WASHINGTON — The 2015 Realscreen Summit kicked off its first full day of programming Wednesday with swarms of producers seeking buyers for their shows and a growing pool of buyers coping with dramatic shifts in viewer habit.

One major cable network chief surveying the bustling scene at the Hilton described it as an extension of NCTA, NAB and CES. All have become venues where "people are just trying to get their heads around all the transformation going on so they can reposition themselves." The recent ratings stagnation affecting a host of cable networks hasn't depressed the Realscreen attendees — it seems to have only made them more determined.

"We are in a bespoke economy," declared Sam Barcroft, CEO of digital video supplier Barcroft, whose news content appears on major sites such as MSN and Mail Online. "You create content and then determine where it should live, not the other way around."

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