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                            <title><![CDATA[ Latest from Next TV in Scatter-pricing ]]></title>
                <link>https://www.nexttv.com/tag/scatter-pricing</link>
        <description><![CDATA[ All the latest scatter-pricing content from the Next TV team ]]></description>
                                    <lastBuildDate>Mon, 17 May 2021 10:00:00 +0000</lastBuildDate>
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                                                            <title><![CDATA[ Upfront’s New Normal: Higher Ad Prices, More Digital Dollars ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/features/upfronts-new-normal-higher-ad-prices-more-digital-dollars</link>
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                            <![CDATA[ Media companies add streaming services to the mix as advertisers see reach ]]>
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                                                                        <pubDate>Mon, 17 May 2021 10:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 17 May 2021 11:52:12 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/4HSoibYBuFPyqYZN9cvr7G-1280-80.jpg">
                                                            <media:credit><![CDATA[Discovery Plus]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Discovery and other traditional TV companies are seeking ad opportunities on streaming platforms, such as Discovery Plus, home to Alton Brown’s ‘Good Eats: The Return.’  ]]></media:description>                                                            <media:text><![CDATA[Good Eats: The Return on Discovery Plus]]></media:text>
                                <media:title type="plain"><![CDATA[Good Eats: The Return on Discovery Plus]]></media:title>
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                                                            <title><![CDATA[ Batter Up: Fox Touts Strong World Series Ad Demand ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/batter-fox-touts-strong-world-series-ad-demand-394873</link>
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                            <![CDATA[ Batter Up: Fox Touts Strong World Series Ad Demand ]]>
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                                                                        <pubDate>Tue, 27 Oct 2015 20:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
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                                                    <category><![CDATA[Marketing]]></category>
                                                                                                                    <dc:creator><![CDATA[ John Consoli ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/vrH7eyrdcJccaUitUpfZXA-1280-80.jpg">
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