With more people streaming because of shelter-at-home orders meant to slow the spread of the new coronavirus, ViacomCBS said it was accelerating its plans for an expanded subscription video on demand service built on CBS All Access.

The service will be rebranded and relaunched this summer.

“We believe audiences want their entertainment on demand and their news, sports and events live, and our expanded offering will be the service that gives them what they want, how they want it all in one place and then a great value," ViacomCBS CEO Bob Bakish said during the company’s earnings call with analysts on Thursday.

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Bakish said the expanded service starts with what on CBS All Access now, including CBS network programming, library content and an expanding slate of originals. In addition, it will have content from Viacom cable channels including Nickelodeon, Comedy Central, MTV, BET and Paramount Network, plus material from the Smithsonian channel.

It will also have more than 100 Paramount films, beginning this week.

Bakish said the streaming platform’s originals strategy is designed to take advantage of its intellectual properties through a growing cadence of tentpole series.

“Our experience makes clear that we can acquire new customers in a disciplined and economically efficient way while reducing churn and driving customer retention with a deep volume of entertainment news and sports,” he said.

Bakish said the distribution strategy for the streaming platform will include working with existing partnerships. He noted that CBS All Access is already distributed by Comcast, AT&T, Verizon Communications and Roku with more to come.

ViacomCBS will also be able to use its network as promotional platforms to draw people to the streaming service.

Bakish added that the promotions platform included PlutoTV, which will have clickthroughs designed to upsell viewers from the free Pluto service to the paid product.

RELATED: Pluto TV Expands to Latin America

He said ViacomCBS will also be launching a broad pay streaming product in multiple markets over the next 12 months.

“We are full speed ahead on streaming seeing strong demand for our services today with a strategy to achieve accelerated growth domestically and internationally in the months and years to come,” he said.

WASHINGTON — The National Cable & Telecommunications Association is restoring “television” to its name, dropping “telecommunications” and “cable,” but preserving “NCTA,” while adding the all-important “Internet” in the leadoff position.

The result: “NCTA-The Internet & Television Association.”

The executive committee of the NCTA (that will remain the second-reference shorthand for the association) approved the new moniker earlier this summer. The new branding is being unveiled today (Sept. 19) and includes a website relaunch and a "brand promise video."

“Modernizing our brand injects a new sense of excitement into our effort to represent an industry that is America’s largest and fastest home Internet provider and the creator of the world’s best television content,” NCTA president Michael Powell said in unveiling the new name and logo.

RELATED:What's in a Name? How NCTA's New Brand Came To Be (subscription reqd.)

The NCTA was granted the fifth extension of its trademark on “NCTA The Internet & Television Association” on July 30 of this year, which gave the trade group six months to either use the name or lose the mark.

Describing the new logo, NCTA said it was meant to project “unity, partnership and energy.”

“The interlocking red circle and blue dot form a purple intersection that represents how NCTA brings together its members for unified positions and speaks with a singular voice on issues impacting the internet and television marketplace,” the association said.

The NCTA applied for the new name back in December of 2012 and rechristened its annual Cable Show convention as “INTX: the Internet and Television Expo” in in September 2014. The association’s name change comes nearly two years to the day after that

Originally known as the National Cable Television Association, the NCTA dropped “television” and added the ampersand and “telecommunications” back in 2000 (though ISPs were not so happy with the FCC adding “telecommunications” to their broadband business cards via Title II).

It doesn’t hurt to drop the “telecommunications” part of the brand, since cable ops argue their broadband business should not be classified as such.

An NCTA spokesperson said dropping telecommunications was not related to that issue, saying it was not a change based on policy but on modernizing the brand, something that “has been on the radar for a few years.”

After the NCTA registered the possible name change, then changed the name of The Cable Show, the association name change was the other shoe that many were waiting to see drop.

NCTA’s new name is a case of president Michael Powell literally putting his mark on the association.

Powell suggested that the “cable” in NCTA was too restrictive in an interview with Multichannel News back in April 2014. He said that “underrepresents the breadth of what we are and what we do. We are not some old-fashioned cable industry. We are probably, now, the country’s most sophisticated full-service communications provider.”

“The updated NCTA brand is a continuation of the association’s effort to reflect how the marketplace is no longer defined by silos of the past,” the NCTA said in announcing the change. Powell has also long advocated for eliminating the regulatory silos that different services have been placed in.

“What do you call an industry that is the biggest WiFi provider in the country? What do you call an industry that is the leading broadband distributor in the country? What do you call an industry that also distributes the highest quality video that you can consume?” Powell said when the Cable Show was renamed.

The NCTA has now supplied the answer: NCTA-The Internet & Television Association.

A version of this article is in the current edition ofMultichannel News.

So much for that quinceañera.

NBCUniversal’s mun2, which last month celebrated its 13th anniversary as a youth-targeted Hispanic basic-cable network, will dispose of its identity next Feb. 1.

In its place: “NBC Universo,” described by network president Rubén Mendiola as a “modern general-entertainment cable channel for Latinos.” The NBC Universo logo will prominently feature the iconic NBC peacock, while the network’s new name reinforces its ties to Comcast’s broadcast and cable-TV holdings — a move clearly designed to increase awareness among media buyers and, subsequently, boost ad revenue.

More significantly, the pending evolution of mun2 as it approaches adolescence to NBC Universo will instantly pit the rebranded entity directly against Univision’s Galavisión, the longtime ratings and revenue leader among Hispanic basic-cable networks. The move reinforces NBCUniversal’s quest to attack and topple Univision, widening its fight from broadcast TV to the cable sphere.

In prepared comments, Mendiola said: “We will super-serve the Latino community with a universe of exciting viewing options in ways that are compelling and culturally relevant. Through this strategy, we are building a high-quality cable TV channel that we believe distributors are ready to embrace, advertisers are ready to support, and viewers will be drawn to.”

Mun2’s success with live sporting events — along with NBCUniversal becoming the new home of U.S. Spanish-language World Cup coverage for the next several years — fueled its transition to NBC Universo. In fact, the network’s official rebirth is concurrent with its U.S.-exclusive Spanish-language broadcast of Super Bowl XLIX. (NBC has the English-language rights.)

In particular, mun2 has seen considerable ratings and revenue success with telecasts of the Barclays Premier League, England’s top-level soccer league. Additionally, mun2 will air five National Football League games during the 2014 season.

But it is the audience growth and pending revenue bonanza tied to FIFA World Cup coverage set to air over the next several years that makes NBC Universo a draw before it even debuts. As NBC Universo, the network in 2015 will air the Men’s FIFA U-20 World Cup, with coverage from New Zealand, from May 30-June 20. Concurrently, the network will feature coverage of the 2015 FIFA Women’s World Cup, held in Canada, from June 6-July 5. NBC Universo will then feature coverage from the FIFA U-17 World Cup, to be held in Chile from Oct. 17-Nov. 8.

NBC Universo will also serve as the exclusive Spanish-language U.S. home to the 2016 Olympic Games in Rio de Janeiro, Brazil; the NASCAR Mexico Toyota Series; and Spanish versions of the popular World Wrestling Entertainment programs WWE Raw and WWE SmackDown.

“Mun2 is now clearly well positioned to better serve its stakeholders across all its platforms,” NBCU chairman of Hispanic enterprises and content Joe Uva said. “The network’s transformation into a high-demand cable network is one of our company’s top priorities.”

To accomplish this, a shift to “Telemundo Deportes” was not made; such a move would have put NBCUniverso in a crowded marketplace with ESPN Deportes, Fox Deportes, beIN SPORT, Univision and Gol TV, in addition to niche networks imported from countries across Latin America.

Instead, NBC Universo will have an entertainment component — using a formula that has proven successful for Galavisión.

Staying on the programming grid for NBC Universo is the reality show A Toda Gloria, which follows the daily activities of Mexican pop star Gloria Trevi; Larrymania, a reality show featuring popular entertainer Larry Hernandez; and Fugitivos de la Ley, a true-life bounty hunter show.

It’s not yet known which mun2 shows will be getting the axe following its transformation to NBC Universo; specific programming details are slated to be released in early 2015, the network announced.

Mun2 was born out of the former Latina-focused basic-cable network GEMS Television, which originally launched in 1993.