Bitmovin, a streaming video infrastructure specialist, said it has notched a deal to power live and VOD services from Red Bull Media House across all supported platforms and devices.

Under the deal, Red Bull Media House will use Bitmovin’s platform to underpin live events and quick turnaround VOD offerings, while also being compatible with multiple video codecs, including bandwidth-saving options such as HEVC and Google’s VP9.

Red Bull Media House joins a group of more than 200 Bitmovin customers that also include Sling TV, Ooyala, RTL, ProSieben and The New York Times.

Bitmovin’s video infrastructure includes video players and a framework for measuring the video experience and quality for end-users. Those products can be integrated with partner API layers, explained Bitmovin CEO Stefan Lederer.

Bitmovin said its cloud encoding stack, which runs on Google Cloud, Amazon Web Services and Microsoft Azure as well as on-premises systems, also supports new formats, such as video reality, 360-degree playback and 4K streaming.