El Rey Network has named Skip Chaisson as senior vice president, Creative & On-Air Promotion. In his new role, Chaisson will report to vice chair Scott Sassa and network founder and chairman Robert Rodriguez.

The new hire stems from an established working relationship between Rodriguez and Skip Film, the production company which Chaisson founded and will continue to oversee. 

"I have worked with Skip for years and can't imagine a more skilled creative in this crucial network role. His vision and uncompromising commitment to excellence has been an inspiration to me and I know that the future of El Rey Network is very bright with Skip at the helm of viewers' on-air experience," said Rodriguez in a statement. 

Skip Film produces movie trailers in addition to advertising and original programming, and the company's team will have an "in-house role at El Rey," according to a statement by Sassa. 

Prior to founding his company, Chaisson worked as a director and editor of film trailers for major theatrical releases.