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                            <title><![CDATA[ Latest from Next TV in Roku-powered ]]></title>
                <link>https://www.nexttv.com/tag/roku-powered</link>
        <description><![CDATA[ All the latest roku-powered content from the Next TV team ]]></description>
                                    <lastBuildDate>Thu, 26 Oct 2017 16:56:00 +0000</lastBuildDate>
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                                                            <title><![CDATA[ Roku Debuts OTA/OTT Hybrid 4K Device for Pay TV Partners ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/roku-debuts-otaott-hybrid-4k-device-pay-tv-partners-416182</link>
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                            <![CDATA[ Roku Debuts OTA/OTT Hybrid 4K Device for Pay TV Partners ]]>
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                                                                        <pubDate>Thu, 26 Oct 2017 16:56:00 +0000</pubDate>                                                                                                                                <updated>Tue, 01 Sep 2020 11:26:24 +0000</updated>
                                                                                                                                            <category><![CDATA[Distribution]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                    <category><![CDATA[Content]]></category>
                                                    <category><![CDATA[Platforms]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jeff Baumgartner ]]></dc:creator>                                                                                                                                                                                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/iZfYCD5t3jvGCmTrMem5D9-1280-80.jpg">
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                                <figure class="van-image-figure pull-" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="iZfYCD5t3jvGCmTrMem5D9" name="" alt="" src="https://cdn.mos.cms.futurecdn.net/iZfYCD5t3jvGCmTrMem5D9.jpg" mos="https://cdn.mos.cms.futurecdn.net/iZfYCD5t3jvGCmTrMem5D9.jpg" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pull-"></p></div></div></figure><p>Roku took the wraps off a new over-the-air/over-the-top hybrid device for its pay TV and telco operator partners worldwide, with Australia’s Telstra being the first to sign on for a deployment.</p><p>In addition to being equipped with a terrestrial TV tuner, the new box also supports 4K and High Dynamic Range (HDR) video formats.</p><p>Roku has added the device to a “Roku Powered” license program for pay TV partners, enabling them to use Roku’s TV-connected hardware with customized interfaces.</p><p><a href="https://www.nexttv.com/news/roku-amps-pay-tv-partnership-play-383643" data-original-url="https://www.multichannel.com/news/roku-amps-pay-tv-partnership-play-383643">RELATED: Roku Amps Up Pay TV Partnership Play</a></p><p>Telstra, which joined Roku’s program in 2015, plans to introduce the new 4K HDR hybrid streaming player for its TV service later this month.</p><p>“Our new 4K HDR hybrid streaming player is ideal for countries where over the air TV is available. It really brings together entertainment sources in a clever way, so consumers can watch live and on demand entertainment with one single remote control,” Andrew Ferrone, vice president pay TV at Roku, said in a statement.</p><p>Others on board with Roku Powered include Sky (in the U.K., Republic of Ireland, Germany, Austria, Italy, and Spain), Econet/Kwese TV (South Africa); PLDT and Globe Telecom (Philippines).</p>
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