Sky Online, Sky Italia’s recently launched OTT service, has tapped ContentWise to power the new offering’s  recommendations engine.

ContentWise said its platform, deployed as part of a systems integration project managed by Ericsson, provides Sky Online with personalized capabilities that supply a mix of content discovery and recommendations.

ContentWise competes in the sector with companies such as ThinkAnalytics, Jinni, and Digitalsmiths, the video discovery specialize acquired by TiVo earlier this year for $135 million.

Launched last month, Sky Online is an OTT service that features VOD and live programming that is targeting access on a range of devices, including PCs and laptops, iOS and Android smartphones and tablets, connected TVs from LG and Samsung, and the Xbox One. Additionally, Roku and Sky Deutschland have inked a strategic deal to use the Roku platform for the development of the Sky Online TV Box, which is expected to become available in the coming months.

The Sky Online service, which does not require a traditional Sky subscription, offers several packages, including a “Starter” tier that runs  €9.99 (US$12.49) per month.

“As viewers demand more relevance and convenience in the content they consume, our goal is to make sure they can enjoy moving effortlessly across discovery patterns. Selecting ContentWise’s solution makes this vision a reality,” said Sky Italia CIO Pier Paolo Tamma, in a statement.