NBCUniversal has put Mike Rosen in charge of ads sales for its news group.

Rosen, an executive vice president, will also continue to oversee sales of NBCU’s Hispanic media group.

Ad sales for news had been part of NBCU’s Live Sales Group, overseen by executive vice president Seth Winter. But according to an internal memo from NBCU Ad Sales chairman Linda Yaccarino, with the Olympics, NASCAR, the World Cup and another Super Bowl on tap, “the sports group will be quite busy,” and Winter will focus on sports.

Read more at B&Chere.