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                            <title><![CDATA[ Latest from Next TV in Social-video ]]></title>
                <link>https://www.nexttv.com/tag/social-video</link>
        <description><![CDATA[ All the latest social-video content from the Next TV team ]]></description>
                                    <lastBuildDate>Wed, 21 Aug 2024 19:51:58 +0000</lastBuildDate>
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                                                            <title><![CDATA[ How NBCU Smartly Leveraged Social Media to Drive Olympics Viewership ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/how-nbcu-smartly-leveraged-social-media-to-drive-olympics-viewership</link>
                                                                            <description>
                            <![CDATA[ Social video now surpasses subscription video-on-demand in terms of consumer watch time, researchers say ]]>
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                                                                        <pubDate>Wed, 21 Aug 2024 19:51:58 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ jackreid598@gmail.com (Jack Reid) ]]></author>                    <dc:creator><![CDATA[ Jack Reid ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/cPiVG4LzwDXZhN45k97yaS-1280-80.png">
                                                            <media:credit><![CDATA[NBCUniversal]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Google Maps Olympics]]></media:description>                                                            <media:text><![CDATA[Google Maps Olympics]]></media:text>
                                <media:title type="plain"><![CDATA[Google Maps Olympics]]></media:title>
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                                                            <title><![CDATA[ Dooming Data of the Day: Gen Alpha Spends 78% of Its Screen Time on Social Video ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/dooming-data-of-the-day-gen-alpha-spends-78-of-its-screen-time-on-social-video</link>
                                                                            <description>
                            <![CDATA[ Forget ‘Netflix and chill,’ these young whippersnappers are leaving behind our whole professionally produced way of life! ]]>
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                                                                        <pubDate>Wed, 10 Jul 2024 21:43:12 +0000</pubDate>                                                                                                                                <updated>Thu, 11 Jul 2024 17:39:39 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ daniel.frankel@futurenet.com (Daniel Frankel) ]]></author>                    <dc:creator><![CDATA[ Daniel Frankel ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ueMHD7QZcZhLEibnBsRJqj-1280-80.jpeg">
                                                            <media:credit><![CDATA[FreePik]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Family watching TV]]></media:description>                                                            <media:text><![CDATA[Family watching TV]]></media:text>
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                                                            <title><![CDATA[ Tubular Labs Using Walmart Data To Gauge Social Ad Impact on Sales ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/tubular-labs-using-walmart-data-to-gauge-social-ad-impact-on-sales</link>
                                                                            <description>
                            <![CDATA[ Martha Stewart viewers buy chocolate chips and cocoa ]]>
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                                                                        <pubDate>Thu, 02 Jun 2022 11:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Sf8BjnVHkwyNMK3csDwtmA-1280-80.jpg">
                                                            <media:credit><![CDATA[Tubular Labs]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Tubular Labs shows social media impact on shopping behavior]]></media:description>                                                            <media:text><![CDATA[Tubular Labs logo]]></media:text>
                                <media:title type="plain"><![CDATA[Tubular Labs logo]]></media:title>
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                                                            <title><![CDATA[ Comcast’s Social Video Advantage With 50 Minutes of Watch-Time Per Unique Viewer  ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/comcasts-social-video-advantage-with-50-minutes-of-watch-time-per-unique-viewer</link>
                                                                            <description>
                            <![CDATA[ Comcast-owned videos were watched for 15.5 billion minutes by U.S. audiences across YouTube and Facebook ]]>
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                                                                        <pubDate>Tue, 10 May 2022 02:11:58 +0000</pubDate>                                                                                                                                <updated>Tue, 10 May 2022 02:13:10 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Content]]></category>
                                                                                                <author><![CDATA[ bncletters@nbmedia.com (John Cassillo, Analyst and Contributor TV[R]EV) ]]></author>                    <dc:creator><![CDATA[ John Cassillo, Analyst and Contributor TV[R]EV ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/mWFewV2CbNvUUERUfBSaom-1280-80.jpg">
                                                            <media:credit><![CDATA[Comcast]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Comcast logo]]></media:description>                                                            <media:text><![CDATA[Comcast logo]]></media:text>
                                <media:title type="plain"><![CDATA[Comcast logo]]></media:title>
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                                                            <title><![CDATA[ What Else Can Disney Do While Reaching 49% of the U.S. on Social Video? ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/what-else-can-disney-do-while-reaching-49-of-the-us-on-social-video</link>
                                                                            <description>
                            <![CDATA[ Walt Disney Co.-owned videos were watched for 9.6 billion minutes by U.S. audiences across YouTube and Facebook in Q1  2022 ]]>
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                                                                        <pubDate>Thu, 28 Apr 2022 13:00:43 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Content]]></category>
                                                    <category><![CDATA[Programming]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                                                                <author><![CDATA[ bncletters@nbmedia.com (John Cassillo, Analyst and Contributor TV[R]EV) ]]></author>                    <dc:creator><![CDATA[ John Cassillo, Analyst and Contributor TV[R]EV ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Kwu7C5BSMwx342e8emksEE-1280-80.jpg">
                                                            <media:credit><![CDATA[Disney]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Key art for Disney&#039;s &#039;The Wonderful World of Mickey Mouse&#039;]]></media:description>                                                            <media:text><![CDATA[Key art for Disney&#039;s &#039;The Wonderful World of Mickey Mouse&#039;]]></media:text>
                                <media:title type="plain"><![CDATA[Key art for Disney&#039;s &#039;The Wonderful World of Mickey Mouse&#039;]]></media:title>
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                                                            <title><![CDATA[ Tubular Labs Launches GRP System for Buying Video on Social Channels ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/tubular-labs-launches-grp-system-for-buying-video-on-social-channels</link>
                                                                            <description>
                            <![CDATA[ Enables comparability to TV measurement standards ]]>
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                                                                        <pubDate>Mon, 01 Nov 2021 11:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 01 Nov 2021 17:59:49 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Sf8BjnVHkwyNMK3csDwtmA-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Tubular Labs logo]]></media:description>                                                            <media:text><![CDATA[Tubular Labs logo]]></media:text>
                                <media:title type="plain"><![CDATA[Tubular Labs logo]]></media:title>
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                                                            <title><![CDATA[ NBC’s Olympics Won Gold in Social Video Despite Disappointing Ratings ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/nbcs-olympics-won-gold-in-social-video-despite-disappointing-ratings</link>
                                                                            <description>
                            <![CDATA[ Though ratings for NBCUniversal’s coverage of the Tokyo Summer Games were mostly lower than the Rio Games four years ago, the Olympic grabbed viewers attention in social video, according to an analysis by Tubular Labs. ]]>
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                                                                        <pubDate>Wed, 22 Sep 2021 12:57:22 +0000</pubDate>                                                                                                                                <updated>Wed, 22 Sep 2021 13:22:18 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/6dkoDFzhNgQqTRXdGxtSta-1280-80.jpg">
                                                            <media:credit><![CDATA[NBC]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Tokyo Olympics]]></media:description>                                                            <media:text><![CDATA[Tokyo Olympics]]></media:text>
                                <media:title type="plain"><![CDATA[Tokyo Olympics]]></media:title>
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                                                            <title><![CDATA[ 'Saturday Night Live': Advertising and Social Video Trends ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/saturday-night-live-advertising-and-social-video-trends</link>
                                                                            <description>
                            <![CDATA[ With insights from iSpot and Tubular Labs ]]>
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                                                                        <pubDate>Wed, 26 May 2021 23:26:48 +0000</pubDate>                                                                                                                                <updated>Wed, 26 May 2021 23:27:50 +0000</updated>
                                                                                                                                            <category><![CDATA[Programming]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Semeraro, Analyst and Contributor, TV[R]EV ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/GNxuiYNSoZV6HeaWBS6Gwc-1280-80.jpg">
                                                            <media:credit><![CDATA[Will Heath/NBC]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Special guest Chris Rock, host Anya Taylor-Joy, and musical guest Lil Was X during &quot;Goodnights &amp; Credits&quot; on May 22, 2021.]]></media:description>                                                            <media:text><![CDATA[Special guest Chris Rock, host Anya Taylor-Joy, and musical guest Lil Was X during &quot;Goodnights &amp; Credits&quot; on May 22, 2021.]]></media:text>
                                <media:title type="plain"><![CDATA[Special guest Chris Rock, host Anya Taylor-Joy, and musical guest Lil Was X during &quot;Goodnights &amp; Credits&quot; on May 22, 2021.]]></media:title>
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                                                            <title><![CDATA[ WarnerMedia and Discovery Combo Could Be the Third Most-Watched Media Conglomerate on Facebook and YouTube ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/warnermedia-and-discovery-combo-could-be-the-third-most-watched-media-conglomerate-on-facebook-and-youtube</link>
                                                                            <description>
                            <![CDATA[ WarnerMedia had twice the unique viewers and 5x the minutes watched in April than Discovery, per Tubular Labs ]]>
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                                                                        <pubDate>Mon, 24 May 2021 17:41:23 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Programming]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Semeraro, Analyst and Contributor, TV[R]EV ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/MAWFyA5pRprVTBdrnHjZ8H-1280-80.jpg">
                                                            <media:credit><![CDATA[AT&amp;T]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A screen grab from a sizzle reel for the merger of WarnerMedia and Discovery]]></media:description>                                                            <media:text><![CDATA[A screen grab from a sizzle reel for the merger of WarnerMedia and Discovery]]></media:text>
                                <media:title type="plain"><![CDATA[A screen grab from a sizzle reel for the merger of WarnerMedia and Discovery]]></media:title>
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                                                            <title><![CDATA[ ViacomCBS Leads Broadcast/Cable Category for Social Video Viewers, Minutes Watched  ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/viacomcbs-leads-broadcastcable-category-for-social-video-viewers-minutes-watched</link>
                                                                            <description>
                            <![CDATA[ A look at how major TV properties are leveraging social video, using insights from Tubular Labs ]]>
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                                                                        <pubDate>Fri, 14 May 2021 22:48:47 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Programming]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Semeraro, Analyst and Contributor, TV[R]EV ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/HCPf6ejXsE6nJFQosmMiKm-1280-80.jpg">
                                                            <media:credit><![CDATA[ViacomCBS]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[ViacomCBS]]></media:description>                                                            <media:text><![CDATA[ViacomCBS]]></media:text>
                                <media:title type="plain"><![CDATA[ViacomCBS]]></media:title>
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                                                            <title><![CDATA[ Netflix and Sony Pictures: A Look at Their Social Video Strategy ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/netflix-and-sony-pictures-a-look-at-their-social-video-strategy</link>
                                                                            <description>
                            <![CDATA[ With insights from Tubular Labs, including how Netflix may help promote Sony content ]]>
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                                                                        <pubDate>Fri, 16 Apr 2021 17:40:37 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Content]]></category>
                                                    <category><![CDATA[Programming]]></category>
                                                    <category><![CDATA[Video]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Semeraro, Analyst and Contributor, TV[R]EV ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/nuu5i2gverHsinzHBcbAPc-1280-80.jpg">
                                                            <media:credit><![CDATA[Sony Pictures Animation]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[&quot;Puppy! A Hotel Transylvania Short Film&quot;]]></media:description>                                                            <media:text><![CDATA[A screengrab from &#039;Puppy! A Hotel Transylvania Short Film&#039;]]></media:text>
                                <media:title type="plain"><![CDATA[A screengrab from &#039;Puppy! A Hotel Transylvania Short Film&#039;]]></media:title>
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                                                            <title><![CDATA[ Social Video Trends for ‘Clarice’, ‘Rock the Block’, ‘Genius: Aretha’  ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/social-video-trends-for-clarice-rock-the-block-genius-aretha</link>
                                                                            <description>
                            <![CDATA[ Social Video Trends for ‘Clarice’, ‘Rock the Block’, ‘Genius: Aretha’ ]]>
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                                                                        <pubDate>Fri, 26 Mar 2021 17:56:52 +0000</pubDate>                                                                                                                                <updated>Fri, 26 Mar 2021 17:57:02 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Programming]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Semeraro, Analyst and Contributor, TV[R]EV ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/RNVXUDsBCVG4AqVmiE2xx7-1280-80.jpg">
                                                            <media:credit><![CDATA[Brooke Palmer ©2020 CBS Broadcasting Inc.]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Rebecca Breeds as Clarice Starling in CBS&#039;s &#039;Clarice&#039;]]></media:description>                                                            <media:text><![CDATA[Rebecca Breeds as Clarice Starling in CBS&#039;s &#039;Clarice&#039;]]></media:text>
                                <media:title type="plain"><![CDATA[Rebecca Breeds as Clarice Starling in CBS&#039;s &#039;Clarice&#039;]]></media:title>
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                                                            <title><![CDATA[ Watch-Time for Social Videos Around Gaming Sees Explosive Year-Over-Year Growth ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/watch-time-for-social-videos-around-gaming-sees-explosive-year-over-year-growth</link>
                                                                            <description>
                            <![CDATA[ Tubular Labs examines how much year-over-year growth occurred in February across five genres ]]>
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                                                                        <pubDate>Fri, 19 Mar 2021 17:31:18 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Content]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Semeraro, Analyst and Contributor, TV[R]EV ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/7kp72rYQB2uXUd4RjYTcx6-1280-80.jpg">
                                                            <media:credit><![CDATA[League of Legends]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Still from music video for K/DA More]]></media:description>                                                            <media:text><![CDATA[Still from music video for K/DA More]]></media:text>
                                <media:title type="plain"><![CDATA[Still from music video for K/DA More]]></media:title>
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                                                            <title><![CDATA[ Social Video Spotlight: 'WandaVision', 'Mandalorian' Tops for Disney ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/social-video-spotlight-wandavision-mandalorian-tops-for-disney</link>
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                            <![CDATA[ With data from Tubular Labs ]]>
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                                                                        <pubDate>Fri, 26 Feb 2021 22:46:27 +0000</pubDate>                                                                                                                                <updated>Fri, 26 Feb 2021 22:47:10 +0000</updated>
                                                                                                                                            <category><![CDATA[Programming]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Semeraro, Analyst and Contributor, TV[R]EV ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/XkTyoRjfUSq8Ks5qEmf9H6-1280-80.jpeg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[&#039;WandaVision&#039; will debut on Disney Plus on Jan. 15]]></media:description>                                                            <media:text><![CDATA[&#039;WandaVision&#039; will debut on Disney Plus on Jan. 15]]></media:text>
                                <media:title type="plain"><![CDATA[&#039;WandaVision&#039; will debut on Disney Plus on Jan. 15]]></media:title>
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                                                            <title><![CDATA[ Social Video 2020 Year in Review: The Broadcast and Digital Winners ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/social-video-2020-year-in-review-the-broadcast-and-digital-winners</link>
                                                                            <description>
                            <![CDATA[ Disney, ViacomCBS, Comcast among top broadcast and cable companies ]]>
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                                                                        <pubDate>Thu, 18 Feb 2021 21:59:54 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Programming]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Semeraro, Analyst and Contributor, TV[R]EV ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/zLzjtEme8WGh5gHdLcVgim-1280-80.jpg">
                                                            <media:credit><![CDATA[Disney Junior]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Disney Junior&#039;s &#039;Pikwik Pack&#039;]]></media:description>                                                            <media:text><![CDATA[Disney Junior&#039;s &#039;Pikwik Pack&#039;]]></media:text>
                                <media:title type="plain"><![CDATA[Disney Junior&#039;s &#039;Pikwik Pack&#039;]]></media:title>
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                                                            <title><![CDATA[ Report: Talk-Show Hosts’ Pivot to Social Video Results in View Growth ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/video/report-talk-show-hosts-pivot-social-video-results-view-growth</link>
                                                                            <description>
                            <![CDATA[ Report: Talk-Show Hosts’ Pivot to Social Video Results in View Growth ]]>
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                                                                        <pubDate>Fri, 17 Apr 2020 23:11:18 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Talk Show]]></category>
                                                    <category><![CDATA[The Tonight Show]]></category>
                                                    <category><![CDATA[James Corden]]></category>
                                                    <category><![CDATA[Stephen Colbert]]></category>
                                                    <category><![CDATA[Jimmy Fallon]]></category>
                                                    <category><![CDATA[Jimmy Kimmel Live]]></category>
                                                    <category><![CDATA[Social Video]]></category>
                                                    <category><![CDATA[The Late Show With Stephen Colbert]]></category>
                                                    <category><![CDATA[late night]]></category>
                                                    <category><![CDATA[Jimmy Kimmel]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Semeraro, Analyst and Contributor, TV[R]EV ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/iMQLQkaxj9SJ3yCEWR8Wig-1280-80.jpg">
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                                                            <title><![CDATA[ Here’s How Publishers Have Been Performing in the Social Video Space This Spring ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/heres-how-publishers-have-been-performing-social-video-space-spring-2018</link>
                                                                            <description>
                            <![CDATA[ Here’s How Publishers Have Been Performing in the Social Video Space This Spring ]]>
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                                                                        <pubDate>Thu, 07 Jun 2018 17:00:28 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Distribution]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Semeraro, Analyst and Contributor, TV[R]EV ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ynQfT5TaADjtuFfdMQ4FkZ-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
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