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                            <title><![CDATA[ Latest from Next TV in Pwc ]]></title>
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        <description><![CDATA[ All the latest pwc content from the Next TV team ]]></description>
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                                                            <title><![CDATA[ Entertainment and Media Revenues Will Grow Despite Disruptions, PwC Predicts ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/entertainment-and-media-revenues-seen-growing-despite-disruptions</link>
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                            <![CDATA[ Consultancy forecasts growth in digital advertising and generative AI creating value ]]>
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                                                                        <pubDate>Tue, 16 Jul 2024 06:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 16 Jul 2024 14:15:05 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/eRRvYEppVcwTrviAnvGHMd-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[A closeup of U.S. money]]></media:description>                                                            <media:text><![CDATA[A closeup of U.S. money]]></media:text>
                                <media:title type="plain"><![CDATA[A closeup of U.S. money]]></media:title>
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                                                            <title><![CDATA[ Report Sees Traditional TV Revenue Shrinking as OTT Gains ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/report-sees-traditional-tv-revenue-shrinking-as-ott-gains</link>
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                            <![CDATA[ PwC: Streaming growth shifts from subscriptions to advertising ]]>
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                                                                        <pubDate>Mon, 19 Jun 2023 04:01:00 +0000</pubDate>                                                                                                                                <updated>Tue, 20 Jun 2023 14:26:20 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/s66RWPDaU6cqE9wgdwkmid-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[A stack of money]]></media:description>                                                            <media:text><![CDATA[A stack of money]]></media:text>
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                                                            <title><![CDATA[ PwC Says Media, Telecom Deal Volume  Up 28% in 2022 ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/pwc-says-media-telecom-deal-volume-up-28-in-2022</link>
                                                                            <description>
                            <![CDATA[ Tech deals dominate as media sector stays relatively quiet ]]>
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                                                                        <pubDate>Mon, 27 Jun 2022 22:38:22 +0000</pubDate>                                                                                                                                <updated>Tue, 28 Jun 2022 00:54:36 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ michael.farrell@futurenet.com (Mike Farrell) ]]></author>                    <dc:creator><![CDATA[ Mike Farrell ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/cT3pgcWpd7Ssv6wrpggeWP-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[handshake]]></media:description>                                                            <media:text><![CDATA[handshake]]></media:text>
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                                                            <title><![CDATA[ Could Cable Come Back With a ‘TV-Lite’ Future Of Re-aggregation And Upselling? (Bloom) ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/could-cable-come-back-with-a-tv-lite-future-of-re-aggregation-and-upselling-bloom</link>
                                                                            <description>
                            <![CDATA[ Mix a skinny version of the traditional bundle with a few choice streaming services, add some cloud-based video gaming, deliver it all through a super-fast broadband connection and voila, you have a possible revival of what was the most lucrative entertainment sector of the past few decades ]]>
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                                                                        <pubDate>Wed, 22 Jun 2022 19:03:42 +0000</pubDate>                                                                                                                                <updated>Thu, 23 Jun 2022 23:55:16 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ David Bloom ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/YfnH6kFukGCDwNVwfHm2Y5-1280-80.jpg">
                                                            <media:credit><![CDATA[Motorola]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Cable TV DVR]]></media:description>                                                            <media:text><![CDATA[Cable TV DVR]]></media:text>
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                                                            <title><![CDATA[ Netflix Layoff Rumors Fly as Overall U.S. SVOD Growth Stalls ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/netflix-layoff-rumors-fly-as-overall-us-svod-growth-stalls</link>
                                                                            <description>
                            <![CDATA[ More Netflix job cuts are said to be imminent amid PwC report that overall subscription streaming growth is half of what it was just two years ago ]]>
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                                                                        <pubDate>Mon, 20 Jun 2022 17:21:11 +0000</pubDate>                                                                                                                                <updated>Tue, 21 Jun 2022 02:36:36 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ daniel.frankel@futurenet.com (Daniel Frankel) ]]></author>                    <dc:creator><![CDATA[ Daniel Frankel ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/e69bJXFMLuDLZTdc77nNs6-1280-80.jpg">
                                                            <media:credit><![CDATA[Netflix]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Netflix]]></media:description>                                                            <media:text><![CDATA[Netflix]]></media:text>
                                <media:title type="plain"><![CDATA[Netflix]]></media:title>
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                                                            <title><![CDATA[ Shrinking Media Industry Scrambles for Tech Talent ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/features/shrinking-media-industry-scrambles-for-tech-talent</link>
                                                                            <description>
                            <![CDATA[ The television industry’s pivot to streaming is contributing to a new talent-management headache for senior media company executives. ]]>
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                                                                        <pubDate>Mon, 13 Sep 2021 10:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/6FekADQnhHTLgTJey6R2mi-1280-80.jpeg">
                                                            <media:credit><![CDATA[Positively Osceola]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Subscription streaming services]]></media:description>                                                            <media:text><![CDATA[Subscription streaming services]]></media:text>
                                <media:title type="plain"><![CDATA[Subscription streaming services]]></media:title>
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                                                            <title><![CDATA[ Broadcast Stalls as Entertainment and Media Revenue Recover: PwC ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/broadcast-stalls-as-entertainment-and-media-revenue-recover-pwc</link>
                                                                            <description>
                            <![CDATA[ Report sees global industry revenues hitting $2.6 trillion in 2025 ]]>
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                                                                        <pubDate>Mon, 12 Jul 2021 04:26:36 +0000</pubDate>                                                                                                                                <updated>Mon, 12 Jul 2021 11:04:15 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/3dxVfYUJ6rgnPyhyx63MHo-1280-80.jpg">
                                                            <media:credit><![CDATA[PwC]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Chart shows industry revenues rising, despot traditional TV staying flat]]></media:description>                                                            <media:text><![CDATA[PwC Entertainment and Media Revenues]]></media:text>
                                <media:title type="plain"><![CDATA[PwC Entertainment and Media Revenues]]></media:title>
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                                                            <title><![CDATA[ Media Merger Activity Picks Up as Pandemic Fades in 2021 ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/media-merger-activity-picks-up-as-pandemic-fades-in-2021</link>
                                                                            <description>
                            <![CDATA[ Merger and acquisition activity in the media and telecom sector continued to pick up steam as the pandemic waned in the first half of 2021, according to a new report from PwC. ]]>
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                                                                        <pubDate>Tue, 22 Jun 2021 09:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 22 Jun 2021 11:09:20 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/zEF8YJEn3Vr2m9vA3EBJ3D-1280-80.jpg">
                                                            <media:credit><![CDATA[Klaus Vedfelt/Getty Images]]></media:credit>
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                                                            <title><![CDATA[ The Return of Live Entertainment – Concerts, Awards Shows, On-Set Production – as We Emerge From COVID-19 ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/the-return-of-live-entertainment-concerts-awards-shows-on-set-production-as-we-emerge-from-covid-19</link>
                                                                            <description>
                            <![CDATA[ Today’s entertainment industry is finding out quickly that the show must go on -- but not without safeguards. Everything from mask-wearing to limited event attendance and proof of negative COVID-19 tests, further exacerbated the pandemic’s impact on the industry. ]]>
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                                                                        <pubDate>Tue, 11 May 2021 14:30:37 +0000</pubDate>                                                                                                                                <updated>Tue, 11 May 2021 16:23:51 +0000</updated>
                                                                                                                                            <category><![CDATA[BC Guest Blog]]></category>
                                                                                                                    <dc:creator><![CDATA[ David Sapin ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/a5tuqhmix3e22PikUTGTMU-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[David Sapin, digital chief revenue &amp; risk officer, PwC]]></media:description>                                                            <media:text><![CDATA[David Sapin, digital chief revenue &amp; risk officer, PwC]]></media:text>
                                <media:title type="plain"><![CDATA[David Sapin, digital chief revenue &amp; risk officer, PwC]]></media:title>
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                                                            <title><![CDATA[ Merger Activity Driven By Shift to Streaming: PwC ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/merger-activity-driven-by-shift-to-streaming-pwc</link>
                                                                            <description>
                            <![CDATA[ After COVID-19 slowed merger and acquisition activity in the media and telecommunication sector during 2019, deals will be driven by a shift to streaming, according to a new report from PwC. ]]>
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                                                                        <pubDate>Fri, 11 Dec 2020 21:18:45 +0000</pubDate>                                                                                                                                <updated>Mon, 14 Dec 2020 12:27:42 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/zEF8YJEn3Vr2m9vA3EBJ3D-1280-80.jpg">
                                                            <media:credit><![CDATA[Klaus Vedfelt/Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Two people shake hands]]></media:description>                                                            <media:text><![CDATA[Two people shake hands]]></media:text>
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                                                            <title><![CDATA[ How Streaming Video Can Keep Up Its Momentum Past 2020 ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blogs/how-streaming-video-can-keep-up-its-momentum-past-2020</link>
                                                                            <description>
                            <![CDATA[ Will pandemic habits sustain as other entertainment options re-emerge? ]]>
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                                                                        <pubDate>Mon, 10 Aug 2020 12:00:22 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[BC Guest Blog]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mark McCaffrey, PwC ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/3G4r68FyhweMiz4qZpqeud-1280-80.jpg">
                                                            <media:credit><![CDATA[Eric Audras/Getty Images]]></media:credit>
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                                                            <title><![CDATA[ Merger Activity Slows in Second Quarter: PwC ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/merger-activity-slows-in-second-quarter-pwc</link>
                                                                            <description>
                            <![CDATA[ Media and telecom merger and acquisition activity in the first half of 2020 fell 19% to 259 as the industry dealt with the effects of the coronavirus, according to a new report from PwC. ]]>
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                                                                        <pubDate>Thu, 23 Jul 2020 12:59:21 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/zwKxRYaJ4DNvLfhTihKNo6-1280-80.jpg">
                                                            <media:credit><![CDATA[IDK]]></media:credit>
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                                                            <title><![CDATA[ What It Takes to Win the Streaming Wars ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blog/what-it-takes-to-win-the-streaming-wars</link>
                                                                            <description>
                            <![CDATA[ What It Takes to Win the Streaming Wars ]]>
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                                                                        <pubDate>Mon, 24 Feb 2020 13:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Mark McCaffrey]]></category>
                                                    <category><![CDATA[video streaming]]></category>
                                                    <category><![CDATA[research]]></category>
                                                    <category><![CDATA[PwC]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mark McCaffrey, PWC ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/TUiiZzWiLEzihD8KnunWzG-1280-80.jpg">
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                                                            <title><![CDATA[ PwC: OTT Video Revenue to Climb to $30.6B in 2022 ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/pwc-ott-video-revenue-to-climb-to-30-6b-in-2022</link>
                                                                            <description>
                            <![CDATA[ PwC: OTT Video Revenue to Climb to $30.6B in 2022 ]]>
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                                                                        <pubDate>Tue, 05 Jun 2018 23:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Distribution]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mike Farrell ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/G24DvoiK536Jh6QntMmEBV-1280-80.jpg">
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                                                            <title><![CDATA[ PwC: Consumers Will Pay More for Better Experience ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/pwc-consumers-will-pay-more-better-experience-418882</link>
                                                                            <description>
                            <![CDATA[ PwC: Consumers Will Pay More for Better Experience ]]>
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                                                                        <pubDate>Tue, 27 Mar 2018 16:20:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing]]></category>
                                                    <category><![CDATA[Distribution]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mike Farrell ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ujutnvJdfVpmZ5jL6tHHE3-1280-80.jpg">
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                                                            <title><![CDATA[ More Media Mergers Made in 2017: PwC ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/more-media-mergers-made-2017-pwc-417706</link>
                                                                            <description>
                            <![CDATA[ More Media Mergers Made in 2017: PwC ]]>
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                                                                        <pubDate>Thu, 25 Jan 2018 14:18:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/W4eWGRUt4JAyTFeRJudoz3-1280-80.jpg">
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                                                            <title><![CDATA[ PwC:  Sports Media Rights to Overtake Gate Receipts Next Year ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/pwc-sports-media-rights-overtake-gate-receipts-next-year-417001</link>
                                                                            <description>
                            <![CDATA[ PwC:  Sports Media Rights to Overtake Gate Receipts Next Year ]]>
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                                                                        <pubDate>Mon, 11 Dec 2017 14:55:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Content]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mike Farrell ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/9wzwpXdRhySq4cbUu4RmiC-1280-80.jpg">
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                                                            <title><![CDATA[ Media Business Merger Activity Rises in Q2: PwC ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/media-business-merger-activity-rises-q2-pwc-414254</link>
                                                                            <description>
                            <![CDATA[ Media Business Merger Activity Rises in Q2: PwC ]]>
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                                                                        <pubDate>Thu, 27 Jul 2017 13:58:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Distribution]]></category>
                                                    <category><![CDATA[Content]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/YSvsG5amMv9jZZ9PTjTEYc-1280-80.jpg">
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                                                            <title><![CDATA[ PwC: As Overall TV Revenue Declines, Cable, Internet Video to Show Gains ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/pwc-study-tv-revenue-down-cable-internet-video-show-gains-next-decade-413280</link>
                                                                            <description>
                            <![CDATA[ PwC: As Overall TV Revenue Declines, Cable, Internet Video to Show Gains ]]>
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                                                                        <pubDate>Tue, 06 Jun 2017 23:01:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Content]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Distribution]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mike Farrell ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/umugru37Hcxi82SzzjdhBB-1280-80.jpg">
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                                                            <title><![CDATA[ Mixed Picture for M&A in Q1: PwC ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/mixed-picture-ma-q1-pwc-412318</link>
                                                                            <description>
                            <![CDATA[ Mixed Picture for M&A in Q1: PwC ]]>
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                                                                        <pubDate>Thu, 20 Apr 2017 15:06:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ccF5dmiYaHRYEf5mMimZFR-1280-80.jpg">
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                                                            <title><![CDATA[ PwC Study: Complexity Dampens Merger Success ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blog/pwc-study-complexity-dampens-merger-success-411517</link>
                                                                            <description>
                            <![CDATA[ PwC Study: Complexity Dampens Merger Success ]]>
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                                                                        <pubDate>Tue, 14 Mar 2017 22:15:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[On The Money]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mike Farrell ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/DxcEro2KpyCY5Y6RvprhuK-1280-80.jpg">
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                                                            <title><![CDATA[ PwC: Deal Volumes, Values Rise in Q4 ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/pwc-deal-volumes-values-rise-q4-410375</link>
                                                                            <description>
                            <![CDATA[ PwC: Deal Volumes, Values Rise in Q4 ]]>
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                                                                        <pubDate>Tue, 24 Jan 2017 16:40:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mike Farrell ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/X6Ge2bXbRRYjVCaEPfgqTc-1280-80.jpg">
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                                                            <title><![CDATA[ Old Controversies and New Businesses ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/old-controversies-and-new-businesses-409892</link>
                                                                            <description>
                            <![CDATA[ Old Controversies and New Businesses ]]>
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                                                                        <pubDate>Mon, 02 Jan 2017 13:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Audience Measurement]]></category>
                                                    <category><![CDATA[Content]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow, Contributing Writer ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/6mXGQLPDdqcQPY5b2gYf5R-1280-80.jpg">
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                                                            <title><![CDATA[ PwC: Q3 Digital Advertising Up 20% ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/pwc-q3-digital-advertising-20-409861</link>
                                                                            <description>
                            <![CDATA[ PwC: Q3 Digital Advertising Up 20% ]]>
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                                                                        <pubDate>Wed, 28 Dec 2016 16:07:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Marketing]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/LDaEqRHsn6gRCS3P6Gt5M6-1280-80.jpg">
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                                                            <title><![CDATA[ PwC: Live Streaming Helps Drive Sports Rights Increases ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/pwc-live-streaming-helps-drive-sports-rights-increases-408321</link>
                                                                            <description>
                            <![CDATA[ PwC: Live Streaming Helps Drive Sports Rights Increases ]]>
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                                                                        <pubDate>Mon, 10 Oct 2016 12:10:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Content]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mike Farrell ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/pJ3d9WQA9Uw8zfgJowFnbA-1280-80.jpg">
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                                                            <title><![CDATA[ PwC: U.S. Hispanics More Tech Savvy, Prefer English-language Content ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/pwc-us-hispanics-more-tech-savvy-prefer-english-language-content-408005</link>
                                                                            <description>
                            <![CDATA[ PwC: U.S. Hispanics More Tech Savvy, Prefer English-language Content ]]>
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                                                                                                                            <pubDate>Mon, 26 Sep 2016 14:47:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mike Farrell ]]></dc:creator>                                                                                                </item>
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                                                            <title><![CDATA[ As Cyber-Attacks Grow, So Do Defenses ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/cyber-attacks-grow-so-do-defenses-406381</link>
                                                                            <description>
                            <![CDATA[ As Cyber-Attacks Grow, So Do Defenses ]]>
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                                                                        <pubDate>Mon, 18 Jul 2016 12:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Technology]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Distribution]]></category>
                                                                                                                    <dc:creator><![CDATA[ Craig Kuhl, Contributing Writer ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/SScHf3Ec8f3Ro9itREqTPV-1280-80.jpg">
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                                                            <title><![CDATA[ Study: Internet, Mobile Will Drive Media Growth   ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/study-internet-mobile-will-drive-media-growth-405512</link>
                                                                            <description>
                            <![CDATA[ Study: Internet, Mobile Will Drive Media Growth ]]>
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                                                                                                                            <pubDate>Wed, 08 Jun 2016 18:15:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mike Farrell ]]></dc:creator>                                                                                                </item>
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                                                            <title><![CDATA[ Innovation Amid Regulation ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blog/innovation-amid-regulation-404395</link>
                                                                            <description>
                            <![CDATA[ Innovation Amid Regulation ]]>
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                                                                        <pubDate>Fri, 22 Apr 2016 20:15:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Technology]]></category>
                                                    <category><![CDATA[MCN Guest Blog]]></category>
                                                                                                                    <dc:creator><![CDATA[ David Sapin, PwC ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/gZyuaQdcGePZJHedURYrnW-1280-80.jpg">
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                                                            <title><![CDATA[ PwC: Deal Markets to Heat Up in 2016 ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/pwc-deal-markets-heat-2016-402666</link>
                                                                            <description>
                            <![CDATA[ PwC: Deal Markets to Heat Up in 2016 ]]>
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                                                                        <pubDate>Thu, 18 Feb 2016 14:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mike Farrell ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/MHVb7C6h49TKNhJEP84kUa-1280-80.jpg">
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                                                            <title><![CDATA[ PwC: Content Providers Should Eye Direct-to-Consumer ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/pwc-content-providers-should-eye-direct-consumer-396352</link>
                                                                            <description>
                            <![CDATA[ PwC: Content Providers Should Eye Direct-to-Consumer ]]>
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                                                                        <pubDate>Thu, 07 Jan 2016 18:30:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Distribution]]></category>
                                                    <category><![CDATA[Content]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mike Farrell ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/qWwTQYddDQqpCpkHxnWgEY-1280-80.jpg">
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                                                            <title><![CDATA[ PwC: 20% of Consumers Could Ditch Pay TV in 2016 ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/pwc-20-consumers-could-ditch-pay-tv-2016-395826</link>
                                                                            <description>
                            <![CDATA[ PwC: 20% of Consumers Could Ditch Pay TV in 2016 ]]>
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                                                                        <pubDate>Wed, 09 Dec 2015 05:30:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Technology]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Distribution]]></category>
                                                    <category><![CDATA[Content]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mike Farrell ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/SZk7Gkaz4EBgu5p8fv6hFB-1280-80.jpg">
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                                                            <title><![CDATA[ M&A Plunges in Q3 ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/ma-plunges-q3-395299</link>
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                            <![CDATA[ M&A Plunges in Q3 ]]>
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                                                                                                                            <pubDate>Thu, 12 Nov 2015 20:45:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mike Farrell ]]></dc:creator>                                                                                                </item>
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                                                            <title><![CDATA[ Media Rights to Power Sports Biz Growth ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/media-rights-power-sports-biz-growth-394674</link>
                                                                            <description>
                            <![CDATA[ Media Rights to Power Sports Biz Growth ]]>
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                                                                        <pubDate>Mon, 19 Oct 2015 20:15:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Content]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mike Farrell ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/fQhdNd6GMo2fFTTnqCcjnk-1280-80.jpg">
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                                                            <title><![CDATA[ PwC: Media Deal Values Nearly Double in Q2 ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/pwc-media-deal-values-nearly-double-q2-393099</link>
                                                                            <description>
                            <![CDATA[ PwC: Media Deal Values Nearly Double in Q2 ]]>
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                                                                        <pubDate>Wed, 19 Aug 2015 11:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Distribution]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mike Farrell ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ykNNN2vKVfoyssKoFiZ4m4-1280-80.jpg">
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                                                            <title><![CDATA[ PwC: Media Spending on the Rise ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/pwc-media-spending-rise-391062</link>
                                                                            <description>
                            <![CDATA[ PwC: Media Spending on the Rise ]]>
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                                                                        <pubDate>Wed, 03 Jun 2015 15:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Content]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Distribution]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mike Farrell ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ppJsGVCZAfEsNvBpChWEs4-1280-80.jpg">
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                                                            <title><![CDATA[ PwC: 2014 Deal Values up 90% ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/pwc-2014-deal-values-90-387909</link>
                                                                            <description>
                            <![CDATA[ PwC: 2014 Deal Values up 90% ]]>
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                                                                        <pubDate>Wed, 11 Feb 2015 17:30:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Distribution]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mike Farrell ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/VokWGJTywBLBzYEVdsyvi7-1280-80.png">
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                                                            <title><![CDATA[ Study: Wearable Devices Could Drive Media Growth ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/study-wearable-devices-could-drive-media-growth-384917</link>
                                                                            <description>
                            <![CDATA[ Study: Wearable Devices Could Drive Media Growth ]]>
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                                                                        <pubDate>Tue, 21 Oct 2014 04:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Technology]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Content]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mike Farrell ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/zkeEGhjFThPDLpj9eQh69k-1280-80.jpg">
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                                                            <title><![CDATA[ Former Comcast Customer Files Suit ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/former-comcast-customer-files-suit-384829</link>
                                                                            <description>
                            <![CDATA[ Former Comcast Customer Files Suit ]]>
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                                                                        <pubDate>Fri, 17 Oct 2014 16:15:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Distribution]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mike Farrell ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/V8dUpXHR2eKJSegtfuVpnP-1280-80.png">
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                                                            <title><![CDATA[ PwC: Sports Rights To Rise At 9% Clip ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/pwc-sports-rights-rise-9-clip-384488</link>
                                                                            <description>
                            <![CDATA[ PwC: Sports Rights To Rise At 9% Clip ]]>
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                                                                        <pubDate>Mon, 06 Oct 2014 19:15:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Content]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mike Farrell ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/EjueBj4zxgYCGaumyFpAcb-1280-80.png">
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                                                            <title><![CDATA[ Media Deal Volume Rises in Q2 ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/media-deal-volume-rises-q2-383289</link>
                                                                            <description>
                            <![CDATA[ Media Deal Volume Rises in Q2 ]]>
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                                                                        <pubDate>Thu, 21 Aug 2014 14:15:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Distribution]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mike Farrell ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/sd5ZMZCBdqsaC2oSMCh43j-1280-80.png">
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                                <item>
                                                            <title><![CDATA[ PwC: Cable Subs to Drop to 53.9M By 2018 ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/pwc-cable-subs-to-drop-to-539m-2018-374948</link>
                                                                            <description>
                            <![CDATA[ PwC: Cable Subs to Drop to 53.9M By 2018 ]]>
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                                                                        <pubDate>Wed, 04 Jun 2014 17:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Distribution]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mike Farrell ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/babxaV2gMa5dVjPyoPPeqN-1280-80.png">
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