Fox on Wednesday (Dec. 14) will launch its music-themed series Star, the latest entry in a genre that so far this year has hit several sour notes.

The series, which takes over the prime time timeslot of Fox’s hit music series Empire, will look to strike a chord with viewers who tuned out of several cable-based music shows this year.

After much fanfare and a second season green light, HBO’s Martin Scorsese/Mick Jagger ’70 s executive-produced rock ‘n’ roll drama Vinyl failed to hit with viewers, and was canceled four months after it premiered this past February.

Showtime hoped viewers would dance to the beat of its drama Roadies, which followed the lives of crew members for major performers. But the network canceled the Cameron Crowe-produced show before it opened for a second season.

FX’s Denis Leary-helmed comedy Sex&Drugs&Rock&Roll was silenced this past September after two seasons of so-so ratings.

While Empire continues to deliver big ratings for Fox, the task of developing a successful scripted series around the music business is not an exact science, according to Eric Deggans, the media and TV critic for National Public Radio, who is also a musician. While music has broad appeal, Deggans said viewers tend to gravitate to shows that weave music themes into otherwise dramatic, soap opera-esque storylines rather than shows that focus on the nuts and bolts of the music industry itself.

 “I think the way to have a successful show has been shown by Empire and [FX freshman series] Atlanta — you have to figure out ways in which the music is paired with some other attraction so that you get a wide range of viewers,” he said. “When you do feature the music, it has to be strong and authentic.”

Indeed, the Donald Glover-created Atlanta, which focuses on two cousins trying to navigate the ATL’s rap scene, has found an audience. The series’s Sept. 6 premiere drew the network’s second-biggest audience for a series debut, with 3 million viewers. Atlanta has already been renewed for a second season.

CMT is singing the praises of ABC’s cancelled country music-themed Nashville. The cable network will offer an early preview of its season-five premiere on Dec. 15 and  will officially launch the season on Jan. 5.

Star will get its chance to serenade television viewers with the hopes of making beautiful ratings music within a genre that’s delivered mixed results in 2016.

Pictured (from left):Jude Demorest, Ryan Destiny and Brittany O'Grady, the stars of Fox's new series Star, premiering Dec. 14.

Showtime wrapped production on season one of the freshman music series Roadies with an impressive roster of musical acts set to appear in the season finale.

Series creator, executive producer, writer and music supervisor Cameron Crowe curated the music for the episode, which will air on August 28th. Jim James, Eddie Vedder,  Gary Clark Jr., Nicole Atkins, Jackson Browne, Robyn Hitchcock, and Jess Wolfe and Holly Laessig of the band Lucius will be featured.

The hyper-eclectic music featured on Roadies includes works from artists as wide-ranging as Bob Dylan, The Ramones, The Replacements, The Ting Tings, Jeff Buckley and more.

Other artists that have appeared in the series include Lindsey Buckingham, The Head & the Heart, Lucius, Halsey, Jim James and Reignwolf, who also contributed some of the score for the season’s second episode. Crowe, with help from Roadies producer and Stardog Records label President Kelly Curtis, hand-picked the genre-bending, decade-spanning mix of new and classic rock, indie, folk, bluegrass, electronic, blues and more.

Featured music has included a never-before released cover of Bob Dylan’s Farewell Angelina by Jeff Buckley and Gary Lucas, Dreams of Flying off of Tom Petty’s band Mudcrutch, Buckingham’s Bleed to Love Her and Big Love, Hannah Huston from The Voice on I Can’t Make You Love Me, Loudmouth from the Ramones and Given to Fly by Pearl Jam.

The songs have at times reflected some of the Staton-House band tour stops; for example, in the episode in which the band performs in Atlanta, the music includes Kick Your Game by the Atlanta trio T.L.C. and the live version of Oh Atlanta by classic band Little Feat.

Roadies gives an insider’s look at the reckless, romantic, funny and often poignant lives of a committed group of roadies who live for music and the de facto family they’ve formed along the way. The series chronicles the rock world through the eyes of music’s unsung heroes and pays homage to the backstage workers who put the show on the road while touring the United States for the successful arena-level group, The Staton-House Band.

RELATED: Music-themed series get into the groove 

Showtime will launch a new music-themed special days ahead of its Sunday debut of Roadies.

The special, Miles to Go Before I Sleep, premieres Friday and chronicles the true stories of musicians and the relationships they have with their road crew, according to network officials.

The 30-minute special, executive produced by Sam Jones, will feature appearances by Chad Smith (Red Hot Chili Peppers), Chris Shiflett (Foo Fighters), Jim James (My Morning Jacket ) and Jackson Browne.

The film also follows the band Hippo Campus and their behind-the-scenes team as they tour the country, said Showtime.

Showtime executives are singing the praises of Roadies, the upcoming dramedy about a group of men and women who travel from city to city erecting and breaking down concert sets for a touring rock band. The series, which debuts on Sunday (June 26), was created by Oscar winner Cameron Crowe (Jerry Maguire, Almost Famous) and executive produced by Winnie Holzman, who also produced the 1990s series My So-Called Life.

Holzman, who also is developing the Broadway play Wicked into a feature film, spoke with Multichannel News programming editor R. Thomas Umstead about the new series, how Showtime played the right notes in getting it developed and her experiences working with Crowe. An edited excerpt follows.

Related:Rocking Steady at Showtime | Chairman Likes Showtime’s Standing Amid TV’s Chaos: A Q&A With Matt Blank

MCN:Where did the idea forRoadiescome from?

Winnie Holzman: The show comes directly from Cameron Crowe’s life and his love of the road and crew people. It’s really a love letter about the people behind the scenes who make the concerts happen. The theme of it is a workplace show, but it’s really about a family and people who are living a life where they live with each other on the road and work behind the scenes to make the concerts happen.

It’s about the romance of that as well as the drama. It’s also a love letter to music. Cameron spent his whole life in the music world. It has an Almost Famous quality, except the big difference is that it takes place in the present, where Almost Famous was harkening back to the past of [Cameron’s] roots and about a mythical band. Here the stars are the roadies, not the band.

MCN:What did Showtime bring to the table that other networks may not have in terms of giving you the ability to tell the story?

WH: I think they immediately understood what we wanted to do, and they continue to be really supportive. We tried to make a show that’s a little off the beaten track ... it isn’t already on the air. People may love it or hate it or be indifferent, but they’re not going to say they saw something just like it. Showtime embraced that and allowed us to celebrate its differences, which is a great and rare quality in a network. As you’ve seen with other shows, they’re willing to take risks and they’ve been really great to work with. They have a lot of insight, and I think they generally enjoy the show. We’ve had to figure out the show because it doesn’t have a template that’s already on the air.

MCN:Shows with music themes have played well with audiences over the past few years. Do you see the music aspect as the catalyst to bring viewers in and then keep them hooked with narrative surrounding the characters in the show?

WH: I hope so. I think people have shown in recent years that they really love music-themed shows. What we’re doing is incorporating music in a very organic way. When we have music guests, they come right out of the storyline and they play themselves. I think people will see that we have an eclectic group of artists on our show — some are young, some are very well-established. It’s a little bit of everything. There’s a lot of great shows to watch, but I think our show is different and kind of unique and I’m proud of that.

MCN:What was your experience like working with Cameron Crowe?

WH: Cameron is such a wonderful person and he’s somebody I’ve admired from afar for years. I think he’s had such a unique career. He’s such a wonderful filmmaker and he’s a lot of fun … it’s been an incredible experience.

MCN:If you had to point to a key theme that helps setRoadiesapart from other scripted dramas on the air today, what would it be?

WH: I think it’s a very romantic show, and I think for people that love romantic shows they’ll find it refreshing. We’re not afraid to be romantic and heartfelt, and in many ways it is a show all about romance — first being involved in the love of music and then having that spill into the romances of the people around the music. We have some love affairs that are told in decidedly offbeat ways.

A year ago almost to the day, Showtime Networks chairman Matthew Blank announced he would be passing the CEO reins to network president David Nevins. Blank had hired Nevins — then the president of Imagine Television, responsible for such hits as Fox’s 24 and NBC’s Parenthood — in 2010 to oversee development of original programming for the premium service and to succeed him this past January, when he stepped down from the CEO role after more than 20 years.

Related:Chairman Likes Showtime’s Standing Amid TV’s Chaos: A Q&A With Matt Blank

By then, Nevins had already built a stable of successful, long-running original series, including the Emmy-winning Homeland and The Affair, Ray Donovan and Masters of Sex. As CEO, Nevins would be steering into a new digital age full of opportunities and potential pitfalls as the industry at large sorts out a new landscape that includes new over-the-top competition from Netflix, Hulu and Amazon. On the cable homefront, Showtime must also to contend with Emmy darling HBO and rising player Starz for premium TV supremacy.

Nearly six months into Nevins’s term as CEO, Showtime is firing on all cylinders. The Jan. 17 debut of Billions drew its biggest audience ever for a freshman original series. The Damian Lewis and Paul Giamatti-starrer, about an ego-driven billionaire and the ambitious U.S. attorney looking to take him down, finished its freshman run as the network’s most-watched series behind Homeland.

Nevins is high on the music-themed Roadies, debuting June 26, which chronicles the lives of stagehands who build and take down concert sets for rock ‘n’ roll bands. Showtime can also look forward to the much-anticipated 2017 return of director David Lynch’s drama series Twin Peaks.

Nevins is also spearheading Showtime’s continued push into digital, overseeing the rollout of the Showtime OTT service, available on Apple TV, Roku, Hulu, Amazon and other digital distribution platforms. Still, Showtime is building its success in a perilous TV marketplace where a lackluster performance from a high-profile series or a big breakout hit from a competitor could hit the network hard.

Nevins has his hands full guiding the fortunes of the premium programmer but took some time to discuss his strategy for Showtime’s future growth with Multichannel News, B&C and Next TV editorial director Mark Robichaux and MCN programming editor R. Thomas Umstead.

MCN:There’s been a lot of movement in the C-suite at Showtime lately. Is this a changing of the guard?

David Nevins: Matt hasn’t gone anywhere and is not going anywhere anytime soon, but sort of more and more of the daily decisions and budgeting and how we sort of organize ourselves is going through me. It’s been an orderly transition that’s been going on with Matt’s full support and kind of design, you know, going back probably three years.

I think it’s really working well and it’s a good moment for us. A lot of the trends in the business are favoring us right now.

MCN:How is your new OTT product doing?

DN: We’re about 10 months in. You can buy us on top of your Hulu subscription or through Apple or Roku and shortly thereafter Android, Google, and Amazon added us in a similar way as Hulu, and it’s been really working.

Our base business is, I think, as high as it’s ever been through our more traditional satellite/telco/cable distributors. So, there’s been no real cannibalization; we’re at an all time high in that business. And the more direct, sort of OTT business has really worked. It’s now becoming a pretty meaningful contributor to our revenue and it’s growing fast.

MCN:As the transition continues to more digital content, do you see that business rising and this linear side falling, or do you see incremental increases without losing linear?

DN: I don’t know what’s going to happen over time. I’m hoping for growth on both sides of the ledger. Thus far, we’ve seen growth on both sides of the ledger and we’re budgeting growth on both sides of the ledger for next year.

MCN:Do you think it’s a zero-sum game? Do you think there’s a limit, a ceiling, on the growth of over-the-top products and skinny bundles?

DN: There’s a de-bundling and then there’s going to be a re-bundling. And probably when there’s re-bundling, it will be good for us. We’ve taken a very agnostic position. Our attitude is we want to be sold in as many places as possible by as many sellers as possible.

MCN:How does that affect your relationship with the guys that brought you to the dance, the cable guys?

DN: I think they understand it. We’re not going to undercut them. We don’t want to undercut them. And there was cable and then satellite showed up and did good things for our business, and was a little competition to the cable guys. And then the telcos got into the business, and I think they understand that’s how the world works. So it’s kind of baked in.

MCN:Are you surprised by all the OTT competition?

DN: I come in as a programmer and as a producer, but with real interest in this sort of marketing and development of the business. It was clear to me five or six years ago, when I was a year into this job, that this is where it was going, because Netflix was already making the shift from DVDs to internet-delivered service.

And, you know, partly because I’m an outsider, it was just like a blinding glimpse of the obvious that delivering over the Internet was where it was eventually going to be, and we had to be ready for it and do it in a way that creates a good user experience. And we began building for it a while ago, so we’re doing all our programming, computer programming and service delivery, we’re doing it all in-house. And we’re going to have to start building all the core capabilities of customer service and customer attention that cable companies have spent a lot of time doing. That’s going to be competence that we’re going to have to develop.

MCN:Netflix is spending a pile of money — do you need to spend as much to compete?

DN: No. Still, we’re in expansion mode. So we probably have 11 sort of A-level scripted shows this year. It will be 12 next year, maybe even 13 next year, depending on how the year goes. So we’re definitely building up.

MCN:As opposed to what? What would be a typical year?

DN: Six years ago, it was maybe four. So we have definitely built up over the course of time. We have strength throughout the year, so that we’re able to roll from Homeland and The Affair into Shameless and Billions, into Penny Dreadful, into Ray Donovan and Roadies. They’re going to come this summer.

You know, probably in the old business, it was more important to have one giant show that forces the cable operators — like you can’t possibly drop [HBO], because how can you not have Game of Thrones? In the new business, where it’s easy to sign up and easy to cancel, it’s probably more important to have consistency across the schedule.

So we’re putting on two to three new shows a year. This year it’s Billions and Roadies. And next year it’ll be I’m Dying Up Here and Twin Peaks and some things that we haven’t announced yet in the back half of the year.

MCN:Is that sustainable? Do you want to keep that number roughly the same in coming years?

DN: I think it’s sustainable and I think it’s expandable. But we are expected to deliver earnings for our shareholders, so I’m not going to suddenly start spending 100% of our revenue. But the trick is to make your shots count when they come. And Billions counted.

And Billions was noticed. I always knew that certain power circles would love the show, but the question was, would it expand beyond that? And it really did. I mean Billions was our biggest freshman show ever. It was bigger than Ray Donovan and bigger than Homeland. And Roadies is going to count.

MCN:How do you know today thatRoadiesis going to be big?

DN: You don’t know what’s going to be a hit. I’ve never been great at predicting hits. But I know [if something has] enough cultural resonance and enough entertainment value that it’s going to get traction. It’s going to get noticed. Whether it’s going to hit or be medium, you never know. But if you’re doing something that feels original that is differentiated enough in the marketplace, that’s got enough sticky elements, whether it’s concept or actors or filmmakers behind the scenes who people want to watch, you know that you’re going to get noticed.

MCN:At what moment did you say, “Wow, this is going to connect?” Was it a song? Was it a line that was read by an actor?

DN: For me, the real moment is the script. So when I read a script and I have a certain feeling about it — I mean there’s always a leap of faith that you take. But the moment when I either emotionally connect or emotionally disconnect is reading the script. And then it becomes about trying to fulfill that vision or that’s great about the script.

MCN:Are you more like a third base coach, given your background with the showrunners?

DN: Yes. I love it. You know, you get to work with the smartest, most creative people, and ultimately, it’s their vision and I’m the third base coach; I’m not playing. But I invest in the people who I believe in and you get to make that decision. So it’s third base coach, it’s general manager, to use your baseball analogy, you get to choose who goes on the field and then try to get them to perform at their highest.

MCN:Showtime was once a network of flawed characters:Dexter,Nurse Jackie. What is it today?

DN: I think we really pride ourselves now on a diversity of shows and we try really hard not to copy ourselves. We want each show to carve out its own territory among the shows on our air and among the competition. So [if] there’s a Mafia show, it better be really differentiated from The Sopranos. Let me just say I try hard to stay away from things that are on our air and other people’s air.

But to answer your question, I think our shows have pretty deep characters, rich characters that have depths and layers to them, have kind of a deeper psychology. We’re definitely programming for adults. Now, I think we’re going to get gradually younger. You’ll see us do some things and the next couple years that are maybe slightly younger than the stuff you see on the walls now, but not dramatically so. [We] want to be forward leaning and not sort of going backwards. A lot of television is trying to do what has already had success somewhere else, and we’re trying really hard to lead the pack.

MCN:When Paramount, Metro-Goldwyn-Mayer and Lionsgate left Showtime in 2009 to form EPIX, there was a question as to whether Showtime would be able to make up for the loss of their films. Does the movie business still play a major part in your overall strategy?

DN: Well, I’d say it’s not top of the list. We know that the most important thing in terms of every buying decision that the customer makes, whether it’s to buy or to keep you, or their general perception of our brand, is based on original series. As you know, movies are seen in so many different places in so many different ways, they become more and more commoditized. That said, we’re building up, you know, we’ve added [studios] Open Road, we’ve added STX, which it looks like they’re going to be a big factor and they’ve been a big factor in the last year and a half. And they’re starting to make more adult dramas, adult comedies, thrillers.

MCN:Are you leaning to make more comedies or more dramas?

DN: More comedies, more dramas, documentaries, sports. We made a pretty big push into both sports and documentaries in the last couple years and it’s starting to pay off.

I mean, we’re very well situated right now in the boxing world with [Deontay Wilder] and Anthony Joshua. So there’s a lot of hope for renewed interest in the heavyweight division and we seem to be well-positioned there … and the documentary area is increasingly important. It’s interesting how it drives audiences more and more. And The Circus has really had impact for us.

MCN:The timing was great forThe Circus.

DN: The ongoing election — yeah, that was kind of a big risk. You have no idea what you’re going to get. You have no idea whether the campaigns are going to give you any access. And you know, you’ve got to plunk down $10 million before and just hope something good comes out of it. And it really worked.

MCN:And what gave you the cajones to put down the $10 million?

DN: I feel like it’s a kind of documentary that we’ve been working on. I’ve wanted to use this sort of All Access model of very rapid filmmaking that we did for All Access or Inside the NFL or the college football show [A Season With] … for something other than sports.

Just the ability to edit things so rapidly to be able to shoot things on a Friday, have them immediately ingested into an editing machine and be able to spit it back out and put it on the air on Sunday — that would not have been so easy five years ago. When Bernie Sanders hosted Saturday Night Live, that’s Saturday night at midnight, Sunday morning. We were on the air … 14 hours later.

MCN:What other shows do you have high hopes for?

DN:I’m Dying Up Here is based on a book of the same name about the early days of standup in L.A., and it’s a comedy and it’s a drama. It’s Jim Carrey producing. It really gets inside the minds of standup comedy, and it’s Melissa Leo and an interesting ensemble. And of course, next year, Twin Peaks. I’m incredibly excited to see what David Lynch has done. I think he’s one of the living geniuses of our business, and I think he’s going to do something magnificent.

MCN:Post-linear, on-demand viewing is growing. What percentage of viewing is done when a show’s not in season?

DN: Over half. Yeah, they’re all over 70%.

MCN:What does that tell you?

DN: It tells you people have complicated lives. [Laughs.] Television’s gotten more convenient.

But more and more, it’s on-demand. And you know, more topical shows or water cooler shows get more [live] viewers, a slightly higher percentage. But the difference is Homeland maybe it’s slightly over 30%, 35%, watching the live show versus who’s going to watch the rest of the week.

MCN:Why hasn’t Showtime dropped more entire seasons to allow binge-watching?

DN: I fundamentally don’t believe in it. … Our shows are built for hooks, and I think there’s benefit in the water cooler. And if we had to do it all in one week, I don’t think it does justice to the creativity of the shows. Our shows are very hand-crafted. Ray Donovan is going to make noise when it comes on.

MCN:What about selling to OTT providers?

DN: Our shows tend to have a lot of value when they come off of our network because they’re high-quality and they’re only seen in a limited universe, so there’s great demand from Netflix and Hulu and Amazon. We tend to do that only very late in the run, because we want people to know, “You want Ray Donovan; you want The Affair? You’ve got to go to Showtime.” So we try very hard not to muddy that by making The Affair available; just wait a season and then we’ll come on Netflix. No, you’re going to have to wait years if you want to wait for Netflix.

MCN:You’ve said in the past that Matt has been very supportive of you. And I’m just curious, what’s your vision of what you want your tenure to be like at Showtime?

DN: My goal is for Showtime to be one of the cutting-edge creative companies making the best content in a very hungry ecosystem looking for great content.

We have the business model already that everybody in the entertainment and media ecosystem wants, which is subscription-based. People see the value of writing a check for our brand on a monthly basis.

And I think also we can be a creative haven. I want, within the Hollywood community, people to feel like, “Go to Showtime, they will take care of you. They will make you the best version of yourself. They will take care of your shows so that you feel when you’re walking in, you’re going to a place where creativity is fostered.”

MCN:Do you think we’re in a content bubble right now?

DN: I think there could be some froth. I don’t think there’s a ton, because it’s a profitable business and there’s a lot of people trying to get their share. There’s already been some failure.

But I don’t see massive contraction because I think there’s enormous demand, and you have a lot of hungry viewers around the world who are getting connected, getting wired and consuming content, enjoying it.

Cable networks and streaming services are turning up the volume on music, cueing up scripted shows designed to hit the right notes with audiences.

From Million Dollar Quartet, CMT’s historical look at the birth of rock ‘n’ roll, to Roadies, Showtime’s series about a concert setup crew, to BET’s biographical miniseries New Edition Story, cable networks are mixing pop music with drama in an effort to strike a chord with a broader young audience.

“Music is the great unifier,” Cherie Saunders, TV editor for black entertainment-news website EurWeb.com, said. “If you can tap into a fan base and just feed them a constant diet of that genre of music through whatever drama vehicle you’re presenting, I think that combination can generate a hit series.”

The music component also allows programmers to extend the marketing mix for a series beyond television, into digital album and single sales for original music tied to the show — another way to reach younger viewers.

“Music is an element that brings in younger audiences to drama that might otherwise skew typically older,” TV One president Brad Siegel said. “It’s a way to bring 18-34 and 18-49 viewers into drama.”

Scripted series that play off popular music trends aren’t new to television. Sitcoms like The Monkees (1966-68) and The Partridge Family (1970- 74) had a long shelf life in reruns. More recently, Fox’s Glee and ABC’s recently canceled Nashville took music-themed TV into new terrain.

And on the cable side, music-themed biopics like last year’s Whitney, Lifetime’s take on the life of pop diva Whitney Houston, and HBO’s Bessie, which starred Queen Latifah as blues icon Bessie Smith, have generated big ratings and garnered critical acclaim.

But it’s the success of Fox’s hip-hop themed Empire that’s helped the genre hit a high note with viewers. Music serves as a strong backup player to the dramatic series’ soap opera-like storyline.

Empire, which depicts the triumphs and struggles of a family-run music enterprise, was the top freshman show on both broadcast and cable during the 2015-16 television season and remained among the most-watched shows by adults 18-49 during its sophomore campaign.

“The music is important, but I think the other elements of storytelling, production value and amazing characters are just as big a contributor to the show’s success as having music and music performers,” Siegel said of Empire, for which TV One in April secured rare in-season distribution rights.

Last month, the network scored the biggest Memorial Day weekend ratings in its history by running an Empire marathon.

While just about everyone has an emotional relationship with music, not everyone likes the same types of music, Showtime president and CEO David Nevins said.

Ultimately, music serves as a way to draw viewers to the drama, with the characters and the storyline providing the glue that keeps them coming back each week, said Nevins, whose Showtime will launch Roadies on June 26.

Produced by Cameron Crowe (Almost Famous) and J.J. Abrams (Star Wars: The Force Awakens), Roadies follows the backstage workers who build and break down the stage for a touring rock band.

STORY MATTERS, TOO

Other distributors have been successful in melding music themes with strong storylines. Amazon scored a hit with its sophomore dramedy series Mozart in the Jungle. The classical music-based series won two 2016 Golden Globe awards for best comedy series and best actor in a comedy or musical series for star Gael Garcia Bernal.

FX’s Sex&Drugs&Rock&Roll, which follows Denis Leary (also a producer) as an aging rock star trying to resurrect his career with the help of his musically inclined estranged daughter, returns for a second season in July, while HBO’s 1970s rock music-themed series Vinyl — despite so-so reviews and less than stellar audience numbers — returns for a second season in 2017.

Netflix will also revisit the 1970s in The Get Down, a series that will focus on the rise of hiphop music late in that decade.

CMT is hoping viewers will make hits of two music-based scripted series: Million Dollar Quartet and Still the King, which stars countrymusic veteran Billy Ray Cyrus as a one-hit-wonder-turned-Elvis impersonator who hits rock bottom before discovering he has a 15-year-old daughter.

CMT’s first scripted-series foray would naturally be rooted in music, given the channel’s country-music pedigree, CMT executive vice president of development Jayson Dinsmore said. But both shows will offer music that extends beyond the traditional Nashville sound, he said.“We didn’t just put the expected songs in Still the King — you’ll hear everything from the Rolling Stones to Modest Mouse, in addition to current country artists,” he said.

With Million Dollar Quartet, the network will look to extend the show’s brand to the Billboard charts by selling the show’s performances in music stores and on digital platforms, Dinsmore said.

All of the performances from Million Dollar Quartet will be available for purchase on iTunes after each episode airs. CMT is exploring the idea of a music tour involving the series’ stars once filming of the first season has ended.

Indeed, Saunders said Empire and Nashville effectively incorporated popular music both as part of the storyline as well as promotional tool to help expose the series to new audiences by selling songs from the series as part of digital single downloads and full albums.

Empire’s season-one soundtrack, released in March 2015, debuted at No. 1 on the Billboard 200 albums chart — the first TV soundtrack to launch at the top of the charts since Glee in 2010. By the time Empire launched its second season last October, the album had sold more than 431,000 copies and had been streamed online, either in part or in full, more than 122 million times, according to Nielsen.

SPINOFFS ARE KEY

“We have to look at all kinds of different benchmarks in order to determine what is a successful television series today, and a big part of that is fan engagement,” Dinsmore said. “The more we can offer up experiential things like a tour, the more goodwill we have around the channel.”

BET will also look to generate music sales from New Edition Story, the documentary miniseries based on the 1980s R&B boy band that spawned the careers of Bobby Brown and Bell Biv DeVoe.

BET president of programming Stephen Hill said the industry is just now striking up the band for even more music-based shows to serenade viewers. “There are some stories that can be told,” he said, adding that the network is exploring several music-based series of its own, although he would not disclose specifics.

Added EurWeb.com’s Saunders: “As long as the ratings continue to soar for these types of shows you’ll see more of them. It won’t be too long before we get a polka show or a bluegrass series.”

Roadies, a one-hour ensemble comedy from Cameron Crowe, will debut on Showtime June 26 at 10 p.m. (ET), the network said.

The series, with Luke Wilson and Carla Gugino in the cast, offers “an insider’s look at the reckless, romantic, funny and often poignant lives of a committed group of ‘roadies’ who live for music and the de facto family they’ve formed along the way,” according to Showtime.

Showtime will start production on 10 episodes in March. Crowe’s many films include the rock ‘n roll road picture Almost Famous.

Read more, and watch the trailer, at broadcastingcable.com.

Life after Mad Men for Christna Hendricks could include a turn in a would-be Showtime comedy about life with the band.

Hendricks, who plays office manager turned partner Joan Harris in AMC's retro ad series that wraps its final season this spring, will play Shelli, the band's production manager in Showtime's pilot Roadies,which follows the day-to-day life of a successful rock tour as seen through the eyes of its crew. 

Five-time Emmy nominee Hendricks joins the project -- the one-hour pilot will shoot in Vancouver early next year -- as the tough, hardworking manager, who is married to the gig, but is privately very emotional.

  Luke Wilson (Old School, The Royal Tenenbaums), Imogen Poots (The Look of Love), Rafe Spall (One Day), Peter Cambor (NCIS: Los Angeles) and Academy Award nominee Keisha Castle-Hughes (Whale Rider) were previously announced as stars of the ensemble cast.

Roadies is produced by Bad Robot Productions, Vinyl Films and Dooley & Company Productions, in association with Warner Bros. Television.

Showtime has given a pilot production order to a new hour-long comedy written and directed by executive producer Cameron Crowe. 

The series, called Roadies, draws from Crowe’s experiences as a Rolling Stone contributor, in which he spent time on the road with bands such as the Allman Brothers. Crowe previously explored these themes in his semi-autobiographical film Almost Famous.

Roadies will focus on the behind-the-scenes crew members of a rock ‘n roll tour.

Winnie Holzman will serve as executive producer and showrunner for the series, with J.J. Abrams and Bryan Burk also serving as executive producers.

Crowe explained that he and Abrams have been discussing the idea for the pilot for a long time.

“I love that we’re finally doing Roadies. J.J. and I have been talking about it for some time. We’re fans of crews, those workers up on the rigging towers, or walking feverishly with eight phones on their belt,” said Crowe in a statement.