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                            <title><![CDATA[ Latest from Next TV in Second-screen ]]></title>
                <link>https://www.nexttv.com/tag/second-screen</link>
        <description><![CDATA[ All the latest second-screen content from the Next TV team ]]></description>
                                    <lastBuildDate>Wed, 12 Jul 2017 15:54:00 +0000</lastBuildDate>
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                                                            <title><![CDATA[ Facebook Finds Distracted Viewing Among Smartphone Users ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/facebook-finds-distracted-viewing-among-smartphone-users-413943</link>
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                            <![CDATA[ Facebook Finds Distracted Viewing Among Smartphone Users ]]>
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                                                                        <pubDate>Wed, 12 Jul 2017 15:54:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Content]]></category>
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                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                    <dc:source><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:source>
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                                <figure class="van-image-figure pull-" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="jY4Kv34LBbpDTYBNv5tFo3" name="" alt="" src="https://cdn.mos.cms.futurecdn.net/jY4Kv34LBbpDTYBNv5tFo3.jpg" mos="https://cdn.mos.cms.futurecdn.net/jY4Kv34LBbpDTYBNv5tFo3.jpg" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pull-"></p></div></div></figure><p>Television viewers who use smartphones while watching the big screen are apt to get distracted, Facebook has found in a new study of how people use the devices to multitask in front of the TV.<br/><br/>The social network said those viewers’ eyes were off the TV screen about 47% of the time during an in-home eye-tracking study it conducted. Overall the study found that 94% of the 100 people participating kept a smartphone on hand while watching TV.<br/><br/>Facebook said the biggest reason people stop looking at their TV sets is to do household chores. But many use their phones as well.<br/><br/>Of those using their phones while watching TV, 70% said they were trying to stay connected with friends; others said to avert boredom (51%), to take a break (44%) and to avoid missing out on other things going on (40%).<br/><br/>Among 1 million Facebook users whose status updates indicated they were watching the premiere of a popular cable show last fall, Facebook activity went up by as much as 300% during commercial breaks.<br/><br/>In the eye-tracking study, 58 people watched ad-supported TV content, according to a post on the company’s blog. On average, those people “disengaged” during a third of the commercial breaks. Viewers would stop watching breaks about 2.5 seconds into the first ad. And of those who stopped watching commercials, three-quarters started looking at their phones.<br/><br/>Facebook said the findings reinforce its pitch that marketers should bolster TV campaigns with mobile video ads on Facebook and Instagram. Those digital ads will also extend a campaign’s reach, the company said.<br/><br/>It also urged marketers to optimize the audio during TV commercials.<br/><br/>”Our analysis of Facebook data showed that TV viewers often use Facebook during TV commercial breaks,” a company spokesperson said. "But even when people aren't looking at your TV ads, they can still hear them. Ensure your TV ads break through by making the audio engaging and memorable."</p>
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                                                            <title><![CDATA[ FCC: MVPDs Must Comply With Second-Screen Accessibility by June 10 ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/fcc-mvpds-must-comply-second-screen-accessibility-june-10-413356</link>
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                            <![CDATA[ FCC: MVPDs Must Comply With Second-Screen Accessibility by June 10 ]]>
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                                                                        <pubDate>Fri, 09 Jun 2017 15:05:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Policy]]></category>
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                                                                                                <author><![CDATA[ john.eggerton@futurenet.com (John Eggerton) ]]></author>                    <dc:creator><![CDATA[ John Eggerton ]]></dc:creator>                                                                                    <dc:source><![CDATA[ http://cdn.mos.cms.futurecdn.net/ETjt8sjZcQr97v7yakQ4hP.jpg ]]></dc:source>
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                                <figure class="van-image-figure pull-" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="EHjGTdmMSAh2srTt36S9iH" name="" alt="" src="https://cdn.mos.cms.futurecdn.net/EHjGTdmMSAh2srTt36S9iH.jpg" mos="https://cdn.mos.cms.futurecdn.net/EHjGTdmMSAh2srTt36S9iH.jpg" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pull-"></p></div></div></figure><p>Multichannel video programming distributors have a July 10 deadline for making their TV Everywhere programming more accessible to the blind and visually impaired everywhere.<br/><br/>The FCC's Consumer and Governmental Affairs Bureau has been reminding those MVPDs this week that as of that date they are required to pass through a secondary audio stream of emergency information if their service allows subscribers to access linear (prescheduled) programming services via second-screen devices such as laptops and smartphones.<br/><br/>The agency had given MVPDs two years to bring all their applications and plug-ins into compliance.<br/><br/><a href="https://www.nexttv.com/news/fcc-proposes-extending-emergency-alerts-second-screens-390799" data-original-url="https://www.multichannel.com/news/fcc-proposes-extending-emergency-alerts-second-screens-390799">Related: FCC Proposes Extending Emergency Alerts to Second Screens</a><br/><br/>It's yet another step in the FCC's ongoing implementation of the Communications and Video Accessibility Act (CVAA) of 2010 requirement that emergency information appearing in breaking news crawls and graphics are accessible.<br/><br/>The definition of linear programming subject to the requirement is network programming that "can only be received via a connection provided by the MVPD using an MVPD-provided application or plug-in." So, it does not apply to programming that is only distributed via the Internet (Netflix, Hulu) that is accessible by subs using either an MVPD-provided broadband connection or a third-party ISP connection.<br/><br/>The FCC also reminded manufacturers that they are required to provide a way, comparable to a button or icon, to easily activate that secondary stream. They have been required since last December to do so.<br/><br/>Back in May 2015, the FCC voted unanimously (with some partial dissents from the Republicans) to require cable operators and other MPVDS to make emergency alert information accessible to the sight-impaired when their traditional programming lineups are accessed on second screens.<br/><br/>Cable ops had been lobbying to confine the second-screen requirement to second screens in the home, but the FCC chose not to limit it.</p>
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                                                            <title><![CDATA[ FCC Proposes Extending Emergency Alerts to Second Screens ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/fcc-proposes-extending-emergency-alerts-second-screens-390799</link>
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                            <![CDATA[ FCC Proposes Extending Emergency Alerts to Second Screens ]]>
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                                                                                                                            <pubDate>Thu, 21 May 2015 17:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Technology]]></category>
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                                                                                                <author><![CDATA[ john.eggerton@futurenet.com (John Eggerton) ]]></author>                    <dc:creator><![CDATA[ John Eggerton ]]></dc:creator>                                                                                    <dc:source><![CDATA[ http://cdn.mos.cms.futurecdn.net/ETjt8sjZcQr97v7yakQ4hP.jpg ]]></dc:source>
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                                <p>The Federal Communications Commission has proposed to make TV Everywhere emergency information "accessibile everywhere" as well.</p><p>At its May open meeting Thursday, the FCC voted unanimously (with some partial dissents from the Republicans) to require cable operators and other MPVDS to make emergency alert information accessible to the sight-impaired when their traditional programming lineups are accessed on second screens like tablets and phones.</p><p>Cable ops had been lobbying to confine that second-screen requirement to second screens in the home, but the FCC chose not to limit it. "The new rules apply when MVPDs permit consumers to access linear programming on tablets, smartphones, laptops, and similar devices over the MVPD’s network as part of their MVPD services," said an FCC spokesperson. "This more clearly delineates the services subject to the rule than a formulation that focuses on whether the services are provided “in the home.”</p><p>The tablet and smart phone emergency alert accessibility requirement does not extend to video that originates over-the-top, only to second-screen access to traditional cable service.</p><p>MVPDs will have two years to make sure that any application or plug-in cable ops provide to their customers to access traditional linear cable channels via second screens can pass through "audible emergency information provided in a secondary audio stream."</p><p>Cable operators had also asked that the FCC make the mandate of operator-supplied apps proscriptive, which the FCC agreed to do, which means it will not require retrofitting aps in use prior to the impementation date.</p><p>The FCC vote was another step in its ongoing implementation of the Communications and Video Accessibility Act (CVAA).</p><p>Also approved was a notice of proposed rulemaking (NPRM) teeing up other issues, including whether to require school closing information to be audibly rendered and whether MVPDs should be responsible for ensuring those second screens can easily access the information.</p><p>Republican commissioners took issue with the NPRM's suggestion that MPVDs need to make sure second-screen devices can easily access that information, saying the idea was laudable, but that the mandate exceeded the commission's authority, as did a mandate on manufacturers.</p><p>They also said the FCC did not have the authority to mandate that manufacturers make the accessibility feature reasonably comparable to a button, key or icon, citing the same lack of authority issue.</p><p>Commissioner Michael O’Reilly said that cable operators were already innovating on the accessibility front.  He cited new products he had seen at INTX. He said they highlighted “an industry putting a lot of time, talent and investment into making the benefits of its products accessible to all and pushing the edge with technological innovations far outside the limits of the commission’s mandates.”</p><p>FCC chairman Tom Wheeler said that while it might not be headline-grabbing, his FCC would continue to take the steps necessary to make communications accessible to all Americans. He said that extending the emergency alert accessibility to second screens, it would provide “a few extra seconds of warning at a time when seconds count.”</p><p>Also at the meeting, the commission voted unanimously, and without dissents, to temporarily extend the iCanConnect National Deaf-Blind Equipment Distribution Program, which was created by CVAA and was set to expire June 30--and to propose making it permanent. The program subsidizes equipment to make advanced telecommunications accessible to those with both sight and hearing loss.</p><p>A trainer and user of the equipment, Eddie Martinez Jr. appeared as a witness and demonstrated it by e-mailing Chairman Wheeler, who promptly e-mailed back.</p>
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                                                            <title><![CDATA[ Digital Strategy Key to Reaching Hispanic Americans: Study ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/digital-strategy-key-reaching-hispanic-americans-study-388776</link>
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                            <![CDATA[ Digital Strategy Key to Reaching Hispanic Americans: Study ]]>
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                                                                        <pubDate>Wed, 11 Mar 2015 19:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Technology]]></category>
                                                    <category><![CDATA[Marketing]]></category>
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                                                                                                                    <dc:creator><![CDATA[ Leslie Jaye Goff ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
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                                <figure class="van-image-figure pull-" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="hSWAi7jtZhRUMz3S8s4ieV" name="" alt="" src="https://cdn.mos.cms.futurecdn.net/hSWAi7jtZhRUMz3S8s4ieV.jpg" mos="https://cdn.mos.cms.futurecdn.net/hSWAi7jtZhRUMz3S8s4ieV.jpg" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pull-"></p></div></div></figure><p>Having a clear digital media strategy is imperative in reaching Hispanic Americans, who are setting the pace in the U.S. for using mobile devices, the Internet and television in their daily lives.</p><p>That's according to the results of a study by digital marketing firm Specific Media and brand marketer SMG Multicultural; titled "Hispanic Americans Foreshadow the Future of Media," the study further confirms other research suggesting Hispanic Americans spend more time online and are more receptive to advertisements in general than non-Hispanic Americans, the companies said.</p><p>For example, the study found that Hispanic Americans spent an average of 31 hours a week on the Internet, 83 percent more time than non-Hispanic Americans, who spend 21 hours a week online. Moreover, they also spend nearly four times as long shopping online via websites or apps.</p><p>Additionally, Hispanic Americans are leading the adoption of smartphones and tablets, according to the study. They spend 26% of their online time on smartphones, compared with 20% for non-Hispanic Americans; 16% of it on tablets, compared with 13% by non-Hispanic Americans; and only 59% via desktop browsers, vs. 67% for non-Hispanic Americans.</p><p>Hispanic Americans are also more likely to perform purchase-related activities on their mobile devices, the study found.</p><p>The study also noted that Hispanic Americans are about 33% more likely to use a second screen while watching television and are twice as likely to engage with advertisers online after seeing related TV commercials.</p><p>They do not, however, spend "significantly more hours" watching TV than other Americans, the study concluded, so digital media is the key for advertisers and marketers seeking to tap into their increasing spending power and cultural impact. Hispanic Americans are the second largest and fastest-growing ethnic group in the U.S. today, the companies said.</p><p>"It will be increasingly meaningful for marketers to consider Hispanic users as they develop online and app-centric calls to action," Marla Skiko, executive vice president and director of digital innovation at SMG Multicultural, a unit of Starcom MediaVest Group. "There is no longer a general market, and it is imperative for marketers to take a targeted and custom approach, one that goes outside traditional media and embraces multicultural consumers across every platform."</p>
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                                                            <title><![CDATA[ Social Media, 2nd Screen Biggest Production Challenges #LiveTV ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/social-media-2nd-screen-biggest-production-challenges-livetv-384321</link>
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                            <![CDATA[ Social Media, 2nd Screen Biggest Production Challenges #LiveTV ]]>
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                                                                                                                            <pubDate>Tue, 30 Sep 2014 22:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Live TV Summit]]></category>
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                                                                                                                    <dc:creator><![CDATA[ Luke McCord ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
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                                <p>New York -- The biggest challenge in the live TV production environment is the sheer amount of content producers must create and send out quickly, according to a panel here at <em>B&C/Multichannel</em>’s Business of Live TV Summit Tuesday.</p><p>“You’ve got to produce content for third party screens and iPads and phones and Twitter feeds and Facebook and so on,” said Jason Cohen, director of sports production, HBO, to moderator and T<em>V Technology</em> editor-in-chief Tom Butts.  “I think the greatest challenge is it’s no longer just a show. It’s like two or three shows at once.”</p><p>Joining Cohen on the panel were Efi Dilmoni, broadcast technology consultant, Orad; Larry Estrin, director, Clear-Com Global Rental Group; John Hamlin, senior VP of music events and talent, CMT; James Stellpflug, VP, sports products, Americas, EVS.</p><p>Hamlin added social media is key to jumpstarting live award show programming and the conversation begins much earlier than the show.</p><p>“The Twitter sphere and the conversation on Facebook is really starting about four hours before we shoot the live awards show,” said Hamlin. “When the show opens, the first ten or fifteen minutes, I spend an inordinate amount of my budget on the first segment of every awards show, and it’s the lowest rated part of the award show, but it starts the conversation.”</p><p>Stellpflug noted live television is mostly the same as it was 10 years ago “in terms of the live event. But the audiences, the people that are getting different things out of the show, the way they interact with that show, how it goes viral, effects the show.”</p><p>Estrin pointed out that the immediacy of content in live TV added to the challenges of producing it.</p><p>“If you can’t talk to one another, whether you’re sitting next to one another or across the world, you really can’t make it happen in a cohesive manner,” said Estrin. “Tools are being developed today, as we speak, that allow total portability. A producer sitting in the front row here, if they wanted to, could in fact be talking with a handheld system directly to somebody in China, calling some shots in some shows.”</p><p>Estrin also spoke on the continuing spectrum crunch he feels with wireless communication.</p><p>“I was over at NBC this morning and we were talking about the number of wireless production people on <em>Saturday Night Live</em>,” said Estrin. “I happened to have worked on the first year of <em>Saturday Night Live</em>. I think we had four people. Now we routinely have over a hundred people on a wireless communications device walking around the studio between the two floors that they utilize.”</p>
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