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                            <title><![CDATA[ Latest from Next TV in Sponsored ]]></title>
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        <description><![CDATA[ All the latest sponsored content from the Next TV team ]]></description>
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                                                            <title><![CDATA[ Must-See Products of IBC 2023 ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/events/must-see-products-of-ibc-2023</link>
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                            <![CDATA[ The places to be and people to see at the RAI in Amsterdam September 15-18 ]]>
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                                                                        <pubDate>Fri, 15 Sep 2023 20:10:58 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Sponsored]]></category>
                                                                                                                    <dc:creator><![CDATA[ IBC ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/UePigjJqbdmPAUgXGiUgp-1280-80.jpg">
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                                                            <title><![CDATA[ Competition for Ad Dollars Is Not Who You Think ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/resources/competition-for-ad-dollars-is-not-who-you-think</link>
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                            <![CDATA[ Competition for Ad Dollars Is Not Who You Think ]]>
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                                                                        <pubDate>Thu, 09 Sep 2021 12:26:41 +0000</pubDate>                                                                                                                                <updated>Fri, 17 Sep 2021 13:18:49 +0000</updated>
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                                                                                                                    <dc:creator><![CDATA[ A NextTV Paid Contributor ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/4btmgi4rQ2NByEG8DZGy3C-1280-80.jpg">
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                                                            <title><![CDATA[ SPONSORED: What Is the Best HDMI Cable for Commercial Installation? The Official HDMI Cable Certification Programs Explained ]]></title>
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                            <![CDATA[ SPONSORED: What Is the Best HDMI Cable for Commercial Installation? The Official HDMI Cable Certification Programs Explained ]]>
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                                                                        <pubDate>Wed, 09 Dec 2020 20:02:08 +0000</pubDate>                                                                                                                                <updated>Wed, 09 Dec 2020 20:03:21 +0000</updated>
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                                                                                                                    <dc:creator><![CDATA[ Staff ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/UfLKVjcWyaxK3yUfheogkJ-1280-80.jpg">
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                                                            <title><![CDATA[ SPONSORED: How Doubling Down on Addressable Technology Can Transform An Advertising Buy ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blogs/how-doubling-down-on-addressable-technology-can-transform-an-advertising-buy</link>
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                            <![CDATA[ SPONSORED: How Doubling Down on Addressable Technology Can Transform An Advertising Buy ]]>
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                                                                        <pubDate>Sat, 18 Jan 2020 01:39:02 +0000</pubDate>                                                                                                                                <updated>Tue, 28 Jan 2020 01:39:23 +0000</updated>
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                                                                                                                    <dc:creator><![CDATA[ Elizabeth Dunn  ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/x5MmmTshnUoVxxfhY2YYMd-1280-80.png">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Addressable is giving ad buyers the ability to successfully target key audiences in a way that balances efficiency and scale.]]></media:description>                                                            <media:text><![CDATA[Addressable is giving ad buyers the ability to successfully target key audiences in a way that balances efficiency and scale.]]></media:text>
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                                                            <title><![CDATA[ SPONSORED: Addressable Advertising Redefined ]]></title>
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                            <![CDATA[ SPONSORED: Addressable Advertising Redefined ]]>
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                                                                        <pubDate>Wed, 08 Jan 2020 01:33:37 +0000</pubDate>                                                                                                                                <updated>Tue, 28 Jan 2020 01:39:41 +0000</updated>
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                                                                                                                    <dc:creator><![CDATA[ Elizabeth Dunn  ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/6UqPtuqUSnhRbPxhsqfkTo-1280-80.png">
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                                                            <title><![CDATA[ SPONSORED: Tools for Mastering Today’s Wild Media Market ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blogs/tools-for-mastering-todays-wild-media-market</link>
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                            <![CDATA[ How brands and agencies can cement brand loyalty, employ household-level targeting and get a clear picture of total reach ]]>
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                                                                        <pubDate>Sat, 04 Jan 2020 01:51:38 +0000</pubDate>                                                                                                                                <updated>Fri, 17 Jan 2020 21:19:43 +0000</updated>
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                                                                                                                    <dc:creator><![CDATA[ Elizabeth Dunn  ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/Ys9REz6JBSVYh29TdUcCgN-1280-80.png">
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                                                            <title><![CDATA[ SPONSORED: Reaching Live Sports Viewers With Advanced Advertising ]]></title>
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                            <![CDATA[ SPONSORED: Reaching Live Sports Viewers With Advanced Advertising ]]>
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                                                                        <pubDate>Thu, 05 Dec 2019 01:39:13 +0000</pubDate>                                                                                                                                <updated>Tue, 07 Jan 2020 01:58:07 +0000</updated>
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                                                                                                                    <dc:creator><![CDATA[ Elizabeth Dunn  ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/5Pygjfje4WWYoGZjmYzi8-1280-80.png">
                                                            <media:credit><![CDATA[Dish]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[The first step in a smart media buy? Pinpointing media outlets, like DISH, that has national reach, access to live sports and top-tier programming.]]></media:description>                                                            <media:text><![CDATA[The first step in a smart media buy? Pinpointing media outlets, like DISH, that has national reach, access to live sports and top-tier programming.]]></media:text>
                                <media:title type="plain"><![CDATA[The first step in a smart media buy? Pinpointing media outlets, like DISH, that has national reach, access to live sports and top-tier programming.]]></media:title>
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                                                            <title><![CDATA[ An Economical Way For Smaller MVPDs to Embrace OTT, IP ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/economical-way-smaller-mvpds-embrace-ott-ip-414124</link>
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                            <![CDATA[ An Economical Way For Smaller MVPDs to Embrace OTT, IP ]]>
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                                                                        <pubDate>Fri, 21 Jul 2017 12:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[sponsored]]></category>
                                                    <category><![CDATA[Evolution Digital]]></category>
                                                    <category><![CDATA[NewBay Plus]]></category>
                                                                                                                    <dc:creator><![CDATA[ Elizabeth Dunn ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/FMRj3wJp6Taf2gZ4gTW57T-1280-80.jpg">
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