Sage By Hughes, EchoStar’s short-lived do-it-your-self home security and automation service, will officially shut down on Friday, Sept. 30.

EchoStar posted this statement on the Sage By Hughes site:

EchoStar has made the difficult decision to discontinue the SAGE by Hughes product and service offering.This shutdown is effective as of 11:59 p.m. on Friday, September 30th. All of our current customers have been notified.

Although we decided to discontinue SAGE, we believe its product development shed light on distinct market opportunities within the security and home automation space that will benefit the industry as a whole in the long run.

We are grateful for our customer’s business and support.For more information on this matter, you can contactmediarelations@echostar.com.

According to Digital Trends, Sage has sent emails to customers telling them they are in line for refunds for Sage system equipment and services they may have purchased. Customers don’t need to return the equipment to receive a refund, but continued use of Sage products are no longer covered by any warranty previously offered.

EchoStar, which launched Sage by Hughes in March, announced the plan to drop the product last month amid difficulty gaining traction in a competitive market alongside a decision to focus on other parts of EchoStar’s business.

At the time, EchoStar, the set-top and technology spin-off of Dish Network, also disclosed that long-time president Mark Jackson was leaving the company to pursue other opportunities. Stepping into that role is Vivek Khemka, who was recently promoted to CTO at Dish Network. Khemka is retaining the CTO role and is now an employee of both companies.

Sage by Hughes, a home security and automation platform launched by EchoStar Technologies in March, said it has extended support to Google’s Nest products, including security cameras, smoke and carbon monoxide alarms and the Nest Learning Thermostat.

The integration expands the component options for Sage, which lets users control the system through apps for Android and iOS mobile devices and the television via the HDMI-connected Sage Hub.

Sage said its system allows for self-installs of those Nest products and the ability to set customized rules that, for example, turn on the lights when the Nest Cam detects motion inside the home.

“The ability to communicate with Nest products gives SAGE customers more options to customize their home to meet their security and smart home needs,” Mark Jackson, president of EchoStar Technologies, said in a statement. “We are excited to partner with Nest by becoming an official reseller of its products through our SAGE store.”

EchoStar is selling Sage by Hughes on the web. Its Starter Kit runs $199.99, while larger bundles and product combinations cost a bit more – the Automation Kit runs $229.99, and the Security Kit costs $349.99.  EchoStar is also selling add-on devices and accessories, including the Nest products, on an a la carte basis

Sage joins other smart home platforms that support Nest products. Comcast’s Xfinity Home service, for example, has extended support to the Nest thermostat, as does Icontrol, a company that has partnered up with several cable operators, including Comcast, Cox Communications, Time Warner Cable, and Bright House Networks.

Following a lengthy development phase, EchoStar Technologies has launched a do-it-yourself home security and automation platform that will provide access via the TV as well as mobile apps.

EchoStar, which had once targeted a Q2 2015 retail launch, this week introduced Sage by Hughes, a smart home platform that can be controlled via the TV or through apps for iOS and Android mobile devices.

A key element of the platform, called the Sage Hub, can connect through any video source (via HDMI) to the TV.

Early on, EchoStar is selling Sage by Hughes on the web. The Starter Kit runs $199.99, while larger bundles and product combinations cost a bit more – the Automation Kit runs $229.99, while the Security Kit fetches ($349.99).  EchoStar is also selling add-on devices and accessories on an a la carte basis, including indoor and outdoor cameras, connected thermostats ($130.99), door and window sensors, motion sensors, Sage light switches ($39.99 each), Sage remote ($19.99), a Sage yard sign with post ($16.99), and a weatherproof, flat Ethernet cable ($5.25)

The Sage by Hughes system comes with a free Essential Service package; customers can upgrade to a Premium Service package that includes cloud video storage and the MyLocal911 feature for a monthly fee starting at $9.00.

EchoStar, which has corporate ties to Dish Network, is entering the mix as home security and automation becomes part of the product mix at a growing number of MVPDs, including Rogers Communications, Cox Communications, Suddenlink Communications, Time Warner Cable and Comcast, which has built its own platform and has more than 500,000 Xfinity Home subscribers.

In tandem with the product launch, EchoStar is rolling out Sage’s marketing campaign, with the “Easy is Awesome” tagline. Here’s a video sampling:

"Recent reports indicate that roughly 80 percent of households don't own a home security or automation system, with major reasons being cost and complexity," said Mark Jackson, president of EchoStar Technologies, in a statement. "We built a comprehensive solution to address that market need, with quick emergency responsiveness, super-easy installation and a unique TV interface experience where it makes the most sense―from the center of the home.”