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                            <title><![CDATA[ Latest from Next TV in Scratch-wireless ]]></title>
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                                                            <title><![CDATA[ Google Unveils Mobile Service Starting at $20/Month ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/google-unveils-mobile-service-starting-20month-390001</link>
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                            <![CDATA[ Google Unveils Mobile Service Starting at $20/Month ]]>
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                                                                        <pubDate>Wed, 22 Apr 2015 19:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jeff Baumgartner ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
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                                <figure class="van-image-figure pull-" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="GryMW5PtEJnNrueTifR7rS" name="" alt="" src="https://cdn.mos.cms.futurecdn.net/GryMW5PtEJnNrueTifR7rS.jpg" mos="https://cdn.mos.cms.futurecdn.net/GryMW5PtEJnNrueTifR7rS.jpg" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pull-"></p></div></div></figure><p>Google announced Wednesday that it will try to shake up the U.S. mobile industry with <a href="https://fi.google.com/about/">Project Fi</a>, a service that starts at $20 per month and will run on pre-vetted WiFi hot spots as well as Sprint’s and T-Mobile US’s 4G LTE cellular networks. </p><p>Taking aim at mobile services encumbered with restrictive or complicated data plans, Google said the $20 per month fee will cover basics such as talk, text, WiFi tethering and international coverage in more than 120 countries, plus a flat $10 per gigabyte for cellular data in the U.S. and abroad, or 2GB for $20, 3GB for $30 per month, and so on. Customers will also get money back each month for data they don't use. </p><p>“Since it's hard to predict your data usage, you'll get credit for the full value of your unused data,” Nick Fox, VP of communications products at Google, explained in this <a href="http://googleblog.blogspot.com/2015/04/project-fi.html">blog post</a> about the new service. “Let's say you go with 3GB for $30 and only use 1.4GB one month. You'll get $16 back, so you only pay for what you use.”</p><p>In the vein of so-called “WiFi first” strategies that are being pursued by some cable operators as well as providers such as Scratch Wireless and Republic Wireless (Cablevision Systems has launched a WiFi-only service called Freewheel), Google said Project Fi will securely auto-connect customers to open WiFi hotspots (Google said it has verified more than 1 million of them "as fast and reliable") or a partner's cellular network. Taking it a step further, Project Fi aims to connect customers to the fastest available network at a given location, whether that’s via WiFi or the Sprint or T-Mobile 4G network.</p><p>Google currently is limiting Project Fi to an invitation-only Early Access Program, and will initially offer the service on the Nexus 6, a Motorola-made device that is the first to support the service’s new WiFi/cellular handoff capabilities. </p>
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