer leagues are currently about $3.3 billion per year, but rights for the Super League could be even higher. Broadcasters and cable operators have already shown their increasing appetite for European soccer. And though the creation of a new league, with marquee-name teams, would only sweeten the pot, many have come out against the new entity.

Some reports have said Super League officials have already started talks with potential broadcast partners, with the Financial Times reporting that early discussions with Amazon, Facebook, Disney and Comcast’s Sky plc. Later, Reuters said Amazon and Facebook denied they were in talks. 

Others, especially those with ties to the traditional leagues, have come out against the upstarts.

According to Variety, BT -- which holds UK broadcast rights to the Premier League, UEFA club football and National League football -- said the Super League “could have a damaging effect to the long term health of football in this country.” 

DAZN, the sports streaming service that ponied up about $3 billion for Italian soccer rights earlier this year, has denied to Deadline.com reports in the Italian press that it was willing to pay about $3.5 billion for TV rights to the Super League if it comes to be. 

But let’s face it, if this league becomes a reality, somebody is going to pay for it. Sports continues to be the one of the last bastions of appointment TV, and if the recent rights auction for NFL games is any indication (BTW, prices doubled) networks and increasingly streamers are willing to pay up for them. Sure, there will be some initial outrage, but networks are in the business of aggregating eyeballs. And eyeballs, and increasingly U.S. eyeballs, watch soccer.

That is evident by the surge in U.S. soccer rights deals over the past few years. In 2015, NBCUniversal paid about $1 billion for U.S. rights to the English Premier League, a deal which expires next year. ViacomCBS has the rights to all UEFA Champions League games and last month spent an estimated $200 million over three years for U.S. rights to Italy’s Serie A games. Earlier this month it snagged English-language rights to Concacaf soccer. 

ViacomCBS has been ultra-aggressive in obtaining soccer rights, fulfilling a pledge at its Feb. 24 Investors Day that it would double down on soccer.

“As we look to the future, we are making soccer a core pillar of sports exclusively available on Paramount Plus,” CBS Entertainment chief George Cheeks said at the Investor Day.

Sports consultant Lee Berke, president of LHB Media & Entertainment, said most broadcasters and cable sports channels should show an interest in Super League rights if they become available.

“I think CBS would want to get involved, NBC, ESPN Plus,” Berke said. “Soccer is a valuable commodity for streaming services in the U.S. That being said, they [Super League] just signed a piece of paper.”

And that is the key. There is still a lot that has to happen before the so-called Super League begins to actually play. And potential rights purchasers have to consider the backlash that just the mention of the Super League has caused throughout Europe already. 

Since the league was unveiled, U.K. Prime Minister Boris Johnson has said the government would do everything in its power to block the creation of the new league, threatening to drop a “legislative bombshell,” according to some reports. 

French President Emmanuel Macron said the creation of the Super League “threatens the principle of solidarity of sporting merit,” according to Reuters. 

That opposition could be a factor in whether distributors line up for rights to the new league -- angering leaders of some of the most powerful countries in Europe may not help other endeavors these companies have in those areas not connected to soccer. 

“Everybody is being a little cagey,” Berke said. “You don’t want to get on the wrong side of everybody.”

Even if  the Super League becomes reality, most don’t think it will actually start playing games until 2024, so there is ample time for twists and turns to occur, Berke added. 

“Within the U.K. and Europe, this is dynamite,” he said. “I think everybody wants to see how this plays out first.”

So, it may be that some distributors that have relationships with the established leagues back off from the Super League initially, which would only open the door for other players to move in. Sports, like nature, abhors a vacuum. 

Regional sports network Altitude Sports and Entertainment made good on its promise that Dish Network customers would be without its Colorado sports team coverage unless its carriage deal was renewed by midnight, going dark to the satellite TV service’s subscribers as the clock struck 12 on Aug. 29.

The blackout affected Dish customers in nine states -- Colorado, Utah, Kansas, Montana, Nebraska, New Mexico, Nevada, South Dakota and Wyoming.

Altitude Sports and Entertainment is owned by Kroenke Sports & Entertainment, the sports team and arena vehicle of billionaire Stan Kroenke. Altitude carries games from the NHL Colorado Avalanche, the NBA Denver Nuggets, Major League Soccer’s Colorado Rapids, the National Lacrosse League’s Colorado Mammoth and college sports from the University of Denver. On Wednesday, the channel warned it could go dark at midnight Wednesday if a deal with Dish isn’t reached. The channel also has renewal agreements with DirecTV and Comcast that expire on Saturday (Aug. 31). 

The blackout comes as preseason games for the Avalanche (Sept. 17) and the Nuggets (Oct. 8) draw near. 

In a press release Thursday, Dish blamed the blackout on Altitude’s demand that a new deal includes a guaranteed minimum of subscribers, as well as high affiliate fees.

“This comes down to Altitude demanding payment on a guaranteed minimum number of customers,” said Dish senior vice president of programming Andy LeCuyer in a press release. “We’re no longer going to support the broken regional sports TV business model that seeks to have the majority of pay-TV customers pay for the few who watch.”

Dish directed customers to its DishPromise.com website for more information.

According to Altitude, Dish, DirecTV and Comcast have carried the RSN for 15 years, but despite the network’s good-faith efforts to negotiate, the distributors “want to play by their own rules and are making unrealistic demands on Altitude. Their actions will affect hundreds of thousands of regional sports fans and negatively impact hundreds of local businesses that continue to support their home teams.”

This is the second regional sports network to go dark for Dish customers. In July, 15 Fox RSNs and the YES Network went dark after Dish could not reach a deal. Dish chairman Charlie Ergen warned that unless a compromise is made, the Fox RSNs may never be carried by the satellite TV service provider. 

Dish also is in negotiations with Disney regarding five networks -- FX, FXX, FXM, National Geographic and National Geographic WILD -- that were scheduled to go dark on Aug. 28. Disney granted Dish an extension to avoid a blackout, and sources said talks were progressing. 

Charter Communications is informing customers that it will cease to carry The Sportsman Channel, the hunting and fishing network owned by Stan Kroenke’s Outdoor Sportsman Group, on Oct. 30.

Charter’s action was first reported by TV Answerman.

Charter declined to comment.

Sportsman Channel spokesman Thomas Caraccioli confirmed via an email message that the channel had been dropped by Charter. The other Outdoor Sportsman Group channels were not affected.  

“We were looking for wider distribution and we couldn’t come to terms,” he said in the e-mail message, noting that Charter represented less than 5% of the network's overall carriage.

The Sportsman Channel airs hunting, fishing and outdoor lifestyle shows like Davidson’s Gallery of Guns,MeatEater, Rival Wild, and Sheep Shape. It became part of Kroenke Sports & Entertainment in 2014 after the billionaire sports mogul (he owns the Los Angeles Rams, the Denver Nuggets and the Colorado Avalanche, to name a few) purchased its parent InterMedia Outdoor Holdings, combining it with his Outdoor Channel and World Fishing Network. Outdoor Sportsman Group was formed about a year later.

Kroenke, who also owns British Premier League soccer power Arsenal, has come under fire in the U.K. for launching the My Outdoor TV channel in that country, which some critics have said features trophy hunting of endangered animals.

About 18 months after they battled for control of Outdoor Channel, Kroenke Sports & Entertainment has agreed to acquire Intermedia Outdoors Holdings, from InterMedia Partners VII, the private equity fund controlled by cable veteran Leo J. Hindery Jr., which includes TV network the Sportsman Channel, 15 outdoor magazines, 17 websites and television production operations. The purchase price was not disclosed.

Kroenke Sports, controlled by Stan Kroenke, the billionaire owner of the St. Louis Rams, had battled InterMedia for several months in 2013 for control of Outdoor Channel. After several competing offers for the channel, Kroenke won the prize in May 2013.

KSE said in a statement that Outdoor Channel, which air such shows at Buck Commander (pictured), and Sportsman Channel will continue to operate as separate networks.

“This is a highly complementary transaction that solidifies our leadership in the outdoor genre and strengthens our ability to serve our passionate and growing audience with a diverse range of content choices,” said KSE CEO Jim Martin in a statement. “We have the highest quality programming, the top brands and the broadest distribution in the outdoor industry, all under the KSE umbrella. We are committed to further investing in these assets, increasing our distribution and expanding the range of content experiences we deliver. We welcome the former InterMedia Outdoors team to the KSE family and look forward to working together to grow this vibrant category and build on our success.”