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                            <title><![CDATA[ Latest from Next TV in Spotx ]]></title>
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        <description><![CDATA[ All the latest spotx content from the Next TV team ]]></description>
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                                                            <title><![CDATA[ Iris.TV Enables Contextual Targeting in SpotX CTV Ad Supply ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/iristv-enables-contextual-targeting-in-spotx-ctv-ad-supply</link>
                                                                            <description>
                            <![CDATA[ Iris.TV is making its brand safety and contextual targeting data available to advertisers buying connected inventory via SpotX, now part of Magnite. ]]>
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                                                                        <pubDate>Mon, 07 Jun 2021 12:30:00 +0000</pubDate>                                                                                                                                <updated>Mon, 07 Jun 2021 16:12:15 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/LEk9twt46BZCZUea7tbsQX-1280-80.jpg">
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                                                            <title><![CDATA[ Magnite Shuffles Management, Names SpotX’s J. Allen Dove CTO ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/magnite-shuffles-management-names-spotxs-j-allen-dove-cto</link>
                                                                            <description>
                            <![CDATA[ Magnite, following the $1.14 billion acquisition of SpotX, reorganized its management, putting several SpotX executives into key positions. ]]>
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                                                                        <pubDate>Wed, 26 May 2021 10:53:27 +0000</pubDate>                                                                                                                                <updated>Wed, 26 May 2021 13:29:26 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Fates &amp; Fortunes]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/rwqndNFC5jjEWpUFB2Yiz4-1280-80.jpg">
                                                            <media:credit><![CDATA[Magnite]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Michael Barrett]]></media:description>                                                            <media:text><![CDATA[Michael Barrett Magnite]]></media:text>
                                <media:title type="plain"><![CDATA[Michael Barrett Magnite]]></media:title>
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                                                            <title><![CDATA[ Magnite Closes $1.14 Billion Acquisition of SpotX from RTL Group ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/magnite-closes-dollar14-billion-acquisition-of-spotx-from-rtl-group</link>
                                                                            <description>
                            <![CDATA[ Creates large CTV ad platform ]]>
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                                                                        <pubDate>Fri, 30 Apr 2021 14:34:51 +0000</pubDate>                                                                                                                                <updated>Sun, 06 Jun 2021 10:06:48 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/R27htDknn3UvRWKeCZnN47-1280-80.png">
                                                            <media:credit><![CDATA[Magnite]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Magnite]]></media:description>                                                            <media:text><![CDATA[Magnite]]></media:text>
                                <media:title type="plain"><![CDATA[Magnite]]></media:title>
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                                                            <title><![CDATA[ SpotX Integrates TVSquared To Measure Brand Lift, Sales ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/spotx-integrates-tvsquared-to-measure-brand-lift-sales</link>
                                                                            <description>
                            <![CDATA[ TVSquared said its analytics have been on boarded by SpotX, enabling connected TV advertisers to measure brand lift, reach, sale and audience measurement. ]]>
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                                                                        <pubDate>Tue, 27 Apr 2021 13:00:22 +0000</pubDate>                                                                                                                                <updated>Tue, 27 Apr 2021 13:23:29 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/dJRahJcFXubZAuQDaARTCe-1280-80.jpg">
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                                                            <title><![CDATA[ Senators Probe Digital Ad Exchanges on Bidding Info Handling ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/senators-probe-digital-ad-exchanges-on-bidding-info-handling</link>
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                            <![CDATA[ Said most in public don't know some bidders build dossiers and sell them ]]>
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                                                                        <pubDate>Tue, 06 Apr 2021 18:43:20 +0000</pubDate>                                                                                                                                <updated>Wed, 07 Apr 2021 11:19:32 +0000</updated>
                                                                                                                                            <category><![CDATA[Policy]]></category>
                                                                                                <author><![CDATA[ john.eggerton@futurenet.com (John Eggerton) ]]></author>                    <dc:creator><![CDATA[ John Eggerton ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/UteZundpycWvJmoE3AKocX-1280-80.jpg">
                                                            <media:credit><![CDATA[Architect of the Capitol]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Capitol Hill]]></media:description>                                                            <media:text><![CDATA[Capitol Hill]]></media:text>
                                <media:title type="plain"><![CDATA[Capitol Hill]]></media:title>
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                                                            <title><![CDATA[ Crackle Plus Goes With SpotX for Programmatic Ad Business ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/crackle-plus-goes-with-spotx-for-programmatic-ad-business</link>
                                                                            <description>
                            <![CDATA[ SpotX said it made a deal to become the primary supply-side platform for Crackle Plus ad inventory across its existing and new distribution channels. ]]>
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                                                                        <pubDate>Tue, 02 Mar 2021 13:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/JsJYWeWPxcDa8eA23kLvtY-1280-80.png">
                                                            <media:credit><![CDATA[SpotX]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[SpotX]]></media:description>                                                            <media:text><![CDATA[SpotX]]></media:text>
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                                                            <title><![CDATA[ SpotX Named SSP for Redbox Ad-Supported Streaming Content ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/spotx-named-ssp-for-redbox-ad-supported-streaming-content</link>
                                                                            <description>
                            <![CDATA[ Redbox expanding into streaming business ]]>
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                                                                        <pubDate>Tue, 23 Feb 2021 18:14:11 +0000</pubDate>                                                                                                                                <updated>Wed, 24 Feb 2021 00:20:42 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/X8isSM5k9EnTUmbfqsgAXa-1280-80.png">
                                                            <media:credit><![CDATA[Redbox]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Redbox Free Live TV]]></media:description>                                                            <media:text><![CDATA[Redbox Free Live TV]]></media:text>
                                <media:title type="plain"><![CDATA[Redbox Free Live TV]]></media:title>
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                                                            <title><![CDATA[ Magnite Agrees to Acquire SpotX for $1.17 Billion ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/magnite-agrees-to-acquire-spotx-for-dollar117-billion</link>
                                                                            <description>
                            <![CDATA[ Magnite said it agreed to acquire SpotX from RTL Group for $1.17 billion in cash and stock. ]]>
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                                                                        <pubDate>Fri, 05 Feb 2021 10:59:13 +0000</pubDate>                                                                                                                                <updated>Fri, 05 Feb 2021 12:02:11 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/R27htDknn3UvRWKeCZnN47-1280-80.png">
                                                            <media:credit><![CDATA[Magnite]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Magnite agrees to acquire SpotX]]></media:description>                                                            <media:text><![CDATA[Magnite agrees to acquire SpotX]]></media:text>
                                <media:title type="plain"><![CDATA[Magnite agrees to acquire SpotX]]></media:title>
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                                                            <title><![CDATA[ SpotX Identifies 2021 Trends for TV’s Post-Cable Era ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blogs/spotx-identifies-2021-trends-for-tvs-post-cable-era</link>
                                                                            <description>
                            <![CDATA[ Addressable linear is ready for scale as TV enters a post cable era, according to SpotX, which put out its 2021 Global Video Advertising Trend report. ]]>
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                                                                        <pubDate>Mon, 07 Dec 2020 12:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 07 Dec 2020 12:03:05 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/3G4r68FyhweMiz4qZpqeud-1280-80.jpg">
                                                            <media:credit><![CDATA[Eric Audras/Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A family watches content on multiple screens in their living room.]]></media:description>                                                            <media:text><![CDATA[A family watches content on multiple screens in their living room.]]></media:text>
                                <media:title type="plain"><![CDATA[A family watches content on multiple screens in their living room.]]></media:title>
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                                                            <title><![CDATA[ GroupM Working With SpotX on Programmatic Programs ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/groupm-working-with-spotx-on-programmatic-programs</link>
                                                                            <description>
                            <![CDATA[ Media agency GroupM and SpotX said they will be working more closely on programmatic ad buying. ]]>
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                                                                        <pubDate>Fri, 23 Oct 2020 00:41:39 +0000</pubDate>                                                                                                                                <updated>Fri, 23 Oct 2020 11:11:02 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/bkxRPKh9CoQ4tDSxULN6Ym-1280-80.jpg">
                                                            <media:credit><![CDATA[GroupM]]></media:credit>
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                                                            <title><![CDATA[ Fact or Fiction: Busting Five Myths of CTV Advertising ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blogs/fact-or-fiction-busting-five-myths-of-ctv-advertising</link>
                                                                            <description>
                            <![CDATA[ "It's evident that CTV advertising is a highly effective way to reach audiences at scale with personalized messaging across multiple platforms. But to ensure that CTV campaigns are effective, media buyers need to be equipped with the right information so they can optimize their strategies accordingly and avoid fraud." -Matt McLaughlin, DoubleVerify and Nick Frizzell, SpotX ]]>
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                                                                        <pubDate>Mon, 27 Jul 2020 16:19:22 +0000</pubDate>                                                                                                                                <updated>Mon, 27 Jul 2020 19:04:21 +0000</updated>
                                                                                                                                            <category><![CDATA[BC Guest Blog]]></category>
                                                                                                                    <dc:creator><![CDATA[ Nick Frizzell and Matt McLaughlin ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/2e4NvXwF5vjs8gwoftqAHA-1280-80.jpg">
                                                            <media:credit><![CDATA[DoubleVerify]]></media:credit>
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                                                            <title><![CDATA[ SpotX Report Declares That ‘CTV Is for Everyone’ ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/spotx-report-declares-that-ctv-is-for-everyone</link>
                                                                            <description>
                            <![CDATA[ Streaming has grown into a mainstream activity, and in a new report, SpotX declares that Connected TV, or CTV is for everyone. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 15 Jul 2020 12:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/dvPdDeg9fKr3YLgx3KaugK-1280-80.jpg">
                                                            <media:credit><![CDATA[SpotX]]></media:credit>
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                                                            <title><![CDATA[ SpotX Integrates Acxiom Data for Audience Buying ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/spotx-integrates-acxiom-data-for-audience-buying</link>
                                                                            <description>
                            <![CDATA[ SpotX said it has made a deal to integrate Acxiom data into its audience-based buying capabilities. ]]>
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                                                                        <pubDate>Tue, 23 Jun 2020 17:21:04 +0000</pubDate>                                                                                                                                <updated>Wed, 24 Jun 2020 02:43:59 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/JsJYWeWPxcDa8eA23kLvtY-1280-80.png">
                                                            <media:credit><![CDATA[SpotX]]></media:credit>
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                                                            <title><![CDATA[ SpotX Expands Measurement With 11 Top Data Providers ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/spotx-expands-measurement-with-11-top-data-providers</link>
                                                                            <description>
                            <![CDATA[ Provides advertisers with brand lift, incremental reach metrics ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 21 May 2020 13:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/JsJYWeWPxcDa8eA23kLvtY-1280-80.png">
                                                            <media:credit><![CDATA[SpotX]]></media:credit>
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                                                            <title><![CDATA[ SpotX Providing Programmatic For Pluto TV in Latin America ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/spotx-providing-programmatic-for-pluto-tv-in-latin-america</link>
                                                                            <description>
                            <![CDATA[ Gives broad range of advertisers access to OTT viewers ]]>
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                                                                        <pubDate>Wed, 13 May 2020 12:00:00 +0000</pubDate>                                                                                                                                <updated>Fri, 22 May 2020 17:27:00 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/rXLrzGGeUuKaHKHbS2DjLZ-1280-80.jpg">
                                                            <media:credit><![CDATA[ViacomCBS]]></media:credit>
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                                                            <title><![CDATA[ Philo Touts FreeWheel, Xandr, SpotX Among Advanced Ad Partners ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/philo-partners-with-freewheel-and-other-ad-tech-companies</link>
                                                                            <description>
                            <![CDATA[ Philo Touts FreeWheel, Xandr, SpotX Among Advanced Ad Partners ]]>
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                                                                        <pubDate>Wed, 17 Apr 2019 13:37:09 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Distribution]]></category>
                                                                                                <author><![CDATA[ daniel.frankel@futurenet.com (Daniel Frankel) ]]></author>                    <dc:creator><![CDATA[ Daniel Frankel ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/6kUXtiQ2GSdbFkkXsUBiFX-1280-80.png">
                                                            <media:credit><![CDATA[null]]></media:credit>
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                                                            <title><![CDATA[ SpotX Filtering Fake News for Sponsors Seeking Safe Content ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/spotx-filtering-fake-news-for-sponsors-seeking-safe-content</link>
                                                                            <description>
                            <![CDATA[ SpotX Filtering Fake News for Sponsors Seeking Safe Content ]]>
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                                                                        <pubDate>Thu, 10 May 2018 15:27:08 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Content]]></category>
                                                    <category><![CDATA[Marketing]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/55yRv2Zezv7itjL97zHm27-1280-80.jpg">
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                                                            <title><![CDATA[ Advertisers Following Viewers as They Move to Over-the-Top ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/advertisers-following-viewers-they-move-over-top-417963</link>
                                                                            <description>
                            <![CDATA[ Advertisers Following Viewers as They Move to Over-the-Top ]]>
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                                                                        <pubDate>Tue, 06 Feb 2018 14:39:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Content]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Audience Measurement]]></category>
                                                    <category><![CDATA[Marketing]]></category>
                                                    <category><![CDATA[Distribution]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/zwetDWSz5pLQAJTfkRNQUT-1280-80.jpg">
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                                                            <title><![CDATA[ Advanced Ad 2016: Marketers Want Reliable Measurement ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/advanced-ad-2016-marketers-want-reliable-measurement-408549</link>
                                                                            <description>
                            <![CDATA[ Advanced Ad 2016: Marketers Want Reliable Measurement ]]>
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                                                                        <pubDate>Thu, 20 Oct 2016 16:30:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[MCN Events]]></category>
                                                                                                <author><![CDATA[ kent.gibbons@futurenet.com (Kent Gibbons) ]]></author>                    <dc:creator><![CDATA[ Kent Gibbons ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/wFSjCeUGSHmJ93Fn2Wmdq3-1280-80.jpg">
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