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                            <title><![CDATA[ Latest from Next TV in Social-distancing ]]></title>
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        <description><![CDATA[ All the latest social-distancing content from the Next TV team ]]></description>
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                                                            <title><![CDATA[ ‘The Daily Show’ Expands to 45 Minutes on Comedy Central ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/the-daily-show-expands-to-45-minutes-on-comedy-central</link>
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                            <![CDATA[ ‘The Daily Show’ Expands to 45 Minutes on Comedy Central ]]>
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                                                                        <pubDate>Tue, 28 Apr 2020 13:35:14 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Content]]></category>
                                                                                                <author><![CDATA[ michael.malone@futurenet.com (Michael Malone) ]]></author>                    <dc:creator><![CDATA[ Michael Malone ]]></dc:creator>                                                                                    <dc:source><![CDATA[ http://cdn.mos.cms.futurecdn.net/eorbsaXMv2guq8hqs9qae5.jpg ]]></dc:source>
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                                <p><em>The Daily Show with Trevor Noah</em> has expanded to 45 minutes following the success of <em>The Daily Social Distancing Show</em>, said Comedy Central. Longer episodes begin April 27. The show airs weeknights 11 p.m. ET/PT.</p><p>It is the first time in the program’s 24-year history that <em>The Daily Show</em> will run for 45 minutes, not 30.</p><p>Recent guests include New York Governor Andrew Cuomo, Bill Gates and Dr. Anthony Fauci.</p><p>Comedy Central said the expanded episodes arrive “at a moment in time when viewers are heading to Noah, not just for satire and escapism, but also for an honest point of view and as a source of trustworthy information.”</p><p>Late in 2014, Noah became a correspondent on <em>The Daily Show</em>. When host Jon Stewart stepped down, Noah took on the host’s role in September 2015.</p><p><em>The Daily Social Distancing Show</em> began last month, with Noah hosting from home amidst the pandemic. </p>
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                                                            <title><![CDATA[ ViacomCBS Partners With Ad Council to Launch Social Distancing Promo Campaign ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/viacomcbs-partners-with-ad-council-to-launch-social-distancing-promo-campaign</link>
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                            <![CDATA[ ViacomCBS Partners With Ad Council to Launch Social Distancing Promo Campaign ]]>
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                                                                        <pubDate>Tue, 17 Mar 2020 14:02:22 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Content]]></category>
                                                                                                <author><![CDATA[ thomas.umstead@futurenet.com (R. Thomas Umstead) ]]></author>                    <dc:creator><![CDATA[ R. Thomas Umstead ]]></dc:creator>                                                                                    <dc:source><![CDATA[ http://cdn.mos.cms.futurecdn.net/BRKRoP9suL4GoVzgWPECa7.jpg ]]></dc:source>
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                                <p>ViacomCBS has teamed with the Ad Council to create a national campaign promoting social distancing in the wake of the <a href="https://www.nexttv.com/tag/coronavirus" data-original-url="https://www.multichannel.com/tag/coronavirus">coronavirus outbreak</a>.</p><p>The campaign, #AloneTogether, is a national social and talent-led campaign that educates audiences on the importance of social distancing through entertainment, according to company officials.</p><p>The move comes as the US is in the grips of the coronavirus pandemic. The Center for Disease Control and Prevention has advised against gatherings of 50 people or more for the next eight weeks to curb the spread of the disease, while President Trump has advocated for avoiding gatherings of more than 10 people.</p><iframe frameborder="" height="" width="" data-lazy-priority="high" data-lazy-src="https://content.jwplatform.com/players/satsXK0r-uufpz0H5.html"></iframe><p>MTV, Comedy Central, Paramount Network, CMT and VH1 will drive the #AloneTogether campaign, which will feature video content -- including self-shot video and live takeovers from music and celebrity talent showing how they are spending their time at home -- that will be shared collectively to their more than 500 million social media followers, according to ViacomCBS. The campaign will also be tailored and supported by all ViacomCBS platforms, including Nickelodeon, BET, CBS and CBS All-Access, Awesomeness, Pluto TV and Showtime.</p><p>ViacomCBS and the Ad Council will also develop a toolkit of core creative assets so that #AloneTogether messaging can be used and expanded upon by other cable, broadcast, digital, social and audio companies.</p>
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