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                            <title><![CDATA[ Latest from Next TV in Sharks ]]></title>
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                                                            <title><![CDATA[ Syfy’s ‘Sharknado 3’ Has Social Media Bite ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/syfy-s-sharknado-3-has-social-media-bite-392449</link>
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                            <![CDATA[ Syfy’s ‘Sharknado 3’ Has Social Media Bite ]]>
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                                                                        <pubDate>Thu, 23 Jul 2015 19:15:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Content]]></category>
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                                                                                                <author><![CDATA[ thomas.umstead@futurenet.com (R. Thomas Umstead) ]]></author>                    <dc:creator><![CDATA[ R. Thomas Umstead ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/BRKRoP9suL4GoVzgWPECa7.jpg ]]></dc:description>
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                                <figure class="van-image-figure pull-" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="a5Uw3Funqae69EdvL5tFFT" name="" alt="" src="https://cdn.mos.cms.futurecdn.net/a5Uw3Funqae69EdvL5tFFT.jpg" mos="https://cdn.mos.cms.futurecdn.net/a5Uw3Funqae69EdvL5tFFT.jpg" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pull-"></p></div></div></figure><p>Syfy’s <em>Sharknado 3:</em><em>Oh Hell No!</em> took a bite out of social media last night (July 22), reaching a unique audience of 4.5 million Twitter users, according to Nielsen Twitter TV ratings numbers.</p><p>The movie – the third in Syfy’s popular <em>Sharknado</em> b-movie series -- drew 360,000 tweets, easily outdistancing MTV’s <em>Catfish: The TV Show</em> and CBS’ <em>Big Brother</em> yesterday, according to Nielsen.</p><p>Syfy, which reported the movie drew some 2 billion Twitter impressions – doubling the 1 billion impressions for 2014’s <em>Sharknado 2: The Second One</em> – has already greenlit a Sharknado 4 movie to debut next July. The network also reported that video clips from the movie generated nearly 6 million viewers to date, including 4.1 million on Syfy’s YouTube channel.</p><p>“<em>Sharknado 3</em> may have devoured half of America’s celebrities, but there are still hungry fans and sharks to feed, so the adventure continues -- not in a galaxy far, far away, but on your television sets next July,” said Chris Regina, senior vice president of program strategy for Syfy in a statement.</p><p>From a ratings perspective, <em>Sharknado 3</em> averaged 2.8 million viewers, down 27% from last year's <a href="https://www.nexttv.com/news/sharknado-3-ratings-sink-392453" data-original-url="https://www.multichannel.com/news/sharknado-3-ratings-sink-392453"><em>Sharknado 2: The Second One.</em></a></p>
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