Qello, a streaming platform that also owns and operates the Qello Concerts SVOD service, has merged with 8sian Media, a company that specializes in video publishing technologies and video content syndication services.

The combined company will retain the Qello name and support an A.I.-powered content exchange that uses machine learning and big data to tag, monetize and distribute content, they said.

Their combined product suite also includes advertising systems and a platform that supports multiple VOD models, including those based on advertising and subscriptions, as well as live streaming capabilities.

Gary Winnick, whose Winnick & Co. was the majority shareholder in Qello, will serve as chairman of the combined company. Winnick is also a founder of Global Crossing, which was acquired by Level 3 Communications in 2011.

Rex Wong, a “serial entrepreneur” who was a founding investor in Applied Semantics, a company that developed AdSense, will serve as CEO of the Los Angeles-based company.