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Cameras on players and officials. Social media being integrated more deeply into on-field and on-court play. All while teams and municipalities keep investing billions in the live experience and traditional TV ratings of TV sports continue to blow past all records.

That was the puzzle at the heart of the opening session of Thursday's (Jan. 7) inaugural Sports Business Forum during CES.

The event brought together a high-level cross-section, from Mark Cuban to Sacramento Kings owner Vivek Ranadivé to LeBron James manager Maverick Carter, to discuss technology’s impact on sports. In the kickoff session, Turner host and play-by-play man Ernie Johnson quizzed Major League Baseball commissioner Rob Manfred and NBA commissioner Adam Silver.

Read more at broadcastingcable.com.