Nickelodeon Hires Sabrina Caluori as Senior VP, Brand and Content Strategy

jon.lafayette@futurenet.com (Jon Lafayette) — Wed, 25 Aug 2021 16:30:00 +0000

Sabrina Caluori has been named senior VP, brand and content strategy for ViacomCBS’s Nickelodeon unit.

Caluori most recently was founder and president of Theia Communications, a marketing consultancy focused on media and education. Before that she spent 12 years at HBO, rising to executive VP of marketing and digital media.

At Nickelodeon, Caluori will oversee the launches of original shows and movies, brand strategy, media buying, performance-based and lifecycle marketing and marketing analytics.

Caluori will report to Nickelodeon CMO Jenny Wall and will be based in New York.

Also Read: Nickelodeon Upfront Takes Advertisers to Its Multiverse of Platforms

“Sabrina is a creative brand strategist and energetic spirit with a proven track record of delivering global marketing campaigns that resonate culturally,” said Wall. “In a rapidly changing media landscape, Sabrina’s vast experience in digital transformation and her depth of knowledge in digital and social media and emerging technologies will help move Nickelodeon forward as its content, audiences and platforms continue to grow.”

Also Read: Nickelodeon, Mattel Plan ‘Monster High’ Series, Movie

Caluori was one of Multichannel News' 40 Under 40 in 2013 when she was a VP at HBO. Before HBO, Caluori was with the interactive agency Deep Focus, whose clients included HBO, Miramax, Google, Court TV and Comedy Central.

PromaxBDA 2016: HBO Marketer Details Culture Shift of Going OTT

Dade Hayes, Broadcasting & Cable — Thu, 16 Jun 2016 13:15:00 +0000

New York -- Sabrina Caluori, senior VP of digital media and marketing for HBO, told an overflow audience at PromaxBDA’s New York conference Wednesday that the 14 months since HBO Now launched have significantly altered the company’s culture and structure.

“The launch of HBO Now was a tremendous shift,” she told moderator Gwen Throckmorton, Facebook’s head of industry, U.S. entertainment and global sales. “We learned what it’s like to do direct-to-consumer marketing. For us, we were technically a wholesaler prior to this.”

She added, “In the traditional linear world, buzz and ratings are your key metrics. Now, we’re talking about cost per subscriber and measuring the effectiveness of our dollars. For marketers, it’s an entirely different level of scrutiny. … We’ve had to take a lot of cues from true D-to-C marketers.”

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Nickelodeon Hires Sabrina Caluori as Senior VP, Brand and Content Strategy

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